Super Tycoon

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The listing of Moscow Electronics Group has attracted a lot of attention in Europe, but not much attention has been paid to the island country.

The semiconductor companies in the island country did not pay attention to European companies at all, especially those in Eastern Europe. In their view, Eastern Europe is similar to China, and they are both ten or twenty years behind them.

When the time came to September 1st, the president of Sega Bandai held a grand press conference, announcing that their new 32-bit handheld Dreambox DB would start pre-sale, and plans to officially start global sales in October.

When this news came out, it also attracted the attention of peers such as Zhiduoxing, Suni and Nintendo.

Sega Bandai's predecessor, Sega, had launched many handhelds, but none of them were successful. This time, it is the first handheld device launched by Microsoft after entering Sega Bandai. Microsoft also personally developed the system for it, claiming to optimize many aspects.

Sega Bandai is full of confidence this time, claiming that there are many new games on their DB, which will give players more freshness, unlike other companies that transplant some old games.

For this handheld, Sega Bandai spent 100 million U.S. dollars on advertising and advertised in many major markets around the world, and told everyone that they spent more money to develop this product.

In terms of design, DB is really eye-catching. They adopt a horizontal design and a dual-screen design. This is also the gBa variant that Nintendo originally wanted to launch.

When Nintendo saw DB, it felt like it was going crazy. In the past, every time their creativity collided with Zhi Duoxing, players have already criticized them for lack of new ideas and have been following the trend.

This time, I actually collided with Sega Bandai again. Isn't this matter confirmed?

After the first vice president Satoshi Yantian asked Yamauchi for instructions, he made adjustments to the company's product development and promotion. In the future, new products do not need to be successfully developed, but only need to determine the direction, and if it is theoretically feasible, they will be announced to the public to avoid creative collisions again.

Nintendo used to be an industry leader, and others always imitated their products. How come they imitate others now?

Sunny is very calm about this. They originally planned to wait two years for the launch of the handheld, and now the most important thing is to promote the Ps2 as soon as possible.

The gap between sales and Zhiduoxing G2 is getting bigger and bigger, which is not in line with their plan. They have also seen that the high price is the main reason why many players criticize it.

But the listing time is not long,

At this time, they can't reduce the price to promote, otherwise the players who bought before will feel a loss, and may not want to continue to buy their company's products in the future.

Sunny is also reflecting on whether in the game industry, hardware should not make money? However, according to their investigations, the hardware of Nintendo and Zhiduxing can actually make money, but it is sold at pure cost in the initial stage of listing, and some subsidies are even given to retailers.

So if you want to make money on hardware products, it is best to make products that can make money from the initial stage of listing, such as handhelds.

After discussing with everyone, Kutaragi decided to speed up the R\u0026D progress of Suony PsP, and strive to launch it to the market in 2003.

The sales range of handhelds is wider than that of video game consoles. Even in the Chinese market, handhelds sell well. I heard that Zhiduoxing has also licensed z and z2 technologies to some small factories, allowing them to produce games that are compatible with z and z2.

If you don't produce it yourself, you can still get a share of the money every year.

This is the difference between Zhiduoxing's business strategy and Nintendo's. Nintendo's F has been on sale since 1983, and it is still on sale at this time. It can still make money in some areas, but in fact it is not much.

But Nintendo needs to use these basic games to attract many players, so as to ensure that their sequels continue to sell well, just like Super Mario and so on.

Zhi Duoxing also has many game sequels, but selling games is enough, and hardware is completely unnecessary. Even if it can make money, the profit margin is very low.

Sunny wants to learn from the strengths of the two companies and find his own path. To develop a game console to the extreme, and to give the most players the most games, there is always one that will make people like it.

However, Suuni’s path was blocked by the cooperation of Zhiduoxing, Nintendo and others. You want bigger gaming camps, and so do we. When game manufacturers learned that they were being competed by other game console manufacturers, they naturally raised their prices.

The end result is that game makers earn more money, while Sonny, who develops the least number of games by himself, suffers a loss all at once.

After seeing the listing of DB, Zhiduoxing still thought about whether to increase advertisements and continue to suppress other companies by advertising.

But this time, it was stopped by Zhang Yang.

"Everyone, I know that the launch of DB has put a lot of pressure on everyone. If DB is successful, it will definitely promote the progress of Sunny's handheld development."

"But have you ever thought about it, what if DB fails?"

fail?

Everyone looked at each other in blank dismay. This is a product that Sega Bandai has honed its sword for several years, and with the addition of Microsoft's technical team, why does the president think that the other party will fail?

"You don't believe it? You can think about it, Sega Bandai has made several handhelds, which one is successful? Their best-selling one is not as good as our Z."

"In the handheld market, currently only we and Nintendo are the only successful game console manufacturers, but we account for more than 60% of the market share at this time, and we are expected to reach 65% this year."

"There are still some small manufacturers that can make money, including our downstream manufacturers, including some small European factories. Their profit is less than 5%, and we can eliminate them at any time."

"A manufacturer that has failed many times in a row, why do you think they can succeed this time? Just because they joined Microsoft? But in the field of game consoles, Microsoft is just a rookie."

"To put it bluntly, Microsoft is good at developing practical software. Their operating systems and office software are very practical, and they are indeed chosen by the most users."

"However, the first requirement of game software is that it is interesting and makes people like to play. The characteristics of the two software are completely different. Microsoft programmers, how many game masters are there? How do they know what players like? Just some game data, Microsoft has No."

"We are adding advertisements now, which will stir up the popularity of DB. So we choose to retreat for the time being and let Sega Bandai promote it. Nintendo is free to join the battle."

"When Sega Bandai's products are officially launched in October, we will suddenly increase the promotional expenses and make some promotions to catch them by surprise."

"Dream box? That's their dream. Let's cut off this dream with our own hands!"