Tech Translator

Cook took out the prepared plan from the drawer and submitted it to the board of directors.

This is a plan to start working with major technology companies in the United States.

These include Apple's old rivals Google, Qualcomm and other companies. Jointly deal with the threat of Qingci Technology, and develop smart products comparable to Qingci Technology's smart devices.

Cook acted immediately, escalating his plan directly to the board.

The board of directors is very satisfied with his plan, and they also believe that this crisis cannot be overcome by Apple's own ability. We must unite the majority of forces.

When Cook returned to the office, he found that the president of the Asia-Pacific region, Inoue Narita, was waiting for him at the door of the office.

Cook and Inoue Narita walked into the office. After he sat down, he asked Inoue Narita: "How did you return to the United States from the Asia-Pacific region, and what happened there?"

When he saw Inoue Narita, he knew that there were major problems in the Asia-Pacific region. Just don't know what is causing this problem?

Inoue Narita said anxiously: "President, there is a major problem in the Asia-Pacific region. The sales of our various products, including smartphones, have fallen off a cliff. It is not as good as 5% of the previous day's sales. After I find this problem, I will come back to inform you immediately. "

Cook, who had a calm face, immediately stood up when he heard the news: "Oh, my God. How could this happen."

In such a situation, Cook couldn't help being in a hurry. To know the sales in the Asia-Pacific region, it accounts for a huge part of Apple's total sales.

In particular, sales in China accounted for the highest proportion. People there are particularly vanity, Apple's products sell the best there.

Once Apple's sales have shrunk significantly. It will definitely cause fluctuations in the capital market.

You need to know the market value of their company, but it is now the number one in the world. A slight fluctuation will evaporate a lot of property. If this happens, he will definitely be dealt with by the board of directors.

When Inoue Narita heard Cook’s inquiry, he immediately said: “What could be the reason? It’s not that the smartphones of Qingci Technology appeared, and our smartphones were immediately abandoned.

You can google what's on Facebook and Twitter and you'll see why our product is being dumped. "

Cook had already had a hunch in his heart. After hearing the news, he immediately turned on the computer and started searching.

A Japanese netizen is a stupid wolf: "Apple is getting worse and worse, and its technological innovation is getting lower and lower. In the past, it was still leading the development of smartphones. Although it seems to be plagiarized, it is still moving forward.

As die-hard fans, we can forgive it for copying other companies' projects, as long as smartphones are developing.

But we can't stand Apple's complacency, and these latest products are getting worse and worse.

Now that smart devices have been overtaken by Huaxia, I absolutely cannot bear it. I would rather buy smart devices from my own country than Apple products now. "

Huaxia netizen Qingcheng Yixia: "Using apples in the past made me feel more respectable. When I went out to do health care, every technician held apples in their hands.

I also hold an apple in my hand, and I can see that we are high-income people. Those Luthers looked at us enviously.

Now I take Apple, I feel that I can't install X when I go out. Originally, it was an artifact to install X, but now I can’t install X, what do I need it for? "

When Cook saw this, he already knew the reason. Apple has always given the impression that high-end people use Apple through advertising and other publicity.

Even a group of Luthors are willing to buy an Apple with 3 or 4 months salary. Just to go out and put on a show, to show that you are successful.

This is also what he is most worried about, once Apple does not have the function of installing X. The function of installing X is surpassed by other products.

Then Apple's sales will definitely usher in a huge decline. Now it seems that it is so.

This is the brand value of Apple. You must know that Apple's sales volume in the world is definitely not the first.

But it accounts for 80% of the world's smartphone profits. Why?

It is because it is also a mobile phone that costs hundreds of dollars. Other phone makers can only sell a few hundred dollars, while Apple can sell thousands of dollars.

But people are flocking to it, constantly scrambling for Apple phones. They can maintain high profits.

Now the face of Apple's X magic machine is directly torn apart, this will be the biggest difficulty facing their company.

Cook kept thinking in his mind how to save Apple's sales?

But he knew that there was no way, unless a product comparable to Qingci Technology's smart products could be produced immediately, otherwise Apple's sales would definitely not be saved.

In the end, Cook could only choose a last resort. He immediately notified his employees to release the news that Apple's smartphones will be cut by 50% from now on.

He wants to use big price cuts to promote sales, taking advantage of the scarcity of Qingci Technology's smart products. We should try our best to sell the backlog of products and withdraw most of the funds.

The most important thing is to stabilize the stock market through sales. Don't let their company's stock price shrink sharply.

Cook said to Inoue Narita: "I have notified the company to reduce the price of its products by 50%, and you must rush back to Asia-Pacific immediately, and you must increase the promotion of the company's products.

Use all means to try to increase the sales of products. Our company has now reached an existential moment.

Everything is based on stabilizing the company's stock price, and it is necessary to ensure that the literal sales must not drop too much. "

When Cook said to him, he increased the tone of the two words literally.

Inoue Narita immediately understood, rolled his eyes, and said, "Hey, President, I will definitely get things done, please rest assured."

Cook watched Inoue Narita go out, and he also saw that the company had released the news to the public.

He hopes to increase sales through price cuts, as long as sales go up. They are controlling the media and promoting some good things. The company's stock price will definitely be stable.

Apple's official website: "In order to give back to the vast number of consumers, Apple has come up with a huge gift package.

50% off all of the company's smartphones and other products for a limited time.

This is an unprecedented promotion, please start buying immediately. "

Apple immediately passed on the news through official channels and various cooperation channels.

"Who would buy apples now? They would buy apples besides cutting their kidneys. How many people will buy apples at this time? We are all waiting for Qingci Technology's smart products."

"Wait a minute, since the price can be reduced by 50% now. When the sales volume is not good, the price will be reduced again. As long as it is reduced to the level of a thousand yuan machine, I will definitely buy an Apple."

"The price of apples has been reduced, which is really great. The apples I bought before are no longer useful, and I must buy a new one. This way, when receiving guests with my little sister, it looks so stylish."

When the media received the news, they reacted immediately. Their sensational report: Apple is tightly suppressed by Huaxia Corporation, and can only survive by cutting prices.

Our major companies in the United States must unite. Respond to the threat from China.