Super Tycoon

After the first quarter sales report of Zhiduoxing Group came out, Zhang Yang looked dissatisfied. The sales of game consoles have fallen more, and the sales of games have also declined, especially in the European and American markets.

Of course, not only Zhiduoxing Group, but also colleagues in the same industry.

Since the incident last year, the North American economy has experienced serious problems, and the stock market has fallen wildly. Now it is considered slightly stable, but it is still in a bear market.

Many people say that this year's global market economy is in recession, except for basic people's livelihood products, other products may decline, especially the technology industry.

There are also many voices of this kind within the Zhiduoxing Group. Everyone thinks that it is due to the economic downturn, so the decline in product sales is not because their sales are unfavorable.

Zhang Yang called Duan Yongping and Sun Tengfei to the office. This situation must be changed in the second quarter.

"You two also think that the global economy is in recession this year, so it is normal for our product sales to decline?"

Sun Tengfei and Duan Yongping looked at each other, didn't they? In the rich list released by Forbes, the wealth is 300 billion US dollars less than last year. It is expected that the list will be released next year, and the wealth will continue to decline.

"Have you compared the products of other companies horizontally? Why has DB's sales stabilized and not declined? Is it because they have reached the bottom and cannot continue to decline?"

"Why did Nintendo's new GBM sales perform so well, and their game sales also increased? Why did the sales of Super Uranus increase?"

"The fundamental reason is not the economic recession, but that our control in the North American market is declining, being snatched away by Sega Bandai and Nintendo, and our share in the island market is also declining, and the overall sales of products have not declined so much!"

If the industry as a whole declines, then Zhang Yang can understand. However, Zhiduoxing's rate of decline is faster than the average, which is a big problem.

As an industry leader, you can take the lead when the industry is rising, but how can you lead when the industry is declining? Leading enterprises should have a stronger ability to resist risks and a more complete coping mechanism.

"President, we have studied this matter. Using its influence in North America, Microsoft has found many sales channels for Sega Bandai, and has specially developed many American-style games."

"Originally, Sega Bandai was best at American games, and it's normal for them to be popular in North America, but they must be losing money and spend too much on advertising."

"Nintendo North America,

Fuku Yamauchi did not recall his son-in-law, and was still in charge of the North American market, stabilizing the morale of the army there. At the same time, their young vice president Satoshi Yantian also performed very well. After the relationship with some third-party game companies eased, they quickly launched many games. Handheld games. "

"Their GBM has optimized the performance. Although the improvement is not much, the energy consumption of the equipment is reduced. In addition, there are more classic games, which have captured the North American and island markets."

"Our products were suddenly boycotted in the island country market. It is said that it was jointly led by Soni, Songxia and other companies. In this regard, Vice President Satoshi Matsudajiri has done crisis public relations and has passed smoothly."

"In the first quarter, we did make some strategic mistakes. We paid too much attention to the development of new games, and at the same time adjusted the focus of the game, ignoring American games."

Duan Yongping took the initiative to admit his mistake, and he did not expect that North America has been hit hard, the economy has declined significantly, and the market has not shrunk significantly.

Moreover, Sega Bandai has revived its vitality in the North American market, including the sales of Super Uranus, which has rebounded a lot.

Zhiduoxing hopes to become the first in the global market, including major markets such as North America and island countries. We don't want to become the first only by the total amount, but the regional ones are in the second place.

Duan Yongping felt a little apologetic. As the first vice president, he now began to fully manage the company's daily operations. He originally thought that he could take the company to a higher level.

But he paid more attention to the development of the mobile phone business, ignoring the game industry. But the game industry is the company's most profitable business.

"I'm sorry, President. I have always been in charge of the game, and my market estimation has gone wrong. I promise, we will set sail again in the second quarter and suppress other companies' products again." Sun Tengfei also bowed his head and apologized.

"What I want is not an apology, but to see your achievements. I know that the company is facing some business adjustments recently. The production of learning machines is planned to be discontinued this year, and the production capacity of electronic pets will be reduced again, and production may also be discontinued next year."

"Old Duan has devoted a lot of effort to mobile phones, and we have also purchased many patent licenses, which cost a lot of money, and you want to earn back."

"But you have to figure it out, you have to do the most important business well first, and the game is the foundation of the company. We can't sleep on the credit book, we must always have a sense of crisis."

"What is the progress of G2MINI's research and development, and when will it be launched to the market? This product is not only for families, but also for arcade halls. This business has been robbed by Sonny's PSone because they have 3D functions. .”

"Look at the subsidiary in the island country. The sales of other people's products are rising, but the head office is declining?!"

"Tengfei, I brought you out with my own hands. I hope you can be worthy of your position, all shareholders and all employees of the company."

"Old Duan, I will give you another year to familiarize yourself with the company's overall business, don't let me down again!"

Both of them agreed to come down and exit the office. Zhang Yang took two sips of tea to calm down.

At the beginning, Zhiduoxing was a challenger in the industry, but in the shortest time, it turned around and successfully ranked first in the industry.

The background of other companies is deeper than Zhiduoxing, and they are not short of money, so they definitely want to be the number one. Some products of Zhiduoxing Group are indeed very successful. Even if the G2 and Z4 cannot be sold now, the sales volume will not be caught up by other companies' products.

But what about the next generation?

It is necessary to continuously cultivate the habits of users, and when new users want to buy game consoles, the first thing that comes to mind is the brand of Zhiduoxing.

In terms of brand management, there is still a gap between Zhiduoxing and Nintendo, which must be paid attention to. What makes Zhang Yang most angry is the soaring sales of Nintendo's GBA in the Chinese market.

Because Nintendo has authorized an agent called Xiao Shenyou, which reduces production costs, reduces tax costs, and at the same time increases the speed of supply, and can focus on the concept of Chinese manufacturing, which is very popular in the Chinese market.

Once Xiao Shenyou gets a foothold, Nintendo will open the Chinese market, which Zhang Yang absolutely does not allow.

He must firmly grasp the Huaxia market! \u003c/div\u003e