Super Tycoon
Chapter 348 Can you still do this?
At this time, Kutaragi Ken, who has been promoted to the vice president of Sunny, looked at the shipment report of last month, and felt that something was wrong. The shipment volume of Zhiduxing G series was too high, and the dancing machine has such a strong appeal. ?
"Bring me the weekly shipment statistics for the last month and let me have a look."
The assistant went out immediately and brought over the weekly sales statistics.
Kutaragi Ken watched carefully, there was no problem in the first week of last month, and there was no problem in the second week. From the third week, the shipments of Zhiduoxing GMINI surged, and it jumped to a new level again in the fourth week.
This is not right, although the peripherals of the dancing machine are good, they can be used with the Zhiduoxing G and Zhiduxing GMINI. It is said that most of the people who buy dancing machine peripherals should have the Zhiduxing G, but how can the sales volume of the Zhiduxing GMINI be so high?
"Is this data obtained from the retailer?"
"Yeah, and compared with the statistical data of several media, the error is within 10,000 units."
Because the cut-off time of the statistics is different, there will naturally be some errors. Ten thousand units is nothing compared to millions of sales.
"Why did their sales increase sharply again in the next two weeks? The peripherals of the dance mat did not increase so much. There must be a problem. Go find out what caused this immediately, and I will give you an hour."
After his subordinates left, Ken Kutaragi lit a cigarette.
As the first person in charge of the Souni PS project, he actually began to study game console technology as early as when he cooperated with Nintendo to launch SFC. starter
After Sonny parted ways with Nintendo, he also quickly led the team to develop the PS1, and worked hard to win over many third-party game manufacturers, strengthening Souni's camp.
When the PS1 was first introduced to the market, there were no other game consoles with 3D functions on the market. With this selling point, Sunny was considered to be the best.
But in terms of sales, Suni did not do this, and even tried to rise several times, but was suppressed by Zhi Duoxing.
Then the Nintendo N64 was launched, with the same 3D function, more fun games, and cheaper prices, so that the sales of Sunny's PS plummeted.
Sunny wanted to open up other markets and sell PS game consoles all over the world, but found that Zhiduoxing had already gone one step ahead. He never thought that in a place like Huaxia, there would be people with such a long-term strategic vision.
Sunny is not only PS, but also other products such as Walkman, so the cost of opening up the market is not high for Sunny, but for Zhiduoxing, it must lose money in some markets.
Would rather lose money, but also to promote, this heart is so firm.
Afterwards, Suony developed many masterpieces of games, and found MJ to endorse him. He thought he could turn things around. But who would have thought that Zhiduoxing not only redeveloped ET, but also won the game copyright of Star Wars, which drove the sales of at least one million consoles in North America alone.
I thought that the lifespan of Zhiduoxing was almost over, and the final sales volume should be fixed at less than 20 million units, but Zhiduoxing launched a dancing mat peripheral at this time.
No need to think about it, when Zhi Duoxing made the dance machine arcade, I am afraid that this point has already been calculated. Zhi Duoxing has a very powerful decision-maker who takes one step and sees three steps.
Just when they couldn't understand why Zhiduoxing spent a lot of money on research and development of MINI, the sales of MINI suddenly began to skyrocket. The increase was inexplicable and completely inconsistent with market laws.
During this period of time, Zhiduoxing did not have any new game masterpieces,
There are no promotional activities and no new peripherals, so why are players willing to buy the more expensive GMINI instead of the GMINI?
No matter how you look at it, it reveals that it is unreasonable, and he must figure out the way inside.
At the same time, Nintendo, Sega Bandai, etc. also looked at the sales statistics, unbelievable. Why are the game consoles of Zhiduoxing Company selling so well?
Even if there is a good peripheral, it can be calculated according to the sales volume of the peripheral, which should not be the case. It cannot be said that everyone who bought a dance mat peripheral has bought a GMINI, right?
An hour later, there were two more documents on Ken Kutaragi's desk.
One is sales statistics for the arcade market, especially for new gaming motherboards. There is another contract signed between Zhiduoxing Company and some arcade halls.
"GMINI to replace the arcade motherboard?" Ken Kutaragi muttered to himself, what else can he do?
Game consoles are mainly divided into arcade machines, home game consoles, and portable handhelds. In the handheld market, Zhiduoxing Z2 is the best seller, and Nintendo's GB series ranks second, with a share of June 4th.
In the home game console market, Nintendo only occupies 30% at this time, Suni also occupies 25%, and Zhiduoxing occupies 45%, and the gap is still widening rapidly.
Two months ago, this year's home game console market, Nintendo still accounted for 50%, Sunny and Zhiduxing each accounted for about 25%.
In just two months, Zhi Duoxing turned around strongly, and his status was reversed instantly. Fortunately, they have done a good job of developing the Eurasian market during this period of time, otherwise the market share may be less than 20%.
Originally, in the arcade market, Sami was the industry leader, occupying more than 60% of the global market share, and the market share of several other companies was less than 10%.
But now, Zhiduoxing has invaded the arcade market strongly. In the last month, Sami's market share has been reduced to 35%, and the shares of other companies have been eroded by more than half.
Zhi Duoxing has become the leader of the arcade market!
He understood why the sales volume of GMINI increased so rapidly. In just one week, the sales volume increased by more than one million units.
The fundamental reason is that Zhiduoxing has occupied the arcade market with MINI, which is too crazy!
If you do this, don't you worry about Sami's counterattack? As strong as Nintendo, it has never competed with other companies in the arcade market, but only sold some game licenses.
However, Zhiduoxing Company actually wanted to start a war on the third front, but they were still in the leading position.
Kutaragi Ken was afraid. If Zhitaxing Company was allowed to succeed, then an industry overlord who was more terrifying than Nintendo would rise in the future. This is absolutely not possible!
Isn't it just replacing arcade machines with home game consoles? Zhiduoxing can do it, and their technology must be better, and they will definitely be able to do it. And Suuni's PS also has 3D function, which is a pioneering work in the arcade, right?ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм
Just make the original home game smaller, increase the heat dissipation function, add a few software packages, and let it be connected to the arcade screen and joystick.
Perhaps some changes can be made. We directly provide an LCD screen and an external battery block. Doesn’t that allow the PS to be used as a portable game console?
Let Nintendo, Sami and other companies take the lead in the attack on Zhiduoxing. We Sunny have also taken a fancy to the arcade market!
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