Super Tycoon
Chapter 346 Attacking the arcade market
Zhang Yang was sitting in the office, looking at the sales of GMINI and dancing mat peripherals, with a faint smile on his face, and even lit a cigar in a good mood.
"Xiao Wang, do colleagues now think this is our last resort?"
Secretary Xiao Wang nodded: "Mr. Zhang, of course they think so. After all, our peripheral is so good that it can be called the strongest peripheral in history."
At present, among all the peripherals of video game consoles, except for G+3, none of them can match the sales volume of dancing mats. And as time goes by, the dance mat will become the number one selling peripheral, there is no doubt about it.
What's more, the G+3 peripherals don't make any money at all, even if they save their capital, they help the foundries of those controllers make some money. In fact, Zhiduoxing company doesn't care about that meager profit at all. The new 81 Chinese website is updated the fastest. Computer side:
But the peripherals of the dancing mat are different. Not only is the dancing mat selling very well, it is considered to be at least tens of millions of peripherals. Many people also bought an additional dancing game CD, because there are only three Fifteen songs, many people think it is too little.
Just the peripheral device of the dance mat, including the related game discs, can bring Zhiduoxing hundreds of millions of dollars in net profit. A dance mat costs $199, which is about the same as a game console.
And Zhiduoxing Company can have at least 50% of the profits. The profit of song discs is lower, but it is still 30%. The music copyright licensing fees that those companies gave Zhi Duoxing back then were not high, and no one expected to sell so much.
"The strongest peripheral, I like the term. By the way, we can show off to those in the game hall. Our product will replace the arcade machine."
With their more durable products and more exclusive licensed games, they can dominate the arcade market. The owners of those arcade halls will know what is more cost-effective to choose.
"Okay, I'll call the agent in a while. By the way, the news came back from President Satoshi Matsudajiri, saying that after the resignation of the president of Sega Bandai, Nakayama Nakao, the former president of the Bandai company, Ueno Hedian, it seems that Isao Okawa is the major shareholder of CSK."
Zhang Yang waved his hand: "No matter who it is, it doesn't matter to us. I hope it's this one, who is much easier to deal with than Kazuon Ueno."
In his previous life, he was the president of Sega, and then led Sega to decline step by step, and withdrew from the hardware market. In the end, it merged with other companies and concentrated on developing games.
The home game console brand that used to be the second largest in the world gradually receded into the background and was even forgotten. The new 81 Chinese website is updated the fastest Mobile terminal: https:/
I remember that I donated money twice, donating all my wealth. It's a donation, not a capital injection, which is crazy.
At least Zhang Yang would never do that. Even if you don't work in this company, you can't lose your own money. Of course, there is another theory, that is, this offended the other shareholders of the company, including the people behind those shareholders, so he had to spend money to eliminate the disaster.
As for which statement is more reliable, Zhang Yang does not know.
In the previous life, Sega did not merge with Bandai, so he didn't know what the direction of this life would be. But so what, the unknown is more interesting.
"Mr. Zhang, don't you think this is also an opportunity for us? I heard that the people in the North American branch of Sega are all direct descendants of Zhongshan Zhongxiong. Now that Zhongshan Zhongxiong is going to retire early, those people still occupy those position, will other people be happy? Can the new president be willing?"
Zhang Yang looked at the secretary Xiao Wang: "What do you mean,
We poach people from Sega Bandai? "
"Yes. Our performance in the North American market has not been good enough. I think it's not just because our publicity is not strong enough, the brand awareness is not as good as Nintendo, etc., but also because we don't have executives who are familiar with the North American market."
"We find other companies to act as agents, although they are not bad, but they have to take away a lot of agency fees. If the money is used for product promotion, it will make our products sell better and our company's The industry ranks one step further."
When Sega hit the street before, Sunny's performance was only average, and the industry ranking of Zhiduxing Company once reached the second place in the world, second only to Nintendo.
However, since the merger of Sega Bandai, and Suuni began to increase investment in publicity, attracting more third-party game companies to join his camp, Zhiduoxing’s ranking in the global industry has become the third, and even a small number of media have also regarded Zhiduxing Ranked fourth, behind Sunny.
There is no hope for the number one position for the time being, and Nintendo's position is hard to shake. But who says it won't work in the future? Aren't many industry leaders have been overthrown.
Now as long as it goes further in the North American and island markets, it will be able to return to the second place, at least it will not be caught up by Sunny.
Zhang Yang pinched his chin and thought for a while. It seems that this is not impossible. The company in North America has two executives, and their abilities are not bad, but they are not good in terms of channels and connections.
Moreover, poaching the executives of Sega Bandai was also a blow to Sega Bandai. Nintendo and others don't want Sega Bandai to rise again. Coincidentally, neither does Zhang Yang.
"You can think about it, call over there and let them try. Even if you can't poach executives, you can poach middle-level managers."
"By the way, you can also inspect the employees of Sunny and Nintendo, and ask if anyone is willing to work in our company. As long as the ability is sufficient, the salary will be favorable."
Two years ago, Zhang Yang simply couldn't afford to poach people from big companies such as Nintendo, because he couldn't afford such a high salary. But now, it is Sega Bandai's turn to not be able to afford the treatment he can give.
"Xiao Wang, during this period of time, keep an eye on the company's product sales, and communicate more with Mr. Sun and Mr. Zhang. I want to know the real-time statistics."
"I also told them that the after-sales service must keep up, logistics, advertising, etc. must keep up. I gave the money, but what I want is the result. If someone's result makes me unsatisfied, don't blame me for not being sympathetic. "
This time, in order to promote the GMINI to enter the arcade and replace the traditional arcade, Zhang Yang gave a large amount of sales subsidies and preferential terms.
This makes the price of Zhiduoxing GMINI sold to arcade halls very low, and it really turns into a meager profit. Moreover, it is difficult to drive subsequent sales of game discs and peripheral products.
This preferential condition includes the selection of the free game CD, which must be some fun games, and even many of them are exclusive games of Zhiduoxing.
The game update frequency of the arcade hall is far less than that of the home game console market. Fortunately, Zhiduoxing has added an activation code to the new game discs, so that the same disc cannot be used by the second game console, cutting off the sale of second-hand discs.
Entering the arcade market this time, only success is allowed, no failure is allowed!
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