Super Tycoon

"Mr. Zhang, the number of registrations on Battle.net has exceeded 100,000 nationwide. The growth rate has slowed down, but the sales of time cards have continued to grow. About 40% of the people have bought time cards, and more than half of them have bought time cards. Time-limited monthly card."

From the beginning of August to the beginning of September, the revenue was less than 2 million in one month. And the agency fee that was paid out was more than two million. This did not include other costs such as publicity. The promotion of this Battle.net was obviously a loss.

But Zhang Yang had a smile on his face: "It's okay, let them increase their promotion efforts. Those government agencies want to promote, and there are some small Internet cafes and computer service agencies in various places. Let them promote it carefully. On the forum Promotion efforts must also be increased.”

The reason why the promotion effect is not good enough is because Huaxia's network speed is not good enough. Some who choose to download are very headaches. And when playing games online, it often freezes.

These are all network problems, and Zhang Yang can't solve them. I remember that the first time I speeded up in my previous life was around 1999. Only then could I really experience large-scale online games.

The current Internet speed is not as fast as that of a mobile phone in the previous life.

"Mr. Zhang, can we really start making profits in the next year?"

"Sure, don't worry. At that time, computer games should really work hard, and now we can't fall behind."

People should get used to Battle.net's charging model in two years. At that time, when promoting online games, it will be easier for everyone to accept card charging. It will definitely develop better than in the previous life.

The current losses are all paving the way for future profits. Although the domestic promotion is not good, it is well promoted in Europe and the United States, and even better in Asian island countries and South Korea.

Especially in South Korea, the Internet coverage and network speed are leading the world at this time, and it will be the same in the future.

"I remember. Mr. Zhang, this is a fax from the United States, saying that the third trial of Sega Bandai's lawsuit against those second-hand game cassette retailers has ended, and Sega Bandai has suffered a disastrous defeat."

"Oh? Show it to me." As soon as Zhang Yang heard the news, he became interested.

How did Sega Bandai think of suing second-hand retailers to prevent them from selling second-hand cassettes?

As a result, he was completely defeated during the court debate. Isn't this a joke.

Sega Bandai should be busy developing games and game consoles at this time,

If they don't speed up the research and development, develop the next generation of game consoles as soon as possible, push them to the market, and save the defeat, they still want to start from other places.

Zhang Yang guessed that there should be some internal problems in Sega Bandai. Before Sega, the executives of the island country headquarters and the American branch had been fighting each other.

The sales volume of Sega's products in North America once suppressed Nintendo, but in the island country, they were beaten by Nintendo. The executives in the United States naturally believed that they were stronger and deserved important positions and high incomes.

The headquarters of the island country relied on itself as the headquarters, and did not pay attention to the United States. They felt that it was just because the American game suddenly became popular for a short time that the United States took advantage of it.

What's more, Sega's president, Nakayama Masao, didn't know what to think. He actually made two-handed preparations every time. It seemed safer, but he was always wasting money on one side.

For example, when they develop a new machine, they will choose a variety of hardware company products in the two markets to test and then compare. At this time, the American branch naturally recommends suppliers from the United States, and the island country recommends suppliers from the island country. Many times, they will sign an agreement in advance for efficiency.

This resulted in failure to perform the contract with this side, and a liquidated damages had to be paid. Sega Bandai doesn't have enough cash right now, so if they still do it like this, isn't it a crime.

In order to make more money, you start with second-hand cassette retailers. What do you think?

Even if you want to increase revenue and ease the pressure on funds, there are too many methods, such as layoffs, financing, and loans, but you will never use this method.

And this failure, Sega Bandai will become a joke in the industry. Zhi Duoxing must "help" to publicize it, and companies such as Nintendo and Suni will definitely not miss the opportunity.

"Okay, there is no need to focus on this matter in the future. Let the United States and the island countries be notified, and cooperate with Sega Bandai to promote it. During this time, our dance machine and tambourine machine market is almost saturated, right?"

Secretary Xiao Wang thought for a while, and quickly recalled the data in his mind.

"Yes, this month's sales decline is relatively serious, and the order volume is also much lower. It is expected that the market will reach saturation for a short time by the end of this year."

Even though Zhiduoxing has developed multiple language versions, and some areas even directly launch English versions, the sales are still very mediocre, and there is not much money to be made.

Compared with the R\u0026D cost and rate of return of this product, many people say that Zhiduoxing has taken a detour.

If the R\u0026D cost is 10 million, then you need to sell more than 30 million to keep your capital. Because you have to pay production costs, publicity costs, sales costs and other costs, three times the sales return is not bad.

For the promotion of this product, Zhiduo Xingguang spent more than 30 million US dollars on advertising, and many companies are waiting to see a joke.

For big companies, a product is a failure if it doesn't make money. For example, dancing machines, which are very popular but still haven't made any money, will become a joke in the industry.

What's the use of you shouting so hard, no one will buy it. The market is so big, no matter how much you spend on publicity, that's all.

"How is the GMINI test going, what's the problem?"

"At present, many R\u0026D centers and factories are testing, and no obvious problems have been found. Moreover, the performance such as error correction rate has been improved a lot, and the system has also been optimized. The DVD drive used is now completely stable."

"How about the cost, has it come down?"

"At present, several production lines are still being debugged, and the production cost is expected to drop by 15%. Mr. Zhang, don't we really want to strengthen the graphic display function?"

Although this is not a new model, if it also has 3D functions, it will definitely be able to suppress Sony's PS. By then, the 32-bit machine will be the king.

With the number of games and prices, it is not a problem to challenge Nintendo's N64.

The performance of the game console is good, but the game must be able to show it. Like Sega's Saturn, many games can't show the performance of the game console at all, so the Saturn hit the street.

"No need. The main consumer market for this product is arcade halls!"