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As a work that discusses controversial topics, "Death Row" was under tremendous pressure before it was released. Strictly speaking, even if it received rave reviews after it was released, the pressure has not been alleviated. Because the topic of death penalty involves religion and human rights, this is even a comparison. The issue of ethnic discrimination is more complicated and tricky.

Until 2014, the death penalty debate was still not fully resolved worldwide, and even because the topic was too complicated, human rights and religious groups were forced to shift their targets and try to get more on the topic of "abortion." The advantage is because of the fall. Like the death penalty, fetus involves respect for life.

It can be seen how sensitive the topic of "Death Prisoner Walk" is. It can be said that it is dancing on the tightrope of the crossfire border.

So, logically speaking, "Death Row" should have been tortured on the cusp of controversy, but after the movie was released, it received overwhelming praise, which almost exceeded everyone's expectations, especially the blockade. The alliances pretended to be nonchalant and gave the highest praise-the bright one hundred points is the biggest irony, which also temporarily painted the "confrontation" between the media and Hugo in the past year. A period, obviously, ended in Hugo's complete victory.

Eighty-seven points of the media review can almost be considered a rare victory, and the reviews written by 26 media outlets make this data more convincing.

As a work with a heavy theme and controversial topic, after the screening of "Death Row", it won the love of film critics. This is the first step to success.

Objectively speaking, whether it is DreamWorks, Twentieth Century Fox, or Tim Robbins himself, none of them have too much expectations for the box office of this work. It is not their lack of confidence, but the fact. "Death Row" is not like "The Seven Deadly Sins". The latter is at least a suspenseful work with a certain audience base, but the former is completely a deep drama work, and its box office pulling power is even inferior to "before sunrise". .

Despite this, people are still curious about the box office of "Death Row", especially when "Death Row" and "Twelve Monkeys" are facing each other. How can people not be curious?

The spectacular show of "Death Row" quickly became the focus of attention at the third weekend of December. Especially in the context of the grand premiere of "Game of the Brave", "Death Row" also showed no inferiority. Yu's "Game of the Brave" premiered in 2,500 theaters, which made many people speechless.

Robin Williams, the protagonist of "Game of the Braves", was also asked this question in an interview after the film premiere. Robin did not rush to answer at the time, but learned more about "Death Row". I watched the grand occasion all day, and then he laughed, "Now Hugo shouldn’t blame me for not coming to the scene in person to join in. On the contrary, I should call Hugo, he is absent. The premiere of my work, it cost me a lot."

Robin still does not lose his personal humorous style, teasing Hugo a little bit, from this we can also see that their friendship is very good. Then Robin also said more, "I told them not to confront Hugo head-on..." After finishing speaking, Robin spread his hands and shrugged, with a helpless expression on his face, which provoke the reporters. They all chuckled lightly.

As a work that was only screened in three theaters, the crowds caused by "Death Row" on the day of the screening has attracted strong attention from all over North America, but unfortunately, currently only three landmark theaters in Los Angeles can be viewed. To this movie, this even aroused dissatisfaction among many people.

Not only the audience outside of Los Angeles, but even the local audience in Los Angeles complained. The three landmark theaters, starting from 7 o'clock in the morning, have a time slot every two and a half hours, and they rotate continuously for 24 hours. They still cannot meet the enthusiastic needs of the audience. The sun on December 15 has not had time to set. All tickets for the three theaters will be sold out throughout the coming weekend.

The landmark theaters themselves are also in desperation. The heat wave of "Death Row" has almost exceeded everyone's expectations. For the art theaters, the "pre-sale tickets" that have never happened before have received the support of countless audiences. Those who bought The audience who did not have the tickets all filed complaints to the landmark theaters, requesting that they can pre-sell the movie tickets for the next week, even if it is Monday to Friday.

What’s worse is that as a publisher, Twentieth Century Fox’s customer service calls have also been overwhelmed by theater line managers across North America.

At this moment, the mainstream cinema chains in major cities in the United States are already in dire straits. Not only art cinemas, but even commercial cinemas are also facing the same dilemma. The audience walked into the cinema and watched the list of recently released movies. , Unexpectedly more than 30% of the audience asked questions, "Why is there no "Death Row" or "When will the "Death Row" be released? This embarrassed the staff-because the 20th Century Fox hadn't planned to do so. Soon let the "death prisoners walk" stationed in the commercial theaters.

Even though people have always compared "Death Row" with "Twelve Monkeys", Twentieth Century Fox did not go to their heads. They knew that the box office driving force of these two films was completely different, even if "Death Row" "Walking" can achieve good results by relying on Hugo's appeal, but it is still not a rival of the "Twelve Monkeys" whose goal is at the box office. Therefore, Twentieth Century Fox has formulated a steady expansion policy from the beginning. In the first few weeks, it focused on art theaters. After spreading the film’s reputation among professional audiences, it will consider gradually expanding in North America. Ying things.

But now the situation has killed Twentieth Century Fox by surprise—to be precise, it killed everyone by surprise.

The filming managers of the major theaters have called to ask about the next expansion plan of 20th Century Fox-as a businessman, no one will push the door-to-door business outside, and now it is obvious that the audience wants to watch the "death row", even if There won't be too many people. Even if the theater only arranges one screen for the theater, it doesn't matter. At least when an audience asks "why is there no such movie", they can keep these audiences.

What's more, the theater managers know better than anyone the additional effects that Hugo brings. Even if it is not a "death row" audience, they rely on the topic of "death row" to attract audiences into the cinema and buy tickets for other movies. The same effect.

In the twentieth century, Fox encountered such a situation and was quite hurried. Kevin Pence immediately called an emergency meeting to analyze the current situation. Distribution is a very advanced knowledge, which involves many aspects of knowledge such as marketing, advertising planning, audience psychology, publicity strategies, etc. A truly outstanding distribution company can often make a $100 million film eventually earn 200 million or more. More box office.

In the end, Fox in the 20th century came to a conclusion: the audience’s enthusiasm is actually just emerging, and the managers of the major theaters are only expressing their opinions, and they have not really reached the level of anxiousness-that is to say, they are "The box office potential is still not accurately understood, after all, even Twentieth Century Fox himself is not sure about the box office of this movie.

Therefore, they decided that the pace of releases in other parts of North America is not in a hurry, but the number of screening venues and screening screens can be gradually increased or decreased on the landmark theaters in the next two weeks, so that more art film lovers can watch this movie. Movies, whether it is the original audience of the landmark theater or those who are willing to walk into the landmark theater to watch the "death prisoner's walk" at this time, they are the real target group, that is, the people who can really determine the word of mouth of the "death prisoner walk". .

After three weeks of fermentation and precipitation, the feedback of "Death Row" will gradually become clear, and the movie box office trend curve can also be roughly estimated. If there is a big hit, then enter the commercial theater for official screening; if not, if the theater manager and the audience are curious just because of the topic, then they will steadily expand in the art theater.

Anyway, in the twentieth century, Fox had no intention of relying on the "death row" to win the super high box office, and the cost recovery was victory.

I have to say ~www.wuxiaspot.com~Kevin is indeed a man with courage and skill. He can not be dizzy by the pomp of Los Angeles during the screening, and still maintain the clarity and maintain the original expansion plan. This is not something ordinary people can do. decision. It's just that this time, what effect the 20th century Fox's strategy can achieve is not in Kevin's say, but it depends on the market's reaction.

Faced with the "Death Row", which was unanimously praised by film critics and unanimously sought after by the audience, almost everyone was wondering what kind of results the movie’s single box office could achieve. Due to the limitations of the theaters and screens, even the "Death Row" was It is difficult to break the historical record even if it is played continuously for 24 hours. This is a gap in the base number, but the single box office of "Death Row" still arouses countless curiosities.

Under such circumstances, the "Game of the Brave" is better to say, 2,500 theaters are fully released, and the impact is minimal; but the "Twelve Monkeys" that are also shown on the three theaters are not so good. Fortunately, there was a "Game of the Brave" before the "Death Row" and the "Twelve Monkeys" who were under the attack were faced with a terrible situation.

However, after the release of "Twelve Monkeys", it also brought a surprise. Film critics actually praised the film, and positive responses accounted for the majority. "Two Monkeys" is really good news. The media review is as high as 72 points, which undoubtedly relieves countless pressures on the film!