Super Tycoon

In fact, there are basically no competing games in China for Legend and Miracle, which means that there is no rival in promotion, and these two games are the rivals.

Moreover, Zhang Yang paid enough promotion expenses to install all the game clients on the computers of every Internet cafe. He also provided a free download channel for the client, and a cheap five-yuan basic client installation CD, in order to catch those game clients. personal user.

Even so, the number of registrations for the two games did not satisfy Zhang Yang. How come there are more than one million actual users?

Let's see how many people use Penguin. Others can promote it so quickly. Why can't this one work?

Although the Penguin still has certain office functions, and many companies also allow it to be installed and used, are there fewer people who secretly play games at work?

After all, the popularity of this game has not yet risen. People who have been to Internet cafes may know it, but most people who have not been to Internet cafes do not know.

Most of the advertisements are online advertisements, some pop-up windows on some webpages, including the pop-up window of Penguin, which has just been launched. But because the Internet fee is relatively expensive at this time, many people are reluctant to download the client, thinking that it costs too much.

Some people feel that they have to recharge the time card after playing the game for a short time, which makes them feel at a loss. After all, there are still many games in Internet cafes that are free.

Is this game fun? Many people still gave positive comments, after all, there was no such online multiplayer role-playing game in mainland China before.

Moreover, the career setting, skill setting, image setting, prop setting, map setting, monster setting, etc. all gave many people a very fresh feeling.

But the promotion fee is not low, and the servers are rented a lot, but there are only more than one million users who are willing to continue to pay.

"President, it's not that I don't do my best to promote it. We have thought of many ways to promote it, but this is an online game, which is more suitable for promotion on the Internet. We have also contacted Penguin, and now pop-up ads are also on the market, and the number of users has increased rapidly. .Especially during the winter vacation, it must be the peak period of user growth.”

"Also, last year many places across the country were undergoing network transformation, and many Internet cafes were forced to close down. This year, many new Internet cafes will open, and the Internet speed will be faster."

"Then there is our game, those old computers are more difficult to run, and there is a phenomenon of freezing. Their configuration is low, and we can't reduce the game effect."

Zhang Yang raised his hand: "You have to let the Internet cafe see how much money this game can make and how much traffic it brings to them, and they will naturally be willing to upgrade the configuration.

Also willing to push for us. "

"And your advertisement is a bit biased. Who said that our game can only be advertised on the Internet?"

"Can you put up a sign at the entrance of the Internet cafe with the characters of the game on it? Can you get some people to act as game characters and promote it in places with a lot of people?"

"Can you put up billboards in some places to make people curious about the game and want to play it? Can you focus on promoting it in places with a lot of netizens? Even leaflets or other methods are fine. You guys do it Already?"

Sun Tengfei fell silent, he really didn't do this.

He didn't expect that those two games actually lost money last year. A lot of publicity and promotion expenses have been invested, but the revenue is far lower than expected, and even the research and development costs have not been recovered yet.

This year they planned to make a comeback, but they didn't expect to be criticized in front of so many employees at the conference, and he was also very embarrassed.

In contrast, Mr. Duan is all praise, but this is not a criticism on his side. Is he so much worse than Mr. Duan?

"Have you thought about asking a celebrity to endorse you?"

Sun Tengfei: "???"

We are making games, and this one is not like Contra or something, just one or two characters, there are millions of characters here, how can we find celebrities to endorse?

No, the characters in the game are mainly divided into three types of occupations, and with the distinction of gender and gender, can you find up to six people to speak for?

However, the company's advertising expenses are already very high, and if it continues to spend like this, it will not be able to lose money. Do celebrities really make people like playing games?

Under normal circumstances, everyone will imitate the dressing of celebrities, so some clothing, accessories, etc., the celebrity endorsement effect will be very good, including some large items, such as cars, the effect is also good.

He has seen game endorsements before, but online game endorsements, never!

"Why, you haven't thought about it? Everyone should understand the star effect, especially sales, marketing planning, etc. What is our game in simple terms? It's fighting monsters and upgrading, it's PK, and it's teamwork."

"Let me ask you, if you know that one of the accounts is a big star, would you want to chat with the star? Would you want to join a guild with the idol? Would you want to compete with the idol?"

"Our game costumes and props are also featured. Finding some celebrities with good figures to endorse them will also be more attractive, and we may even sell peripheral products in the future."

"Don't just focus on map upgrades, monster upgrades, those can indeed retain many players, but our primary task is to attract more new players."

...

After the meeting, Sun Tengfei came to Zhang Yang's office and asked him about the key points of advertising planning.

"President, I thought about it. It's not difficult to endorse a celebrity, but it's not easy to find the right one. A warrior must find a strong figure, but a woman is not easy. A mage needs to find a handsome or beautiful one. , the requirements for facial features will be very high. Taoist priests require some exotic styles, and ordinary looks cannot be considered."

"Besides, celebrity endorsements in mainland China are relatively weak, so it's better to look for celebrities from Hong Kong and Taiwan. But the celebrity endorsement fee there is too high. Some popular ones can charge up to 5 million yuan a year. Isn't this stealing money!"

"Look for some second-tier stars, even those who were popular a few years ago, the main thing is to conform to the role setting." Zhang Yang pointed out, "Young and Dangerous have seen it, they are very popular in the Mainland, but their salary is actually not high. high."

"And the game endorsement is also an endorsement they have never touched. One million and eight hundred thousand a year is enough. Design some simple actions for them, put on the equipment in our game, and some equipment that has not been launched yet. .”

"By the way, add some lines. For example, if you are a brother, come and kill me; I am in this game, waiting for you to fight; brothers, take over the sand city with me, and so on, you must let them say it themselves, to be honest Authentic Hong Kong Pu."

"It's enough for the female characters to get two or three small models, and the male ones are the main ones. After all, most of the people who play our games are men. Also, let the magazines cooperate with them to do some publicity and get some game guides."

"There are restrictions on arcade halls, and there are not many game consoles sold in China, but there are definitely a lot of people playing games. By the end of this year, I hope that the number of long-term paying users of both games will exceed 10 million!"