Tears of love for a lifetime

Zhao Jinshan said, OK, now I will introduce the specific situation to the leaders of the company. Through these three days of research and investigation, I made the following report on the investigation results of eight real estate projects in seven administrative regions in five districts and two counties by six real estate companies in the provincial capital.

First of all, I want to explain that among the five administrative regions in the city, Andong District and Xindong District belong to the city’s central business district. At the Huafu Mingju Real Estate Sales Center in Andong District, the price of their new rough housing is about 9,000 yuan per square meter, and the price of the fully decorated houses for move-in is about 10,000 yuan per square meter. However, on the day they opened the market Customers who sign a contract and pay a deposit on the spot are offered a 15% discount. The average price of a rough house is about 8,500 yuan per square meter, and the price of a fully decorated house is about 9,500 yuan per square meter. At the same time, the developer of another new property in Andong District is Ya'an Real Estate Company's Times Square Commercial Community, which opened 15 days ago. The sales price of their properties is basically the same as that of Huafu Mingju Community. The price per square meter is between 8,300 yuan and 9,500 yuan. Currently, the only newly launched property in Xindong District is the Yulongwan high-end community property project of our Jian'an Group Real Estate Company.

The other three administrative regions of Qianyang City have recently launched new properties: Zhongtian Lijing Real Estate Company in Gui'an New District, Shenghao Real Estate Company in Adam District, and Jiayang Real Estate Company in Xinbei District. The prices of the houses that the three companies have launched are based on their geographical location and the supporting environment surrounding the community. Because these three administrative areas are administrative areas that combine urban and rural areas, the average price of their houses is between 6,000 yuan and 7,000 yuan per square meter. The average price of new real estate in Tong'an County and Yanghe County under Qianyang City is between 4,500 yuan and 6,000 yuan per square meter. Because the five administrative regions and the two counties have different geographical locations, different transportation conveniences and surrounding supporting facilities, the price of real estate in each region varies greatly.

To sum up, the price per square meter of commercial residential buildings in the Yulongwan high-end community project newly launched by our Jian'an Group Real Estate Company is preset to be between 9,000 yuan and 10,000 yuan, which is the same as the price of Huafu Mingju. But I personally suggest that when our company’s new real estate is launched, the price of rough houses should be set at about 10,000 yuan per square meter, and the price of fully decorated houses should be set at about 11,000 yuan per square meter. On the surface, the price of our commercial housing It is higher than the price of commercial residential buildings of Huafu Mingju and several other companies. Because our geographical location is relatively good, transportation is convenient, and the surrounding environment and comprehensive supporting facilities are complete.

My personal opinion is that the opening price of residential buildings in our high-end community of Yulongwan seems to be among the highest in the city. This is also in line with the idea of ​​a small group of consumers who want to show their glorious status. However, during the three days of our opening activities, customers who sign a house purchase contract and pay a deposit on site can get a 10% discount. After the discount, our refined decoration price is about 9,900 yuan per square meter, and our rough houses are priced at around 9,900 yuan per square meter. The square meter is about 9,000 yuan. The price of our properties per square meter is on average about 500 yuan higher than the opening price of new properties in Huafu Mingju. The price gap is not big.

However, I suggest that the internal hardware and software supporting facilities of our Yulongwan community should be higher than those of Huafu Mingju Real Estate Company. In this way, consumers will not think that our housing prices are too high, but will feel that they can live in a high-rise with the highest housing prices in the provincial capital.

There will be a sense of glory in the community

Based on the above analysis, I have made several new supporting facilities plans. My personal idea is that after the sales of our Yulongwan community properties are completed, we will renovate the current sales hall and make full use of it. The sales center has three floors in total, with an average of more than 2,300 square meters per floor. The total use area is more than 7,000 square meters. We use the sales center for commercial operations and link it to the comprehensive supporting facilities in the community.

Zhao Jinshan went on to say, the reason why I want to set the opening time of our company's new real estate in the three days from September 20 to September 22 is because there is a national holiday during the Mid-Autumn Festival, and we are holding an agricultural product exhibition and sales conference in the provincial capital. , there will be more people coming to buy products. According to the sales data of previous product exhibitions, most of the customers who come to the product exhibitions to shop are mainly middle-aged and elderly people, and they are real-demand customers who have the financial strength to buy a house. Qiaqia is this group of middle-aged and elderly people. Most of them have the following three reasons for buying a house: The first reason is that their children have grown up and their economic conditions have improved. They want to change their living environment and improve their living environment. Quality of Life.

The second reason is because their children have reached the age of marriage, and if financial conditions permit, parents want to marry their children and buy a high-end residence with a better living environment and a school district with a better education environment. In the future, they After having children, their children can go directly to high-quality schools to study.

The third reason is that some young people with better economic conditions have their own children studying and want to change to a better living environment, which can also solve their children's desire to go to a good school.

Based on the above analysis: During the Mid-Autumn Festival holiday, we held agricultural product exhibitions to attract customer groups, purchase items and attend the Mid-Autumn Festival Cultural Gala. This not only solved the purpose of publicizing the opening of our new real estate to attract home-buying customers, but also helped Physical manufacturing companies in various regions provide product promotion and publicity services, allowing companies to sell more products and generate more economic income. At the same time, in the activities of the Mid-Autumn Festival Gala, it can also help the tourist attractions of local governments to provide publicity services to attract tourists. This is the real reason why our company invites provincial leaders and celebrity artists to participate in the event, because many leaders and big stars rarely participate For commercial activities, and if some actors or exhibitor business owners with relatively good financial conditions take a fancy to our property, they will also consider buying our house and become our owners, hahaha , everyone laughed happily,,,, so I personally suggest that we make all the preparations for the opening of the new building first. The opening of the new building on the day of the Mid-Autumn Festival reunion will have certain benefits for the sales of our properties. It is now August 10th, and there are still 40 days until the opening date of our company's real estate. We can seize the time to do the following tasks. First, the closest and best kindergarten to our Yulongwan community is Blue Sky Kindergarten, with a straight-line distance of 2.8 kilometers. Second, the nearest large gym to our Yulongwan community is Kangshuo Body and Fitness Center, with a straight-line distance of 3.2 kilometers.

Third, the nearest large-scale supermarket chain to our Yulongwan community is Fukelong Fresh Products Supermarket, with a straight-line distance of 2.9 kilometers.

Fourth, the nearest large-scale provincial chain youth culture and art training center to our Yulongwan community is Feiyang Art and Talent Training Center, with a straight-line distance of 4.2 kilometers. Nowadays, a very high proportion of young children in cities participate in extracurricular talent training such as singing, dancing, musical instruments, martial arts, etc., so this is an important matter that cannot be ignored.

Fifth, there is no senior citizen activity center within five kilometers of our community.

To sum up the above summary, I personally suggest that our company’s marketing department should send people to talk to me about the above-mentioned large institutions, including Blue Sky Kindergarten, Kangshuo Fitness Center, Feiyang Youth Art Training Center, as well as Fukelong Supermarket and the elderly in Xindong District Prefecture. We will contact the Cultural Activity Center and other organizations to free up our sales center in the future and provide the best preferential conditions for our Jian'an Group to attract foreign investment and invite them to open branches in our Yulongwan community. I think it should be effective. If external investment can be successful, in the future our Yulongwan community will have more than 3,500 residents, tens of thousands of people with various daily shopping needs, fitness and entertainment for adults, and children going to kindergarten at home and learning extracurricular culture, art and talents, etc. With the implementation of convenience measures, although the current house price in our Yulongwan community is a bit higher, customers will still recognize it. Because everyone lives at a fast pace now, both the hardware conditions and software supporting conditions for a series of convenient measures for adults, children, etc. must be in place to solve practical problems, otherwise the people will not recognize us. As long as our community has complete supporting facilities, it will have advantages when selling real estate, and customers will take these comprehensive factors into consideration when buying a house. Even if the sales price of our properties is 500 yuan higher per square meter than other properties, most customers will choose our properties to purchase because of the convenient living conditions.

The research and analysis report on the real estate market for the opening of new properties has been explained. The above conceptual descriptions are all my personal thoughts. Please refer to the leaders for review and ask questions. Thank you! It took about 10 seconds after Zhao Jinshan finished explaining that the company's five directors, leaders and senior managers reacted, and the small conference room suddenly burst into warm applause and cheers.