Technological power starts with upgrading lenses

"Damn it, you can just sell cameras when you sell them. Why don't you even sell FE mount lenses?"

"Boss Kang just said that they were forced to have no choice but to blindly guess that Sonny wouldn't be able to achieve autofocus if they didn't authorize the mount."

"I just bought my A7M3 less than a month ago, and I only have a Daqin Optics 50% discount. What do you want me to do in the future?"

"Hurry up and get out soon. It's easy to get out early! If it's too late, the price may plummet."

"You can go to Xianyu and see if there are any second-hand lenses from Da Qin."

"Go to Xianyu and watch Lonely. Da Qin's lenses have been recycled by them themselves, and the rest are kept for replacement. Moreover, other bayonet mounts are now out of print, and it is estimated that no one will sell them."

"Daqin Optics is a bit cruel this time. They fight with the Big Three, and it is our users who are injured!"

"You can't say that. They didn't force you to change the door with a knife. It's just that the benefits they gave you before are no longer given."

“I used to clamor for a domestic camera, but now that I have one, I’m wondering whether it’s necessary to buy one. All I can say to this is: Actually, I’m the same!”

"It's not that I don't want to support domestic products, it's mainly that I'm short of money and can't afford to change. Check pockets.gif"

"That's nonsense, you guys. If you sell an M3 body, you can buy a Daqin. Why can't you bear the trouble?"

"I guess I still look down on Daqin Optics and think it's not worth it!"

"It's better to wait and see first. What if the professional full-frame camera that sounds nice is actually the same thing as Xiaoyi, but it's still so expensive?"

"..."

Although Kang Chi did not see the live broadcast barrage, he could probably guess that the audience must have been divided into groups at this moment, and there were intense discussions and even scolding wars going on.

Even most people may be dissatisfied with Daqin Optics because of this and stand on the side of questioning Daqin Optics.

This situation could have been expected a long time ago.

At the monthly summary meeting of Daqin Optics, Kang Chi also emphasized one thing many times.

The camera market is a market that requires intensive cultivation. It needs to be done step by step and slowly. Even if they create a great product, they cannot become fat in one go and seize the market directly.

After all, this is a private land that has been monopolized by a small book and has been cultivated intensively for decades.

Before the press conference, Kangchi also vaccinated the management of Daqin Optics.

I think tonight's press conference may have a lot of influence, but the actual subsequent sales may not be so popular.

Because the reputation they have accumulated so far is all in the lens field.

The trust and emotion that users have in them is not enough to support them to abandon the camera in their hands and change camps.

Therefore, the next target groups of Daqin Optics are actually only three categories:

The first is new users who are just about to buy a camera, and they are just ordinary users.

The second is someone who has always wanted to buy a camera, but was dissuaded by its high price.

Finally, the camera in my hand is almost obsolete and needs to be updated.

As for those enthusiasts and collectors who are not short of money at all,

There is no need to think about it at all. As soon as the product is put on the shelves, they will be the first ones to grab it.

In short, as long as it can capture the first three types of people, Daqin Optics may be able to slowly and completely win back this market in the next two to three years.

At the same time, through the price advantage of Daqin Optics, it is also possible to expand the somewhat declining camera market.

For ordinary people, digital cameras may not be as necessary in life as mobile phones.

It is nothing more than making the way of recording life more exciting and diverse, making the photos posted on Moments more stylish, and improving the quality of life.

And the price paid for this is ridiculously high.

Even a bit like a luxury item.

But if the combined price of a full-frame professional camera and lens is about the same as an expensive mobile phone,

The consumer group of cameras will definitely expand further.

If nothing else, most people who like to travel actually want to better record their travel memories.

With this huge group alone, it is possible to discover many new users.

Of course, the premise of all this is that Daqin Optics can establish a good reputation among users through Wu'an.

Otherwise, just being cheap is useless.

After announcing the price of the camera, Kang Chi paused for a moment, then slowly spoke again: "Next, I want to review a period of history with you through a documentary."

Following Kang Chi's somewhat low tone, a documentary began to play on the big screen.

Along with the narration of the documentary, a long-dusted history of the development of Chinese cameras began to slowly unfold to the audience...

When talking about domestic camera brands, those who are a little older may still vaguely think of old antique brands such as Seagull and Phoenix.

The cameras at that time were basically film machines, which required loading small rolls of film. After shooting, the film had to be sent to a photo studio for development, and it took several days to see the photos.

Later, with the development of the times, foreign camera brands began to enter the Chinese market.

These high-quality and cheap foreign goods immediately had a huge impact on domestic cameras. Most domestic camera factories began to be unable to sell their goods, and then went bankrupt.

However, several relatively large domestic brands, such as Seagull and Phoenix, are actually still hanging on.

Until the emergence of digital cameras, this tone was completely cut off.

In 1981, Soni invented the world's first electronic still camera "Mavica". Its resolution at the time was only 279,000 pixels.

But with the development of the chip industry, the performance of camera sensors is getting stronger and stronger.

By 2000, the pixel count of mainstream digital cameras had reached 3 million pixels.

These digital cameras are good at imaging, easy to operate, and extremely low-cost. Not only can they be played back immediately after taking pictures, but they can also be edited with computers later, quickly making film cameras obsolete.

The chip manufacturing industry has always been China's shortcomings, and it is impossible to produce decent CMOS sensors domestically.

Later, in 1998, Haiou successfully built China's first digital camera named DC-33 using some low-end sensors purchased from Xiaobook.

But its pixels are only a pitiful 300,000.

The sales volume can be imagined.

After this, Seagull made many more attempts,

However, due to the lack of experience in manufacturing digital cameras, it became a low-end camera assembly factory and lost its cost advantage. In the end, Seaou could only end up like Phoenix and other camera brands, which stopped production and went bankrupt.

Later, Haiou went through several company restructurings and changed hands, and its property rights were privatized.

Although the trademark is still there, it has become a dealer of retro toys...

The factory buildings have also been turned into office buildings and rented out to other companies.

In the more than ten years since the demise of old camera factories like Seaou Phoenix, Sony and other island giants have built high technical barriers in the field of digital cameras, almost becoming a no-no for domestic entrepreneurs to invest.

However, in 2016, there was a small disturbance in this pattern.

That is, Xiaomi has launched a Xiaomi micro-single camera.

As we all know, Xiaomi is actually an assembly factory and OEM factory.

And this Yi M1, which uses Sony IMX269 sensor, is actually an assembled product.

Although it is branded as the first domestic mirrorless camera, in fact its original intention is not to carry the banner of domestic production at all.

Its purpose is obvious, which is to use parts developed by foreign manufacturers to assemble them, and then make quick money through marketing techniques that sell sentiments.

Of course, if some people think that the Pingguo assembled at Foxconn can be considered a domestic mobile phone, then in a sense, the Yi M1 is indeed domestic...

In fact, this 3/4 format domestic mirrorless camera, no matter whether it is domestic or not, is destined to be awkwardly positioned. They are just like the seagull who was struggling to death.

Although the price is quite cheap. When it was first released, the body only cost 2199, which caused quite a stir. But apart from the depth of field for close-ups, it has a bit of a SLR feel. In most other situations, the pictures it produces are The quality is not even as good as that of mobile phones with better lenses. It has no competitiveness in the professional market.

In addition, the focus, continuous shooting stability, anti-shake and other functions are all improved. After being popular for a while, they basically disappeared. The price has also plummeted. You can even buy it in the second-hand market for only a few hundred yuan.

After all, since Soni dares to sell the sensor to them, he must not be afraid of how much trouble they will make.

Anyway, even if the sales volume explodes, it will still be them, Suoni, who eats the meat.

In fact, to put it bluntly, the essence of Yi mirrorless camera is just a toy camera. It can only be used by a few users who have a limited budget and want to get addicted to cameras.

When the manufacturer first released it, it sent it to digital UP owners everywhere for review, but no one was too lazy to ask for it.

Xiaoyi's mirrorless camera is just a digression. The documentary is actually over after the ending of Seagull.

In short, this period of development history of domestic cameras is somewhat disappointing.

The audience's mood also seemed a little low because of this documentary.

In fact, at this time, most people may have thought that Kang Chi was using this documentary to imitate the marketing method of Yi micro-sales to sell emotions, in an attempt to give Daqin Optics' cameras the "light of domestic products" in the concluding remarks of the press conference. banner.

However, Kang Chi suddenly changed the topic and said: "This heavy history of domestic cameras is actually a microcosm of the development history of the domestic semiconductor industry. If the chips were not controlled by others, domestic cameras would not have fallen to this point."

"I believe some people will doubt the value of Daqin Optical's so-called independent research and development, and whether the CMOS sensor inside is purchased or OEMed by someone else..."

“And the products we are going to release next will reveal this answer!”

The audience was immediately confused.

There are actually new products to be released! ! ?

Therefore, the documentary just now is not at all the sublimation of the theme at the end of the press conference, nor is it a label of the glory of domestic products on one's head.

Is it the preparation for new product launch? ! !

Gong Jiayun's heartbeat began to accelerate, and she couldn't help but crane her neck, looking closely at Kang Chi on the stage.

My guess was indeed correct.

Although a camera is of great significance, it will definitely not alarm so many heavyweight leaders.

There must be bigger things happening!

Kang Chi, who was standing on the stage, smiled at everyone and then pressed a button in his hand.

Exciting background music started to play,

I saw the tall background screen behind Kang Chi slowly opening to both sides, slowly revealing the scene behind the stage.

Everyone was surprised to find that behind this stage, there was another bigger stage!

Although some people had noticed that the space behind the stage was quite large before, they thought it was a backstage rest area or something like that.

Unexpectedly, there was something else going on inside.

It's just that it's filled with fog at this time, and you can only vaguely see a big rectangular thing inside.

Everyone couldn't help but hold their breath, waiting for the moment when the fog dissipated...

As the items inside became clearer and clearer,

There began to be whispers at the scene, and then became louder and louder...

The first person stood up, the second, the third...

Except for a few well-informed leaders, when most people at the scene stood up and looked closely at the huge product placed quietly on the stage,

The scene suddenly fell into deathly silence again!