Technological Hegemony

After all, Principal Raphael is old. The exhaustion of the long-distance travel made him full of tiredness. After a short period of excitement, he fell into silence, looking drowsy, and senior sister Qi Mengzhou also leaned against her. Sitting on the seat, the eyelids were fighting.

The business car came to the hotel they reserved. Although Luo Jia prepared a house for them in the second phase of the Star Warship, they had to see if they needed to add any furniture, or if there was something inappropriate about the furniture placement, and then to move in.

So Principal Raphael will live in the hotel for the time being, as will Senior Qi Mengzhou.

According to Principal Raphael's request, Luo Jia did not prepare any grand welcome ceremony. The four of them ate something in the western restaurant of the hotel, and then they went back to their rooms to rest.

Flying halfway across the world to come to Shanghai is really a hard job. What they need now is quiet and slowly adjust the time difference. If there is anything, let's wait until tomorrow.

"Principal Raphael actually likes to play Douyin. It's really interesting." After getting into the car, An Ran muttered.

Luo Jia said disapprovingly: "As China's national power grows stronger, our culture is also constantly invading the world. This is the cultural invasion we have been waiting for for a long time. Not only do you not applaud it, but you find it strange. This is the most annoying thing. Strange all right."

"Douyin is not called this name in foreign countries, but TIKTOK. You only know that Huawei is being sanctioned globally, but you probably don't know. The world is also boycotting and sanctioning TIKTOK, right?"

An Ran was taken aback suddenly, "No way, TIKTOK has gotten to the point where it's about to be sanctioned?"

Luo Jia nodded slightly, "Yes, because TIKTOK is very popular abroad, even surpassing Facebook and Twitter in the limelight, and has already swept the world in a way of cultural aggression."

"Those foreigners hold TIKTOK every day and keep swiping. The magical Chongqing fascinates them, the light show on the Bund makes them crazy, and the scenery of Zhangjiajie and Jiuzhaigou fascinates them."

"Due to the different locations, when foreign media reported on Huaxia in the past, they always discredited us and regarded us as a group of barbaric and ignorant yellow people living in a barren and backward place."

"Although Douyin is not elegant, many people think it is a bit LO, but it is this LO thing, coupled with the Internet, that opened the first battle for our cultural hegemony."

"Before Douyin, the Internet was the first to go global. In North America, countless people are crazy about Huaxia Internet. They are like us, waiting to see the English version update every day.

For the first time in history, the power of Chinese culture has invaded the most developed country in the world. This is the charm of popular culture. "

"And now, Douyin is going global again, allowing more foreigners to see the true appearance of China overnight. Foreigners imitate Douyin's costume show and various dances of Douyin. They feel that Huaxia Hanfu is very attractive. .”

"To be honest, this is something that the authorities failed to achieve no matter how much money they spent in the past. It is a truly universal global propaganda, but you think Douyin is very LO. This is too underestimating our own cultural industry. Bar?"

An Ran was silent, deep in thought. He never played Douyin, and he really felt that this software was quite LO.

But he never expected that Douyin, which feels a bit lousy, has become the vanguard of the Chinese culture war. The combination of Douyin and the Internet has sounded the clarion call for Chinese culture to invade the world.

Luo Jia went on to say, "In fact, in addition to Douyin and the Internet, our TV dramas and variety shows have also gained a large number of users and fans abroad, but unfortunately, those who watch Chinese variety shows are all traditional Confucian countries, South Korea. , Neon, Vietnam, etc., the influence is still relatively limited.”

"However, Douyin is different from the Internet. Their influence has reached Europe and the United States, which is the traditional base of cultural hegemony. Whether it is the white brother or the black sister, they are all learning the dance on Douyin, whether they are North Americans or English. , all dream of going to Zhongnan Mountain to attain Taoism and cultivate immortality, I am very happy to see this kind of cultural invasion."

An Ran was amused by Luo Jia, a foreigner with a big nose and yellow hair dreamed of cultivating immortality, this is indeed a very interesting thing.

"In order to be able to understand cultivating immortals or fantasies, foreigner fans even compiled a special dictionary to explain what fighting qi is, what realm Nascent Soul is in cultivating immortals, how huge the risk of crossing the catastrophe is, and so on."

"If you read their half-understood, messy explanations, I'm sure you'll die of joy!"

"In terms of Douyin, TIKTOK and Douyin are not interoperable, that is to say, you can't see the content of TIKTOK on Douyin, and you can't see the content of Douyin on TIKTOK."

"Thus, foreigners moved the excellent works of domestic Douyin to TIKTOK, as if they were possessed. As long as there is a new gameplay on Douyin, TIKTOK will immediately imitate it."

An Ran nodded again and again, although after Luo Jia's explanation, An Ran would not know how to play Tik Tok if she didn't play it, but as a Chinese person, such things as cultural invasion are of course welcome.

Regardless of whether it is popular culture or classical culture, in the final analysis, Douyin and the Internet are part of Chinese culture. They can enter the global market and conquer cities and territories all over the world. Of course, Chinese people support them.

Luo Jia's expression became serious, "The most important thing is not Douyin and the Internet, but the cultural output channels established by these two existences."

"If we want to make our voice heard all over the world, we must have our own channels to overcome the traditional media's hostility towards us and directly reach the other party's mass class."

"This is called the right to speak. What you say needs to be heard to be effective."

"Moreover, there are steps to cultural invasion. When the neon culture invaded China, it used animation to make a way. After that, Keigo Higashino and Haruki Murakami, Korean culture invaded our country, and idol stars and Korean dramas made a way."

"What happened after Neon Anime successfully invaded China?"

"Countless young people started to fall in love with neon culture from anime. After watching Gundam and Dragon Ball, they started to read Oe Kenzaburo and Edogawa Ranpo. They even went to learn Japanese in order to understand neon culture."

"In this way, step by step, starting from the popular animation, the cultural influence of neon in our country has become more and more profound, and finally some young people in my country have fallen into the neon culture and cannot extricate themselves."

"In our country, there has always been a misunderstanding, thinking that only Peking Opera facial makeup, Four Books and Five Classics are called Chinese culture, and Hanban promotes these things abroad, spending a lot of money, but without any results."

"It's ridiculous to think about it. Even our own children don't read the Four Books and Five Classics. How can foreigners be interested?"

"The real cultural invasion should start with popular culture. Douyin, the Internet, TV dramas, variety shows, idol stars, meteor songs, step by step into the base camp of European and American cultural hegemony."

"When Huaxia can gain a significant voice in global culture, at that time, people all over the world will naturally learn Chinese and look at Laozi and Zhuangzi."

An Ran suddenly realized, and looked at Luo Jia in surprise.

He couldn't understand what Luo Jia usually dabbled in!

In Luo Jia's eyes, Douyin has nothing to do with whether it is LO, but an important piece of cultural invasion of the world. Does he look at all issues from the perspective of global strategy?

"Mr. Luo, I am really convinced." An Ran said with emotion: "In scientific research, we dare not say who is better, but in terms of strategic vision, I am really far behind you. A small Douyin, you have researched so many things, this is probably where your talent lies."

Luo Jia smiled and said nothing.

Standing on the shoulders of extraterrestrial civilizations, he sees problems from a relatively broad perspective. This is the truth that the so-called altitude determines the field of vision.

When many people hear that something is popular, they resist it, thinking that it is not elegant enough.

In fact, there is no need for that at all. In this world, everything exists for its own reason.

Existence is truth!

Luo Jia shrugged, "Actually, I have already shared similar conclusions with my college classmates, but I didn't tell you. Before I started my business, I had a clear judgment on the future of Douyin."

An Ran smiled and said, "Then you can tell me more about it in the future. I am still very shocked by the results of your research a few years ago."

The car quickly arrived at the headquarters, and it was already nine o'clock in the evening. An Ran and Luo Jia were used to going to bed late, so they went back to their offices and continued to work on their research projects.

Early the next morning, Luo Jia and An Ran went to the hotel. Today, they planned to show Principal Raphael a tour of the house, and then inspect the preparations for Star University.

Originally, Luo Jia didn't need to do this kind of thing himself, but he hasn't made any progress in the multi-link research recently, and he just wanted to relax. Besides, doing these things himself is also a respect for talents.

So he and An Ran picked up Principal Rafael and went to the Star Battleship community.

As a residential area prepared by Star Technology for its employees, Star Battleship has already opened to the second phase. Principal Raphael is very satisfied with the four bedrooms and two living rooms allocated to him. This is the largest residence in the company. No matter, they just live in the same house type.

According to Principal Raphael, the most important thing in his home is to have a big study, because although he has already arrived in Shanghai, hundreds of boxes of books are still on the way to consign them. If the study is not big enough, those precious books There is no place to put it.

Other than that, everything else doesn't matter, and he doesn't know how to cook, so he should just eat in the cafeteria every day.

Qi Mengzhou was allocated a two-bedroom apartment, but she didn't even look at it.

Luo Jianeng could guess what she was thinking. She was already twenty-eight years old. The reason why she came to Shanghai was to live with An Ran. This was Qi Mengzhou's greatest wish.

With An Ran's intelligence, of course he understands the senior sister's thoughts better than Luo Jia, but no matter how good the relationship between the two of them is, marriage is still An Ran's private matter, and Luo Jia can't say much, it's up to him to decide.

After leaving the Xingchen Warship Community, the group of them went to the temporary school location of Xingchen University.

Unlike the fully open North American universities, the Star University area is closed, which made Principal Raphael feel puzzled.