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"Hugo Lancaster invaded Britain!"

This was the front page headline of the "The Times (the. the next day. Under the headline, a large photo of Hugo standing at the entrance of the cabin with a smile and waving his hands was clearly visible, as if the supreme leader had arrived.

There is no doubt that many media today reported the arrival of the "Independence Day" crew in the UK in the most conspicuous, most exciting and grand way. Even the countries on the main European continent are not willing to miss this opportunity. Germany, France, Italy, Switzerland, Spain, the Netherlands, Belgium, Poland and other countries all reported the unparalleled welcome battle at Heathrow Airport for the first time. This also made the "Independence Day" crew's promotion in Europe a July. The most sensational news of the third week. Among these, the title of "The Times" is undoubtedly the most eye-catching.

It is not to say how unconventional this title itself is, but lies in the historical heritage.

In 1964, the Beatles set foot on the land of the United States for the first time and received an unprecedented welcome at JFK International Airport. The crowds of people continue to talk about it until today, thirty years later. At that time, the Beatles set foot on American soil and set off a frenzy. This is not only the achievement of a rock band, but also the collision and exchange of British and American cultures, and has since opened up the mutual influence of popular culture all over the world. The era of mutual exchange and integration is a moment worthy of being recorded in the annals of history.

Back then, the "New York Times" reported this incident with a sensational headline, "The Beatles invaded the United States!"

Now, thirty-two years later, the "Times" has once again copied this headline, "Hugo Lancaster invades Britain!" This is not only a tribute to the Beatles, but also to Hugo's affirmation is an interpretation of the entire history and culture.

Hugo came to the UK with "Independence Day" this time. Obviously, it is not just about promoting a movie. This signifies that Hollywood commercial films, which are business-led and profit-oriented, have finally begun to break through years of hard work and experimentation. European cultural barriers have gradually opened the European literary and artistic film market to Hollywood—it can even be said that it has opened the door to the capital of Wall Street. The performance of "Independence Day" in the European market can be regarded as Europe's attitude towards Hollywood commercial films in the next ten years.

In addition, the "Independence Day" controversy in North America-about cost, investment, and computer special effects, has actually penetrated the bones of the European continent. Although European land has always been the best soil for art films, commercial films have always existed here, and they have developed their own special roads with the characteristics of various countries and regions. Now, Europe, like North America, is also facing the technological revolution. The impact of fate.

The birth of the computer industry and the Internet has become the focus of heated discussions in the entire society in the past few years. Many authorities believe that vigorously developing the digital industry will bring the earth to the end of the world, and computers will destroy mankind effortlessly. But even so, the development of science and technology has been unstoppable to today.

The impact of computer special effects on the film industry is actually a microcosm of the background of the entire technological process-this is a proposition that has the significance of a public opinion leader. Just like the influence of public opinion leaders on social public opinion, the powerful influence of the film industry has made "movies" become public opinion leaders, and the significance of technology to movies will inevitably have an impact on the significance of technology to society.

As a film, "Independence Day" cannot represent the entire film industry, but it appeared in a special period and became the prelude to unveiling the blueprint for the future with a special attitude. Therefore, the film "Independence Day" carries more than just It's just the success or failure of a commercial film. "Independence Day" is promoted in Europe, and it is not just a Hollywood movie released in Europe. This is one of the epitome of the entire era, the entire history, and the entire society. It is precisely the epitome that has attracted the most attention.

"Hugo-Lancaster invaded Britain", this sentence was called out by the "Times", undoubtedly it truly echoed the stormy waves set off by the Beatles back then. From the United States to the United Kingdom, from the "New York Times" to the "Times", thirty-two years of echoing made the imprint of time deeply imprinted on this slogan.

It's just that no one can answer how much impact this "invasion" can have and how much change can it have on the historical process, only waiting time to give the final answer. But what is certain is that this time Hugo really invaded Britain.

The next day, the first official press conference of the "Independence Day" crew in London attracted as many as 300 media outlets and more than 500 reporters. Not only the entire United Kingdom, but almost half of Europe were mobilized. Reporters from various countries flocked to London, allowing this historic city to once again carry the weight of history. The entire press conference was extremely lively, making London immediately the focus of global attention.

The "Independence Day" publicity activities in London were in full swing. Subsequently, the entire crew attended the grand premiere of the film in London. More than 1,500 spectators were called to the scene that evening, and the premiere lasted for two hours. The ceremony is even more joyous. The British completely record the premiere as a variety show, playing games, telling jokes, and interacting with the audience. The atmosphere is full of fun and the atmosphere is full of surprises. They have been waiting for the premiere of the movie. After it was over, the craze still failed to dissipate...

Following the grand premiere of the film in Los Angeles, London once again gave the premiere ceremony a new meaning, allowing people to deeply feel the power of the "Independence Day" movie, and even more profoundly that no one in Hugo can outperform it. The powerful appeal of the right.

At this moment, the only thing that can be compared with the bustling London is probably only the North American movie box office. While the "Independence Day" crew is working hard to promote in London, the North American weekend box office data for the third week of July is about to be released.

For a short time, only for a short time, people shifted their attention from the British Isles to the United States, looking forward to the "Independence Day" box office can once again create miracles.

Before the release of "Independence Day", the major film companies more or less avoided this work when arranging the schedule. For a work with an investment of more than 100 million yuan, no one can lightly judge that this is a work that is doomed to fail. What's more, Hugo's box office appeal is still something that everyone is afraid of. Therefore, the first week of July and the second week of July are relatively weaker.

But by the third week of July, it is already the third week of "Independence Day" screenings, especially with the pull of the Independence Day holiday, the box office of the movie will definitely have a significant decline in the third week, especially for commercials. Movie. Therefore, many film companies have scheduled their schedules to this week. This is the correct concept and is understandable. However, no one expected the explosive power of "Independence Day" in the first two weeks, so the North American film market this week became extremely interesting.

Four new movies were released this week, and the energy accumulated in the previous two weeks burst out together this week, but it is still unknown whether this energy is soaring or plummeting.

Universal Pictures’ "Horror Ghost (the. is one of the new works released this week. This fantasy horror movie does not match the attributes of the summer file, but Universal Pictures still has a lot of high hopes. Relying on the "Birth of the Family (. TV series and the "Back to the Future (.. the. Future series of movies, Michael-J-Fox (.j.) led the starring role and invested 30 million U.S. dollars for one movie. Horror movies are also a sky-high price, so Universal Pictures decided to give it a go and put the movie on the summer file.

In addition, it is worth mentioning that "The Ghost of Horror" was written and directed by Peter Jackson (peter.). The great director who relied on the "Lord of the Ring" series to become popular all over the world is still an unknown person.

MGM's "fled", Sony Columbia Pictures' "Husband Yiluoguan", Disney's "Kazaam", etc., are three other works released this week. The three comedy movies are all one piece of water-"Desperate Titans" is an action comedy, "A Husband in a Basket" is a romantic comedy, and "Fantasy Scum" is a family comedy.

Interestingly, the actor of the "Fantasy Scum" is Shaquille O'Neal (. o'neal), the O'Neal of the NBA basketball player, and later worked with a group of teammates to create the O'Neal of the Los Angeles Lakers dynasty~www. wuxiaspot.com~ Today's O'Neal is just a rookie who has just entered the league for less than four years.

It can be seen from the types of these four movies that the third week of July did not really have the ability to sweep the army. It was more of a big melee. The fact is that the scale of these four movies are all two thousand. More than time, whether it is investment or cast, the strength is between the two, and the final outcome is difficult to judge.

In addition to these four works, the British film "Guess the Train" directed by Danny Ball will also land in North America this week and will be screened in eight cinemas. Unfortunately, it did not attract much attention.

Since the performance of the first two weeks of "Independence Day" is too strong, the ownership of this week's champion is not the biggest suspense. The real suspense is: what kind of box office drop will be delivered in the third week of "Independence Day" and how To continue writing his own miracle journey; and what performance will the four newly released movies have, how much market can be seized in the entire North American box office data, and how much can the four works jointly cause "Independence Day" Audience diversion.

In the face of these questions, "Independence Day" handed over a perfect answer sheet, sweeping its momentum from the first week of July to the third week, and together with Britain on the other side of the Atlantic, this commercial The box office trend of the movie has reached an almost unsurpassed height!