Superstar

Rodeo Drive, one of the busiest streets in Los Angeles all year round, the spacious street can accommodate four cars in parallel, but at this moment, it is directly blocked by the turbulent crowd. The crowded crowd makes people mistaken for the handsome music Jie moved to Rodeo Drive. The dense crowd of people directly blocked all the scenery in the line of sight. Not to mention the car, it was difficult for even a child to squeeze in.

Only at this moment did the intern really see what a sea of ​​people is. Even if he said it was "a thousand people", he didn't think it was enough to describe the magnificence in front of him. He even said that there were three thousand people and he was willing to nod his head to believe. All the people running toward the front are like droplets of insignificant drops, converging towards the vast ocean in front of them, and the turbulent scene makes the brain directly crash.

In the car just now, James said too much and the amount of information was too large. The intern didn't fully digest it for a while, let alone understand it. But at this moment, looking at the crowds in front of him like a tsunami, he immediately understood what James meant.

The intern hesitated and walked forward, but there was only a crowd of black people in his sight. Except for the heads or the heads, let alone the red carpet, even the facade of the Burberry flagship store could not be seen at all.

He walked to the edge of the sea of ​​people and tried to shuttle in between the cracks, but he was already sweating profusely after only less than five steps moved, and he was directly caught between a three-hundred-pound brawny and a gothic loli. In between, he couldn't be shaken, the embarrassing situation of inability to advance and retreat almost suffocated him.

In the end, a forty-year-old aunt pushed forward like a bulldozer, letting the airtight crowd loosen a bit, and then he began to move again, but this time before he had time to move forward, he was directly "ebbed" by the crowd. Forced to retreat, in less than two minutes, he once again stood outside the crowd to watch the excitement.

Wiping the sweat like rain, looking at the surging sea of ​​people in front of him, he could only stand depressed in place and watch from the sidelines.

The interns sat beside and watched helplessly. The excitement at the scene lasted from 9 a.m. to 3 p.m. before showing signs of dispersing, but the sea of ​​people who had been completely entangled in front of them did not disperse so easily. When the sun had fallen to sea level, Rodeo Avenue was restored to flow again. The street was still scattered with two or three hundred people wandering, but they were all completely dispersed, so you can clearly see All the sights.

However, the residual heat in the air makes the early spring of April resemble the heat of midsummer and July, and the long tails of burning clouds in the sky make the entire avenue feel like boiling in a pan, and many people just take it off. Wearing a jacket, wandering around the street in a short sleeve.

When the intern saw James, it was already dinner time. James looked very dry. He looked nothing strange except that his clothes were a little wrinkled-but the intern knew that this is not the meaning of a drop of sweat. , But the signs of the clothes being soaked, dry, drenched, and dry, and the residual fatigue on the face proves this point.

"Did Hugo just leave?" the intern asked curiously. He was sitting here all day today. Except for buying a burrito during lunch, he was watching such a crazy scene on the spot. The screams and shouts that burst out from time to time have almost become one of the most impressive images today.

"No, Hugo left in the morning." James did not enter the car directly, but leaned against the front of the car, took the water bottle in the trainee's hand, and poured all the water into his stomach in one breath." He only stayed at the scene for less than 30 minutes, saying that he was attending the unveiling ceremony as a friend and did not want to be interviewed. It can be seen that Hugo looks a little tired today. Could it be that he has been carnival in the past few days? This is not Hugo's personality..."

In the last few words, James was muttering to himself, and the intern couldn't help but raise his voice and asked, "What?"

"No, Hugo only stayed for thirty minutes today." James repeated.

"Thirty minutes?" The intern was so surprised that he couldn't speak anymore. "That...that..." He kept pointing at the crowd still wandering the street, and his eyes were about to fall.

Hugo left before ten o'clock, so what is the reason for the blockage all day?

James looked like "You are an idiot", "I said, you shouldn't underestimate Hugo's influence. The phrase "as a friend" is Burberry's most valuable investment since entering the United States. Up."

After speaking, James ignored the intern, opened the door directly, and sat in the driver's seat. Seeing the intern still in a daze, he could not help knocking on the door of the car, "Hey, get in the car. what about work!"

As James said, Hugo’s powerful influence is incalculable; as seen on Rodeo Drive that day, the unveiling of Burberry’s flagship store in Los Angeles created an unimaginable sensation.

It only appeared for 30 minutes and completely paralyzed the traffic on Rodeo Drive for ten hours. With such an influence, there was only one company in the world without a semicolon. This also led to the opening ceremony of the Burberry flagship store. Effortlessly, it became the front page headline of the major entertainment TV news that night, and even the "Saturday Night Live" that day was the first time to ridicule the story; the major newspapers and magazines the next day even more. Follow-up reports on the situation directly made Burberry the most topical keyword.

Although this is only the unveiling ceremony of a flagship store, Burberry has been brewing for two years for this day, and infiltrated through the Hugo one by one, almost making Burberry the Hugo’s. One of the important symbols, which became part of popular culture with the rise of Hugo.

Since the beginning of "Pulp Fiction," Hugo has quietly changed the history of American cultural development, and clothing, as a part of Hugo's personal image, has gradually gained popularity. Therefore, when the Burberry flagship store was unveiled, it had already received a lot of attention, and Hugo, who had reached the peak of influence in the near future, appeared again as a "friend". Even just half an hour, it was enough to make Everyone is crazy about it.

Subsequently, the wave of influence of this grand opening ceremony began to gradually show its power.

Including "fashion", "elle", "harper's. bazaar", the world's top three fashion magazines, a total of eight top magazines chose Burberry for the May issue In the following seven months, as many as thirty-three times as many as 27 magazines worldwide used Burberry clothing for cover shooting. What does this mean? It means that Burberry has truly returned to the pinnacle of the fashion industry, and it is coming menacingly.

This situation is even more alarming in terms of sales. In just one North American market, Burberry’s sales in April were as high as 35 million U.S. dollars. This is almost the same as Burberry’s two quarters in North America and even Half a year's sales have now been achieved in just one month, and the shocking momentum is really broken by the fragments of spectacles.

If April is due to the topical effect of the new flagship store opening, then Burberry’s monthly sales curve will be even more gratifying, with sales in May and June reaching $19 million. In July and August, due to the crazy discount sales season during the summer vacation, sales have rebounded to more than 25 million, and the next half of the year has always maintained such a steady pace.

In the end, Burberry's annual sales in the North American market in 1996 reached US$230 million, surpassing a group of competitors in one fell swoop, ranking fifth in the menswear sales list at the end of the year. The top four were Armani and Givenchy. , Gucci, Versace, this is almost an ascendant mode of riding a rocket-you know, Burberry was only ranked sixteenth in North America in 1995, and in 1994 it was 30th.

More importantly, Burberry swept through the global retail sales of 570 million U.S. dollars throughout the year, and North America alone accounted for nearly half of the share. This is the most terrifying place!

It’s hard to imagine that only two years ago ~www.wuxiaspot.com~ Burberry was still an unknown "old" brand in the United States. It is a headache for the London headquarters to mention North America almost every year, and there are even internal high-level suggestions. Cancel the entry and exit of the North American market. But now, the North American branch has already held up half the sky!

The senior management of Burberry headquarters knows that at least half of the credit for all this should be attributed to one person, and that is Hugo. Just like James’ intern’s point of view, it is almost impossible to make people believe that just relying on a person’s powerful influence can bring a brand back to life and directly create 200 million, 300 million, or even more fortunes. But now, the facts are right in front of them, and the numbers that will never lie are reminding them that this "Fantasy Night" has become a fact.

On April 2nd, on Rodeo Avenue in Los Angeles, more than 2,300 people gathered together to create a rare jam and prosperity; even more exaggerated, Burberry was located in Roddy the next day. Ou Avenue’s flagship store received more than 10,000 customers in just one day, easily breaking the Guinness World Record; on April 4, Burberry’s sales exceeded US$3 million on that day, not only Los Angeles easily surpassed New York to become the location of the No. 1 branch in the United States by sales, and it broke Burberry's own record...

Behind this series of exaggerated and inconceivable records, people can truly feel what is called the power of King’s Landing, and they also truly understand what is called “influence”.