Super Tycoon

Zhang Benxiong came out of the airport, took a taxi and went straight to Beijing Zhiduoxing Company. He flew over from Xiangjiang early in the morning, and there was something he wanted to talk to Zhang Yang face to face.

At noon, the two met at a restaurant near the company.

"Mr. Zhang, I heard from Mr. Sun that starting next month, the supply to the Southeast Asian market will be reduced?" Zhang Benxiong couldn't help but speak after taking two bites.

Zhang Yang picked up the cup and took a sip of water: "Yes, this is what I ordered."

"But why? The current economic environment in the Southeast Asian market is very good. To put it bluntly, you may not want to hear it. Those markets are more developed than the mainland market."

"I have spent a lot of money on advertising in those markets, and I have a well-established sales channel. Why did I suddenly reduce the supply? If this is the case, I can't explain it to those dealers."

Zhang Benxiong was a little puzzled. Zhang Yang usually didn't get involved in this kind of sales before. Besides, they have always been urging them to pick up more goods, so how can they reduce it?

The Southeast Asian market, whether it is Nanyang, Malaysia, or even Taiguo and Vietnam, is currently developing very well, and the per capita income is much higher than that of the mainland.

China is still an underdeveloped country, while many countries in Southeast Asia are already considered developed countries.

Once such a market reduces supply, it will soon give other manufacturers an opportunity to take advantage of it. He can suppress Nintendo and Sunny in those markets at this time, but if he regresses, it will be even more difficult to win back.

"You don't need to explain to them. But your consideration is also reasonable, and you can't let those dealers and agents feel cold. How about this, in the Southeast Asian market, you do some promotional activities, the price is reduced by 10%, and a plate of KOF95 is also included. .”

"The activity lasts for about a month, and the market will definitely be saturated for a short time after that. After that, it will be logical to reduce the supply."

After the financial turmoil, those countries will not be able to recover in a few years. Now, before their economy collapses, it should be the best choice to cut another crop of leeks.

In this way, even if those markets collapse, they will still have Zhiduoxing game consoles at home. When they want to upgrade in the future, Zhiduoxing may be the first thing that comes to mind.

Zhang Benxiong: "???"

Mr. Zhang, are you listening to me? This is to reduce our profit. If we lower the price by 10% and add a game CD as a bonus, we basically won't make any money.

I could make money slowly,

Why do you want to do this?

"Why, I don't understand from your expression?" Zhang Yang asked with a smile.

Zhang Benxiong nodded: "I don't understand, it is the interests of the company that will be lost by doing so."

If Mr. Zhang is dissatisfied with him, just say it directly, there is no need to do so. In other words, Mr. Zhang heard something, so he chose this way?

"What I want is that these markets will be saturated in the short term. You don't have to understand why, just do as required. Australia, Britain and other markets are the markets you will focus on next."

"The launch of N64 in these regions will definitely have an impact on our sales. The sales target of Zhiduoxing G is 50 million units, and it is still far away."

"Remember that when Sonny and others publicize Nintendo's shortcomings, you should also follow suit. Magnify Nintendo's shortcomings, so that consumers may not choose ours, but just don't choose Nintendo's."

"Also, sign more cooperation agreements with some game development companies. We must ensure the number of games and the speed of new releases. Remember our development strategy, small profits but quick sales."

"We want to allow players to experience any type of game they want on our game consoles. And there must be enough games of the same type."

"Of course, it would be even more perfect if there are one or two blockbuster products. A masterpiece drives console sales, which is what we need."

Several more games are planned for this year, the most anticipated of which is Pokemon Smash Bros.

The Pokemon series has a very high reputation in the world. Driven by electronic pets and handheld devices, it has great potential at present.

Think of Nintendo's Super Mario series, one main character, with different background settings, selling extremely well. Zhi Duoxing's goal is to turn the Pokemon series into a series of masterpieces like Super Mario.

And there is also animation linkage, plus dolls and other derivatives, in the future, it may earn more than Super Mario.

Although Zhang Benxiong was still a little puzzled, seeing that Zhang Yang didn't mean to explain, he had no choice but to follow suit. After all, someone else was the big boss.

"Mr. Zhang, there is another piece of news. There are some problems in the cooperation between Wanxin Company and Sega, because Sega's products cannot be sold in the Chinese market."

"I got news that Wanxin Company asked to change the contract, and the two sides had a bit of trouble."

Wanxin is not only an agent of Sega, but also an agent of Bandai. Now that Sega Bandai has merged, Wanxin Company also wants to change the agency contract.

Acting for Bandai's products, of course, makes a lot of money. Bandai's anime and toys sell well. However, Sega's Saturn and handheld ND are no longer available for sale, and it is even heard that they have stopped production and are doing their best to clear their inventory.

When clearing the inventory, there must be a price reduction, and there must be some preferential promotion plans, but these promotions are in the North American and island markets, and there are also a little in the European market, but in China, there are no discounts at all.

Of course, Wanxin Company is not happy. You may not be able to sell even if you get a discount, let alone no discount. Wanxin Company also wants to earn more, but if sales cannot increase, where can they make money?

"Do you think they will tear up the contract?" Zhang Yang asked rhetorically.

"No. If it's just Sega, Wanxin may tear up the contract, but now Sega and Bandai are one company, and Wanxin can't destroy its own future."

Zhang Yang laughed after hearing Zhang Benxiong's answer: "Isn't this the end? Even if they vigorously develop the mainland market, what development can they have?"

If the mainland market is really so easy to develop, then Zhiduoxing G will not only have such a small sales volume. The most fundamental reason is that China's economy is not doing well, at least in the next few years, it will not perform very well.

Although China's economic growth rate is very high every year, it is because of the low base, especially social wages. If you want to really develop, it will definitely not work within a few decades.

"Okay, let's eat. I have a professional class in the afternoon, Professor Lin's, don't miss it."

Zhang Yang finally did not tell Zhang Benxiong about the Asian financial crisis. He didn't plan to spread this news through Zhang Benxiong's mouth.

Now he is more concerned about whether the company's development speed can surpass the others. Soon, they will surprise other manufacturers!