Superstar

The outstanding performance of "Twelve Monkeys" is beyond doubt. The box office of 89 million in North America and 209 million in the world is undoubtedly a success for a work with an investment of only 29 million US dollars. Besides, this is a cult-style literary science fiction work, which is even more rare.

Moreover, "Twelve Monkeys" will be recognized by countless fans in the so-called cult film in the next 20 years. Its momentum cannot be compared with "Pulp Fiction", but it is also one of the famous masterpieces of the 1990s. one.

In the face of such outstanding performance of "Twelve Monkeys", "Death Row" also showed no inferior ability.

In the fifth week of December, Brad reached the top of "People" Weekly the world's sexiest man, and the box office of "Twelve Monkeys" soared by 60%; "Walking" also handed in well-matched and excellent answers.

In the past two weeks, discussions centered on Los Angeles and New York, accompanied by major newspapers’ film reviews, editorials, and discussions on major programs, are gradually spreading across the North American market, but for more than 90% For the audience, they have not seen the work "Death Row" so far, and they still have no way to comment.

This week’s holiday, "Death Row" finally appeared in cities outside Los Angeles and New York. Chicago, Houston and Atlanta became the lucky ones. There are a total of 67 venues in these five major cities where you can watch the movie. , This also directly ignited the enthusiasm of the audience in the five major cities.

Thirty-three thousand dollars! After the single-library box office data was released, all the media in North America once again ushered in exclamation. For a work that was still steadily being screened in the third week of its release, the single-library still maintained such a high efficiency in the third week. The box office data is really a miracle not big or small.

In fact, this is also determined by the characteristics of the times. If it is in the 21st century, when the Internet is extremely developed, this strategy will absolutely not work. It's not the rampant piracy, but the speed at which specially crafted information spreads. In the information ocean of the Internet, the spread of a good reputation of a literary and artistic work is very fast, and the "death row" has also triggered gatherings, parades and other chain reactions in the North American continent. Such a big battle will definitely be on the Internet. Under the fermentation, more powerful energy burst out in a short time.

Then, Twentieth Century Fox must speed up the pace of screening and strive to get more audiences into the cinema at the moment of focus, otherwise it will be difficult to gain attention if this wave is missed.

But now in the era of relying on radio, television, and newspapers, almost all information about movies is obtained from newspapers and magazines, which also makes the audience's reaction speed lag at least more than a hundred times. Therefore, in the twentieth century, Fox did not rush to increase the number of venues. It can be said that it is increasing the number of venues following the gradual spread of the news.

Relying on the single-library box office of 33,000 US dollars, "Death Row" won the weekend box office of 2.2 million US dollars in one breath, an increase of 470% in green, not only easily became this week's single The highest-grossing work in the museum, and the increase is also the highest of all movies this weekend!

Compared with the second-ranked "Meeting and Forgetting Friends" in green, the increase of "Death Row" is 300% higher than that of the other party. During the weekend of the New Year's Eve, almost all the audience in the five major cities were diverted by the "death row", and even the family-friendly "Toy Story" and "Game of the Brave" were willing to bow down. Such a momentum is indeed impressive.

Although "Twelve Monkeys" won incredible box office data of 19.8 million US dollars this week, the "Death Row" screened in only 67 theaters actually broke out in a sprint that is not inferior. Ability can be regarded as a great spectacle in the North American market-you know, from the subject point of view, these two works are not orthodox holiday movies that can attract audiences to the cinema.

Of course, the outstanding performance of "Death Row" is not unexpected, is it? Since August, this film has become the most anticipated and most curious work of people. When the film was released, film critics actually chanted that Hugo’s performance in the work was far beyond imagination, which detonated even more. It's the curiosity of everyone.

In the three weeks at the end of 1995, "Death Row" accumulated nearly 4 million US dollars in the box office during the screening period. It was really a surprise. More importantly, three consecutive weeks of "Hungry Marketing". The curiosity of audiences in major cities for this movie has reached its extreme! Thus, Twentieth Century Fox opened the floodgates: in the first week of January 1996, the expansion took a big step.

There are a total of 130 theaters in 21 cities in North America holding screenings. In fact, this scale is still not large, it can only be said to be a small-scale screening, which is far from the official release. But even so, this is a big step. Twenty-one cities can be found in every corner of North America, and residents of almost every place can be covered. If you really can’t wait, you can drive to the nearest cinema to watch. .

Obviously, the "Hunger Marketing" of the 20th Century Fox burst out the most powerful chemical reaction on Hugo. The box office of more than 21,000 US dollars finally swept more than 2.7 million in the three days of the weekend. The US dollar box office has maintained a good momentum of box office growth for four consecutive weeks.

The first week of January is an important turning point for the "Death Row", because this week the movie is equivalent to be enjoyed throughout the United States, and the audience’s feedback is the most real this week, which is basically decided. The final box office of the movie can reach what height.

What makes Twentieth Century Fox excited is that the cinema scores are still firmly maintained at "b+", which also shows that the reputation of film critics has basically been recognized by the audience. The subject matter is very heavy, but most of the audience did have a deep reflection effect after watching the movie-just like after the first scene of the screening, the expressions of all the audiences appeared a little vague, and everyone was concerned about the movie. They will all have their own thoughts, which may be different, but the storm of reflection cannot be stopped.

The most commendable thing is that ordinary audiences also gave high praise to Hugo's performance, even if there were high expectations before the movie was released, and countless film critics continued to raise this sense of expectation after the movie was released, but Hugo Still reached or exceeded the expected value, which also made Hugo's prestige reached an incredible new high again.

Encouraged by this week's feedback, Twentieth Century Fox officially ushered in full screenings after a week of brewing in the second week of January, but even so, there are still no more than 1,000 theaters. This is not because Fox was too cautious in the twentieth century. It was determined by the subject matter and nature of "Death Row". This was originally not a work that could get a brilliant box office like "Twelve Monkeys".

Facts also proved the wise and correct strategy of Fox in the twentieth century. In the second week of January, "Death Row" won the box office of $2.4 million in 130 theaters, which is also the box office after the movie was released. It was the first time that the red letter fell. Although the drop was only 12%, it was still the first time.

Then in the third week of January, the expansion of the 650 theaters finally ushered in the official North American release. The "Death Convict Walk", which was sold at a box office of $9,500, once again performed strongly, with nearly six hundred and twenty. At the weekend box office of 10,000 U.S. dollars, the cumulative box office easily broke the 15 million threshold at this time, reaching 18 million U.S. dollars. Compared with the book cost of 11 million U.S. dollars, this achievement can already make the 20th century Fox and DreamWorks smiled.

After just one week of decline, "Death Row" ushered in another 230% increase. Compared with "Twelve Monkeys", the momentum is not inferior. If you compare it, you will find that this The weekend box office of "Twelve Monkeys" is only less than 7 million, while the weekend box office of "Death Row" has exceeded 6 million. The small gap is very interesting. Such a pattern is really unexpected. .

This shows the explosive power of "Death Convict Walk", and 20th Century Fox's "Hunger Marketing" has won a big victory. They have taken a fancy to Hugo's powerful appeal, and the media have praised the "epic acting". Next, the audience’s curiosity and expectations are constantly rising along with the advancement of time.

Especially audiences who were originally not interested in movies, but also because of the news media, because of the constant mention of friends around them, and then became interested in movies-no matter whether it is positive or negative, but in the end 20th Century Fox succeeded in getting them Giving in to his hunger and thirst, he walked into the cinema and contributed to the box office of "Death Row".

Encouraged by the box office of $9,500 in the third week of January~www.wuxiaspot.com~20th Century Fox continued to expand its screenings, and the number of theaters in the next week reached 777. Ten rooms, for an art film, are almost screened nationwide. In addition to landmark theaters, other commercial theaters have also joined the screening of "Death Row".

Also benefiting from the hunger and thirst marketing of 20th Century Fox, the major theaters knew that this was their method. The theater line cannot refuse "Death Convict Walk", not only cannot refuse, but more screens have to be moved to show the movie. This is an incredible situation for an art film, but considering Hugo, who once relied on "Pulp Fiction" to create miracles, the decisions of major theaters are not so exaggerated.

In the twentieth century Fox’s precise and wise distribution strategy, a heavy, profound, depressing, and boring drama movie like "Death Row" actually showed excellent competitiveness in the box office, but, Where can such a work rely on hungry marketing? How much can the final box office be?

Compared with the North American and global box office of "Twelve Monkeys", can "Death Row" still be equal? Perhaps Brad is now having a complete victory-even if there is no comparability between the two works with completely different attributes.