Tech Translator
Chapter 303 The Reaction of the Two Giants
Night has just fallen in the United States, and Cook, the president of Apple, is still working.
Sales of Apple's smartphones have not been good in recent months. In particular, sales in Huaxia, the largest market, have shrunk.
One reason is that the smartphone market is close to saturation. Emerging markets such as South Asia and Africa have not been cultivated.
The bottom line is that smartphones now have no major technological updates. Many consumers are on the sidelines and have no urge to buy new phones.
Apple's stock price is evaporating fast due to poor sales. Soon the market value will fall to the second place in the world. Being caught up by Amazon.
If it weren't for the president of the United States to target Amazon with a tax rate stick. As a result, he evaporated tens of billions of dollars of assets out of thin air. The myth of Apple's market capitalization is likely to be lost.
Cook looks at Apple's recent strategic plans. If you don't eat, you must work hard to promote your smartphone, and at the same time try to let engineers improve some partial technologies.
Even an insignificant technology, through hype and gimmicks, can boost sales of some smartphones.
Only the smart phone terminal has increased its market share. Additional services such as software, stores, advertisements, artificial intelligence services, and the Internet of Things that come with it will earn extremely high profits.
While Cook was dealing with work, his secretary, Amy, pushed the door open. He said in a panicked tone: "President, something big happened."
Cook said calmly: "What happened, don't panic. We have to find a way to solve it."
Amy still said in panic: "President, China's Qingci Technology has launched smart devices, they use virtual display technology combining AR technology and VR technology, contact brain wave control technology, and very sci-fi disease detection.
This is the news sent by a CNN reporter to our company. They are holding a new product launch conference. "
When Cook heard these several techniques, he immediately widened his eyes. These technologies are very advanced technologies, and their company only has reserves for AR technology and VR technology, but they can only be applied separately, and the two technologies cannot be combined.
For the rest of the brain wave control technology, they only have this concept, and they have no entry at all. The current mainstream is still to implant electrodes in the human brain, and ordinary consumers will never do this.
"Is there a live video? Play it immediately." Cook said anxiously.
Seeing Amy's expression, he knew that he would never and would not dare to deceive him.
He also knows a little about Qingci Technology. They launched high-performance iron graphene batteries.
As soon as this high-performance battery appeared, it immediately replaced lithium batteries and became the preferred battery type for smart devices.
Although their company did not purchase the first batch of iron graphene batteries. But also followed the trend and purchased a batch of iron graphene batteries for the next generation of Apple smartphones.
The reason why he remembers it so clearly is that the United States does not allow the import of iron graphene batteries due to patent reasons.
They directly purchase iron graphene batteries, and complete the battery debugging by setting up laboratories in Europe. Then let OEMs produce smartphones.
After Amy heard it, he immediately took out a USB flash drive and handed it to Cook.
Cook began to watch the content of Qingci Technology Conference.
As he watched, his pupils immediately constricted and his face darkened.
He was shocked and said: "This smart device is really good, but there are some flaws. But it does not affect the huge change it brings. This is exactly the same product that our company's smartphone ended feature phones. It will end today's The age of the smartphone."
Cook got up immediately, pacing and thinking in the office. He knows that after the stock market opens tomorrow, Apple's stock price will drop a lot immediately.
If he doesn't think of a solution to this problem, he will definitely be replaced by the board of directors.
Cook thought for a long time, his eyes lit up, and said: "A meeting of engineers was held immediately, and everyone began to study this smart device. We just can't achieve a similar level to it, and we have to make some similar devices.
I don't believe that there is such a big gap between our technological reserves and China's. They can produce it, which means that the current technology has met the requirements for its production.
Our company must not, like Nokia, be complacent and walk into the grave with its own glory. "
After saying this, Cook shook his head slightly, and added again: "Our company's technology may not be able to catch up with Shangqingci Technology. Immediately notify the board of directors and ask them to contact major universities and research institutes in the United States. Develop a new generation of smart phones."
After Amy took the order, she immediately notified the relevant personnel. Apple's huge scientific research department began to operate.
—————————
Brian Krzanick sips coffee in Intel's CEO office.
As Intel's CEO, he has a lot going on. Now subject to the shrinking PC market. And the market for smart devices is booming.
ARM chased after them. However, AMD competes with them for a market that is not much in the first place.
Fortunately, Intel products are unique, and they are far ahead in the field of server chips. Now it is actively investing in artificial intelligence chips.
Wait until their company's artificial intelligence chip is officially put into production. It will definitely continue to maintain its dominance.
The reason why Brian Krzanick is so anxious is that the global sales of the previous quarter have been aggregated. He saw the company's chip sales shrink again. Even if the company has a rich background, it can't afford to suffer from poor sales for a long time. This must be reversed.
At this moment, David, a senior engineer at Intel and the person in charge of the artificial intelligence chip project, walked in.
He came to the desk and said in frustration: "It's over, this time it's really over."
Brian Krzanik asked strangely: "David, what happened. Is there something wrong with the newly developed chip? Do you want to break through the curse of the seven-nanometer manufacturing process again.
There is no way around this, and no matter how advanced the technology is, it is impossible to solve it. It is a natural limitation of silicon-based chip materials. Now carbon-based chips are very immature. There is basically no way to solve it. "
David immediately took out his mobile phone and played the brief situation of Qingci Technology's display of the Phoenix smart chip to Brian Krzanik.
"Huaxia has already started to overtake in a corner, and I think it is impossible for this big country to be unknown in the chip field.
Sure enough, they started to make efforts in the field of carbon-based chips as I expected. Carbon-based chips have now been fabricated.
Seeing that the process they marked is one nanometer, through my research, no matter how bad the microstructure design is. It is also enough to support the use of most equipment.
What's more, what they announced is a smart chip, and you know the situation of our company's smart chip. Ordinary chips are absolutely powerless against smart chips. "
Brian Krzanik thought for a long time, and he said seriously: "Now, immediately, immediately increase the investment in artificial intelligence chips.
I would ask the board of directors to fully support your project development. With our long-term technical accumulation in the field of silicon-based chips.
I can't think of it, after our artificial intelligence chip is successfully developed. It will also lose to a fledgling chip design company. "
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