Super Tycoon

Zhang Yang sat at the main seat in the conference room, with Sun Tengfei, Li Junsheng and others sitting next to him. At the same time, there were several phones in front of him, all of which had the hands-free function turned on.

It was too troublesome for Edson, Matsutajiri Satoshi and others to fly over, so I chose a conference call.

With the current network speed, video conferencing is doomed to be difficult to implement, but this situation will be resolved soon, and the company is setting up a dedicated network.

"I invite everyone to participate in this meeting today to talk about the company's exploration of the development direction of games. At present, our games are mainly operated and sold on game consoles, followed by computers. Most of them are stand-alone games, and there are fewer online games."

"Our revenue model is mainly the sales of game versions. The average price of a 3D game CD is more than one hundred dollars. This price is not difficult for consumers to accept in developed countries in Europe and the United States, but it is very difficult for consumers in underdeveloped regions. Hard to sell."

"We can't solve the problem of consumption concept. Some people say that we can make regional price distinctions, that is, it is expensive in developed countries and cheap in underdeveloped areas. But we must consider two unavoidable problems. If these two If this problem cannot be solved, it will have a greater negative impact on the company's revenue."

"The first is fairness. If players in developed countries know that games in underdeveloped countries are much cheaper, will they feel that they have been treated unfairly and refuse to buy our games? There may even be some cases of reselling games. Potentially, it also reduces incentives for retailers, leading to lower sales of our games and lower sales."

"The second is the cost issue. Our game development has costs, and sales also have costs. Some game licenses purchased from other companies will cost more."

"Actually, it is only sold at cost price, and the price will not be too low. Some large-scale game development costs tens of millions of dollars, plus the cost of publicity and sales, at least hundreds of millions of dollars."

"If you sell it cheaply and the production cost can be recovered, then what profit is there? And once the sales of some games fluctuate greatly due to our price, it will also reduce the development enthusiasm of game companies, because this will also It's about their interests."

"So the company's idea is to promote different types of games and explore different revenue models in different regions."

"From the most basic game sales to make money, the game is now provided for free and charged according to the online time. In this way, when players feel that the game is not fun, the amount of money spent will not be too much, and they will not feel that they are losing a lot. But once They love the game, and they will pay more for the game than buying a game."

"This is to allow players to pay differentiated,

And we have found through some markets that this model is effective, especially in some underdeveloped areas. "

"On China's side, the revenue of the two games Legend and Miracle far exceeds everyone's imagination, and even these two games may eventually bring in billions of dollars in revenue for the company. Although long-term operation and maintenance are required, the Just like after-sales of game consoles, as long as we can still make money, we will not lose money."

"When not making money, it is necessary to create new things that attract players, or new payment points, so as to increase the company's revenue."

"We also plan to launch two games and explore a new charging model, which is to recharge VIP, so that players will have a gap in strength because of paying. The basic game is still free, and free players are used to highlight the advantages of paying players. "

"This model, in the future, will be combined with online games that charge by time card, and become a new payment point."

"In fact, everyone can see that software is more profitable than hardware. But software is more risky. If it succeeds, it can make more money. If it fails, the remaining software may be worthless."

"If a hardware company fails, there will be factories, equipment, etc. After these are realized, there will be some money left."

"Our Zhiduoxing Group has both software and hardware. The software is a system platform developed based on LInuX, and the hardware is invested in some of the top hardware companies in the world, and we also have our own factories."

"However, compared with our competitors, Souni and Sega Bandai, we still have a big gap. Souni is very strong in hardware, and many technologies are internationally leading. Sega Bandai was nothing, but with the addition of Microsoft After that, it became uncommon."

"Today I just want everyone to think about how to increase our game revenue. There is no need to consider hardware, or even mainly computer games."

Zhang Yang talked a lot, and everyone listened carefully, because he spoke in Chinese, so there was a simultaneous interpreter sitting behind many people.

Satoshi Matsutajiri was the first to speak: "President, since the company is already exploring other profit models for games, and it is mainly based on online games, do you think online games are the future?"

"That's right. Internet games are the future. More people can play at the same time, which is more interesting." Zhang Yang confirmed the answer.

"Then all of our games need to consider the issue of network speed. Although the network speed is now faster than the previous two years, and even the tariff is falling, it is still not cheap."

"I heard that new standards are also being proposed. In just two or three years, there will be another leap in network speed. Then we can consider making more complex online games, so as to compete with other game companies."

"Multiplayer online RPg games have proved to be the most popular, so we want to develop such games. Some characters are close to real people, and everyone likes them very much, but some characters are very cartoony and cute, and everyone likes them very much. Out of division, our side is better at cartoon characters.”

"At the same time, I agree with the combination of time card charges and VIP payment points. We can also add some payment points according to the preferences of players. For example, when we first sold electronic pets, there was a special model that was 100% open. Produce rare pets."

"There are also shooting games. Everyone likes better equipment, such as guns. You use a pistol, and I have a sniper rifle. If you are far away, you are definitely not an opponent."

"We can also make body armor into paid, so that paying players have stronger survivability. Or shields, helmets, night vision goggles, etc."

"The game is won, and an animation can be added. This is very popular with players."

Zhang Yang saw that Sun Tengfei was taking notes, Matsutajiri Satoshi thought very well, this is indeed a payment point.

Edson also made some suggestions, similar to Tomo Matsudajiri's, time cards are the most basic, but he thinks it's better to pay for items.

You can't even imagine how much a rich person is willing to spend on a game!

Zhang Yang listened to everyone's complaints, and it seems that the company will have a large number of krypton gold games soon, and this will become the mainstream in the future.