Technological power starts with upgrading lenses

The body workmanship of the lenses directly upgraded by the system is almost the same as that of plastic lenses made by major manufacturers. It is obviously impossible for Kangchi to make it under the current conditions.

So he simply improved the structure slightly on the basis of the first-generation lens so that it could adapt to the thicker doublet achromatic lens.

[Item: Daqin Optics 50mm F1.4 lens]

[Manufacturer: Kangchi]

[Item Level: 1]

[Experience: 0/100]

[Mastery Points: 1.4]

[Item status: improved, parsable]

Well, the workmanship of rough plastic is a bit miserable...

But in fact, what's inside is completely different.

It feels a bit like a tractor equipped with a car engine.

The next step is to conduct a shooting test.

Kangchi used the improved lens to take a few photos of several test cards, and then switched to Sony's 50mmF1.8 to take a few photos for comparison.

Sony's 50mmF1.8 is an entry-level 50mm portrait fixed-focus lens, with a price of about 3,200; the higher-end 50mmF1.4GM lens directly reaches the price range of 20,000...

The price is even more exaggerated than Kangchi’s original world.

In this way, when Sony releases new products, it often engages in hunger marketing, saying that production capacity is insufficient, but it is actually asking users to buy at a higher price. This is actually cooperating with dealers so that dealers can make more money, so they are willing to work hard to hype Brag about Sony products.

In fact, not only camera lenses, but also cars, game consoles, etc. can be promoted as financial products.

For example, a thunder car could only be purchased for an additional 800,000 yuan...

The manufacturers of the island country have done this very well.

But in the final analysis, it’s not that domestic products don’t live up to expectations.

After the rise of domestically produced cars, even if the price of Japanese cars has increased, it will not be able to stop the decline in sales.

Therefore, to strike iron, you must be strong yourself.

After Kangchi copied the photos from the camera to the computer, he began to carefully analyze the imaging effects of the lens and compared them with those taken by Sony 50mmF1.8.

The performance of dispersion control, image purple edge control, and center sharpness are all good, basically reaching Sony's entry-level 50mm imaging effect.

The only drawback is that the sharpness of the edge image quality is attenuated significantly.

However, Sony's 50mmF1.8 has 6 lenses in 5 groups to correct light, while Kangchi's lens only has 2 lenses in 1 group, so the two are not at the same level in terms of cost and performance-to-price ratio.

It can only be said that each has its own advantages, and the users of the two are not the same type of people.

What Kangchi has to do now is to manage and expand its users well, continuously improve product quality and performance, and slowly penetrate and change the attitude of the Western-loving faction and the original factory party towards domestic lenses with its ultra-high cost performance.

After confirming that his hand-rubbed doublet achromatic lens was effective, Kangchi turned on the computer, prepared to edit product information, and put the second-generation lens on the shelf.

As a result, as soon as he opened the wallet, a series of order information popped up.

126 orders?

Damn it!

What's going on?

Kangchi's first reaction was to encounter malicious fraud and return orders.

His store has only been open for less than half a month, and there is only one 50mm fixed-focus product in the store. Because it is just testing the waters and there is no time to promote it, the cumulative sales volume is only over 50.

If you didn’t show up this night, how come you had so many orders?

Confused, Kang Chi opened the 'Ask Everyone' section under the comment area, and sure enough he found clues here.

"I watched the video on Xiaopo Station. Can you tell me from someone who has used it? Is the picture quality really that bad?"

"It's just a toy, you lose when it comes to picture quality!"

"Is this a model? Or is it a prank on the old mage?"

"It's really good for shooting. I think the texture is okay. It has a bit of Polaroid and retro Hong Kong style. I highly recommend giving it a try."

"Awesome, you can't buy it for 35 yuan and you won't be deceived, but you can buy a plastic head that you can take photos with."

"..."

From a bunch of questions and answers that suddenly appeared, Kang Chi found two keywords: Xiaopo Station and video.

So he immediately opened Xiaopozhan's website, searched for Daqin Optics, and sure enough found a video with over 10,000 views:

"A 35-yuan lens with impressive picture quality, worthy of Daqin Optics!" 》

The title was so gimmicky that Kang Chi immediately clicked on it and started reading.

"How good is the domestic lens that cost me more than 30 yuan?"

"After so many years of photography, this is the first time I've seen a lens made of toy plastic. Are domestic lenses starting to give up on themselves?"

At the beginning of the video, the owner of UP is showing off the Daqin Optics lens. The focus of the shooting is the full plastic feel of the lens barrel.

“If you want to stand out among a group of crazy girls, you only need to own Daqin Optics’ 50mmF1.4!”

In the video, the UP owner is using this lens to shoot a cosplay girl with a group of photographers holding spears and cannons.

"As a portrait lens, its image quality..."

UP's main character stopped mid-sentence and showed the cosplay girl's disgusted expression after seeing the photos taken by UP.

The meaning is self-evident.

"Ahem, in short, the image quality of this domestically produced lens, just like its name, 'Da Qin', is quite unique. It has a hazy feeling as if it is from another world. It is really easy to shoot blockbusters with a sense of the times. Even when I see this elderly mobile phone in my hand, I start to doubt my life..."

"Because this shot is so awesome, I'm afraid I'm not strong enough to hold it back, so I'd better give it to someone who's destined to do it!"

After the UP owner finished speaking, he threw the lens directly into the trash can.

After watching this video, Kang Chi couldn't help but laugh or cry.

To be honest, the explicit and implicit style of this video is quite interesting.

And the owner of UP probably didn’t expect that his high-level hacking would cause Kang Chi’s store to explode with orders...

Kang Chi couldn't help but give him a like!

"The young lady's disgusted expression made me laugh to death, hahaha."

"Is it really only 35?"

"Really or not, there is such a cheap lens?"

"Oh my god, this Fairy Zixia is laughing so hard!"

"I quite like this atmosphere and have already placed an order on a certain store."

"This lens is obviously just a toy. Isn't the PU owner more or less on board?"

"The UP boss is just making fun jokes, but if you take it seriously, you will lose."

"..."

The comment area is also very lively. Most people come to see the jokes, but it is inevitable that some people will be curious and eventually find Kangchi's store to place an order to buy one for fun.

It’s no wonder that when Cangye Technology was jokingly called Daqin Optics by netizens, instead of getting angry, it was actually proud of it and used the name on itself with great fanfare.

It can be hyped, it is popular, and it can be sold quickly!

However, Kang Chi is not optimistic about this kind of self-defeating marketing method. It actually has a great impact on the brand image. When it develops into mid-to-high-end products in the future, it is likely to be affected to a certain extent.

But now that things have happened, Kangchi can only let it go. Besides, as a small start-up brand, it is better to be popular than no one cares about it.

Taking advantage of this popularity, Kangchi directly released the second-generation 50mmF1.4 product in the store.

At the same time, a major event announcement was also made: original price replacement!