Super Tycoon
Chapter 69: Cassettes are cheap, game consoles are easy to sell
After receiving the promise to reduce the wholesale price to seventy-five per plate, Wang Liang happily left. Although he earned less per plate, it was better than cutting off the business directly.
Not only Zhang Weiguang and his son, Wang Liang is also looking for another supplier, you are disrupting the market order. Wouldn't it be nice if everyone sold at the same price and made money together?
"Reduce the price to Wang Liang. If the other party lowers the price, we will continue to reduce the price. How can there be any profit for the game cassette?" Zhang Weiguang frowned.
Wang Liang and his brother-in-law helped them, but Wang Liang also made a lot of money, so we can't let them suffer, right?
"Dad, I still remember that when we bought a game console prototype in Ice City, not only the game console was very expensive, but the game cassette was also very expensive. Four cassettes were almost the price of a game console."
"Did you know that many of these game companies basically cooperate with game console companies, and are even controlled by the other party. The relationship between them is mutual promotion."
"If there are fun games, others will want to buy a game console. And if you buy a game console, no matter how fun the game is, you will always get tired of playing it. At this time, you want to buy a new game."
"Game consoles mainly sell hardware, and the programs inside are not very complicated, so the amortized R\u0026D cost is much lower than that of game cassettes, and the profit is higher."
"The game sells software, that is, the game program inside, and the hardware cost is not high. Therefore, for those who know a little bit of technology, the easiest thing to crack is the game cartridge."
"This is why it is said that the business of game cassettes will not last long, and we should make game consoles."
"You see, the price of game cassettes has also dropped during this period, but not much. The main reason is that there are more game content in it, which is a kind of product upgrade. And the price of game consoles has dropped a lot. Our consoles retail at half the price of Nintendo."
"Do you think the price of game cartridges can remain so high? It will definitely drop, and the drop will definitely not be low. Excluding the software development cost, the hardware production cost is not much."
"Companies such as Nintendo first produce game consoles, and then rely on providing different games to obtain continuous profits. If we don't develop games, how can we make money?"
"That is to keep the price of games falling. A game cassette can let many people play for a year or so, and even two or three years at night without getting tired. In this way, more and more people will be willing to buy game consoles." , I will no longer calculate how much I will spend on buying a game console and how much I will spend on game cartridges.”
"The high price of game cartridges has restricted the sales of game consoles before, and even discouraged many people from playing game consoles. But if the game cartridges become tens of yuan a disc, I mean the retail price, and it also includes dozens of dollars. Hundreds of games, even many of them are very fun and popular games, so the money they spend on game consoles and cassettes can be reduced to less than 400 yuan."
"In the past, the price of those single-game cassettes will drop again and again, and may even drop to less than 30 yuan, because no one buys them because they are too expensive."
"The cheaper game cartridges are, the more people will buy game consoles. We lowered the price of game cartridges, even to less than 20% of the profit. At that time, we stopped making game cartridges at all. The spring of game consoles It's time to come."
"There are many products that promote each other, such as video recorders and video tapes in the past two years. After more and more video tapes flowed into the mainland from Xiangjiang, and the prices became lower and lower, the sales of video recorders also increased a lot, and there were also video tapes in various places. Quite a few video rooms."
In the future, in addition to game consoles and game cassettes, there will also be tape recorders and tapes, especially Walkmans. The popularity of VCD is also due to the fact that the price of CDs is far lower than that of video tapes, and it is also convenient to store.
So Zhang Yang wished that the price of game cassettes would drop again and again, so that the sales of game consoles could rise again and again. And he deliberately put popular games on a cartridge,
It is also to give a sample to other people who make game cassettes, so that they can follow suit.
In the future, after most of them buy a game console, it is enough to buy a few game cassettes, and they will not make too many, and they will not have to work too hard to exchange and play with others.
Of course, more games will keep appearing in the future, so if you want to keep playing new games, you still need to continue to buy game cartridges, but at least you don’t have to buy so many.
Zhang Weiguang looked at his son: "The profit of the game cassette is less than 20%. You want to drop it to such a low level? Then there will be fewer and fewer people making this game cassette. Will the price go up again?"
Zhang Yang gave a thumbs up: "Dad has a good opinion. We don't care whether the price goes back up in the future, we just need to drop it now. In a year or two, these classic games will definitely attract many people, and our game console sales will also increase rapidly."
"Then have you thought about what to do with Wang Liang? If the price drops again and again, he won't be able to make much money. He is also looking for other people who produce game cassettes, will he join forces with others?"
"Dad, let him unite with others. Whether he unites prices with others, or simply eats other people's game cassettes and resells them, it has nothing to do with us, and it will not affect our fundamental interests."
"Are you worried that after he unites with others, the price of game cassettes will not continue to drop? This is impossible. There are very few people doing this in the Northeast. I asked my classmates, and his relatives who came back from the south said, Over there, there are people selling game cassettes in their bags at the station, 30-in-1, the retail price is only 100 yuan, how much do you think they cost?"
"At that time, someone will see the price difference and bring back the game cartridges from the South. And don't you know how high the production cost is?"
"People who know technology see the profits here, will they produce it? Just like the person who sold it to our county shopping mall, it must be from a nearby electronics factory."
"Do you think there will be no one in neighboring provinces and Shencheng? If Wang Liang wants to control pricing, he must control all sources of goods. Can he do it?"
"So this price will definitely drop again and again. The game cassettes from Baodao and Xiangjiang are often sold to our mainland. The ones sold from the island countries basically only have one or a few games. The price is still high. They quickly About to be kicked out."
"In addition, their game consoles will also be kicked out. In this market, our family will take the lead." Zhang Yang gestured.
Zhang Weiguang lit a cigarette, what his son said seemed to make sense. Just like the cheapness of video tapes, more and more people are buying video recorders.
As game cartridges become cheaper, more and more people will buy game consoles. Is it really too petty to only pay attention to the market in the northeast?
I have to talk to Miao Hejie again today. The acquisition of this electronics factory can wait until the end of the year, but the agreement can be signed first!
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