Super Tycoon

When we arrived at Xiangjiang, we would naturally have to check the accounts of Xiangjiang Zhiduoxing. Although some external financial companies are invited to check the accounts every quarter, you have to take a look at it yourself.

Zhang Yang flipped through it a few times, then threw the report to his father, and concentrated on eating the fruit plate on the table.

"Huh? That's not right. Benxiong, how did Xiangjiang's Zhiduxing G sales decline so fast?"

It is normal to reduce the supply to other markets in Southeast Asia before, and the sales there have declined. But isn’t Xiangjiang’s economy not affected? Why is the sales also declining?

Although there are not many people in Xiangjiang, they have strong spending power and many rich people. A city with a population of six to seven million has a sales market of hundreds of thousands of units.

Before that, there were sales of about 10,000 units per month, which is neither too much nor too little. But last month, there were only more than 2,000 units, and this month's order quantity has been reduced to 1,000 units.

"Mr. Zhang, it's like this. On Xiangjiang's side, the financial market is also fluctuating a lot, and many people have left and chose to join Britain."

"Today, there are more than 6 million people who actually have Xiangjiang nationality. There were many foreigners doing business here before, but now there are many fewer."

"Actually, it's not just the Zhiduoxing G that can't be sold, the Zhiduoxing Z2 can't be sold anymore, and the sales of game discs have also plummeted."

"There are actually two reasons for this. The first one is that Xiangjiang's economy is fluctuating at this time, coupled with the collapse of the property market, how many people have gone bankrupt, and where is there money to buy games?"

"The second is that piracy is rampant here. Before Xiangjiang was under the management of Gui Lao, it turned a blind eye to this. But it will be much better in the second half of this year."

Many people have said that after Xiangjiang came to the mainland, the economic downturn was severe, especially in terms of domestic demand. In fact, this is also related to the banning of some illegal companies. In the past, many Xiangjiang people sold pirated products to the mainland and even to the whole of Southeast Asia. Now there is no chance.

Game consoles can't be sold, and game software can't be sold, so the overall revenue will naturally decline.

Zhang Weiguang pointed to another data on the report: "Then why did the Australian side also decline? There is no impact this time, right?"

Australia's financial industry is not well-developed, and the impact this time is relatively small. However, the rate of decline is also very large.

"The financial crisis in Asia didn't have a big impact on Australia, but Nintendo and Sunny have increased their advertising there.

We have been reducing our advertising costs during this period of time, aren't we planning to spend a lot of money at the end of the year? "

"In the Australian market, the monthly sales volume is not high. And they have a recent policy, which is to adjust the tariffs on imported electronic products, and our profit margin has already been reduced."

Originally, the price of Zhiduoxing G was already very low, and it had to bear the costs of logistics, warehousing, and publicity, and it also had to give retailers and distributors a certain amount of profit. Now that the tax rate has been raised again, the decline in sales is normal.

Xiangjiang was originally a British territory, so it is naturally in the British territory and enjoys many preferential treatment. Now that Xiangjiang has returned to China, many preferential conditions are gone. If you want to get it again, you have to negotiate again.

Coupled with the vigorous development of Nintendo and Suni, they have naturally been greatly affected.

"That's it, it's understandable. What about these markets, why is the column of net profit negative?"

How can you sell things and make you pay for it?

Zhang Weiguang can actually understand the shrinking sales in the previous market, and his son has already told him about it. In the past year or so, the entire market in Southeast Asia will be sluggish. Nintendo and Sunny will enter in a large scale, and it must be a loss.

No matter how much you spend on advertising, no matter how much promotion you do, you won't be able to sell too much because you have no money.

But there are problems in some markets in Europe here. Nothing major happened in those countries, right? Even if tariffs go up, that's no excuse.

"Mr. Zhang, I'm planning to explain these places to you in detail. These markets are because we have an additional important expenditure, which is the translation of language versions."

"Including the conversion of the language version of the game console operating system and the language version of the game, and these are difficult to complete in Xiangjiang. Xiangjiang lacks such talents, and the mainland is even more lacking."

For the mainland, English is currently the most widely used foreign language, followed by Russian, French, Japanese, and some such as Arabic, Spanish, German, etc. There are too few people who have learned it, and the trade between China and the other side is not easy. not much.

Fortunately, I can speak Portuguese, and I can go to Macau City to find relevant talents. After all, that side has not yet returned to China at this time, and the communication between Xiangjiang and Macau City is also very easy.

The conversion of the language version requires a lot of software talents, including professional translation, which naturally consumes a lot of money.

Zhang Weiguang frowned: "Isn't it okay to use the English version in these areas?"

Isn't English the most widely used language, why do you need to translate other versions? Costly and laborious.

"Mr. Zhang, this is what Mr. Zhang explained. We also promoted the English version before, but the sales were very poor. In fact, the game consoles of Nintendo and Sunny did not sell well in those markets."

"It's not that people in that place don't like playing game consoles, but because they don't understand the language and don't enjoy playing. Although English is spoken by many people in those places, even as one of the official languages, it's not their mother tongue after all."

"After we did the language translation, the sales volume really went up in a straight line. In several markets there, our sales volume is the best, and Nintendo and Sunny combined can't compare to us."

"For the time being, we are losing money because the profits of game consoles and games are relatively low, but as the sales of game consoles increase, the sales of games will also increase. And we have signed game development agreements with some software developers over there. The cost of the game can be reduced.”

Every region has its own hottest games, like Immortal Sword and the like. No one plays them in Europe and the United States. Others can't understand them, and many things can't be translated.

But in the eyes of China, and even many Chinese, this is simply a masterpiece, and it is so fun to play.

"Well, when will you be able to make money?"

"It will take about one to two years. But from then on, we will become the most fun game console in the minds of consumers in those markets. When we launch new models in the future, they will queue up to buy them."

At this moment, Zhang Yang wiped his hands and stood up: "It's almost time. Benxiong, get someone to drive me to the airport. Mom and Dad, you can go to play if you want. I'm here in the mainland."