Technology Bigshot

[Chapter 486: Dinosaur Park Management Mode]

Regarding the selection of the person in charge of the Dinosaur Park, Ren Hong, the technical person in charge, has long since finalized that Liang Jingyu will take over Yonghua's work in Diaomen Island, while the person in charge of management and operation finally decided to be in charge of Lu Yiling. The man Hong often affectionately calls "A Ling" has rich experience in operation management and planning. 19th Floor Love Novel

Lu Yiling's main achievement is to lead the planning of the "New Economic Forum Summit", and he also participated in the negotiation with Malaysia on the lease of Diaomen Island with Li Bingwei. Needless to say, he has rich experience and is the first person who accompanied Ren Hong from the capital. There is no problem in giving him the helm of the Dinosaur Park to approve the veterans.

On June 7, the third island of Diaomen Island.

When Matrix Technology signed a lease agreement with Malaysia, in addition to Diaomen Island, three surrounding islands were also included in the agreement. Now the third island has become the external office of Dinosaur Park after construction.

Today, the second week of the release of "Jurassic World 7" has just ended. The film has surpassed the $1 billion mark without any suspense around the world, and the Dinosaur Park office has now been crossed by countless people. The people behind these people basically represent very loud companies in the world, including Coca-Cola, Anheuser-Busch InBev, and Siemens. The companies behind these people all have one thing in common, either the current Fortune 500 companies, or Is to do a line of top.

They have gathered at the foreign office on the third island and waited quietly. They also have the same purpose, that is, waving green dollars, hoping to allow their own companies to obtain the title sponsorship of the Dinosaur Park.

At 10:30 am local time, Lu Yiling finally appeared at the venue.

"Mr. Lu!"

"Mr. Lu..."

The appearance of Lu Yiling suddenly made the audience restless, and many people greeted him with a smile. There were people of all skin tones who came to the scene, and today is the time to officially announce the results. There are as many as 80 people at the scene on the 19th floor of Hangzhou. These people are the representatives of the companies behind them. There are more than 55 companies that want to sponsor the Dinosaur Park. These companies are either Fortune 500 or top-notch in the industry. company.

However, the atmosphere at the scene was not very harmonious, because there were many competitors, including Pepsi-Cola and Coca-Cola, and there were several pairs of companies that did not deal with it. Coca-Cola can't have Pepsi.

The mortal enemies glared at each other and could smell gunpowder from far away.

"Thank you for coming." Lu Yiling walked to the podium and looked at everyone. As the top person in charge of the Dinosaur Park designated by Ren Hong, he was also brought out of young people by Ren Hong, and gave full play to the unique characteristics of young people. Resolute and resolute: "After repeated consultations within the company in the past three days, the following list of companies will obtain this exclusive sponsorship license..."

As soon as the words fell, the field was silent. Everyone stared intently at Lu Yiling on the podium. The latter looked calm, glanced around at everyone for a short time, then took back his attention, sorted it out, and took out another copy. The document, paused, glanced at it, then looked up at everyone and said, "Coca-Cola!"

"Yes!"

The person in charge of Coca-Cola couldn't help but growled, stood up from his seat excitedly on the spot and raised his clenched fists, and then applauded excitedly, followed by a low tide of applause.

The person in charge of Pepsi-Cola looked at the excited opponent with ugly eyes, and the other party cast his gaze as if he had sensed it, a victor's gaze. PepsiCo's profits have long surpassed Coca-Cola's. This time, in the competition of carbonated beverages in the exclusive sponsorship of dinosaurs, PepsiCo is confident, but did not expect the result to be like this.

"Congratulations!" Lu Yiling cast a polite smile, the person in charge of Coca-Cola was very excited, still waving green dollars to the other party,

It's hard to imagine how excited people are to give money.

The applause came and went quickly, and the person in charge of Coca-Cola also sat down. Lu Yiling said again: "Adidas Golf Co., Ltd. Hangzhou 19th Floor Affectionate Novel"

Another middle-aged foreigner wearing a peaked cap also got up and roared to show that he won the bidding, followed by a polite congratulatory applause.

Lu Yiling announced one by one:

"Walmart."

"Hilton Hotel Group."

Every time a list was announced, there was a round of applause. Ten minutes later, Lu Yiling announced the last list and said, "Hasbro."

In a round of applause, he continued: "The above 23 companies have all obtained this exclusive sponsorship license, congratulations!"

There was another round of warm applause. The person in charge of the company that won the bid applauded the most enthusiastically. The person in charge of the unsuccessful company reluctantly perfunctory filmed a few times. Pepsi and others left like defeated roosters one after another. It doesn't make any sense anymore.

Lu Yiling took the heads of more than 20 companies who had obtained sponsorship licenses to the main island, which is Diaomen Island. Under the leadership of Lu Yiling, more than 20 people came to the public exhibition and tour center of No. 4 square on the southeast side of the park. Everything here is state-of-the-art, modern infrastructure, and everything has been built.

"Everyone..." Lu Yiling looked around at the empty layout of the exhibition center, looked back and looked back at a group of corporate representatives: "There is less than a month before the park opens, and all the hardware layout of the venue is ready, only Waiting for your entry, this is a manual for the park. It has been listed in detail. The places where you need to paste your logo and other matters are all in the manual. Now you just need to get it done as soon as possible. The inner shopping mall on the 3rd square , Walmart needs to put all the goods on the shelves..."

While Lu Yiling was talking, his assistant held a stack of manuals and handed them out to all the representatives in charge. Everyone's manuals were different, and they were all specific to their respective companies.

Lu Yiling looked at everyone and asked, "Our people will fully cooperate with you. If you have any questions, you can ask them as soon as possible."

The person in charge of Walmart responded immediately: "No problem, Mr. Lu. I just contacted the company, and Walmart has already started to prepare the goods, which can be delivered by air in a week, and all the tasks can be completed within half a month."

Everyone said it was fine.

Obviously, the world's top 500 companies and top-notch companies are not only rushing to participate in this sponsorship competition, but it also shows that "Dinosaur Park" is not a zoo just for watching dinosaurs, although tourists are all rushing to dinosaurs. , but that's not trying to position the park as a zoo.

Ren Hong takes dinosaurs as the core signboard, and builds the park into the world's top and unique luxury resort. All facilities and services are top-notch. He never thought about getting back the sky-high investment through tickets. Cost, advanced and top-level service means high operating and maintenance costs, just relying on a ticket of several hundred dollars and a maximum capacity of 40,000 people, this income will never make ends meet.

The Dinosaur Park is more of a resort model. The park chooses to build on a medium-sized island of more than 220 square kilometers, and cooperates with so many world-leading companies in different industries. The purpose is to make the entire Dinosaur Park a global service. The ecology of chains and **.

Why put the Dinosaur Park on the island instead of the mainland of Greater China? It's not because it must be set up on an island to imitate dinosaur movies, but... In the words of Ren Hong at an internal meeting, such an island-style service ecosystem is an island industry jointly built with companies from different industries. The chain... just for the convenience of slaughtering customers! ! !

Of course, this kind of remark can only be said internally, and everyone knows it well.

With the cooperation of world-renowned companies such as Hilton Hotel, Hasbro, and Coca-Cola, the Dinosaur Park is not just for watching dinosaurs. The huge site of 220 square kilometers has given enough space for value development. A series of services will include hotels, restaurants, shopping malls, sales of derivatives around dinosaurs, travel services, cooperative brand authorization, and even casinos.

Compared with these services, how much income can the ticket sales of Dinosaur Park have? These are the real big business. The internal analysts of Matrix Technology have calculated that the future ticket revenue will not even exceed 7% of the total revenue. Thanks to the unique irreplaceability of the Dinosaur Park, there is only one in the world, just like the Burj Al Arab, which is the real foundation.

However, it is different from the sailing hotel, which only serves the rich. The Dinosaur Park is obviously not cold, but all-in-one. As the operation mode of a top resort, in addition to the public exhibition center, there are also a large number of production sites only for the rich. The top service of the hotel, etc., the island is large enough to make the implementation of this series of plans possible, and also let the dinosaur park get rid of the level of just a zoo.

In the face of ordinary consumers and tourists, a tourist group consisting of family members will basically pay a total amount of about 5,000 US dollars for a visit to the park, which includes all the costs such as tickets and additional internal consumption. Staying at the Hilton Hotel is all about being stretched.

The service providers in Malaysia can perfectly solve these problems. Ordinary tourists cannot afford Hilton hotels, but the ordinary consumer services provided by Malaysia on the archipelago around Diaomen Island can perfectly meet the needs of ordinary tourists.

And give a small part of the profits to the merchants in the region, they will help you wave the flag, and solve a big problem, properly kill two birds with one stone, thus forming a complete industrial association cluster chain.

As time went on, the first ordinary tourists or wealthy people who pre-purchased tickets began to take flights from all over the world to Malaysia just to see the dinosaurs.

(To be continued) (To be continued.)

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