Super Tycoon
Chapter 310: Rising Against the Market
The sales of Zhiduoxing G rose against the market again, which other manufacturers did not expect, and they were even a little envious.
Why, on the 32-bit machine, the performance of Zhiduoxing G is not outstanding, it can only be regarded as medium, at least there is a gap with Suony's PS, so it can still grow?
Not to mention being the first to break through the sales of tens of millions of units, it has been almost three years since it was released, and there are still so many people willing to buy it. Before, many people thought that the sales of Zhiduoxing G had run out.
Those manufacturers also found that the development route of Zhiduoxing G is different from that of traditional game machine manufacturers. Others hope to come up with a game console with the best performance and cheap price, and then make money by selling games.
Zhiduoxing's games have always been very ordinary, the performance of the game console is not high, and the price is not the lowest. Before that, the vibration handle was launched, which made Zhiduoxing G popular, and now it has produced a G+3 handle peripheral, which has become popular again.
They can still accept the traditional way of relying on game masterpieces to drive console sales, but they have never seen this way of increasing game console sales.
There are not no manufacturers who have launched peripherals before. Nintendo, Sega, etc. have done this before, but without exception, they have not been successful.
The root cause is that the price of peripherals is too high. If you have the money to buy peripherals, you can buy a new game console, so why buy peripherals?
Even some manufacturers have made foolish tricks. Don’t you think that buying peripherals is worse than buying a new game console? What if the new game console is not backward compatible?
They thought that consumers would buy their peripherals for these reasons, but they didn't expect that consumers were not only unwilling to buy peripherals, but even their new game consoles, and Sega was the representative.
For these reasons, various manufacturers retain a hesitant attitude towards the introduction of peripherals. As early as the year before last, Nintendo wanted to launch a new peripheral, the 64DD.
This is a disk peripheral for N64, which allows N64 to have high read speed while also taking into account high-capacity games, and can also reduce hardware costs.
After all, the cost of Nintendo's game cartridges is actually much higher than that of CDs and floppy disks.
When Nintendo announced that the N64 would continue to use cartridges, many players expressed doubts. At that time, Nintendo announced that a peripheral 64DD would be launched on the N64.
This is a peripheral product that has been set before the N64 goes on sale. But at that time, Sega's peripherals for MD failed, and Nintendo's new products were not yet on the market.
It cast a shadow.
At that time, Sega was also second in the industry, and it was also competitive with Nintendo on 16-bit machines. Sega has failed, and because of the failure of consecutive products, Sega has suffered major financial problems. Now it has to sell some products at lower prices and withdraw funds to ensure the merger with Bandai.
If Sega hadn't made a mistake, it might still merge with Bandai, but the shares obtained would definitely not be so small.
After the launch of VB, Nintendo also failed. Up to now, there are still many products backlogged in the warehouse. Like Sega's ND, they are too optimistic about the market.
Then Nintendo's GBP was introduced to the market, but it failed to compete with the Smart Star Z2. In the handheld market, Nintendo lost for the first time, and their position as the dominant player in handheld devices was seriously challenged.
Although the sales volume of the GB series is still better than that of the Zhiduoxing Z, but under the balance of each other, who knows what the future will be like?
Nintendo also cannot accept the failure of three consecutive products, so this 64DD has been developing rapidly since the establishment of the project, but it has stagnated this year. They dare not complete the development and launch it on the market for fear of failing again.
At least, Nintendo's N64 was selling very well at this time, and the growth was very rapid. It has been launched in the European market this year and has performed very well.
But they never expected that they would be attacked jointly by Zhi Duoxing and Suni.
Sunny brought Square into the camp, which had a huge impact on Nintendo. Nintendo sanctioned Square in the first place to beat other game manufacturers. Since you belong to our Nintendo camp, you can't help other game console manufacturers develop games. You are an enemy!
But they taught Square a lesson and adopted a style of play that hurt both sides. As a result, Nintendo's reputation was hit hard. Obviously Square betrayed Nintendo, but now public opinion is saying that Nintendo is too domineering and arrogant, and they all sympathize with Square.
Some third-party game manufacturers that originally had an agreement with Nintendo, now that the contract expires, are unwilling to continue the exclusive agreement. They either joined the Zhiduoxing camp or joined the Sunny camp.
Nintendo's president Fukuyama Yamauchi also thought about whether the original measures were too harsh, and if they had a good talk, would the situation be different.
But he quickly thought that if he didn't do this at the time, then many third-party game manufacturers might become useless, and they would give Nintendo a knife in the back at some point, at least there is no need to worry about it now.
Relying on more game support, Sunny's PS1 sales are still increasing rapidly. The 32-bit game consoles of the same period, such as Sega and 3DO, are no longer sold. I heard that Sega has stopped producing Saturn. After the inventory is cleared, it will produce a new generation of game consoles, 128-bit game consoles.
Originally, Zhiduoxing was in the same position. The number of games was not as good as Suni and Nintendo, the performance was not as good as them, and the price was not cheaper. It just performed well in other products, which ensured that the company's brand value has been continuously improved.
Some people say that Zhiduxing G has replaced Sega as the second in the industry, but after the merger of Sega and Bandai, public opinion has turned to Sega again, thinking that Sega is the only manufacturer that can challenge Nintendo's position.
But at this time, Zhiduoxingxin quietly produced a dance machine, which became popular in the arcade market, and then produced a peripheral device with enhanced functions, and the sales of game consoles increased even more rapidly.
In terms of the degree of development in the European market, Zhiduoxing is number one. At the beginning of the listing of Zhiduoxing G, they played the banner of simultaneous global launch. Although this is just a gimmick, in fact, many markets have not listed it at all.
But then progressed very quickly, and its popularity in Europe once suppressed Nintendo.
Now the sales of Zhiduoxing G are growing rapidly again, which makes Nintendo very distressed. After many families bought 32-bit game consoles, they would not buy their N64 again, which affected Nintendo's expansion too much.
Although Nintendo has guaranteed its leading position in the two largest game markets in the world, North America and the island country, the European market is actually larger, but the development cost is also higher.
Zhi Duoxing is not worried, if the market is developed, others will pick the peaches?
Yamauchi has already made a decision. No matter what Zhitaxing does, Nintendo will develop according to the original plan. In the European market, it will also be launched in batches to ensure that their N64 can have good sales in a few years.
At this time, Zhang Yang no longer focused on the sales of game consoles, but cared more about the sales of games, especially computer games.
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