Technological Hegemony

? The reception was held in a secluded private club in Huangpu District.

Although the area of ​​the old building in the period of the Republic of China is not large, it is better for quietness in the middle of the bustle. It is relatively private, and the decoration is quite ancient, which is pleasing to the eye.

In the evening, partners appeared outside the clubhouse one after another, entering with the invitation letter of Star Technology.

After entering the venue, there is a Western-style reception. Food and drinks are placed on the dining table in the center of the hall, and you can take what you like.

In such a high-end occasion, beer is obviously not on the table. The main supply is champagne and red and white wine. If you don’t drink alcohol, there are also drinks such as freshly squeezed juice.

Today, no one came here for the purpose of eating. Everyone gathered in the courtyard to smoke cigars, or sat on the sofa in small groups to chat.

Luo Jia and several executives of Star Technology also shuttled through the crowd, greeting everyone warmly.

And the list of motorcycle sales in Southeast Asia hanging in the center of the hall also attracted everyone's attention.

This table uses the latest data from the market research company IDC. Only two months ago, the market share of domestic manufacturers in Southeast Asia was almost zero.

But so far, domestic manufacturers have continued to conquer cities and territories throughout Southeast Asia, accounting for 20% of new car sales, which is an achievement worthy of recognition.

It's a pity that Luo Jia, An Ran and others' explanations quickly made the partners present at the reception feel like they were sitting on pins and needles, and their backs got goosebumps.

It turned out that Star Technology will implement the last elimination system starting next month, and will not renew the contract with those partners whose sales volume is too low.

The biggest reason why these vehicle manufacturers are able to open up markets abroad is that Xingchen Technology provides batteries and electronic controls.

Without these two key components, it is impossible for them to be rivals of Japanese manufacturers.

Being kicked out by Luo Jia means that the company will be merged by its peers and become a victim in the cruel business war.

This really stimulated them too much. After hearing the news, the atmosphere of the reception became extremely depressing. Just after ten o'clock, they all got up and said goodbye.

Soon, all the partners were gone, and the reception turned into a private party for the senior executives of Xingchen Technology.

In a few days it will be the Mid-Autumn Festival,

The autumn is crisp, they sit in the courtyard, holding wine glasses, chatting while admiring the moon.

Hong Tao said with a smile, "It's really not easy to be our partner. I saw that the boss of Yadea, Dong, turned green when he left. He called his subordinates as soon as he left the clubhouse, and had to hold a work meeting overnight."

An Ran said, "That's true. Once the elimination system for the last place comes out, they will be sad."

Luo Jia said lightly, "In fact, living in this world is not easy for anyone. When we are engaged in research and development, we can't sleep for days and nights, and our hair falls out in handfuls."

"Since the technology is ours, we have the right to choose our own partners."

"The annual sales of the mobile phone market are much higher than those of motorcycles, but our partners are nothing more than the Big Four plus Voiceover, so the number of partners is not about the number, but about the elite."

Everyone nodded. The King of Africa, Transsion, survived the cruel mobile phone market, which was beyond everyone's expectations.

It's like watching martial arts, masters from various sects gathered in Songshan, and the last survivors were those top masters, plus a martial arts monster.

Transsion is a weirdo. They focus on the African market and have developed many technologies that even Xingchen Technology does not have.

For example, a mobile phone that can hold four SIM cards, a camera algorithm that can capture the faces of black buddies at night, and a cross-traffic technology that exploits loopholes of African operators and saves phone bills for customers.

These messy technologies are not to say that other manufacturers cannot do them, but they are unexpected. Everyone doesn't care much about the African market, who makes these things.

So in the end, all the small manufacturers died, but the king of Africa survived.

Transsion is still the strongest player on that continent. Once it leaves Africa, Transsion is no match for the Big Four, but when the Big Four arrive in Africa, they cannot beat Transsion, which has excellent localization.

The African black buddies all think that Transsion is their local brand, and they love it to death. It's really interesting to think about it.

In any case, in the end, the motorcycle industry should have the same result as the mobile phone industry. The strongest and the weirdest will stay, and the rest will all be eliminated.

 …

In September, the domestic motorcycle manufacturers suddenly began to promote wildly in Southeast Asia like chicken blood. Various promotional activities took turns, which instantly shocked the attention of the entire industry.

At the same time, their sales also began to increase in a straight line, and they launched a mercury-like offensive against the five giant companies that ruled Southeast Asia.

Although Southeast Asia is economically insignificant, it is the world's largest mid-to-low-end motorcycle market.

Honda, Yamaha, Suzuki, and Kawasaki, these four neon manufacturers, together with the Italian giant Piaggio, were the kings who monopolized the Southeast Asian market in the past.

To what extent have they monopolized Southeast Asia?

Not to mention that domestic manufacturers cannot get in, Lianwan Bay's major manufacturer Guangyang, and the two major Indian giants BAJA and TVS have also been beaten in Southeast Asia.

You know, BAJA and TVS are not well-known in China, but they are the kings of South Asia and Africa.

If you go to places like India or Sri Lanka, you will find that almost all of the local motorcycles are BAJA and TVS motorcycles.

Among them, TVS even OEMs Harley and BMW, and BAJA OEMs KTM, a major Austrian manufacturer, which shows that their strength is actually very strong.

Speaking of the country of India, Chinese netizens always talk about all kinds of magical things that happened in that magical land with a playful look.

What kind of aircraft carrier exploded, the submarine played with missiles in the dock, and blew itself up, etc.

But in all fairness, they actually have a place in the field of transportation. In addition to BAJA and TVS, India also has a Tata Group.

Land Rover, a luxury brand of off-road vehicles, was actually sold to Tata India by the British a long time ago, and it is a standard Indian product.

All in all, the sudden force of wolf pack tactics in Southeast Asia quickly shocked the entire industry.

After all, Southeast Asia is not a developed region. Electric motorcycles are durable and cost-effective, which are very popular among local people.

Moreover, the configuration of domestic manufacturers is more flexible. There are high-horsepower electric motorcycles with a price of tens of thousands of yuan, electric bicycles with a price of only two to three thousand yuan, and light small electric motorcycles with a price of four to five thousand yuan, which can satisfy all kinds of people. demand.

After all, who doesn’t like saving money? In the past, domestic manufacturers failed in Southeast Asia mainly because of quality.

The quality of these electric products is not what it used to be. In principle, electric motors are inherently more durable than internal combustion engines. An electric motorcycle can be used for ten or eight years without any problems.

However, foreign manufacturers such as Honda, facing the aggressive offensive of Chinese manufacturers, did not fail to fight back. Both sides are strengthening publicity and promotional activities.

But it is a pity that in essence, this war is unfair. Under the condition of the same quality, electric motorcycles are too cheap, and consumers are not fools, who will not settle the score.

 …

Recently, Luo Jia's life has been very ordinary.

During the Mid-Autumn Festival on August 15th, he accompanied his parents back to his hometown in Pengcheng, and took the time to take the robots out to sea twice. Other than that, he stayed in the company, studying and advancing the company's banner. R\u0026D progress of major project groups.

The time has come to October. Every month at the beginning of the month, major market research agencies will release the industry sales statistics of the previous month.

When Luo Jia was looking at the IDC statistics last month, An Ran came to his office excitedly, and said with a smile, "So you are also looking at this? This battle was really fun, and Honda's sales in Southeast Asia were cut in half. !"

Luo Jia smiled, "Honda is the most powerful player in the motorcycle industry. Their sales have been cut in half, and other companies are even worse. Yamaha's sales have dropped by 60%."

"It's surprising that Piaggio in Italy is the one that fell the least. Later, I thought about it carefully. The main product of Piaggio in Southeast Asia is VESPA, which is the kind of small sheep motorcycle in the movie Roman Holiday. People who buy that kind of car consume their feelings and have nothing to do with the price/performance ratio, and those who should buy it will still buy it.”

An Ran nodded, "So, companies with third-rate technology like Piaggio and Harley are the most difficult to deal with?"

Luo Jia said helplessly, "Yeah, after all, people sell feelings. Don't North Americans often say that there are two kinds of motorcycles in this world, one is motorcycles and the other is Harley."

"This company is very smart. They deeply bind their brand with chivalry and the spirit of freedom, but it doesn't matter. The motorcycle industry is very big. If we can bite off half of it, it is enough for us to make a lot of money."

The progress made by domestic motorcycle factories in Southeast Asia is gratifying, but this is not beyond Luo Jia's expectations.

In terms of sales promotion methods, domestic manufacturers have always been top-notch.

In the past, it was only because they could not produce excellent products that they caused various setbacks. As long as they can achieve excellent quality and technology, they are still very capable.

The success of motorcycle manufacturers has greatly stimulated domestic automobile manufacturers.

Netizens posted one after another, comparing the motorcycle factories that seized land in Southeast Asia with the automobile factories that have shrunk down in China, which put them under tremendous pressure.

Of course, these situations have nothing to do with Xingchen Technology. After all, they are a research and development company. Except for the last time against Google, Xingchen Technology itself did not show up at other times, and they just let their partners fight.

Luo Jia used a printer to print out the statistical form, and then crossed out the last three names with a ballpoint pen.

Due to the unfavorable performance in the Southeast Asian market, these three factories will lose the qualification to continue to cooperate with Star Technology.

However, Luo Jia is not worried about the unemployment of workers. With the soaring sales of electric motorcycles, the main manufacturers are now facing the dilemma of insufficient production capacity. I believe they will be merged and acquired soon.

After several such mergers and acquisitions in a row, a truly competitive motorcycle giant will be formed.

At present, there are more than 40 electric motorcycle companies in China, and Luo Jia thinks that three companies are enough.

An Ran looked at the names on the list that were crossed out by Luo Jia casually, curled her lips and said, "There is no way, we Luo always believe in the law of the jungle, if we want to blame, we can blame you for your lack of strength."

The conversation suddenly changed, and An Ran smiled mysteriously, "Mr. Luo, do you want to go to the laboratory to see our engineering ship?"

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