Superstars Start with Krypton Gold

After a few days.

Hangzhou, the headquarters of Youku Video.

At eight o'clock in the morning, in meeting room 1 of the marketing department, many senior executives from the marketing department gathered in the meeting room.

Lei Zhengming, director of the marketing department, was sitting at the main seat. After seeing that many executives from the marketing department below were all present, he directly started today's meeting.

"The content we are going to discuss in today's meeting is about the project manager Sun Lu's application for a category A cooperation for the web drama "To Our Simple Little Beauty" a few days ago. Now let Sun Lu give an overview and analysis of this project. "

Lei Zhengming got straight to the point and went straight to the point without dragging his feet.

Everyone is no stranger to Lei Zhengming's personality. The project manager Sun Lu stood up from the chair, went directly to the end of the long table, connected her laptop to the projector, and took the picture she had prepared in advance. The PPT was played out.

Seeing Sun Lu who was busy operating the computer, many project managers in the same position as Sun Lu crossed their eyes. They were very surprised that Sun Lu applied for a category A cooperation for the web drama "To Our Simple Little Beauty".

Youku Video classifies film and television dramas into four levels, from the highest S level to the lowest C level. For project managers, B-type cooperation and C-type cooperation are the longest contact.

As for type A cooperation and type S cooperation, usually this type of cooperation is personally inquired by marketing director Lei Zhengming, and those who can get this type of cooperation are usually big productions or big IPs.

But this does not mean that the S-type cooperation and the A-type cooperation have nothing to do with the project manager. When each project manager is responsible for reviewing the project, if he is very optimistic about the project he is handling, he has the right to submit the A-type cooperation. apply.

Each project manager has only one opportunity for such rights per quarter. For those who are ambitious and want to climb up, such opportunities are very precious. If the application for category A cooperation is approved, then this category A cooperation project will be awarded The project manager who applied will be in charge, and he will get a lot of resources from the company. If the final project results are outstanding, the company will give him a very generous return, and a promotion and salary increase is just around the corner.

Of the four cooperation categories of Youku Video, Type B and Type C are the most common and common. Usually, this kind of cooperation promotion is at most carried out on the video platform. The promotional efforts are not low, but they are extremely limited. .

However, if the cooperation category is upgraded to A-type cooperation, the meaning it represents is completely different. If the project is designated as A-type cooperation, the company will set up a special publicity group, hold a marketing meeting, and launch a special promotional marketing plan. All aspects of publicity channels will be opened for this project, and any type A cooperation is the company's top priority project.

Many project managers will not take advantage of such a precious opportunity because good projects are hard to find and risks are easy to take.

Applying for category A cooperation, the project is successfully passed. If the project has excellent results, everyone will be happy, but if the project fails, a lot of company resources are used but there is no profit, and the company even makes a loss. It will be very difficult for you, even if the leader does not give you small shoes, you will definitely not have a good face.

Many project managers looked at Sun Lu with different attitudes, some were curious, some were expecting, some were watching with cold eyes, and some were sneering, but no one showed it, and there was no movement in the meeting room.

Sun Lu moved skillfully and quickly, and quickly showed the PPT she had prepared in advance.

"Everyone, this is the web drama "To Our Simple Little Beauty" that I applied for a Category A cooperation. , director, producer, screenwriter, and starring role are all one person, and that is Li Zian, who is currently gaining popularity, is rising extremely fast, and is at the top of the five-tier star list!"

Sun Lu is a woman about 30 years old. She doesn't show any timidity in front of everyone. She speaks a little faster during the introduction. She has the characteristics of a very strong professional woman, confident and generous.

Sun Lu only gave a general introduction, and there was a slight commotion below.

"Li Zian? Isn't he a singer? Why did he become a director?"

"I'll go, I have five roles, and I'm still a pure rookie director, should Li Zian be so crazy!"

"Is Sun Lu crazy? I think this is obviously Li Zian's behavior. Sun Lu applies for such a project as a type A cooperation. I think our Lei Gong may explode!"

"It's too ruthless. I have five jobs. It's the first time I've seen you in so many years!"

...

There was a commotion in the conference room, but the commotion started quickly and subsided quickly. After all, Lei Zhengming, the marketing director, was still sitting in front. A simple discussion was fine, but it would be easy to be scolded if it continued endlessly.

Faced with the comments of many executives below, Sun Lu did not show the slightest panic on her face. Instead, she seemed to have expected everyone's reaction.

"Everyone finds it unbelievable, don't you think? It's unbelievable that Li Zian, as a talented singer, suddenly became a director, and also holds five jobs, isn't it?"

Sun Lu smiled slightly, and guessed everyone's psychology extremely accurately.

"Actually, when I first saw this project, I had the same thoughts and hearts as everyone else, but everyone, you might as well think about it the other way around. Is it true that a talented singer has moved to the film and television industry, and one person holds five jobs? Got a gimmick?

And the protagonist of this gimmick is Li Zian, who is currently very popular. If you see such news and publicity, will you be interested in this web drama written, directed and acted by Li Zian? Would you like to take a look? "

Hearing Sun Lu's words, the executives in charge of publicity all subconsciously nodded.

This publicity point is extremely hot, and they found several keywords that the public is most interested in in Sun Lu's short sentence just now. The public eye and attention.

It doesn't matter whether you want to watch the fun or the jokes, anyway, the popularity is definitely not low.

"So, regarding the online drama "To Our Simple Little Beauty", it will have a great advantage in the early publicity, but we all know that if a film and television work wants to become popular, it must have enough traffic. Star support, or the quality itself is extremely excellent."

"Obviously, although Li Zian is very popular now, he is not yet a star who can stand on stage, so if this film and television work wants to become popular, it has to rely on its excellent quality, and this "To Our Simple The quality of "Little Beauty" is the best youth campus idol drama I have seen in the past few years. It is a very mature commercial online drama. A work made by director Li Zian."

Sun Lu lightly tapped the space bar of the laptop in front of her, and the PPT projected on the big screen suddenly turned the page, and there were four photos of Li Zian and Zhao Yuqian's group photo on it.

"As we all know, today's idol dramas want to be popular. There are three keys to success. The first point is appearance. In this era when appearance is justice, Li Zian, the leading actor, and Zhao Yuqian, the heroine, both have good looks. They are all extremely good-looking, I won’t say much about Li Zian’s looks, I think that if you want to find a male star with better looks than Li Zian in the industry, it shouldn’t exist for the time being, right?”

Regarding Sun Lu's words, many executives in the audience had no objection, and they acquiesced.

"And what I want to talk about is the role of the heroine Zhao Yuqian. She and Li Zian are in the same class. She is 18 years old this year. The role she plays in the play is a simple and cute girl who dares to love and hate. And the image of this girl can be said to perfectly echo this setting, in the play she and Li Zian have the most popular and cutest height difference at the moment, and the character she displays is the type that many boys like most at the moment."

"So the first point, in terms of appearance, this web drama is extremely qualified."

When Sun Lu talked about this, her eyes skipped the audience, especially staying on the lead Lei Zhengming for a moment. Seeing that Lei Zhengming didn't respond, she was slightly relieved.

"The second point is sweet pets, and the third point is fun. These two points are perfect for this show. Although the routine is the traditional routine of women chasing men, the male and female protagonists have their own unique personalities and shining points. Even several important supporting roles in the play have their own characteristics. Although I have only watched eight episodes of the whole play, it feels very comfortable to people. There’s an overwhelming feeling.”

"Of course, these are just my one-sided opinions. There are colleagues from the evaluation team on the quality issue. I will let them evaluate in detail later. I won't go into details..."

Sun Lu's explanation lasted for nearly half an hour, and she interpreted all aspects of the play inside and outside. Then she invited colleagues from the evaluation team to come forward to make a quality report. People also gave a high evaluation.

"The publicity is great, the production is excellent, and the quality is excellent. I think it has the potential to become a big hit, so I would like to formally apply to Director Lei for a category A cooperation for the project "To Our Simple Little Beauty"!"

In the end, Sun Lu looked at Lei Zhengming with burning eyes, and formally requested to apply in person.

All eyes were on Lei Zhengming, and Lei Zhengming, who was the focus of his eyes, showed a little thoughtful expression.

Looking at the silent Lei Zhengming, Sun Lu's palms were slightly sweaty.

After a long time, Lei Zhengming raised his head.

"Sun Lu's application has been approved, and the cooperation category of the online drama "To Our Simple Little Beauty" has been upgraded to A, and Sun Lu is fully responsible for this project."

"The meeting is over!"