Technological power starts with upgrading lenses

December 1st.

After nearly a month of pre-sale period, Guizhen finally began large-scale official delivery.

In fact, before the press conference, Qi Rui had already helped Datang Heavy Industries build 50,000 units of Guizhen, and the first batch of orders could logically have been delivered.

However, not all of the 30,000 battery swap stations planned in the initial stage have opened yet. If users deliver their cars too early and it is inconvenient to swap batteries, it will definitely affect the reputation, so it was postponed to December.

Moreover, the extra month of stocking time also allows Qi Rui to work overtime to help Datang Heavy Industry build cars. By the end of November, Datang Heavy Industry's battery swap station had already stocked a total of 150,000 Guizhen units.

But this still cannot support the pre-sales, which are twice as high as the stocking quantity...

It was the middle of November, and the pre-sale order volume was already in decline. Normally, the order volume in the first month was only 120,000 at most.

However, the emergency adjustment of the electric vehicle subsidy policy directly added fuel to Guizhen's fire.

At this time, the power of car electricity separation and sodium batteries is fully demonstrated.

The pure electric models currently on the market have large battery packs. Because the price of the car itself is expensive, a subsidy of 20,000 to 30,000 yuan is still not painful.

The battery pack is small, for example, the official battery life is only one or two hundred kilometers, and the Hongguang MINI, Wuling Bingo, ice cream and other regular "Old Le" products cannot meet the subsidy threshold because the battery pack only has about 20 degrees Celsius.

On the other hand, Guizhen, based on the calculation of 10,000 yuan for a 40-degree battery, a Guizhen equipped with an 80-degree battery pack can go to the relevant department to apply for a cash subsidy of 20,000 yuan in the third month after the consumer confirms receipt of the product.

For only 39,999, you can drive home a pure electric car for home use without any worries about battery life!

At this price, you couldn’t even buy a Hongguang MINI before.

Who can withstand this kind of temptation?

As a result, Guizhen's already sluggish sales exploded again!

However, because the battery pack is a rental model, which is a bit like applying for an installment loan for the battery pack, the actual cost of use for the user will be higher than this.

As long as current cars are maintained normally, there is basically no problem if they are driven for more than 10 years. However, in fact, the average service life of domestic cars is only 5 years. If calculated according to this time, the battery rental fee of Guizhen is 24,000, which is 24,000 yuan, which is 24,000 yuan. The total cost of the car is equivalent to 63,900 in five years, which is quite a bargain.

And if you continue to drive it after five years, you can still enjoy a battery with a health level of more than 90%.

At the same time, Datang Heavy Industry later launched a service, namely door-to-door power replacement and power collection.

For example, a user is going on a business trip for two months and feels that the car is parked at home and is not in use. If the battery rental of 800 yuan is too much, he can spend 99 yuan to call for a power pick-up service and ask a nearby battery swap station to come and pick up the battery. In this way, the battery The calculation of the rent can be suspended. When you come back from a business trip and need to use the car, you can just spend 99 to call for electricity delivery service.

This power collection and delivery service once again improves the shortcomings of the power swap model.

For those consumers who have bought a car but often do not drive it for a long time, it has also begun to have powerful lethality.

For users who can drive tens of thousands of kilometers per year, after taking advantage of the policy benefits, not only is the bare car + battery more than 40,000 yuan cheaper than the same level of fuel vehicles, but it can also help them save at least 15,000 yuan during use. gas money, and several thousand yuan in car maintenance fees.

So this is no longer the same price for gasoline and electricity, but an all-round revolution in the life of traditional fuel vehicles!

Um,

It seems that traditional new energy vehicles are not immune...

In short, just looking at the price-performance ratio, even the Hongguang MINI can be beaten to the ground, let alone other cars.

Chang'an, BYD High-tech Factory No.1.

When Wang Chuanfu watched his employees drive the newly brought Santa Guizhen into the production area and slowly parked in front of him, his mood suddenly became heavier.

Although he already had a rough impression of the car as early as the press conference, he was still a little shocked after seeing the actual car.

It is hard to imagine that this is a car that consumers can drive home directly for only 39,999 yuan...

Although some design changes have been made, Wang Chuanfu can still see the shadow of Arrizo 8 in this car.

As Qirui's main model to re-enter the sedan market, Arrizo 8 is indeed remarkable in terms of both styling and performance. Unfortunately, the family sedan market of more than 100,000 yuan is already fierce. The market, especially the market for fuel vehicles, has been weak in recent years. Qirui, which is always one step behind, has not yet opened the market with this model.

But after changing into Gui Zhen, everything becomes difficult to say.

They bought three Guizhens and took one to dismantle and analyze, especially the battery pack.

The remaining two vehicles were taken for professional testing and personal experience with Wang Chuafu.

Wang Chuanfu and the company's product manager conducted a static experience around Guizhen for almost twenty minutes, and then asked: "What do you think?"

"Excellent value for money. Although the configuration is a little lower than the Arrizo 8, but the price is 60,000... I feel that they are not making any money selling this car."

Wang Chuanfu also nodded: "Their profit point is not selling cars, so we have no chance to compare with them on price/performance... Even if we make battery-swap models in the future, we will have to compete with them in a misplaced manner."

"But what if they launch another model?"

"I don't think so." Wang Chuanfu shook his head directly and said, "Who is Kang Chi? How could he focus on building cars all day long? If it weren't for forcing us to join the battery swap camp, I guess he wouldn't even be able to use this Guizhen car. Can’t make it.”

"Do you think Datang Heavy Industries will only build this type of car?"

"Probably so." Wang Chuanfu sighed, "Unless everyone refuses to eat his share of the cake..."

But taking the cake from Kangchi means that BYD will only be able to build naked cars in the future.

And it’s also a naked electric car!

This greatly reduces their technology share and profit margins,

In a sense, everyone is back on the same starting line. Car companies like Qirui that were already far behind may be able to seize this opportunity and successfully counterattack.

Those backward car companies are naturally happy to be like this, but companies like BYD that have only become the industry leader after years of fierce fighting are a bit uncomfortable...

After the static experience, Wang Chuanfu drove the car with the product manager and ran on various roads for a whole day.

After returning to the No. 1 High-tech Factory, the first thing Wang Chuanfu did after getting off the bus was to ask the administration to help him arrange a trip to Datang Heavy Industry.

fragrant,

It smells so good!

This Guizhen not only beats fuel vehicles in terms of cost performance, but the actual driving experience is even better.

Especially when overtaking at high speed, the kind of power that is always available made Wang Chuanfu deeply realize that Datang Heavy Industries not only has great batteries, but also has good motor technology.

Coupled with the actual cruising range that far exceeded expectations, and after personally experiencing two battery swaps, Wang Chuanfu finally accepted and believed that this model is the future of new energy vehicles!