Talent Absorption From the Age of 0

Gildong and Eunwoo were on their way to the commercial set.

Gildong, who is a sports fanatic, was moved by Eunwoo's becoming a model for Laiki's advertisement.

‘Like commercials are really special. Being a national level athlete is something we should be able to do, but our Eunwoo is doing it. long Eunwoo Lee.’

Gildong recalled the days when he was a wrestler.

'If there was one thing I regretted the most at that time, it was that he didn't have a national representative in Ssireum.

And among the wrestlers, none of them became a model for Reiki.’

The likes advertisement was something that football or baseball players, which are popular sports among athletes, could be.

To Gil-dong, who was a wrestler in an unpopular sport, the likes advertisement felt like a distant mountain that could not be reached.

‘Eunwoo, you are making my dream come true. As expected, I did a good job as Eunwoo’s manager.’

Gildong felt so proud of Eunwoo.

Gildong asked Eunwoo.

“Eunwoo, don’t you want something to eat?”

"yogurt."

“The thing I’m sticking with these days is yogurt. yes it was good yogurt."

I wanted to buy something that was more expensive and better, but what I realized while working as Eunwoo's manager was that Eunwoo continued to eat what he's been obsessed with for a while.

Gildong parked his car in a nearby mart parking lot.

“Eunwoo. Stay here for a second. I will buy it soon.”

“Hey. straw mani. The staff will buy another one later.”

Gil-dong bought yogurt for Eun-woo and returned.

Eunwoo ripped out a straw and put it in five yogurts side by side.

“Are you going to be straight? Five straws are straight.”

Eun-woo was excited and hummed his song and drank yogurt.

***

PD Jang Jun-ho, who was in charge of this Li-Key commercial, was shaking his head as he looked at the advertising plan.

‘It’s a concept that training clothes can be cute too. Isn't this too much?

It’s very different from the concept that Reiki had.’

PD Jang Jun-ho was a Likey maniac. He, who usually likes sportswear style, was adorned with the Ry-Key brand from head to toe.

He's also a sneaker aficionado, so he buys over 50 pairs of Lykey sneakers every year. In his house, there was even a separate sneaker room.

‘A lot of the existing Likey commercials emphasized the spirit of sports. To oppose discrimination by putting black athletes at the fore, or to question human limitations by using athletes with disabilities as models. Or throw a phrase to challenge your limits.’

PD Jang Jun-ho loved the Likey commercials.

They were good for boosting the desire to exercise, and they were good advertisements to watch when you want to live a challenging life.

‘So that advertisement was a masterpiece no matter who saw it. Training can be cute too? Is this in the spirit of ryki? It’s not a brand like Chila, which sells pretty tracksuits for middle and high school students.’

Producer Junho Jang could not understand the decision of the Riki headquarters.‘Model Lee Eun-woo. It has a good social influence, it goes well these days, and it has a lot of fans. It wouldn't have been a problem for any other commercial, but he said he was shooting a sports commercial with a 5-year-old baby, so it's not even children's clothing. Did you hire Eunwoo Lee for the alternative Likekey? Or did you hire Likey for Eunwoo Lee? I don't know.'

Before meeting Eun-woo, PD Jang Jun-ho had his head complicated with negative thoughts.

Eunwoo got out of Gildong's car and greeted his staff brightly.

“Hello. This is Eunwoo Lee.”

Eunwoo handed the staff one by one with a small hand.

A smile bloomed on the faces of the staff who received Eunwoo's yogurt.

"So cute. Look at this yogurt.”

“It’s also served in the cafeteria. I didn't like it at the time. It’s cute because Eunwoo gives it to you.”

“I’m not going to eat this yogurt and keep it. Eunwoo gave it to me.”

"Oh My God."

Each staff member was talking about yogurt with Eunwoo.

PD Jang Jun-ho looked at the yogurt that Eun-woo gave him.

'Yogurt. How much does it cost to get yogurt at a place other than a restaurant?’

I've heard of rice tea or coffee tea, but I've never received a yogurt gift.

'It's such a small thing, but it feels weird. It’s strangely cute.’

PD Jang Jun-ho had to admit that Eun-woo was cute.

‘Yeah, that’s why people say Eunwoo Lee, Eunwoo Lee. Well, that's why the title song is [I'm So Cute]. How many people can honestly say that they are cute?’

Eunwoo was changing clothes to prepare for filming.

Mi-sun dressed Eun-woo and said.

“Eunwoo. Are these clothes for Eunwoo?”

The new Leiki's tracksuit featured a cropped-style short T-shirt and 7-part style trousers that exposed the ankles.

After putting on the tracksuit, Eunwoo's cute convex belly and thick straight ankles were revealed.

“Our Eunwoo is so cute.”

Mi-sun hugged Eun-woo, who was wearing clothes, tightly.

Mi-sun tied Eun-woo's hair in two ponytails.

“Today’s new hairstyle.”

Misun said as she put a sticker from Nike on the back of Eunwoo's hand.

“Isn’t it surprising that Nike makes stickers like this, not even a dinosaur transforming robot? Thanks to Eunwoo, stickers have become a big trend.”

After attaching the Nike sticker, Eunwoo clenched his right hand and shouted.

“Transformation complete, dispatch!”

On the set, a mini basketball field, a mini soccer field, and a mini baseball field were created for Eun-woo.

PD Jang Jun-ho thought while looking at the set.

‘This is not some [Small World].’

I remembered a miniature village I saw one day near Hongcheon. [Small World] was a place frequented by people who wanted to take cute pictures as a photo spot. [Small World] was a place where you could put the leaning tower of Pisa on your finger or take a picture of you eating the White House with your mouth open.

As Eun-woo entered the set, PD Jang Jun-ho explained the scene to be filmed today.

“Eunwoo, you can play basketball while bouncing with this basketball here and then shoot at the goalpost here. I will shoot a scene where I put it from a distance, and I will also shoot a scene where I put my hand in it and put it directly. You're the only one here, but in the real commercial, you'll do CG work so Michael Jordan will play basketball with you."

“Then do you think Chinggu will come later?”

"right. I play basketball with my friends.”

Today's advertisement was to restore the childhood of world-class sports stars with CG and film a scene where they exercised with Eunwoo. The size of the scene restored by CG was a scene where imagination was important.

“How are you doing?”

Eunwoo clenched his fist tightly.

'If he's playing with an imaginary friend, he's confident.'

Eunwoo did not have time to play with his friends because he was only practicing singing when he was a Parisian.

From then on, whenever Eun-woo was bored, he called up a friend in his heart and played with him.

‘In this life, miraculously, Pom-Pong came to me in reality.’

After meeting Pong Pong, it was Eun-Woo who grew more trusting in his imaginary friend.

Eun-woo stood on his court holding a basketball ball that was scaled down to fit his body.

Eunwoo bounced the ball low.

"Oh."

The ball tumbled once off-angle and rolled away from the court.

The staff picked up the ball and threw it at Eunwoo.

Eunwoo smiled brightly as he received the ball.

"Hehehe. Don’t go.”

Eunwoo bounced the ball slowly.

The heart of PD Jang Jun-ho looking at Eun-woo was unsettling.

‘Well then. Would it be easy for a 5-year-old to play basketball, soccer, or baseball? I'm having a hard time wondering if I can finish this filming safely. Should Eunwoo's movements be CG? Then it wouldn't be natural. Had he known it would have been like this, would he have saved a replacement? But there's no way a five-year-old basketball genius can't exist unless Michael Jordan is alive. Like most Eunwoo, you probably won't be as good at bouncing the ball.'

Eunwoo bounced the ball slowly. But again the ball rolled off the court.

The staff picked up the ball and threw it to Eunwoo.

“I don’t.”

Eunwoo smiled brightly and started bouncing the ball again.

‘It’s so difficult, should I just pick up the ball and put it in the goal?’

Eun-woo took the ball and walked to the basketball hoop. Then he grabbed the basketball with one hand and stepped on the crutches.

And he put the ball into the goal.

“Goal.”

After putting the ball in, Eun-woo got excited and danced by sticking out his butt and shaking it from side to side.

“Corin. Corin. Corin.”

The staff held their breath and laughed because Eunwoo was so cute.

PD Jang Jun-ho had a headache.‘Yeah, that’s the basketball skill of an ordinary five-year-old baby. Eunwoo is good at singing, dancing, and acting, but she can't exercise. Thanks to that, I can't get an estimate on what to do with the Likey ad. Oh, I want to smoke.'

PD Jang Jun-ho wanted to change the model rather.

‘The easiest way to go is to change the model. How does a five-year-old play basketball? Football and baseball would be the same. Why on earth does Reiki want to use Eunwoo as an advertising model?’

PD Jang Jun-ho wanted to go to the headquarters of Likey and ask.

On the court was Eunwoo, who was still dancing ass.

‘I’m going to die of confusion, but what makes Eun-woo so enjoyable? He walks and puts the ball in the goal, so he likes it that much.’

PD Jang Jun-ho was curious about the reason for Eun-woo's laughter.

'It's cute to laugh. So, do I have to rewrite the storyline and remove all the workout scenes?’

Eunwoo was excited and started bouncing the basketball again.

The ball rolled again, and Eunwoo laughed and followed the ball.

“Hehehehehehehe.”

PD Jang Jun-ho had a new idea when he saw Eun-woo.

‘Look at it. What if all five-year-olds aren't good at bouncing the ball anyway? Wouldn't it be weirder to wrap it up nicely? After all, all sports are done to make humans happy. Perhaps it is a prejudice that one has to do well in a certain way.

Eun-woo is enjoying basketball in Eun-woo's way. He doesn't know the rules and he can't even calculate points, but he's enjoying himself that much.'

Eunwoo picked up the ball again and stood in front of the goal.

This time he shot from a distance of thirty centimeters without touching the post.

The first ball fell to the floor without even reaching the goal.

“Hehehehehe.”

Eun-woo laughed happily even though the ball didn't go into the goal.

Eunwoo threw the second ball. The second ball was closer than the first, but he still couldn't get into the goal.

The staff threw a new ball at Eunwoo.

“I’m sorry.”

Eun-woo threw the third ball after saying hello. The third ball hit the post and bounced out.

“Okay.”

Eun-woo was sad, but he threw a new ball again. The ball barely flew over the post and managed to get into the goal.

“Corin. Corin. Corin. Let's save Jigyu."

Eun-woo was excited and started taking his buttocks off and writing his name on his hips. Eunwoo Lee. Eunwoo's name was engraved in the air.

Producer Jang Jun-ho was looking at Eun-woo and drawing in his head how to edit the advertisement.

‘He who enjoys is the one who truly knows how to play sports. Eunwoo is a baby with a sports spirit. If you capture Eun-woo's appearance well, he will be able to create a new like-key commercial.

In the past, Likey commercials were actually too harsh. Because I only showed people who work hard at everything, when I hired a model with a disability, I emphasized the effort that the disabled person made to overcome their disability. Working hard is important, but the most important thing is to have fun and do it, but that wasn't the case in the Likey commercial.

This advertisement will portray a happy and cute sports spirit through Eunwoo.

Eunwoo is a baby who can play basketball with a happier heart than Michael Jordan, even though she can't play basketball much better than Michael Jordan. It's the same with consumers. No one among consumers can play basketball as well as Michael Jordan. But people can be happy through basketball. Just like Eun-woo, who doesn't know any rules of basketball, is happy bouncing the ball.

This advertisement will capture those images.’

PD Jang Jun-ho was grateful that Eun-woo was hired as a model for the Likey commercial.

‘Maybe this commercial will be a turning point in my PD life.’

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