Tech Hammer

Inside the Xinchenbao office.

As an old media that has transformed from a traditional paper media to the Internet, Xinchen News is undoubtedly extremely successful.

For example, it has more than 70 million certified Weibo fans. Although this fan base has a certain amount of fans, compared with those celebrities, the amount of water is negligible. At the very least, its vitality is much stronger than that of other traditional print media that have declined.

Of course, this is due to its drastic reforms, such as selecting content that is more likely to be followed and eye-catching in terms of news trends, accurately grasping the needs of target readers, and completing the transformation from a serious media to The Sun.

This is actually not easy.

After all, it is not easy to recruit too many media talents who do not have much professional ethics but can accurately control human nature. Although this radical reform model has also attracted a lot of criticism, and even criticized by name, at least there is no risk of bankruptcy. . .

However, all peace was broken this Friday.

Strictly speaking, media people don’t have weekends in the ordinary sense.

After all, no one can control when big news will happen, and big news is often more likely to be revealed on weekends, after all, everyone is free on weekends. Who would have thought that this weekend a fire would be burned on the media.

What is this thing released by Ningshe and Penguin Group?

Sunshine News algorithm rating system?

If you don’t follow the press rules, you will be given a low score, and your current flow may be severely restricted?

When will media professionals have to accept the control of a company engaged in social networking and software technology?

Really, when I first read the open letter released by Penguin Group through its own channels, everyone just thought it was funny.

Many people in the newspaper office have already started gearing up to write battle slogans.

I plan to discuss this letter with the Penguin Group and have a good understanding of journalistic ethics. The Internet era requires timeliness. Without timeliness, it’s nothing! What is taking something out of context? What is one-sided reporting? It was obviously a small sacrifice made to gain time.

Well, even if the pursuit of timeliness may lead to errors in the first report, the media naturally has an error correction mechanism to restore the negative impact. Isn’t this rating system a joke? Do you understand what press freedom is?

However, a good writer also needs time to think. Before they could think through the battle message, big news came out again.

Their main Weibo post was actually threatened...

Should I choose between Ningshe’s software and Weibo? And then a bunch of game companies join in the fun?

Games, this kind of spiritual opium that poisons teenagers actually has to compete with a large platform? !

The reporters who had no reporting duties for a while became even more angry. The group made indignant denunciations and participated in online debates. Of course, as the main management team, the administrators of the official Weibo were also not idle. They even posted this self-consciously for several days. Very rational topic.

For example, how important is the timeliness of news in the Internet era to media people? In fact, Xinchen Newspaper has always respected news and started to popularize science to the public. Huaxia News Management has a dedicated department, and it is absolutely not the turn of Internet companies like Penguin Group to intervene, and even Questioning what Ningshe and Penguin Group want to do!

However, just when everyone was at the height of their war of words, the account suddenly received an official notice from Weibo.

"From now on, all media certified accounts on Weibo that involve social news are temporarily closed. Please start self-examination and self-correction. After confirming that there is no Weibo content that violates basic journalistic ethics, apply to the administrator for reopening. The administrator We will provide services to everyone 24 hours a day in the near future.”

Then the administrator of Xinchen News discovered that the official Weibo account of his newspaper had been temporarily blocked by the Weibo official? !

Are you scared?

If everyone felt filled with righteous indignation before, now they probably felt a chill running down their spines. Also, what does this official text message mean? Do you dare to stand up and explain what it means to violate basic journalistic ethics?

In fact, being a Weibo official is also a headache.

Some things are hard to explain clearly.

Wang Qiming was probably sure that Ning She's outburst was mainly because a group of people used Weibo as their main platform to ridicule Ning Wei's sudden appearance as a judge for the March Awards. However, it was always hard to say this clearly, and he couldn't let it happen. The administrator directly told these people to download all the content written by Hei Ningwei.

Especially when it comes to reporting a group of media accounts.

Although Wang Qiming did not agree to Chen Diancheng's request due to platform traffic considerations, this does not mean that he does not know the conduct of some well-known Weibo media people. If Weibo officials really dare to post such messages directly through the administrator account , those media people definitely have the courage to expose it. After all, this is what people eat.

And once this statement is exposed, it will be really exciting.

Originally, the purpose of temporarily restricting these media outlets was to repair the relationship with Ningshe. When such a commotion broke out, the relationship was not repaired, and the big boss behind Ningshe was even offended to death. That would be really fatal. .

They didn't even dare to remind them, so now we can only look at the understanding of these people.

Although this approach is a bit deceptive, at present Wang Qiming feels that he can only go to this extent to show his goodwill. Otherwise, what else can be done? He can't really permanently ban these big V accounts, otherwise Weibo will be seriously damaged?

Especially at this juncture, the Penguin Group is still eyeing...

It's just that the official Weibo official's melancholy is probably not felt by these media account managers at this moment. They only feel angry. Of course, this kind of anger is understandable. After all, anyone who faces the risk of losing their job will probably have this emotion.

The worst offenders are probably the Weibo administrators.

When these people are at full strength, you can imagine the pressure they have to bear... Unfortunately, there is not much time left to vent their anger so unscrupulously...

…

"Ning Wei! What are you thinking in your mind? Do you still think you are a student? How dare you act so unscrupulously? Can't you consider the social impact?"

In the office, Ning Wei received a call from Tian Yanzhen. Before he could say hello, he heard the passionate voice of Director Tian on the opposite side.

how to say……

Nowadays, there are not many people who dare to talk to him in this tone. Ning's father is one of them, Tian Yanzhen is one of them, and most of the others talk to him in a gentle tone, so it is still very touching.

But this nonsense really made Ning Wei feel a little depressed. He looked down at the standard quantum mechanics paper he had just downloaded about Professor Pan's team at Hua Xia University of Science and Technology's first experiment to exclude the form of real numbers, and felt a little baffled.

"No, what happened to Director Tian? I downloaded a paper today and am currently studying it... What social impact does this have? Could it be that my decision to turn to in-depth study of theoretical physics has been exposed because of this paper?"

"What? Your new topic is going to study theoretical physics? Which direction?"

"I'm not sure yet... It's probably closely related to quantum mechanics..."

"Wait, let's not talk about this first... I didn't ask you what you are studying now. I asked about the Internet thing. What do you think?" After going around in a circle, Tian Yanzhen's tone became much softer.

"What's going on online? I heard the news this morning and nothing big happened?"

Ning Wei asked depressedly.

He's not pretending, he really hasn't heard about today's incident. The main reason is that Chen Diancheng did a great job in terms of the speed of his troops.

From Penguin Group cooperating with publicity to Ningfeng Software issuing announcements to partners, they are all concentrated in the hours from noon to afternoon. Ning Wei learns about major news events through March, usually during the time when he gets up in the morning and washes up. Just missed it.

As for Penguin Group’s all-pervasive propaganda method, it has nothing to do with Ning Wei.

When studying and researching, Ning Wei’s cell phone is always in silent mode.

I can’t open WeChat, I can’t access Penguin, and as for games, that’s even more of a joke.

There is no time to play games and not enough time to read papers.

Especially the paper published by Professor Pan today is not only a great breakthrough in basic physics, but also a great inspiration to Ning Wei. He has a feeling that the result of this experimental proof is consistent with the inequality that has been swirling in his mind. There is a very strong correlation.

The biggest achievement of this paper is simply to prove that imaginary numbers may have physical meaning. This is definitely an extremely important discovery.

Traditional quantum mechanics introduces the concept of imaginary numbers only as a mathematical tool to facilitate calculations. No one thinks that the imaginary number i has physical meaning in physics. After all, it is generally believed that in physical experiments, any quantity that can be measured is It must be a real number, which is the Hermitian property usually mentioned in quantum mechanics.

So here comes the question. Since quantum mechanics introduces the concept of imaginary numbers just to facilitate calculations, and imaginary numbers do not represent any physical meaning, it also means that there must be another set of theories that can describe the framework of quantum mechanics using only real numbers, using mathematical language. That is to say, i in φ=a+bi can be replaced by other real numbers, which can also completely describe quantum mechanics. But now Professor Pan’s team from the Chinese Academy of Sciences has proven that this is impossible...

In other words, the imaginary number i used by quantum mechanics to facilitate calculations may have physical meaning, but no one knows yet what physical quantity it corresponds to.

When studying such interesting things, why would Ning have time to pay attention to what is happening on the Internet?

So it’s unjust, it’s really unjust...

But obviously Tian Yan on the other side of the phone really didn’t believe it...

"You don't know? If you hadn't said anything, would those guys from Ningshe have the guts to do this kind of thing? What kind of news rating system does the United Penguin have, and a bunch of companies are involved in choosing one of the two, targeting big platforms like Weibo and the whole country? Almost all media and self-media, including those with certificates and those without certificates, would these kids have such courage without your hint and support?"

Ning Wei was dumbfounded by these words, and said: "What the hell? Ning She is attacking the national Weibo and the national media? I..."

Really, at this moment Ningwei finally experienced what Tian Yan really felt like before. He finally understood what it meant to sit at home while the pot came from the sky. What's even more frightening is that he also feels that if he didn't approve, the young men in Ningshe wouldn't be so arrogant.

To be honest, he would weigh it in his heart if he offended so many people at once. It's not just that his status is high now, he needs to think things through thoroughly. The key is that in the past, his unscrupulous behavior was directed at those people abroad. As for disputes with the country, he still has to think twice.

At least consider Liu Wei's feelings.

After all, there are already many people abroad who want him to die quickly. If there are many people in China who want him to die, security work will be even more troublesome than it is now.

"You don't know? You really don't know? Ha, let me tell you, Ning Wei, this is what you learn and what you do. Look at you, you have become a tutor and you still don't take it in. Now your students are following the same example. Each and every one of them is really amazing! Review, you must review it carefully! It has caused such a big situation and such a big impact that people in the publicity department are now calling me to ask what you mean... and , when will the whitelist function of your mobile phone be cancelled? I am quite old and I still have to answer calls like this every day. Don’t you feel ashamed..."

Ning Wei took the phone further away...

How should I put it, Director Tian is probably really getting older and likes to chatter. He still remembers that when he first applied for Director Tian’s postgraduate examination, Tian Yan really didn’t talk as much as he does now.

But what makes Ning Wei feel relieved is that at least Director Tian still believes in him.

Of course, this is understandable. After all, Tian Yanzhen still knows Ning Wei. If Ning Wei really knew about this matter and had acquiesced, he would definitely not dare to take responsibility. In fact, Ning Wei's character is to protect his shortcomings. If Ning Wei is really the kind of character who puts the overall situation first in everything, he will not give his students a 9.5 at the critical moment when the March Award is announced. point.

After having done this kind of thing, how could he not dare to admit that he let a bunch of kids from Ningshe fight against the media?

Finally, there was no sound from the receiver. Ning Wei put the phone in front of his ear and said with a smile: "Director Tian, ​​please calm down first. What has happened has already happened. There is no point in getting angry again, right? In this way, I will first Call Xiao Chen here and ask him carefully. After understanding the situation, I will call you back?"

"Okay, you have a good talk with those children. Whether you are studying or doing scientific research, you must stabilize your mentality. If you are irritable and irritable every day, you will not learn the good points and the crooked ways to cause trouble everywhere. You have learned the essence! This is The children's achievements haven't reached your level yet, so what if they do? As teachers, you need to be kind and powerful, and you shouldn't always protect your shortcomings! Every day..."

"Don't worry, Director Tian, ​​I will ask you clearly and then handle this matter properly!"

…

After saying that, Ning Wei hung up Tian Yanzhen's phone, but he didn't rush to find Chen Diancheng. Instead, he put down the paper first and called March out, asking him to first explain the cause and effect of the whole incident, and the network reaction. I sorted it out according to the timeline and got a general understanding of the whole thing.

The rigor of scientists can be seen here.

No matter how big the matter is, no matter how tough the superiors are, you must first understand the matter clearly before talking about it. You will not rush to call the students to scold them before you understand what happened.

Of course, this was probably related to Ning Wei's character. At least in his opinion, the fact that Director Tian did not come directly to the office to find him meant that the matter was not too big and was within control. After all, what big trouble can a bunch of kids cause?

After he sorted out the causes and consequences in March in great detail, Ning Wei suddenly felt that he didn't know what to say.

So expert!

And he really has his style.

At least these guys knew that they had nothing to do with the media people, so they simply used a roundabout tactic.

How can I put it this way? Ning Wei thinks this is a good choice. I must like it! After all, every family has trouble with the media, not to mention the trouble, not to mention sending a lawyer's letter or filing a public interest lawsuit.

As long as the platform is completed, it is really equivalent to destroying the jobs of these people!

Let’s not talk about a bunch of unscrupulous self-media people. Apart from these online platforms, there are no other channels for speaking out. Even if some traditional media are converted into new media, those messy remarks are really only published in newspapers. Someone will take care of them. He loses!

Especially when a lot of the news that made him angry was actually printed in the newspaper, he dared to sue the other side and bankrupt the whole family.

For a moment, Ning Wei even wanted to call Chen Diancheng to praise him severely. As expected of being his student, he is not afraid of losing anything when he gets into trouble, so let him do whatever he wants.

I just thought of that phone call from Director Tian...

After retreating for three months, Ning Wei sat at his desk and thought for three minutes before picking up his cell phone and calling Chen Diancheng.

…

Yanbei University, in Classroom 313 on the third floor of Zhihua Building, Chen Diancheng is organizing a meeting for the key members of Ningshe.

Although the situation has been very heated and the trend on the Internet has been intense, it did not exceed everyone's expectations. Everyone is excited to be a part of this big event. Although there are a lot of scoldings online, whether they are from people pretending to be the right ones or from people who are obviously members of the media, they have no impact on these little guys and even make them more motivated to fight.

In the words of Chen Diancheng, what does it mean to be scolded? It shows that they have taken this step as a pair. A bunch of unscrupulous media people are really anxious. They are really afraid that their jobs will be ruined!

As for those media people who are truly ethical, they will definitely not scold them. The reason why there are so few people in the new media supporting them is that it shows that there are very few high-quality media people with ethics. Maybe they are just waiting and watching.

So I came to the conclusion that the louder the scolding, the more unscrupulous media people there are, and it proves that everything they do is correct, so this matter must be persisted! It can be said that this argumentation process is very reasonable and well-founded.

At this time, Chen Diancheng was making tactical arrangements. What should he do technically? How to ensure that you can delete yourself smoothly without leaving any residue? If there is still a platform that doesn't understand next time, how can you make it more convenient and faster for the public to choose between the two without the need to update...

Just then, the phone rang...

Chen Diancheng glanced at the phone, and then said enthusiastically: "Director Ning's call. Director Ning knows the situation and wants to praise us..."

On the first day of the Lunar New Year, pudding is given to all book lovers. Happy New Year! I wish everyone good luck in the Year of the Tiger, success in career, happy family, abundant love, and happiness every day!