Super Tycoon

Zhang Yang was checking his work here in the United States, and before he returned to China, he received the news that Uranus announced that it would be listed in several English-speaking regions such as Britain and Australia in advance, and the time would be this Friday.

It seems that after the failure in the North American market, Uranus is ready to find another way, but that requires the consent of the Zhiduoxing Group.

"Edson, call Sun Tengfei and ask about the sales statistics in the English-speaking regions of Asia and Europe, and see which regions Sega Bandai has increased advertising."

Before going on the market, it is necessary to focus on advertising in advance to ensure that more consumers will notice that only the day of the listing can have a good performance.

If it can’t be sold on the first day, it will be the same as the previous NEC game consoles. The sales will get worse and worse, and eventually the inventory may not be cleared.

The game console cannot be sold, and the game licenses purchased before will naturally not be sold, and the loss is not the slightest.

Sega Bandai seems to be able to make a profit this year, the performance of game consoles is acceptable, and the sales of games are also OK. Zhiduoxing is not sure that Sega Bandai will fall into a loss, but it is still possible to make them a small profit.

When next year, the game consoles of companies such as Sunny are on the market, Sega Bandai will be defeated again!

Soon, Edson opened the mailbox, printed out the content, and put it in front of Zhang Yang: "President, this is the information from Mr. Sun."

Zhang Yang took a look. Except for a few developed countries, most of the regions where English is the official language are underdeveloped countries in Africa and Asia.

The areas where Sega Bandai increased its advertising this time mainly include Britain, Ireland, Australia, New Zealand, Hong Kong, Puerto Rico and Nigeria.

I don’t know if the remaining places think it’s not worthwhile to advertise and plan to go public quietly, or if they don’t plan to go public in those regions at all, and they won’t sell much anyway.

However, Zhang Yang has to pay attention to the Xiangjiang market, because the nearby Philippines and Malaysia also use English as their official language. Like Xiangjiang, those with higher education must know English.

And those who can speak English are generally middle-class and above families, and they are also the main consumers who buy game consoles.

The game consoles sold in Xiangjiang may be bought by Malaysians. Therefore, Xiangjiang, a region with a population of just over 6 million, can have high sales. On average, almost two families have a game console. How is this possible.

"Call and ask Sun Tengfei to notify these areas to increase the amount of advertisements. Isn't Uranus going to be listed, then let them see what it feels like to be covered with our Zhiduoxing advertisements."

The density of advertisements is high, and some advertisements are bound to be wasted. But the advantage is also obvious, that is, consumers can always see your product advertisements.

In this way, when consumers want to buy a game console, the first reaction is generally the most familiar brand in their minds. Even if consumers have never thought about buying a game console, with the increase in advertisements, they will occasionally be impulsive and want to buy a game console after listening to the advertisements every day.

When you buy a game console, you have to buy a game. No matter how fun a game is, you will soon get tired of it. The current game CD can only be played on one game console because of the secret key, and it is impossible to communicate in private.

This is not only done by Zhiduoxing, Sega Bandai’s new models are also doing this, and other companies plan to do the same. This basically blocked the sales of second-hand game discs, and there was no need to worry about any ridiculous lawsuits.

When Sega sued the retailer of second-hand game cassettes, it became the laughing stock of the global industry, but it also let everyone in the industry know how much more money they could make if there were no second-hand game cassettes!

After Zhiduoxing took the lead in using the secret key, other companies followed suit. Even Nintendo's cassettes have added secret keys to lock a game console.

Although this will increase some software costs, it also greatly avoids second-hand games. For game manufacturers and game console manufacturers, the advantages outweigh the disadvantages.

Some players criticized this, but the manufacturers would ignore it.

If you don't play, there are still many people who like to play.

Zhi Duoxing suddenly increased the amount of advertisements in some areas, and Sega Bandai found out after checking that it was clearly aimed at them.

It is quite normal to increase the amount of advertising in the island market and the North American market, because these two markets are the most developed, and they are also the main battlefield for all manufacturers to compete.

But if we specifically increase the amount of advertisements in English-speaking countries, and nothing else, does that mean anything? This is to know that Uranus will be listed in those areas, and prepare to snipe them!

Isao Okawa was not ambiguous. After seeing the information, he immediately called the vice president in charge of sales, Shoichiro Izumi: "This is the advertising density of Zhiduoxing Group in these regions. Do you know how to do it?"

"President, how much do we increase the budget?"

"Double!"

Izuko Shoichiro will go out immediately and arrange to increase the amount of advertising in those areas. Isn't it just advertising? Their Sega Bandai's advertising planning is also very well received by the industry.

They will also use Zhi Duoxing's method of announcing the game screen first and then promoting the product. TV media, print media, Internet, and store advertisements are the four most mainstream advertisements. Among them, online advertisements are new and are the main revenue of many Internet companies.

Among them, Zhiduoxing was the first game console manufacturer to play online advertising, because Zhiduoxing also promoted many PC games at that time, which can be regarded as accurate advertising.

As soon as Zhang Yang returned to the capital, Sun Tengfei came to him with some materials to sign, and at the same time reported on his recent work.

"President, these documents need your signature, mainly for some temporary increase in advertising expenses."

"Well. Sega Bandai's Uranus will be listed in those markets today. Have our advertisements suppressed them?" Zhang Yang asked while flipping through the documents.

"No, Sega Bandai has also increased the amount of advertising. But next Monday we still have some advertising conferences, and we can guarantee the balance of payments in those markets. If Sega Bandai increases the amount of advertising, they will fall into a loss!"

Who made Zhiduoxing listed on the market earlier, and word of mouth has already risen. Now increase the amount of advertising, while increasing the sales of game consoles, while promoting new games.

However, Sega Bandai entered the market a little later and lost the opportunity. Zhiduoxing has enough income in those markets to support it, and it can resist spending more on advertising. Before that, it was still losing money in many markets, and Zhiduoxing also carried it.

The advantage of this is that in those markets, many consumers have recognized the game consoles of Zhiduoxing and are willing to buy new game consoles.

"Very good. Let's follow this standard. Every profit will be invested in advertising. The next step is to increase advertising in French and Spanish countries. Sega Bandai must not be given any breathing room!"