Super Tycoon

Nintendo has been surpassed in the North American market, not just one company, and the news quickly spread throughout the industry. As the leading Nintendo, recent days have not been too easy.

Last year, their handheld lost to the Zhiduoxing Z2, and it has been almost half a year this year, and it is still the same. Of course, Nintendo is already developing new handhelds, and they also want to make color-screen handhelds.

All the color-screen handhelds before have hit the street, but it doesn't mean that Nintendo's will hit the street. First of all, Nintendo's reputation is here, and there are fun handheld games.

In addition, technology is progressing rapidly nowadays, not only screen technology, but also other hardware technology, battery technology, etc. The use time of color screen handhelds can also be increased to more than ten hours.

That's not enough, though, and Nintendo hopes to increase that to more than 20 hours. This will be realized soon. According to Nintendo's prediction, in the second half of next year, they will be able to bring the color screen GB to the market.

At that time, it will be compatible with ordinary GB and GBP standard cassettes, plus the special color game cassettes they launched, which will definitely allow Nintendo to regain the throne of the handheld king.

Nintendo didn’t think there was any problem with losing this period of time on the handheld, because they were introduced to the market earlier, and it’s normal for technology to improve now.

But their N64 was launched after Zhiduoxing G, and its performance is also stronger. How could they lose?

Back then, when Sega launched MD, their FC had no power to fight back. Fortunately, they launched SFC decisively, which reversed the defeat, but it also made Sega's sales and sales in the North American market surpass Nintendo.

But why did Nintendo launch a game console with better performance, but failed to surpass it? The most fundamental reason is the game.

In the American market, relying on the exclusive distribution rights of ET and the Star Wars series, no company can compete with Zhi Duo Xing, even Suo Ni, who has MJ as the endorsement, is slightly inferior.

However, MJ's influence is not only in the United States, but also in Europe. The overall sales volume of Souni is not weaker than that of Zhiduoxing.

Nintendo thought for a long time, and the only market that can compete is Southeast Asia.

Shinji Matsushima, who was in charge here before, has gone to take charge of America, but the failure of the American market made Shinji Matsushima transferred back again.

Sitting in the izakaya drinking wine, Shinji Matsushima felt sorrow surrounding him, and he was not even interested in the kabuki that he usually likes most.

I once planned a very good path for myself,

Now it suddenly stopped. Although he is still the vice president of Nintendo, the gap from the second-ranked vice-president to the bottom-ranked vice-president is too great.

The subordinate watched Matsushima Shinji drinking all the time, thought for a while, and made a phone call. After a while, two girls in sailor suits came.

"You two, stay with Matsushima-kun well. If you can make Matsushima-kun happy, I will give you a lot. If you don't do well, don't blame me for sending you to make a movie!"

The two girls nodded eagerly. Not everyone who makes movies is willing, and there are many who not only make a lot of movies, but don't get a dime.

Although the person who called them was the middle management of a serious company, he also had inextricable ties to some local forces.

Suddenly there were two little girls beside him, which made Shinji Matsushima feel better. He glanced at his subordinate, as expected he had been with him for ten years and knew his hobbies.

That being the case, then relax and feel better, so that you can think of a better solution.

After the sound of the hotel room stopped, Matsushima Shinji lit a cigarette, looked down, and enjoyed the cleaning service.

How about increasing the distribution of such games? Before, some companies gave him gifts, hoping that he could help to let those games be released on their Nintendo platforms, but he refused.

Now think about it, it is better to try. As long as the distribution area is well controlled, there is no problem. After all these are legal in some countries, there is just an age to buy them.

As for those underage children who bought it, what does Nintendo have to do with them? It's the retailer's problem and the kids' problem.

It's just that in most countries in Southeast Asia, these are illegal, which gives him a headache.

Or, quietly sell?

Can the company agree?

Anyway, anyway, the company asked him to vigorously develop the Asian market, especially Southeast Asia, with the purpose of grabbing the market of Zhiduoxing and not allowing this company to rise.

With the rise of Sunny, it can also be said that Sunny is a consumer electronics giant, and it is not too shameful for Nintendo to lose. And they also have some news from Souni, and they can counterattack at any time.

Zhiduoxing Company, a Chinese company, actually wants to ride on Nintendo's head, this is absolutely impossible!

In the morning, Matsushima Shinji came to the company and sat opposite the president, Yamauchi Furu.

"President, I think the company needs to do two things in order to reverse the decline in sales. The first is to increase the number of our games and the intensity of advertising, so that the number of our games will increase rapidly, and suppress Souni and Zhiduoxing."

"Because of Square Enix, many game companies that used to be in our camp have switched to other camps, but I found that some companies are ignored by these two companies, that is, this kind of game company, there are also companies around the world. Huge market."

"At the beginning, NEC relied on this kind of game to gain a firm foothold. This is also a part of the market, and we cannot ignore it."

Yamauchi looked at a game cover in Matsushima Shinji's second hand, and said nothing. Matsushima Shinji thought this meant that the president was considering it, at least his idea was not directly rejected.

"The second point is that we need to vigorously develop the Southeast Asian market. According to the market survey report, the sales of Zhiduoxing in the Southeast Asian market have declined seriously. I heard that there are problems within the company and the relationship with some agents. our chance."

"Sunny is already one step ahead and intends to seize the market. We must enter this market at a faster speed. Although we have not developed some language versions, we can sell them in Chinese and English versions first. Many games do not delay playing. .”

"I only need an advertising fee of 100 million yen, and I have the confidence to suppress Souni and Zhi Duoxing in Southeast Asia. I implore the president to support me."

Yamauchi looked at Shinji Matsushima: "We have received news that some markets in Southeast Asia have experienced some economic turmoil recently."

"President, it doesn't matter. You forgot that at the end of the last century, our country's economy was also in trouble, but how much did the sales of game consoles decline?"

Yamauchi Fu thought for a while, and finally nodded: "Matsushima Shinji, you were picked up by me alone. I hope you can give me a satisfactory answer this time."