Superstar
Chapter 874: Summer File Pro
d&your peak 874 summer file pro
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The summer of 1994 in the United States seemed to be particularly hot. The world’s slap in the face was gathered on this football "desert." The Football World Cup is about to take place, and football fans from all over the world have flocked to this land to ignite the summer heat early.
In addition to football, the annual summer file reignited the war. After the summer file that entered the fierce competition this summer, it pushed the entire North American film market to a hot peak, and one after another wonderful masterpieces will appear. , Before the arrival of the summer vacation, the audience's appetite was lifted early, making people full of endless expectations for this summer.
"Forrest Gump", "True Lies", "The Lion King", "Falling Eyebrows", "Modern Primitives (the., "Wolves", "Gambling Man Mahuali..." All the works that attract attention will land on the summer market this year, and this is only a work with an investment of more than 45 million US dollars, and it is also recognized as a work that has the hope of winning the summer box office championship this year.
In addition to this large number of works, there are also works such as "Life and Death Hour", "Geek in Disguise", "Detective Beverly Hills 3", "Hillboy Conquer New York" and other works that have the potential to achieve excellent box office results. Competition, the entire summer file can be described as exciting and exciting.
The summer file in 1994 was made. "The Crow (the. kicked off, this movie starring Li. Xiao. The son of the dragon, Li Guohao, had already been a lot of noise during the filming stage, and Li Guohao was unfortunately shot and killed during the shooting, which detonated it. All media comments were received.
Count down the Chinese actor with strong influence in Hollywood, Li. small. Long deserves to be ranked first, and his influence in the United States is unmatched. "The Crow" is adapted from a comic strip novel, which attracted a lot of attraction at the stage of preparing for the shooting, and it was made by Li Guo. The starring Hao Lai has become a hot topic, and as a result, such an astonishing accident happened during the filming.
The advent of "The Crow" was a catastrophe. In the end, this work, which was originally scheduled to be released in October 1993, was postponed to 1994. After careful consideration by the publishing company Miramax Pictures, it was put on the summer file and opened. This year's summer archives scene.
In the third week of May, "The Crow" officially landed in the North American market and easily won the weekend box office championship in North America this week with a box office data of 11.7 million, which made a good start for this year's summer vacation. It is worth mentioning that "The Crow" defeated the work "When a Man Loves a Woman".
"When a man falls in love with a woman" was a work of Tracy Jacobs at all stages of the preparation, but after several twists and turns, it was produced by the producer of "The Good Boy Is Crazy", Jon Avinay (. avent) Take over the whole game, invite Meg Ryan to play, and the actor locks in Andy Garcia (andy.) who is widely known for relying on "The Godfather 3".
After the screening of "When a Man Loves a Woman" was held last week, it achieved a good result of $34,000 in the box office of a single library. This week, it was expanded to 1,300 theaters, but the results were not satisfactory. In the end, With a weekend box office of 9.4 million, it can only rank second behind the "crow".
After the debut of "The Raven", the 1994 summer file officially entered the melee mode. After "The Gambler Mahuali" won the championship for a week, it did not continue to be as strong as expected; the premiere of "Modern Primitive" was held immediately. After that, he defeated the "Beverly Detective 3" which premiered at the same time and the "Gambler Mahuali" who performed well last week and won the championship smoothly.
Then, entering the first week of June, the summer vacation ushered in the first wave of **.
A total of three movies were released on the first Monday of June, and they were three of very similar strengths. This week's box office competition was also hailed as the first highlight of the 1994 summer archive.
Disney’s Touchstone Films Company invested US$40 million to shoot "The Mobilization of the Heavenly Soldiers". This is a typical comedy film directed by Penny Marshall (Penny. Marshall), who is a comedy-born. Her most famous work is undoubtedly. It was "Flying the Future" starring Tom Hanks. The actor chose Danny DeVito (danny.), who has solid comedy performance skills. It can be said that he has made a **** way in the summer comedy field. Have strong confidence. The movie will be shown online in 1,800 theaters.
Universal Pictures, which started with comedy and is famous for its comedy, every summer comedy is the main battlefield that Universal Pictures cannot give up, and this year is no exception. Universal Pictures is best at making big gains from small, and among Hollywood movies, supernatural and comedy are the most likely to get high box office at a small cost. Of course, in the past year, Universal Pictures’ biggest achievement is "Xin Dele’s list” is the pinnacle of Xiaobo-although cost control is not the original intention of Universal Pictures at all.
"The Hillbilly Conquers New York" is the first shot of Ron Mayer's first summer vacation after taking office at Universal Pictures. He invested US$20 million and invited Woody-Harrison and Kiefer-Sutherland to take the lead. The same It will also be screened in 1,800 theaters. It can be seen that they hope to collide head-on with the "General Mobilization of Heavenly Soldiers" and seize the market.
Of the three works released this week, the most innocent is. Life and death are fast".
This work was originally scheduled to be released next week, but it was considered a bully by everyone and was forced to adjust the schedule at the beginning of May. The entire publicity period was also bombarded by competitors. Before the movie was released, it was generally viewed badly by the media. On the one hand, the work itself did not have enough points to attract the audience. On the other hand, the publicity after adjusting the schedule did not reach the expected goal, which was undoubtedly a fatal blow to the box office. , Not to mention there are two comedy movies in the same period.
"Life and Death Hour" invested 28 million, but it was actually an action movie. After creating a feat of over 100 million investment before and after "Terminator 2" and "True Lies", investment in action movies has generally risen. It is not surprising that it is more than 50 million, or even 60 million. But the cost of "life and death" is so low, what does this mean? It means that the movie's explosions, actions, and racing scenes will be disappointing.
Of course, Twentieth Century Fox is not an idiot. They are willing to raise the "speed of life and death" for a week after careful consideration, and they must have done their psychological well.
Firstly. The main competitor of "Life and Death" in the first week of June is comedy. At least it has more chances of winning than "Wolf" in the second week of June. "Wolf" can be regarded as a fantasy, action, and horror type of work. "Speed" is a frontal confrontation, so relatively speaking, choosing two comedies as competitors will not be diverted at least in terms of the market.
The second is Hugo’s powerful appeal. The miracle of the Oscars is vividly remembered. The subsequent Cannes Film Festival has achieved Hugo’s pinnacle myth, and now the "Road to Glory" tour is still in full swing. The audience who walked into the cinema just for Hugo will be very impressive. Of course, the leading actors of "Wolf" are Jack Nicholson and Michelle Pfeiffer, and the leading actors of the two comedy movies are slightly inferior in appeal, which must also be considered.
The last is the 20th Century Fox's propaganda strategy. The propaganda for "speed of life and death" actually focused on the excellent quality of the film, and played "recollecting the excitement and excitement brought by traditional classic action movies."
In the process of publicity, they have been emphasizing that the current action movies have fallen into a "terminator"-like vicious circle. The big scenes led by explosions and drag racing have become the core of action movies, but they have brought action movies to people. The thrills have been weakened. It used to be heroes against bad guys. Now it is heroes against bombs, pistols, and future fighters. Action movies put on the mask of illusion, which makes people feel unreal. But the "speed of life and death" stripped all the cumbersomeness and returned to the essence.
"Let you experience the thrilling moments happening around you", this slogan has also become the loudest slogan in the publicity process.
I have to say that this kind of propaganda strategy really stuns the appetite of the audience and opens up a new world. In terms of momentum, it surpasses the "wolf" that will be released next week and attracts more attention.
Of course, this approach is also a double-edged sword, because people’s high expectations for the movie must have more excellent quality feedback, otherwise after the premiere has won a good box office, the decline in word-of-mouth in the next week will bring Box office avalanche chain reaction. So generally speaking, film companies will not adopt this method of drinking poison to quench their thirst. Unless...very confident, or forced to.
At present, most people think that Twentieth Century Fox belongs to the latter.
But no matter what, the final number of theaters for "Life and Death" has been locked in two thousand and one hundred theaters, not only breaking the two thousand mark, but also more than the two competing works. It can be seen from this ~www.wuxiaspot.com~ In the twentieth century, Fox had quite a bit of a plan to break the boat.
Facing such actions by Fox in the twentieth century, many media ridiculed that anyway, "Life and Death Speed" invested only 28 million yuan, even if it lost money, it would not be too miserable. They believed that Fox in the twentieth century was broken. , There is quite a kind of helplessness and ridicule of indignation but powerless to fight back.
The most important thing is that the release of "Life and Death Speed" also created a topic. Since "Smelling a Woman", Hugo has created the word-of-mouth mythology of five movies in a row, deducting the praise that won in Cannes but has not yet been officially released. For the "Pulp Fiction" released in North America, the other four films also won big box office sales. After "Yihai Xiongfeng", the box office of three consecutive films exceeded the 100 million threshold. This feat is no less than Tom Cruise. .
People will never forget that when Hugo took the filming of "Life and Death Speed" at the beginning of the year, the "Los Angeles Times" boldly predicted that the film has the ability to bring the box office to 100 million US dollars. This idea caused huge controversy at the beginning. Now, the answer is about to be revealed: Can the "speed of life and death" continue Hugo's strength? Is it the continuation of the miracle or the disillusionment of myths? (To be continued (Diandian Hanzhi) provided. If you like this work, welcome You come to Kazakhstan to read and vote for the work recommended monthly pass. Your support is the biggest motivation for me to continue to create!)
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