Super Tycoon

Just after Mother's Day, Zhang Yang flew to Los Angeles, and this year's e3 game exhibition will start again. The third week of May every year is the time for the e3 game exhibition, and it is also a grand event for gamers and game developers around the world.

When Zhang Yang arrived in Los Angeles, many companies had already drawn banners in advance and bought advertisements on Ontology Media, hoping to attract more people to their companies and products.

Although there are only tens of thousands of people who come to participate each time, but with the media reports, there will be tens of millions of people who follow this game exhibition.

In particular, some entertainment media will also report, which increases the attention of the exhibition even more, because there are always some celebrities who will stand for some game companies or game console manufacturers.

This year, Zhi Duo Xing Group invited two big stars. One is Fang Loon, who has cooperated with Zhi Duo Xing Group many times. He happened to be in Los Angeles to promote his new movie "Rush Hour 2", so he took the job by the way.

The other is a female singer who has cooperated with Zhiduoxing Group, and she is also the fastest-rising Britney Spears among the female singers in the world. Last year's second album sold well again, and several concerts this year were also very successful.

She plans to hold a concert in Los Angeles next week, and she is fine now. By the way, she took this job as a thank you for the song presented by Zhiduoxing Group. That song dominated the charts for a long time, and it also expanded her song road.

These two will appear on Thursday and Friday. At present, Zhiduoxing Group is only promoting that there will be a big star, and the specific one has not been announced yet.

At this time, the hotels near the Los Angeles area were full of people, some were representatives of companies participating in the exhibition, some were media reporters, and there were also many game fans, music fans and movie fans.

The exhibitor team of Zhiduoxing Group lives in a five-star hotel. The company expects to spend 12 million US dollars for this exhibition, including booth layout, publicity, inviting celebrities, etc., and also includes a period of time before and after Intensive advertising, which has already been booked with some related magazines and newspapers.

When small companies come to participate, several companies are often crowded in one booth, because they don't have many products to exhibit, and they don't have so much money. Even a corner booth is not cheap.

Giants like Zhiduoxing, Sunny, and Nintendo naturally have very large booths. Although it is a game exhibition, the attention of game consoles is very high every time.

Moreover, after Zhiduoxing turned the game exhibition into a new product launch conference, Nintendo, Sunny, etc. also began to learn this routine. Every two days before the exhibition, everyone would stagger the time to hold a press conference to promote their new products and future development. plan etc.

This not only provides enough material for those relevant media,

Let them know how to focus on the report, and at the same time let the manufacturers have better publicity. It is a win-win situation for everyone.

Of course, every time the game manufacturer has to prepare some small gifts for those media representatives, if you really let them leave empty-handed, the content of the report may not be what it is.

Zhang Yang personally came to host this press conference, and it was scheduled for Tuesday morning. More than a hundred media representatives arrived early, and many of them had already taken up positions to set up video cameras or cameras.

Yesterday they participated in Nintendo's press conference in the morning and got a gBa. They participated in Souni's press conference in the afternoon and got an mP3. This time they participated in the press conference of Zhiduoxing, but they don't know what product it will be.

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"Everyone, as the leader of the game industry, our Zhiduoxing Group has the obligation to lead the development of the game industry. The game industry can be simply divided into game equipment and games. Our company has not only repeatedly innovated in game equipment, but also launched too many games in terms of games. A hugely popular franchise."

The representative of Suni Company in the audience curled his lips, why are you the leader? In terms of 32-bit game consoles, our Ps1 is equipped with the most games, and you can only occupy the second place.

In terms of game development, EA and Namco are the top players, and you guys are just like Nintendo.

But the representative of Suni couldn't say this, because the number of games developed by Suni Company itself is less, and the number of hits is also the least.

Suuni is just a huge game camp, and now it is being eaten away by Nintendo, Zhiduxing and Sega Bandai. At the beginning, Soniken paid a lot of money to win over other game manufacturers, and now other companies can do the same.

Burning money, who is afraid of whom?

If Sony Corporation only looks at Sony Computer Entertainment, its market capitalization is only more than 10 billion US dollars, which is not as good as that of Zhiduxing and Nintendo, and of course it is far ahead of Sega Bandai.

However, with Microsoft's capital injection, Sega Bandai is not afraid of burning money at all, or if it is really more expensive than burning money, the three of them together are not as good as Sega Bandai, provided that they really do so.

When Sunny's follow-up game masterpieces are released, the sales gap with Zhiduoxing g2 will definitely be narrowed again, but Suuni doesn't want to surpass Zhiduxing g2 now.

No way, the gap is too big. This year, Zhiduoxing g2 can exceed 100 million units, and Suni can exceed 50 million units. As for the NGC and Uranus series, the combined total is less than 50 million units.

Together, the three of them can compete with Zhiduoxing in terms of sales. There is not a big gap in performance. When everyone has hit games, Sunny can't make up for such a big sales gap.

Zhang Yang also saw the representatives of several competitors in the audience. In fact, Zhi Duoxing also sent people to attend the press conference of Nintendo and Sunny. It is necessary to understand the dynamics of the opponents.

"We will launch several interesting games this year, and at the same time, we will also accelerate the exploration of game revenue models. Previously, our online games performed very well in many countries and regions. In many markets where other games do not make money, You can also have profits, and even the profits will be higher and higher.”

"However, different countries have different cultural backgrounds. The same game is popular in some countries, but not in others. We will promote some borderless games around the world this year, and they can be understood and liked to the greatest extent. That's the music game."

"Presumably, everyone has known about our dance machines and tambourine machines before, but now they are still very popular in arcade halls and entertainment halls. This year we plan to vigorously promote the Energetic Ensemble and the follow-up Energetic Ensemble."

"Currently, Jintuan has been launched in China after the public beta, and it will be promoted globally this month. Jingwutuan will be launched in the fourth quarter of this year, and it is guaranteed to be another classic game."

"There are many companies imitating our Zhiduoxing Group games. We are also very happy to allow other companies to survive on our creativity, and sincerely hope that you can grow stronger."

"Next, I will introduce to you the new handheld we will launch in the second half of this year, z4s!"