Superstar

When people talk about the 68th Oscars, Hugo Lancaster is undoubtedly the focus of attention. In addition to the golden Oscar statuette, the navy blue suit stole the limelight. Especially when Hugo wore this ingenious suit on stage to accept the award, it became the object of countless people's attention.

In the reports of the major news media the next day, they all mentioned the navy blue suit by appointment. Some media talked about it as an anecdote. Almost no one knew about Oscar’s suit curse, but now Hugo broke the curse; some media specifically mentioned Hugo’s hot reaction on the red carpet, once again letting people appreciate the charm of Hugo; and some media used thematic model on the red carpet. The fashion was reported.

As a result, in the selection of professional magazines headed by "Fashion (, "Entertainment Weekly", "Vanity Fair", and "People", Hugo swept the champions of the major lists with an absolute advantage, even in the "Fashion In the comprehensive red carpet topic in ", Hugo also strongly defeated Charlize and Julia Roberts, who was highly acclaimed that night, and became the most watched fashion figure in this year's Oscar.

This is an unexpected but reasonable result.

On the red carpet, it is almost an impossible task for men to dress up to defeat the various ladies, especially in the Oscars where black suits and white shirts are popular. However, Hugo was able to receive so much praise, not only because he was the most watched star of the night, but also because the appearance of Hugo broke people's stereotyped impression of men's suits.

Compared with the navy blue choice, Hugo's suits are not only more concise and neat in design, so that the original bloated and wide suits gradually begin to become integrated; but also through tailoring to change the proportions, so that men's suits can also meet The same effect as women's clothing: carry forward its own advantages and avoid its own shortcomings, which is almost leather for men's suits. Changes in fate.

In this way, navy blue is the most insignificant part, after all, almost everyone can choose the color. It’s just that navy blue is an element of the icing on the cake, which is very contrasting with Hugo’s amber eyes, allowing Hugo’s gentle and big boy temperament to gradually fade, showing the gentleman and toughness of a mature man, the kind between boys and men. The charm of the thirty-year-old in between was vividly displayed, which is also a great deal.

Especially when Hugo wore this suit on stage to receive the Oscar statuette, the eye-catching effect directly broke the watch, and countless people were amazed. It turns out that the suit can also show such a unique charm.

In fact, not only Hugo's red carpet look, but also the light gray suit that Hugo appeared on Oscar night, which also received numerous praises.

When the Oscar night came, almost everyone opened the restrictions. Even the men appeared on the red carpet colorfully. There were even a small number of young people who would choose casual clothes instead of suits. It can be said that the Oscar night is a complete one. Fashion runway.

Even so, Hugo is still a two-handed, cumbersome but not capable suit, especially the finishing touch shirt, easily murdering the film of countless reporters.

With two suits, Hugo calmly became the focus of attention.

After the Oscars, countless people have asked the same question: Who designed the clothes for Hugo?

Hugo was interviewed on this question on the red carpet of the Oscar night. His answer at the time was very intriguing. The light gray suit was in his previous collection and was not specially made for Oscars at all; and the navy blue suit. It was made by a familiar designer.

Although in the past two years or so, Hugo's dressing has become the most sought after choice for young people nowadays, but this night is different, making Hugo's charm shine and become the hottest topic. .

After in-depth investigation by the reporters, the results were presented to them without any cover: Burberry, it is Burberry again!

You know, only three years ago, Burberry was equivalent to a pedantic and old-fashioned old brand in the United States. Not many people knew this brand, and even if they knew it, more just knew their long history. History, and that classic camel plaid trench coat.

Of course, for fashionistas, a Burberry trench coat is always a fashion item, but apart from that, Burberry has been behind the fashion trend for too long, too long to keep up with today's speed. Even in Burberry's hometown of Britain, the audience of this brand has gradually become the favorite of users in their 50s, 60s, and even older ages, and it is difficult for young people to understand Burberry's taste.

For fashion, this means heading towards a dead end.

But in this short span of less than three years, Burberry became Hugo’s first choice for the red carpet several times, then changed the dynasty and carried out internal innovations, and then began to increase the import and export of the US market, and then even more. It has become Hugo's personal first choice, and the entire fashion taste has undergone drastic reforms. While retaining the classic elements, it has begun to move closer to the trend. Even in certain aspects of men's clothing, there has been a trend-setting momentum.

For a fashion brand, this is almost a rebirth. Only two years ago, people witnessed Gucci regaining vitality in Tom Ford's hands; now it is Burberry's turn, which is truly amazing.

People in the fashion circle clearly understand that Burberry’s own efforts are very important behind this. The designer Roberto Menicetti is even more important, but the real hero is Hugo. Or maybe Thomas Wieland who chose Hugo.

The subtle propaganda strategy specified by Thomas has been perfectly performed in Hugo. Today, the brand "Burberry" has become one of the most well-known men's brands among young people because of Hugo's personal preference. Even more exaggerated is that many men in Hollywood have begun to focus on Burberry, hoping to rely on the power of this "emerging" brand to show more charm, although Armani is still the first choice for Hollywood men's formal wear so far. The market share will not be challenged for the time being, but Burberry's upward momentum is enough to be staggering.

Many people don’t know the long history of Burberry, nor the classic styles of Burberry. They only know that this is one of Hugo’s important choices in private dressing, and it is Hugo’s first choice for attending major awards ceremonies. . that's enough.

This time, Burberry relied on the Oscars to become the most frequent vocabulary in the fashion industry at the end of March 1996.

From the North American continent to the British Isles, to the European fashion centers Paris and Milan, and finally to the Asian fashion center Tokyo Waka. In Hong Kong, the fashion industry after the Fall/Winter Fashion Week in February began to live up again. Everyone turned their attention to the City of Angels, just because Burberry is about to open a branch in Los Angeles, which is also the flagship store on the West Coast.

On April 2nd, before the morning sun had time to climb above the head, Rodeo Drive in the city center was already noisy. More than 300 enthusiastic fans gathered in front of the Burberry flagship store. , Anxiously awaiting the arrival of the red carpet for the unveiling ceremony.

Most of the fans who arrived at the scene today are true fashion lovers. They don't necessarily have in-depth research on Hollywood, but they have a different sense of fashion than ordinary people. Knowing that there will be many big-name fashionistas arriving on the scene today, this also makes the fashion industry excited, and even many buyers come to Los Angeles in person, hoping to become a member of this grand event.

This is a carnival in the fashion industry, and has no direct connection with Hollywood. According to media inquiries, Burberry did not invite Hollywood actors or singers today. In fact, Burberry has never invited celebrities to be spokespersons, and unlike Armani, it does not sponsor multiple Hollywood agencies or public relations companies to allow their artists to choose Armani to attend important occasions. Burberry’s commercial promotion has always been Cautious and even a little conservative.

So, the same is true today, Burberry did not hope that the stars' stars will make them different. This is the opening ceremony of a brand flagship store through and through.

Most of the news media that came to the scene were fashion media~www.wuxiaspot.com~Only comprehensive magazines such as "U.S. Weekly" and "Entertainment Weekly" also sent reporters. Other Hollywood media did not give too much to this. Eye-catching.

But even so, Rodeo Avenue was crowded with nearly 400 people on a super large scale, making Burberry's flagship store program ceremony appear grand and lively. For Burberry, this is undoubtedly happy news, because it means that they have hope to take root in Los Angeles in a real sense, which plays a decisive role in Burberry's North American market strategy.

Thomas looked nervous and anxious at this time. On the one hand, there are many links to worry about during the unveiling ceremony. Only after all the ceremonies and media interviews are over can he feel a little more at ease; on the other hand, he is worried about the reflection on the scene and the unveiling ceremony. After that, the flagship store will officially open to the public tomorrow. It is clear at a glance how hot sales will be, and the numbers will not lie. The plan that has been planned for two years and then fermented for nearly four months has achieved the results. , Success or failure in one fell swoop.

Therefore, Thomas was rarely nervous when he came to the door.

"Thomas, the red carpet for the unveiling ceremony can begin, Anna Wintour (anna.) is about to arrive at the scene." There was the voice of the staff nearby, Thomas let out a long sigh and waved. The voice shouted, "Performance time."