Technological Hegemony

Central Vietnam, Quy Nhon.

This is an obscure small town located on the seashore. The per capita income is considered above average in Vietnam. Workers in large Japanese or Korean-owned factories can earn more than 2,000 yuan a month, while the income of ordinary migrant workers is only one. It's only a thousand dollars.

Vietnam is a country built on motorcycles. With a population of about 100 million, the number of motorcycles has reached 70 million. From old women in their 70s to teenagers, wearing Ao Dai, still Almost every junior high school student in school has one.

Many Chinese people do not understand Southeast Asia, thinking that according to their level of economic development, they should prefer low-priced motorcycles.

But the fact is quite the opposite. The average price of motorcycles purchased by Vietnamese people exceeds 10,000 yuan.

Honda Cub, Wind Leaf, PCB, Monkey, Yamaha Scimitar, these Japanese motorcycles with a price of more than 10,000 yuan occupy 90% of the market share in Vietnam.

Why do people like to buy such expensive motorcycles in Vietnam, which looks so barren?

The reason is actually very simple. As an underdeveloped country, motorcycles are not only a means of transportation for the Vietnamese, but also an important tool for survival.

This place is not like China. On a hot day, you will faint when you ride a bicycle, and the public transportation system does not exist. Therefore, to survive in Vietnam, you must have a vehicle.

Vietnamese commute to and from get off work by motorcycle, use motorcycles to pick up their children, and small businessmen use motorcycles to transport goods. Without a high-quality motorcycle, their whole life will be completely paralyzed and they will be unable to do anything.

There is no doubt that Vietnam is a huge market for motorcycle companies, and the most classic failure case of Huaxia motorcycle companies happened in Vietnam.

At the end of the last century, major motorcycle companies in China rushed into Vietnam frantically, launching a devastating price war against Japanese manufacturers, and directly pulling the average price of motorcycles from more than 10,000 yuan to less than 4,000 yuan.

The price war started from Hanoi at the northernmost point and went to Hue, Da Nang, Nha Trang, Saigon, and Sergi and Phu Quoc at the southernmost point.

The crazy price advantage is almost invincible. The domestic manufacturers are invincible, and the market share of Japanese motorcycles has been reduced from 90% to less than 30%!

However, the good times didn't last long. When domestic manufacturers celebrated their occupation of the Vietnamese market, a reversal occurred.

Those cheap domestic motorcycles, after riding for one to two years,

Huge quality defects were exposed, which led to complaints from the Vietnamese people. Domestic motorcycles, and even all Huaxia products, suffered a plummeting reputation.

As the so-called hate houses and black people, driven by the utilitarian mentality, cheap motorcycles were dumped into Vietnam, and the consequences were serious and heartbreaking.

The Vietnamese who suffered from buying cheap motorcycles have scolded all Chinese products, and until today, they have not completely turned over.

The Japanese motorcycle companies took the opportunity to add fuel to the flames. They bought newspapers and radio stations, publicized the inferior quality of Chinese products, and guided public opinion to attack and slander.

It often takes many years of painstaking efforts to establish a market, but its collapse is only a momentary event.

Just as domestic motorcycle companies swept across the whole of Vietnam, within two years, they were beaten back by Japanese manufacturers in disgrace, and fell from the north to the south.

China is a big country producing motorcycles in the world, and it used to rank first in the world for a long time.

But today, when you go to Vietnam again, you can no longer find even a domestic motorcycle here.

What's more frightening is that the fiasco in the Vietnamese market soon affected Laos, Cambodia, Thailand, Malaysia, Indonesia, and the Philippines.

Domestic motorcycles not only withdrew from the Vietnamese market, but also returned from the entire Southeast Asia.

The classic of this fiasco has far-reaching influence, and the damage caused by word of mouth is so bad that it is enough to be written in textbooks.

Early in the morning, Ruan Chengyun rode his Honda Cub and brought his daughter Ruan Yuxiang from his village to Quiren City.

Ruan Yuxiang is fifteen years old, and she has grown into a slim girl. She is going to go to high school seven kilometers away from home, so Ruan Chengyun plans to use the money he earned from working on fishing boats in the past few years to buy her a car. motorcycle.

Ruan Chengyun brought 35 million Vietnamese dong, which is not an exaggeration, because the face value of Vietnamese dong is too low, one yuan can be exchanged for more than 3,300 Vietnamese dong, and 35 million Vietnamese dong is actually only about Just over 10,000 yuan.

The father and daughter went straight to the street selling motorcycles.

On this narrow street, there are more than a dozen motorcycle shops, seven or eight spare parts shops, and a few that specialize in repairing motorcycles or dealing in second-hand cars. Dozens of surrounding towns and villages are all here for motorcycles. car transactions.

When Ruan Chengyun came here, he was immediately stunned.

I don't know when, more than a dozen new franchise stores selling electric bicycles or electric motorcycles have opened on both sides of the street.

The decoration of these franchise stores is very modern. Inside the huge glass doors, there are neat samples. Many promo girls in scantily dressed clothes are enthusiastically distributing leaflets at the door. They also set up a stage and pose on it.

Ruan Chengyun didn't feel embarrassed because those promotional girls wore too little, which is a Vietnamese characteristic.

Even if you order a plate of seafood and drink a bottle of beer at a roadside stand, there will be a showy girl who promotes beer and will come up to help you pour the wine.

The locals have long been used to it, and it is strange that there are no shops with long-legged promotional girls.

Curious, Ruan Chengyun brought his daughter closer to have a look.

Even if he was caught by the promotion girl, he enthusiastically explained how the electric motorcycle is advanced, and it can save a lot of money compared to the gasoline-burning motorcycle.

In front of his daughter, Ruan Chengyun was too embarrassed to take advantage of these sales promotion girls, so he read the flyer seriously.

By this year, the Vietnamese people's aversion to Chinese goods has been greatly reduced.

why?

Because of the strong rise of small home appliance companies such as the Big Four and Midea.

They spread well-made and powerful mobile phones and small home appliances all over the world, causing an unprecedented sensation and directly driving the powerful Samsung and Apple into the bottomless abyss.

Ruan Chengyun didn't trust Huaxia products in the past, but since he changed to a Huawei brand mobile phone, he was immediately shocked by the power of this mobile phone.

With a high-resolution screen, lightning-fast running speed, the pictures you take are just like oil paintings, and there is also a wireless charging function, so you can lie on the sofa and play all night without losing power.

"great!"

Ruan Yuxiang exclaimed, she opened her eyes wide and looked at the electric motorcycles on the promotion list.

It can run 200 kilometers on a single charge. It is equipped with a 3000W hub motor and has a maximum speed of 90 kilometers per hour. The seven-degree battery module is composed of 466 18650 lithium batteries. The high-precision electronic control produced by Star Technology, after 1,500 cycles, It still has 90% power.

Although Ruan Chengyun, who is not well-educated, can't understand all these indicators, he can understand the energy consumption indicator, which is 7 kWh for 200 kilometers. According to the electricity price in Vietnam, it is 2 yuan per 100 kilometers.

And his Honda Cub is already extremely fuel-efficient among motorcycles, with a fuel consumption of four liters for 200 kilometers, which is equivalent to 16 yuan per 100 kilometers.

In addition to gasoline, motorcycles also consume engine oil and replace various filter consumables. These electric motorcycles do not need all of them, which can save a lot of money!

Ruan Chengyun proposed a test drive, and the promotion girl agreed without hesitation, pushing him a pedal-type luxury electric motorcycle with 16-inch wheels.

Ruan Chengyun put his daughter and his Honda Cub in the store, and then rode an electric motorcycle on the street for more than a kilometer.

When he returned to the store, Ruan Chengyun frowned, as if he was shocked by the performance of this car, he asked his daughter to try it too.

After a while, Ruan Yuxiang came back and was full of praise for the performance of the car.

Vietnamese girls started riding motorcycles at a very young age, so as soon as Ruan Yuxiang got on the car and turned the switch, she immediately discovered the beauty of electric motorcycles.

The body is light, the ride is smooth, there is no vibration, no noise, the torque is extremely strong, and the feeling of pushing the back is full, which is completely different from the performance of the internal combustion engine.

This is the advantage of the electric motor, all the torque bursts instantly, while the internal combustion engine needs to reach a certain speed to fully release the torque.

Ruan Chengyun asked about the price and found that it was a bit expensive, 13,000 yuan, which he still couldn't afford at the moment.

The promotion girl immediately recommended a lightweight electric motorcycle that was more suitable for girls to ride.

This time, domestic manufacturers brought a complete range of products, ranging from electric bicycles worth less than 2,000 yuan to high-power electric motorcycles worth tens of thousands of yuan.

Moreover, under Luo Jia's strict requirements, the quality of these products is very good, and the design is also very modern, without the strong cottage atmosphere of the past.

Ruan Chengyun finally decided to buy a 7,000 yuan electric motorcycle for his daughter. Naturally, the battery life of this car can't reach 200 kilometers, only about 80 kilometers.

However, the distance for my daughter to go to school is only a dozen kilometers, and occasionally going to a farther place, 80 kilometers of battery life is enough.

The father and daughter drove back to the village excitedly, and were immediately watched by the men, women and children in the village.

Ruan Chengyun was very excited, and told the villagers about the advantages that the promotion girl told him.

Cheap, durable, money-saving, light in weight, and there are two charging modes of fast charging and wireless slow charging.

The people in the village listened excitedly, and then everyone tried to ride it, and found that the electric motorcycle was indeed easy to use, despite the small motor, the torque was very strong, and the ride was particularly smooth.

Saving money is even more powerful. It is not cheap to buy an electric motorcycle. The key is to use it cheaply. It is equivalent to only two cents per kilometer. For Vietnamese people with a very low average income, this price is really tempting. .

If you ride an electric motorcycle, you can save hundreds of dollars in gas costs every year. After a few years of riding, you can save the money for a motorcycle.

As for whether to trust Chinese products, this is no longer a problem.

Through the efforts of Star Technology, the Big Four, and those small home appliance manufacturers, they finally regained the lost word of mouth.

Almost all the people in the village use Huaxia mobile phones, which are of great quality.

So they felt that the electric motorcycles produced by Huaxia should have no problem.

After all, these motorcycles are also equipped with the wireless charging module of Xingchen Technology, and Xingchen Technology is not only well-known in China, but also a first-class brand in the world.

It has to be said that Luo Jia's strategy is still very correct. As long as he boards his boat, anyone who dares to cut corners will be kicked off directly.

This time, Chinese manufacturers made a comeback in Vietnam, which had been disastrously defeated, not by price, but by quality and technology.

As for the Chinese manufacturers' style of play, it is a typical pack of wolves tactics!

Luo Jia clearly told everyone that in the future, only three to five of you will be able to stay, and the rest will be eliminated.

Every partner of Star Technology must be a strong player who has passed the cruel test of the market.

In this way, can domestic manufacturers not work hard?

Now the Eight Immortals are crossing the sea to show their magical powers, and they are frantically exerting their strength in R\u0026D, quality, marketing, and all aspects, and they all want to be the last strong one left.

And their first market is Southeast Asia, which is the closest to China.

Back then, they suffered a historic fiasco in Southeast Asia, threw away their armor, and withdrew in despair.

Now, with the help of Xingchen Technology, they are making a comeback and want to win this market again!