Take the space supermarket to farm

Chapter 219 Luxury

In Xia Daohua's opinion, the manager or founder of Jixiang County is probably a guy with obsessive-compulsive disorder.

He designed this city to be orderly.

Each functional partition has a fixed location.

The commercial street is also divided into blocks. Although it is not absolutely not allowed to cross locations, in most cases, the functions of most blocks are quite clear.

Xia Daohua's "Daohua Xiang" is located on a commercial street called "Liu Xiang Street".

Of course, strictly speaking, this street is not just a commercial street, there are also some private houses and residences scattered here and there. But most of the houses facing the street on this street have various shops.

Moreover, I don’t know if it was through the county magistrate’s intentional planning, but often the things sold and the businesses done in the same area are somewhat related to each other.

For example, restaurants and restaurants compete in arenas, theaters and brothels are clustered together, book shops are not far from the four treasures of the study, antique porcelain and antique bracelets are connected together...

Xia Daohua's restaurant is nearby Zhencuizhai, which sells jewelry, Yunjin Pavilion, which sells silks and satins, and Jicaifang, which sells balsam and rouge. The consumption level is above average.

Most of the guests received were from well-known and wealthy families.

This point is quite different from Xia Daohua's positioning of "Daohuaxiang" No. 1 store in Jixiang County.

In this time and space, the income of ordinary people is not high.

If you want to make money from ordinary people, you have to earn it slowly, penny by penny, penny by penny.

Sometimes, your profit may be as low as half a copper plate, or even one-third or a quarter of a copper plate.

But if you are making luxury goods and selling some unique and new gadgets, it will be different.

The first market we face is not the common people.

Of course, the profit can also be set higher.

Sometimes if you set the price too low, it will easily fail to sell.

To put it bluntly, Xia Daohua plans to price the items in the "Daohua Xiang" according to the level of luxury goods or affordable luxury goods. What they sell is not only the fresh creativity of the products, uniqueness, powerful functions and outstanding appearance, but also the "Daohua Xiang"

"This brand, and the unique identity brought by using this brand.

On the opening day, Xia Daohua unexpectedly discovered that there were quite a lot of guests attending the opening ceremony.

Although she had posted a post before and invited some well-known people from Jixiang County, she was mentally prepared, thinking that most of these people would throw away the post from her, a little-known Shengdou citizen, as rubbish.

In fact, as a commoner, strictly speaking, it is somewhat rude for her to post to others.

However, I don’t know whether it was because Li Gan’s mother clan had too much energy, or whether Xia Daohua’s post was too original, which caused all the guests to come.

The special thing about Xia Daohua's post is actually that she took some beautiful photos, made them into black and white watermarks, and printed them on the post.

This technique is actually very simple and not very new, but it successfully aroused the curiosity of the guests.

Although most people just showed up and left, some stayed, or asked their family members to stay and entered Xia Daohua's shop.

Most of these people were somewhat curious and planned to see what kind of business this young lady from out of town was doing.

The name of "Daohuaxiang" sounds like a snack shop, and the store does have snacks, candies, pickles and other foods.

But it also sells drinks.

And it perfectly circumvents the prohibition on alcohol. Among the drinks sold, there are not even the lowest sweet wines, but all kinds of fruit wines. There are purple wines, red hawthorn wines, light yellow flat peach wines, and amber wines.

Colorful apple cider, light blue green plum wine...

They are colorful and have sweet and sour tastes. They are all placed in very exquisite glass bottles. Once you take a look at them, you can't help but feel excited.

This is interesting.

In addition, we also sell exquisite glassware and ornaments. We also sell soaps, perfumes, fragrant beads, fragrant balls, and sachets.

It could be said that it is a grocery store, but the variety of products seems to be lacking.

If we say it is a dim sum shop, it seems that there are too many things that have nothing to do with dim sum.

The customers were very excited and interested in these new gadgets. Many people pointed out their favorite ones on the spot and asked the clerk to wrap them up.

This first wave of sales was a bit fierce, covering almost half of the renovation costs, but the money spent on buying the yard and putting in the goods has not yet been recouped.

After this wave of respectable customers left, the "Daohuaxiang" store calmed down.

Although occasionally people came in to take a look, but when they saw the layers of shelves, the exquisitely arranged items, and the young men in uniforms, many people immediately turned away and turned around and went out.

More people don't even have the guts to go into the store and take a look.

In addition, among the small fish and shrimps that came into the store, there were actually some who wanted to steal something.

However, either he was discovered by the boy and stopped politely, or the alarm went off before he even reached the door...

On the first day of business, the alarm went off seven times.

Xia Daohua couldn't help but laugh out loud - there weren't many people who really came to buy things because of their feelings, but there were waves after waves of people who wanted to steal something?

She calmed down a little and reflected on whether there was something wrong with her positioning—the store was too high-end? The price was too luxurious?

However, the benefits of these things must be known after using them.

For a while, there is no need to worry about sales and the like.

Looking at the business situation, Erlang felt that he couldn't just rely on this store, he had to find that kind of wholesaler.

Xia Daohua also thinks wholesale is a better idea.

Although the profit of wholesale is definitely lower than that of retail, it can increase the volume! You can sell a large number of goods at one time, which saves trouble and worry, and is very satisfying.

Xia Daohua regards "Daohuaxiang" as a display unit rather than a store purely for sales. Once her expectations change, her mood becomes happy.

Although the luxury route is very profitable, taking the luxury route means that "not opening for three years" is the norm.

If you only make luxury goods, your little heart will inevitably go through tests one after another.

If you are doing wholesale business, you need to get your money back quickly, but you can’t ship too many goods. Otherwise, if you are not careful, you may ruin the “luxury” brand.

In the end, Xia Daohua and the money-making team carefully discussed and decided that the "Daohuaxiang" store would take the luxury line, but the wholesale business would also continue.

It's just a wholesale business. The business scope of suppliers must be limited, and products are shipped in limited quantities. After all, "rare things are more valuable"!

When good things become too abundant, they become worthless.

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(End of chapter)