Superstar

The closer the time to the Oscars award ceremony, the more fierce the competition between major brands. In order to be able to shine above the Oscars, many female artists even change their dresses at the last minute, just hoping that they can be the brightest of the night. exist. Therefore, as the time for the awards ceremony approaches, the entire Los Angeles is filled with a lively and festive atmosphere.

Many parties have been eagerly kicked off, especially for the Oscar nominees parties kicked off in full swing in all corners of the city.

Among these parties, the nominees luncheon hosted by the college is undoubtedly the most eye-catching. Such occasions are a good opportunity for the nominators and the college judges to directly communicate with each other, and also a great opportunity to expand their contacts. After entering the public relations of the 21st Century Academy, the nominees luncheon has become one of the hurdles that must be overcome in the public relations strategy. This also makes the nominees luncheon even more lively, regardless of whether there is a candidate for the award. Both will attend. Even now in 1994, the nominees luncheon is still the focus of attention.

It is a pity that Hugo missed this year's nominees lunch meeting, not because he played a big name, but because he has been filming "Speed ​​of Life and Death" and can't spare time.

This move is also widely interpreted by the media as Hugo has given up the signal to fight for the best supporting actor. The media have begun to catch the wind, guessing who this year's most suspenseful award will go to.

Hugo really couldn’t laugh or cry about it. He really didn’t have time. Even for the Oscar dresses, Hugo waited until the last minute to make a choice. After the "speed of life and death" was completely completed yesterday, Hugo did not have it today. Time for the selection of evening dresses. But Hugo is now able to distinguish the nonsense of the media, so he has no plans to respond at all.

This year, there are countless brands that hope to sponsor Hugo to attend the Oscar evening dresses. Among them, Armani is the most active and even became a momentary favorite in Hollywood.

Armani, which was established in 1975, has not been established for a long time, but it has risen strongly in the 1980s. The brand’s suits have been welcomed by countless men, and it has quickly risen to become the world’s top men’s fashion brand. In 14 years It has won more than 30 apparel design awards around the world, and has become the dominant presence in menswear design. It has even surpassed many century-old brands and has become a contact representative among emerging brands. After entering the 1990s, Armani has achieved outstanding results in women's clothing, perfume and other departments, and it has become a comprehensive top brand.

As the most popular brand among men’s brands, many actors who attended the Oscars are willing to choose Armani as their first choice. There are even top actors such as Tom Cruise and Arnold Schwarzenegger. It can be said that Armani is in Hollywood. It is a hot choice. This also makes Armani not need to seek cooperation partners, but has the right to choose, from a large number of actors who want to wear Armani to attend the awards ceremony to choose the most suitable partner.

Under such circumstances, the responsible Los Angeles of the Armani brand took the initiative to come to the door to have a dialogue with Joseph four times, hoping to become a clothing sponsor for Hugo to attend the awards ceremony. This really made many people fall through; and even more. To my astonishment, Hugo didn't nod in response when faced with such an honor. It was simply...unintelligible.

In fact, this is a difficult situation for Armani.

In Hollywood, there has never been a shortage of top male stars, not only because this is a patriarchal circle, but also because the box office market is also dominated by male actors. After the 1980s and the beginning of the 1990s, Tom Cruise, Actors like Arnold Schwarzenegger and Harrison Ford with absolute box office appeal have received widespread attention, because as long as there are films they appear in, regardless of the quality of the work, audiences are willing to go into the cinema to watch it. That is, the box office skyrocketed, and it was welcomed and sought after by film production companies.

However, it is not so easy to build a top star. After entering the 1990s, there have been no actors who can carry the box office again. Judging from the current situation, Hugo Lancaster and Tom Yihan Kers is likely to become the new box office superstar. Especially Hugo, handsome appearance, coupled with four consecutive works are not being optimistic, the sword has made incredible achievements, which makes Hugo a strong candidate for the next top superstar.

Under such circumstances, Armani naturally hopes to reach a cooperative intention with Hugo and continue to consolidate his absolute dominance in the menswear market.

In particular, Armani had hoped to cooperate with Hugo several times before, but the results were all hitting a wall. This made the head of Armani’s division be puzzled. Later, after going through the vines, he learned about it from Frank Ghana, the head of the Rodeo Avenue branch. That fate.

Frank-Ghana is actually an unfortunate representative. At the beginning, he showed respect and alienation to Hugo at the Armani branch on Rodeo Drive. In fact, from an objective point of view, there is no problem. Things couldn't be more normal in Hollywood, at least he didn't show ugly corners of his mouth, which was considered very restrained.

But it’s a pity that Frank did not expect that Hugo’s rise was so fast, it was almost a time to turn around. Hugo had reached a height enough to attract everyone’s attention, and it had also reached Armani’s hope to reach him. The height of the cooperation intention. What is obvious is that Frank's original attitude made Armani miss this opportunity.

Before attending the sponsorship exchange process of "Yihai Xiongfeng", Frank had a closed door. As a result, that failure caused him to fall behind directly from Armani’s candidate for the high-end Hollywood customer representative business, and could only continue to stick to Luo. The position of the person in charge of the Diou Avenue branch.

Now, Hugo has reached a height where Armani needs to be treated with care, not only because of harmony, but also when possible, any clothing brand will not push out door-to-door customers. On the contrary, it also hopes that more top actors will continue to support. Armani, only in this way can we further combat many competitors. Hollywood is a circle that is fiercer than the competition in the fashion industry.

And because Hugo’s current connections are too complicated. Just the line of support from the Jews is enough to make Armani throw a rat. Although Hugo’s connection with Jews is not close now, who knows In the future, whether they will develop into close partners, Armani really dare not act rashly.

Therefore, Armani hopes to reach this cooperation with Hugo, so that Hugo will wear Armani suit to attend the Oscars. It is best to rely on "Schindler's List" to show off. Winning the prize is the best result, so this is right. Armani is definitely a huge help. Armani lowered his body and looked for the door four times before and after.

In fact, Joseph had long forgotten the matter. After all, it was just a trivial matter. Therefore, Joseph’s attitude towards Armani has always been very good, respectful and polite, but Joseph could not decide Hugo’s choice of clothing, because in the end he still had to When Hugo decides, he can only receive the Armani negotiator politely, and then send it off politely.

But it is this kind of friendly attitude, but it has been unwilling to agree to cooperation, which makes Armani really feel like a throat.

Just as everyone is wondering whether Hugo will be impressed by Armani. After all, Armani is currently the most popular men's brand in Hollywood. This is also related to the direction of competition among male actors on the red carpet. As a result, Hugo did it again. A decision that stunned everyone: Hugo rejected Armani and chose Burberry!

There was an uproar. Even such adjectives were not enough to describe the extent to which those in the fashion industry were surprised when the news came out that Hugo finally chose Burberry.

If you mention Armani, this brand that has been established for less than two decades is naturally a new force, but in recent years it has been invincible in the menswear brand, and it is undoubtedly the first choice for menswear in the world today; but what about Burberry? This It is a century-old brand as well as a brand used by the British royal family. Prestige and history are undoubtedly the leading existence among all luxury brands today.

But the problem is that Burberry’s momentum in recent years has gone from bad to worse. Even in the British Isles’ base camp, it has been gradually eaten away by the newly emerging Armani, not to mention in the US market. Burberry’s development in the US market. It started in 1970, but until now, they are still second-tier brands in the US market, and they have not even set up a flagship store in Los Angeles, the second largest city in the United States!

In recent years, when mentioning Burberry, people’s impression is that they are old-fashioned, as old-fashioned as the British royal family or old scholarly gentlemen in the traditional impression. UU read www.uukanshu. com's excellent quality has been passed down for nearly a century, but it has become a nightmare because of the old fashioned style.

Burberry swept the world during the First World War. It evolved from a British police officer’s suit to a classic windbreaker. In the 1950s and 1960s, from kings, politicians to Hollywood’s top stars, almost everybody had one. Burberry's trench coat, this is the classic, this is the fashion.

But after entering the 1980s, under the impact of a new brand like Armani, Burberry is more like a middle-aged man who guards his ancestors and family business, but does not dare to cross the thunder pool. In order to maintain fame and fortune, he has already tossed himself. It's innocent. Burberry may have a retro fashion style or a strong British style, but it is definitely not for fashion or young people.

Hugo actually gave up Armani and chose Burberry, which is really an incomprehensible choice. Someone quickly remembered that Hugo was wearing Burberry at the premiere of "Schindler's List" not long ago. Is it because Hugo and Burberry have reached a cooperation agreement? But... this is still inexplicable. People are confused, why did Hugo choose Burberry, who is old, unwilling to be new, and unable to keep up with the times? (To be continued [provided]. If you like this work, you are welcome to read it. A monthly pass for recommended votes for works. Your support is the biggest motivation for me to continue to create!)

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