Super Tycoon

The price reduction of electronic products of Zhiduoxing Group has greatly stimulated the sales of electronic products in the market, but it has made it difficult for some small electronic factories that have just been established, and may even go bankrupt at any time.

Before, I clearly saw that this industry was very good, and thought that under the leadership of Zhiduoxing Group, it could flourish. Why did Zhiduoxing Group choose to cut prices?

In the past, when the price of Zhiduoxing Group's products was high, they also sold very well. Brand-name products, the quality is trustworthy, and everyone is willing to accept the high price.

Kezhiduoxing's products have all been reduced in price, and other products have completely lost their living space.

Many people say that Zhiduoxing wants to monopolize the market and become a price predator.

The news naturally reached Zhang Yang's ears, but he didn't care. In fact, Zhi Duoxing was able to do this a few years ago, but he has never made a move.

In the past two years, some companies have become more and more excessive. They are attached to Zhi Duoxing, but they don't want to be grateful. Instead, they are against Zhi Duoxing everywhere.

Toads don't bite people, they respond to people!

In many product markets in China, some big companies have risen through price wars. For example, Changhong TV in the early years quickly became the leader in the domestic TV industry by relying on price wars.

It's just that they are too greedy, trying to monopolize the 21-inch TV market, hoarding 21-inch picture tubes crazily, forcing other companies to develop large-screen TVs, and opening the era of large-screen color TVs.

There is also Lianxiang Group, which also relies on price wars to reduce the price of personal computers repeatedly. From more than 20,000 a few years ago, it has become about 10,000 yuan now, and there are some cheap ones that can be bought for 6,000 to 7,000 yuan.

Lianxiang Group has also become the top PC manufacturer in China, and has gained a firm foothold in Asia and a global reputation.

In the international game console market, Zhiduoxing Group relied on cheap games at first, quickly opened up sales, occupied a certain market share, and then rose step by step to become the leader of the industry today.

In the past life, there are still many companies that have become the industry leaders through price wars, such as Gree air conditioners in Huaxia, Galanz microwave ovens, etc., are all like this.

Large-scale production, high sales volume, high quality, low profit margins, further increase in brand awareness, and increasing market share.

After completely occupying the market, they can put forward their own new standards, and they can also make money by selling high-priced products.

However, like Zhiduoxing, who is already a leader in the industry,

It is also the first price cut by the standard setters, and it is indeed very rare to fight a price war.

Because of the price war, the profit margin of Zhiduoxing's products dropped sharply. Although the sales volume increased, the profit still decreased. And filling the market faster will also have a great impact on future sales.

Zhang Yang knew that if he did this, someone would take care of him soon, no. In just over a week, someone from above called to talk to Zhang Yang.

...

Liu Yuan, the head of Xinchanbu. Yesterday, I received a report from my subordinates, saying that the electronic products in the Mainland have recently experienced serious problems, and they may be reversed.

The responsibility of the electronics industry has just been merged into the information industry for about two years. Liu Yuan also knows that although this is not a pillar industry of the country, it will definitely become more and more important in the future.

Now how many people have BP machines, and many people have bought mobile phones. Other electronic products are also booming. Electronic products are one of the pillar industries in island countries and South Korea. China cannot continue to lag behind in this area. It is necessary to catch up as soon as possible. This is very important for the improvement of comprehensive national strength.

Liu Yuan discovered that the problem was caused by a company's price cuts, and decided to talk to the person in charge of the company. The chairman of the other party said that he is traveling abroad, so he can only choose to talk to the president of the other company, who is also the actual person in charge.

Only after meeting, he found that the person in charge was younger than he had imagined.

"Mr. Zhang, please sit down. I invited you over, didn't I disturb your work?"

"Liu Buzhang has time to chat with me in his busy schedule, so how come I don't have time? What's more, each vice president is responsible for the affairs of Zhiduoxing Group, and my workload is not heavy."

"Mr. Zhang, you are the leader of a leading company in the electronics industry in our country. Aren't you afraid that the people below will make mistakes and cause losses?"

Zhang Yang looked at Liu Yuan: "There is something in Liu Buzhang's words. But the company's important decisions require my signature, so any mistakes in decision-making are my responsibility."

He will not pass the responsibility on to others, after all, others are helping him to make money.

"Mr. Zhang said that, so I have to talk to Mr. Zhang about something. I heard that the prices of Zhiduoxing products have been reduced across the board recently. Does Mr. Zhang know?"

"I know. We have improved production efficiency again, and at the same time increased some purchases. The cost of some domestic electronics factories has also decreased. Our production cost has decreased, so the sales price has also decreased."

Zhang Yang looked very normal, as if he was asking, does the ministry take care of things like our price reduction?

"Has the production cost of Zhiduoxing been reduced so much? The cheapest model of Wenquxing has been reduced to 298 yuan, the cheapest model of repeater machine has been reduced to 298 yuan, the Chinese and English computer learning machine has been reduced to 298 yuan, and the cheapest model of mP3 It has also been reduced to 1099 yuan."

"In such a short period of time, the cost of mP3 has been reduced so much? What kind of equipment is Zhiduoxing that improves the efficiency so much?"

The product has only been sold for a few months, and the price has been reduced so much. If you say that the cost has been reduced, who will believe it!

"What Liu Buzhang said is incomplete. The price of our Zhiduoxing gmInI has also been reduced by 300 yuan, and the related accessories have also been reduced. Even the price of Zhiduoxing g2 has been reduced by 200 yuan."

"This is all thanks to some local governments that support some electronics factories. The spare parts they produce are getting cheaper and cheaper, and our costs will naturally drop."

"There are also some whose prices were too high before, such as mP3, which cannot be sold at all, so we have to lower the price, hoping to increase some sales and make more people afford it. Is there any problem?"

Zhang Yang's eyes are clear and sincere, but Liu Yuan's eyes are full of suspicion.

"Mr. Zhang, many companies originally produced and sold many products. Now that you cut prices, other companies will have no profit margins and will go bankrupt. Mr. Zhang is doing this to disrupt the order of the electronics industry that has finally developed. "

"Only when a hundred flowers bloom in the industry can it develop faster. Zhang Zong's enterprise is so big that it can't give other small businesses a living. Do you have to do this?"

Zhang Yang looked aggrieved: "Disturbing the order of the industry? Why would Liu Buzhang say that? What we do is actually regulating the market!"