Technological power starts with upgrading lenses

Country M, City of Angels, Tesla Design Center.

A press conference that attracted much attention in both the automotive and technology circles was finally held here as scheduled, and the scene was still Tesla's usual dark style.

The venue was just a large conference room that could only accommodate about five hundred people. Everyone was standing under the stage, crowded in the front row of the audience, even half a meter away from the stage.

Everyone was holding up their mobile phones, waiting to pay homage up close to the technology tycoon who had just been crowned the world's richest man last year.

At the beginning of the press conference, there was a Tesla promotional video full of technology, showing their current products and production lines.

After the promotional video ended, Musk finally slowly walked onto the stage, said hello to the audience, and then chatted with everyone about Tesla's experience in building electric cars as usual.

In fact, the first electric car Tesla built was the Roadster, a small open-top two-seater sports car. Only one was built, and it later became Musk's personal car and collection.

“Our purpose in building this car was to break everyone’s stereotype that electric cars are ugly and slow, and to tell everyone that electric cars can also be fast and good-looking!”

"As it turns out, we did it."

"From Model S to Model Y, and later Model 3, our Tesla electric vehicles have been competing with the best fuel vehicles and achieved global sales of 1.31 million units last year."

During Musk’s introduction, Teslas were driven onto the stage by employees.

As the press conference progressed, he finally announced Tesla's latest long-term strategy - MasterPlan3 "Secret Grand Plan Chapter 3".

That is, the planning blueprint for the automobile production model, Cybertruck pickup truck, new car planning, super charging stations, production capacity expansion and energy storage power stations.

In this painting session, he also brought out his Mars immigration plan and envisioned driving a Tesla on Mars.

Finally, comes the highlight of this press conference.

"Thanks to the joint research and development efforts of our global battery suppliers LG and Songxia, today our lithium battery technology has developed rapidly."

"The latest lithium battery with an energy density of 250Wh/kg can not only increase the cruising range, but also greatly reduce the size and weight of the battery pack, freeing up more driving and storage space for our electric vehicles."

[1000KM cruising range]

As these big words appeared on the screen, a burst of screams and applause broke out.

"Our new Tesla will increase the cruising range of all models to 1,000 kilometers, and the long-range models can even reach 1,300 kilometers. This will completely solve the concerns of electric vehicle consumers about cruising range."

Musk used a lot of space to describe Tesla's efforts in body design, energy efficiency, motor research and development, kinetic energy recovery systems, etc. in order to improve the cruising range. The improvement of battery technology has further amplified these. The role of input.

As for the price increase of 30,000 to 50,000 yuan for all models, he simply brushed it off.

But it’s easy for everyone to understand,

Almost all electric vehicles have high-mileage versions to choose from, and it is common sense that high-mileage battery packs are larger and more expensive.

It's just that Tesla has forcibly raised this minimum battery life standard to 1,000 kilometers.

If users cannot accept it, they can also choose to buy an older Tesla.

But in fact, spending tens of thousands more yuan can almost double the battery life. This is not a price increase at all, but a disguised price reduction!

For Tesla’s potential customers, this huge battery life upgrade immediately makes them even more excited.

Overall, this press conference went relatively smoothly.

Except for the final Q\u0026A session with reporters, which made Musk a little unhappy...

Because during the entire question and answer session, media from China and abroad asked a total of 10 questions, 8 of which were related to China.

"According to data analysis, although Tesla escaped the pursuit of Chinese companies last year and sold 1.31 million electric vehicles, ranking first with a market share of 16.4%, its share dropped by 3.2 percentage points year-on-year."

"Chinese car companies BYD, Modu Auto, Aian and other new energy vehicle brands have been frantically seizing the new energy vehicle market, especially in the Chinese electric vehicle market, which has brought serious challenges to Tesla, and China The Chinese market is the largest market for electric vehicles in the world. How does Tesla plan to increase Tesla’s market share in China in the future?”

Facing this reporter's well-founded analysis and pouring cold water on the spot, Musk can only be so happy.

Although he was unhappy, he still answered patiently without any expression:

"I just said that we will reduce the cost of electric vehicles and improve the affordability of products through improvements to the vehicle production model."

"Currently, the localization rate of our Tesla Magic City Super Factory has reached 95%, which has greatly reduced our vehicle manufacturing costs. We will continue to strengthen the localization of the supply chain and improve the price competitiveness of our products."

As soon as Musk finished speaking, another reporter asked: "According to previous intelligence analysis, China seems to be vigorously promoting the battery swap model of electric vehicles. Coupled with the major strategic adjustment of CATL from lithium to sodium, the intention is obvious. It is to further reduce the cost of using new energy vehicles."

"Mr. Musk, what do you think about this? If this model proves feasible in China, will Tesla launch a car product with separated vehicle and electricity in the future?"

In fact, Musk had thought that someone would ask this question before, so he had already prepared an answer.

He answered directly without thinking: "First of all, what you call vigorously promoting the battery replacement model is actually just the personal behavior of a certain private company in China, and is not an adjustment in China's new energy development strategy. I think this is called wishful thinking. It’s not an exaggeration.”

"Secondly, in my opinion, the battery swap model seems more like a curved development path to make up for the lack of technology through a business model. This is seriously inconsistent with our Tesla philosophy of adhering to the technological development route, so we will not To the market and users, launch this kind of product that makes every compromise!”

The scene burst into applause.

Musk's answer perfectly explains his crazy and arrogant character, and it is this character that created this crazy idealist.

If this kind of character is applied to ordinary people, it means that they are ignorant of good and evil, but if it is applied to a person with real abilities like Musk, it is a particularly unique personality charm.

After the applause fell, a reporter from the island country suddenly asked another question: "A certain private company in China that Mr. Musk just mentioned will also hold a press conference tomorrow, and its founder, Dr. Kang Chi, is also a... He is a legendary figure, and many people even compare him to the Chinese version of Mr. Musk. What do you think of Dr. Kang Chi?"

"In my opinion, what he wants to be is China's national hero, and what I want to be is the hero of our civilization."

Faced with this somewhat acute problem, Musk directly resolved it with just one sentence.

listen,

One is a national hero,

One is a civilized hero,

Which one is higher and which one is lower is self-evident.

Then the scene suddenly erupted with the most exciting and warm applause since the press conference started...