Technological Hegemony

Early the next morning, Luo Jia and Li Moran saw the news. After two days of discussion and preparation, Samsung's Jedi counterattack finally began.

Seoul time, at eight o'clock in the morning on May 18th.

Gao Dongzhen, the president of the communication business department, led the group's 37 top management, held a press conference, and officially announced that Samsung mobile phones will spare no expense, and the global price will be greatly reduced. The average price reduction rate is as high as 25%.

At the same time, Samsung also launched a 12-month interest-free loan, a Samsung USB flash drive, Samsung VR glasses, and a series of preferential activities for purchasing a Samsung mobile phone.

In terms of publicity, Samsung Entertainment signed famous Hollywood movie stars, Leonardo DiCaprio, Daniel Craig, Robert Downey Jr., Jennifer Lawrence, Scarlett Johann, and famous singer Taylor .Swift, together with rap superstar Eminem, has become the global spokesperson for Samsung mobile phones.

Samsung's goal is very clear. Taking advantage of its advantages in the entire industry chain and its huge cash flow, it would rather shed blood and suppress all the four giants in China.

Their counterattack has won the support of the entire Korean society.

The nine major banks in South Korea, including Woori Bank, Kookmin Bank, Shinhan Financial Holdings, Nonghyup Bank, Hana Financial Holdings, Corporate Bank, KEB, Daegu Bank, and Busan Bank, also announced that they will provide Samsung Group with unlimited Unsecured loans.

As long as Samsung needs funds, the global branches of the nine major Korean banks can lend funds immediately, with no upper limit.

In addition, the other nine of the top ten chaebols in South Korea, including LG Group, SK Group, Hyundai Group, Hanwha Group, Hanjin Group, Lotte Group, Kumho Asiana Group, and Eastern Chemical Group, also announced their unconditional support for Samsung.

Among them, Lotte Group immediately removed all Huaxia-branded mobile phones and tablets in Lotte malls and duty-free shops around the world, and would rather pay liquidated damages than sell products for the Big Four.

The situation is very dangerous. Some scholars have long claimed that Samsung is a country pretending to be a company. To challenge Samsung is to challenge the whole of South Korea.

The fact is indeed the case. The consequences of this mobile phone war are beyond the expectations of most Chinese people.

People don't really understand South Korea and Samsung, and think it's just a business war between companies. How could it lead to such a severe situation? It looked like the whole of South Korea rolled up their sleeves and was ready to fight.

But this is not the worst. Apple, which is far away in North America, is even more aggressive.

Unlike Samsung's two major killers, price cuts and publicity, Apple's main focus is on quality. They didn't hold any press conferences. They kept a low-key and vicious attitude and directly increased the warranty period of the main components of mobile phones to an unprecedented 48 months!

In other words, if you buy an Apple mobile phone, if there are any quality problems within four years, everything from the screen to the battery will be replaced for free!

As the only giant in the mobile phone industry and an industry benchmark, Apple's actions undoubtedly caused a magnitude 18 earthquake.

For a long time, Apple has disdain to confront opponents head-on, because they never think they have opponents.

However, this time, when Apple faced the aggressive offensive of the Big Four, this super enterprise with a market value of more than US$1 trillion and a cash flow of more than US$300 billion in its hands finally couldn't help but join the battle.

This is an unprecedented forty-eight months of quality assurance. No one except Apple dares to do this.

As a consumable, mobile phones, regardless of semiconductor components, batteries, and screens, have their service life. After the service life is exceeded, the performance will naturally attenuate, and the attenuation will be damaged to a certain extent. This is the natural law of industrial consumables.

The seemingly insignificant extension of the warranty period is actually behind the astronomical capital investment.

In terms of research and development, more stringent durability tests should be carried out.

In terms of after-sales, a large number of parts and components must be prepared to meet the needs of large-scale after-sales service, as well as labor and store costs that need to be paid for after-sales service.

Putting it all together is far more costly than advertising and hiring a few spokespersons.

Industry experts exclaimed that this is the biggest investment Apple has made since its inception. On this earth, only Apple dares to do such a crazy thing. Once they become crazy, they will even beat themselves!

Now, the pressure is all concentrated on the four domestic giants. Samsung's comprehensive price reduction and super spokesperson strategy, and Apple's unprecedented super quality assurance strategy have all been born. It depends on whether the four giants can cope with it and how to deal with it.

As for small mobile phone manufacturers such as Nokia, LG, Alcatel, and Motorola, they dare not even breathe. There are even rumors that they are ready to withdraw at any time.

This is a war belonging to the industry giants. Under the intensive offensive of artillery, no one can live forever.

Luo Jia and Li Moran were eating breakfast while quickly reading the news, their blood was racing.

This is the real global war. Not only are the major companies making big money, but the media and onlookers are also standing in line. Those who support Apple and Samsung, and those who support the Big Four are arguing on the Internet.

Zhihu and Weibo ranked the top 50 hot topics of the day, and nearly 20 were related to the melee in the mobile phone industry. The major evaluation media directly participated in the battle, and the news about the mobile phone industry occupied the headlines of all media.

In the face of huge benefits, the world's six largest mobile phone manufacturers have almost risked all their money!

From the news media to the retail industry, the unrestricted class war is in full swing. Vivo won the chest advertisement of the Barcelona team, and Samsung signed a contract with Barcelona's old rival Real Madrid.

All kinds of untrue gossip were flying all over the sky, and the people who watched it were dazzled. Even the breakfast guests in the hotel were mostly discussing the great changes in the mobile phone industry.

It has been many years since there has been a global business war of this scale, and the onlookers are very happy to see the scene of industry giants fighting each other.

Under the current circumstances, the four giants rely on mobile assistants to take the lead, but Samsung and Apple are worthy of the industry leaders. Their counterattack directly kills Huawei and other manufacturers, and the situation is turning sharply.

After only two days in the lead, Samsung and Apple both overtook the latest mobile phone sales rankings for the day, severely suppressing the momentum of the four domestic giants.

War is not something that happens overnight. It is not only a competition of means, but also patience and determination.

In any case, the tide of the times, like an unstoppable torrent, is rolling in, attracting everyone's attention.

I believe that for a long time, the tragic battle in the mobile phone industry will be the most talked about topic after dinner.

As the instigator of this all-out war, although Luo Jia was very excited and excited, he also knew very well that Star Technology, with its small size, would not be able to participate in the war between giants.

The only thing he can do now is to develop in an orderly manner according to the established plan, and fully promote the robot project that is crucial to high-end manufacturing.

After breakfast, Luo Jia and Li Moran came to the factory at the agreed time and met Qin Guangyu, the owner of the factory.