Superstar

In June, North America became vigorous due to the controversy between Glory to Death, Oasis, and Mariah Carey. The struggle between these three groups of singers has evolved into a big melee, American rock and British rock, new metal Rock and traditional rock, rock and pop, mainstream music and alternative music... Everything has become a mess. Everyone is expressing their opinions, and everyone is choosing their own standpoint.

This kind of melee may not be able to calm down in a short time, and it also makes people look forward to the result: Glory To Death is preparing for the third album, Oasis is preparing for the third album, Maria is preparing for the fifth album, if they The albums are all hitting the date together? This melee is going to be the most exciting, just imagine it, I feel passionate.

Regardless of eloquence, it is a mule or a horse, but in the end it must be taken out for a stroll. The parties’ own opinions are not counted, the opinions of professional music critics are not counted, and the opinions of senior fans are not counted. The market will use the sales figures to cool the objective. The data gives the most direct answer-very simple. Whoever sells the best albums or singles is the ultimate winner. Just like a sports game, the final score at the end determines the winner or loser. Even if you are not convinced, Nor can it change the facts.

Therefore, this has also allowed North America to start brewing a storm early. Perhaps this melee will eventually come to a result, but no one can predict who the ultimate winner will be.

Glory to Death, Oasis, Maria and others, everyone knows the cruel reality of reality. Although the entertainment industry is bright and beautiful in front of the stage, once the popularity disappears and the benefits are no longer, the speed of their disappearance will be countless times faster than the speed of becoming popular. Because there is never a shortage of newcomers in the entertainment industry. They also all know clearly that this melee is bound to decide a victory, no matter how much they say, they still need to prove themselves through the approval of the audience.

No matter how great art is, without people's approval, it is just a pile of waste paper. From Vincent Van Gogh to Claude Monet (claude.), from The Beatles to Michael Jackson, from Woody Allen to Steven Spielberg, any art creator In this way, no matter how beautiful the art of Qu Gao and Jiu is, it still needs Bole's insight and people's pursuit.

Music is no exception.

Even if artists despise the vanity and materiality of business, they still cannot ignore the importance of the market. This is also the reason why top award ceremonies such as the Golden Globes, Grammys, and Oscars are always seeking a balance between art and business. This is especially true for Glory to Death, Oasis and Maria. No matter how special, artistic and beautiful their music is, it still needs to be recognized by the market.

Therefore, after this uproar lasted for a period of time, calmness was gradually restored—temporary calm. Everyone devoted themselves to the production of the new album. This is the key to victory. The entire North American music market slowly fell silent, but everyone knew that this was just the tranquility before the storm.

When the storm will come, no one can know, because Glory to Death, Oasis and Maria have not announced the release time of the new album, and their record companies EMI Records, Creation Records (.), and Columbia Records are also silent. No news was leaked, this silence added a bit of depression and turbulence to the brewing of the storm.

People have no way to detect when this melee will come, or even if it will come smoothly-if someone avoids the limelight and staggers the release time of the album, then the melee will not happen. However, people clearly know when the biggest highlight of this summer vacation will come: July 4th, Independence Day!

Independence Day is one of the most important statutory holidays in the United States. On July 4th of each year, to commemorate the "Declaration of Independence" passed in Philadelphia on July 4, 1776, marking the United States’ independence from the United Kingdom. It became the National Day of the United States.

Independence Day every year, the United States will have a day off, but compared to Thanksgiving, Halloween, Christmas and other family reunion holidays, Independence Day in the summer is more like a relaxation in busy daily life, celebrating the founding of the country . And because of the noise of the summer vacation, Hollywood has never treated this day separately.

The concept of Independence Day schedule was first proposed in 1991, when "Terminator 2" was about to premiere. The week of Independence Day starts on July 1, which means that Independence Day is on Thursday, and Friday is the day when Hollywood movies are premiered.

Taking into account that there is a holiday on Independence Day, the holiday is the peak of the crowds in the cinema, so "Terminator 2" was advanced to the premiere on Wednesday, July 3, and the first audience came in on July 4 At the peak, only on the day of Independence Day, "Terminator 2" earned an ultra-high box office of 20 million U.S. dollars, and in the following weekend, it won 31 million U.S. dollars in box office, and it collected 5,000 in the first week. Two million dollars at the box office.

Although "Terminator 2" invested 100 million U.S. dollars at the time, it was the first film in film history to invest more than 100 million dollars, but the huge success at the box office in the first week proved James Cameron's ability. Of course, the ability to attract money on Independence Day has also entered Hollywood's attention for the first time.

However, in the next four years, "Stealing the Mood ( in 1992, "Sugar Coated Trap" in 1993, "Phantom Man (the. in 1994, and "Apollo 13" in 1995. Although the performance of several other works was acceptable, they did not reflect the additional power of the holiday of Independence Day. The performance can only be regarded as quite satisfactory and did not exceed expectations.

Therefore, although the concept of Independence Day schedule has appeared, it has not received the attention of Hollywood. However, this situation seems to be changed because of the appearance of the movie "Independence Day"!

This year’s Independence Day is the same as in 1991. This week starts on July 1st. Independence Day is on Thursday. "Independence Day" is the same as "Terminator 2". The film premiered on July 3rd. I hope to use the next day of vacation to sprint to the box office, and the following weekend will burst out infinite energy and truly maximize Hugo's appeal.

As early as the "Independence Day" preparation stage, this movie can already be called a topic of conversation, whether it is the casting process or the high investment, it is enough to make the movie attract a lot of attention. But if it’s just that, then "Independence Day" is no different from the already released "Tornado", and it's not even comparable to Tom Cruise and Hugo's "Mission Impossible" in which Tom Cruise and Hugo compete for the actor, nor to Shaw. En-Connery plays the leading role in "Breathtaking Island".

However, every action of the following "Independence Day" attracted countless eyeballs. First, Hugo joined with a pioneering 20 million film pay and created the "20 million club" in Hollywood; and then broke the news of a strong guest lineup. , Star-studded blindly, more powerful than "Break into Death Island" and "Line of Fire"; immediately after the Super Bowl halftime, the first version of the "Independence Day" trailer appeared on the scene, allowing more than One hundred million American viewers enjoyed the spectacular scene of the destruction of the earth, which was breathtaking.

Then there was the intensive bombing in the next three months, from the design and announcement of each version of the poster to the release of each trailer, "Independence Day" created an unprecedented precedent, allowing the launch of posters and trailers. And the method has also become one of the links of the propaganda method.

In the twentieth century, Fox designed as many as twenty-four posters under the suggestion of Hugo. For a long time, posters have only existed as bulletin boards for movie theaters. However, in the 20th century, Fox benefited from the inspiration of Hugo. He took the posters as the surroundings of the movie to design, making the posters a memento worthy of collection. This is undoubtedly A sensational move, won the support of countless loyal movie lovers. Every time "Independence Day" releases a new poster, it will attract any attention.

It can be said that under the frantic bombardment in the first half of a year, "Independence Day" has become a well-known work on the streets and alleys. This makes "Independence Day" stand out instantly, becoming the most watched work and the only focus of this year's summer archive. Even "Mission: Impossible" is quite inferior in topicality.

No one will forget what the "Independence Day" work really means. Everyone in the Hollywood circle knows this clearly, because people know that the success or failure of this work will determine the future of 20 million clubs. At the same time It will also determine the support rate of the high-investment and high-return production model in Hollywood, and even determine the prospects of Hugo in commercial films.

As we all know, this is Hugo’s first commercial film in the true sense. Before that, Hugo had not invested more than 30 million US dollars in any work, but this time it was a very high cost of 100 million US dollars. www.uukanshu. This also makes the historical significance of "Independence Day" and "speed of life and death" completely different. What's more, Hugo just picked off the actor Golden Man in March, proving his outstanding talent in acting. If this time "Independence Day" is in the commercial box office, although it will not affect Hugo's position in Hollywood, people Confidence in Hugo will inevitably be shaken. After all, Hugo’s previous successes have been based on small and big cases. No one knows whether the high-risk and high-yield model will succeed—especially this movie is the number one in the 20 million club. A member, this is even more sensitive.

Maybe, just maybe... Maybe Hugo is only suitable for low-cost movies? Maybe Hugo is only suitable for challenging acting? Maybe Hugo's previous box office appeal was an illusion?

No matter from which point of view, "Independence Day" is a work of historical significance. From a propaganda point of view, whether 20th Century Fox's costly novel propaganda methods are effective and whether they can get corresponding returns; From the perspective of investment, whether the 20 million remuneration is worthwhile, and whether the investment of 100 million US dollars should be raised again; from the perspective of actors, can Hugo shoulder the test of a real commercial blockbuster; from the perspective of computer special effects, After the increasingly mature computer special effects are put into actual film combat, whether they can create brilliance, they will still face the dilemma of "future water world"...

All of this makes "Independence Day" a hot topic unique in the United States when it comes to July!