Super Tycoon

President of Nintendo Yamauchi looked at his subordinates: "This is the report of the arcade market in the last month, what do you think?"

Arcade market?

Many people are at a loss. Nintendo's main market is video game consoles and handhelds. The leader in the arcade market is Sami Company. Why does the president focus on this?

I haven’t heard any hot news in the arcade market recently, and the shipments have not grown explosively. Is there anything that deserves special attention?

Everyone looked at the report in front of them, and soon they discovered a problem.

game. There is a problem with the game in the arcade market!

"President, it seems that many of Zhi Duoxing's video game console games have been ported to the arcade?" Someone asked.

"That's right, this is the strangest part. Although Zhiduoxing's business strategy is different from ours, their game prices are very low, and their profit margins are far lower than ours, but if they do this, many people will go to arcades. , their game console sales will definitely decline.”

"Some exclusive games, they have all been taken out and put on the arcade, which is very abnormal. Can any of you tell me what Zhiduoxing thinks?"

Yamauchi also found it strange that all the exclusive games were released, so how could it drive the sales of video game consoles? If it is purely for the development of games, why bother to make game consoles?

Like Nintendo, although they say that game consoles do not make money, they also hope to sell them very well, so that more people will play game consoles on their game consoles, so that the games they release can be sold better and earn more money. money.

These are interlocking and mutually reinforcing. Once the exclusive games are ported to the arcade, there are still many popular games, isn't that digging its own grave?

At that time, the sales of arcade machines will get better and better. When everyone else goes to play arcade machines, the sales of games will drop, and the sales of game consoles will also drop. In the long run, it will definitely suffer.

How could Zhiduoxing Company come up with such a foolish trick?

"President, could it be that those game companies did it themselves? The contract they signed with Zhi Duoxing didn't include arcade machines?" Someone speculated.

"Do you think Zhiduoxing Company will make such low-level mistakes? If so, why didn't it happen a few years ago? Even if they made mistakes before, they will find ways to make up for them later. Will there be such a large number of mistakes?"

Yamauchi Fu looked at the subordinate who spoke,

Talking is nothing but brains, this kind of guessing is not reliable at all!

Think of competitors as mentally handicapped, if Nintendo can't beat even a mentally handicapped competitor, doesn't that mean that Nintendo's people are also mentally handicapped?

"Is it possible that Zhiduoxing Company wants to attack the arcade market? The dance machine they launched before is very popular in the arcade market. I heard that Sami Company also wants to do it, but because of patent reasons, it cannot produce it. I have communicated with Zhiduoxing Company. , also failed."

"Maybe Zhiduoxing thinks that the arcade market is huge and wants to occupy it? After all, they can't compete with us in the video game console market. It won't be long before our N64 sales will surpass Zhiduoxing G and become the highest-selling video game console market." .”

Yamauchi Fu supported his chin with one hand, and slowly knocked on the table with the other hand. This possibility really exists. In fact, as an arcade machine, consoles don’t make much money, and they also rely on game motherboards to make money.

They learned from Huaxia last year that Zhiduoxing had sold some game motherboards to game halls in the Huaxia market, but the shipments were not large at that time, but this year the shipments have surged and expanded to overseas markets.

"Is there any other possibility?" Yamauchi Fu looked around.

"There is also a possibility that Zhiduoxing has cooperated with some arcade game companies. Xinxiang Electronics, an arcade machine company in Baodao, has cooperated a lot with Zhiduoxing. Some of their games have been released on Zhiduoxing G."

"Now Zhiduoxing is vigorously developing the arcade machine market, but they do not produce arcade machines, so they should cooperate with some arcade machine companies to obtain arcade sales dividends from them."

Yamauchi Fu nodded: "This is also possible, is there any other guess?"

Someone said cautiously: "President, is it possible that Zhi Duoxing has financial problems, so he has to sell some games to get back the funds?"

Yamauchi Fu looked at each other: "Matsushima Shinji, what do you mean by this? You are in charge of the Huaxia market. What news did you receive?"

Is there any problem with Zhiduoxing's finances? Is there a lot of losses in the development of new models, or their game costs have increased a lot?

"I heard from the bank that most of the funds of Zhiduoxing Company were transferred to Xiangjiang Zhiduoxing, and then transferred to the American market. Even some shares of Zhiduoxing Company were mortgaged to bank loans."

"We all know that Zhiduoxing invested in many game companies in the American market before, and established a company. In particular, it bought a lot of SanDisk's shares and became a major shareholder."

"Zhi Duoxing is still vigorously developing the European market recently, and has converted many games into language versions, but the news we have received so far is that they are not selling very well."

"Is it possible that they lost money in the European market? And they have cash flow problems and have to port some popular series games to arcade platforms?"

Yamauchi Fu's eyes brightened: "Is there such a thing? Zhiduoxing is short of money? Aren't their handhelds and electronic pets very profitable? You also said that their educational electronic products are also selling well in the Chinese market. Entered some markets in Southeast Asia and Eastern Europe."

"Wait, maybe there is a problem with their educational products? It seems that their dance machines sold well before. If this is the case, that would be great!"

"No matter what the reason is, everyone should pay close attention to it. If Zhiduoxing wants to enter the arcade market, Sami and others will deal with it. If Zhiduoxing lacks funds, then we will make up for it."

Like Nintendo, companies such as Sega Bandai and Suni have also discovered that Zhi Duoxing's exclusive games have been transplanted to arcade platforms. They are all guessing what Zhi Duoxing thinks.

In fact, they were right in guessing that Zhiduoxing really intends to attack the arcade market and use Zhiduoxing G to replace the original arcade machines.

It's just that no one would have thought of it until this point was announced. I think that in the eyes of many people, arcade machines and video game consoles are completely two products.

Soon, the E3 game exhibition in the United States began, but this time, Zhang Yang did not lead the team, but handed it over to Sun Tengfei.