Technology: breaking the hegemony that monopolizes the world

A product, from its birth to its final sale.

Boss Gu did not go through the specific process one by one, but fortunately [Xuanwu] has materials to guide the teaching.

Market analysis, industry segmentation, and preliminary positioning were all taken away in one stroke, because Boss Gu had already made an early plan, no matter how other competitors in the industry were, he would leave.

Of course, despise the opponent strategically, and should pay attention to the opponent tactically. The reason for being taken over is because [Xuanwu] is too capable, which has been investigated and concluded long ago.

Therefore, the target users, product planning, and profit model, Boss Gu spent a long time studying the information, but still... gave up using his brain.

Where are the target users located?

Let go and unlock the two thousand-person groups created earlier, and you can see a very clear positioning.

"Speaking of which, it's not good to be locked up for a long time. Let's post a voting post and suggest an email channel."

When the boss moved his mouth, [Xuanwu] broke his leg in a hurry.

A few seconds later, the elders of the two groups received relevant announcements.

After a few minutes, it is suggested that the mailbox will start +1+1+1+1...

However, these "enthusiastic customers" do not know that it is not employees who review letters but an artificial intelligence with no emotions.

"Sir, there is one thing mentioned in an email. You need to pay attention to the shooting of advertisements. These promotional materials are about to be put on the agenda. They will also be used on platforms such as Taobei and Jindong in the future."

[Xuanwu] Collecting and sorting out information like a housekeeper made Boss Gu a lot easier.

Of course, Dong Qi and Bloomberg will not be easy.

The communication was communicated by Boss Gu through the [Boundary Monument] internal communication, but it turned out that it was shouted out in the office of the incubator.

"Advertising? No money!"

Vice President Dong looked indifferent, and then said: "A group of people in your factory went to Pudong to spend all their budget on eating, drinking and having fun. Now you still need to find finance to get several million for advertising? No money, even hundreds of thousands. .”

Shooting commercials generally requires a crew to shoot, but the cost of bringing a family and a group of people, as well as equipment, must be included.

[Xuanwu] also did a market survey. A film of about 30 seconds, plus the director’s fee, is about 100,000 yuan, but this is a very common quotation from an advertising company. If it is a big company, there is no upper limit, and the lower limit is 300,000 yuan. rise.

For the Kyushu technology company whose finances are not healthy yet, Dong Qi made it very clear: If you want money, you don’t have it.

But [Xuanwu] still thoughtfully prepared a poverty plan for his master.

"In that case... I'll transfer a few people from the company's office staff and the factory, and we can borrow the equipment and spend a few days by ourselves to shoot commercials."

Boss Gu said the cheapest plan.

Dong Qi frowned, calculated the budget in his mind, and then nodded in agreement: "Ten thousand yuan is enough for the rent, and the rest is one thousand yuan for your food expenses."

"Enough, I'm going to call someone now, finish the filming early, and put it on our official website early." Boss Gu stood up and walked towards the office area immediately.

As an old driver, he once had a dream - to make a film.

Cough cough cough, it's the kind of normal film that doesn't need coding, don't get it wrong!

When I ran to the office area, some of the flooding army had turned into customer service. I have to say, thanks to the crazy watering experience some time ago, this group of handsome guys responded to customers with code words at a very fast speed, while typing on the keyboard. : Okay, I can scratch my back at the same time.

However, as the king of irrigation, the "Little King Next Door" is still doing his own business - visiting the forum post bar, and posting about the hydrology of [Boundary Monument] from time to time.

I don't know how many times he drove the car for his friends. None of these friends ever doubted the identity of the "Xiao Wang next door", and even admired him.

But the more this is the case, the less Gu Qing intends to let the young man Wang Teng change his job or leave his job. Otherwise, it will be unimaginable that the company relies on driving to attract traffic in the future.

It is a kind of damage to the company's image and his personal image.

"Wang Teng, Wen Sanhuai, you don't have to do it anymore." Boss Gu's words made the sound of typing on the keyboard all around stop.

The two parties involved, Wang Teng and Wen Sanhuai, were even more dazed.

What are you doing here? Fired?

Seeing that the two people were not in the right state, the vicious Boss Gu pretended not to care and continued: "There are three days of public work, shooting commercials for the company, including food and lodging, and the opportunity to live with beautiful women. You two are willing to suffer." down?"

What? Food and lodging included? Cohabitation with beautiful women?

He didn't understand what he was doing at all, so Wang Teng agreed with his mouth: "Thank you for the organization's trust, Xiao Wang will definitely do a good job."

Wen Sanhuai came back to his senses and nodded in agreement.

"Okay, let's deal with the matter at hand, and wait for others at the gate of our factory in the suburbs at three o'clock in the afternoon."

"Okay, okay." X2

The two young men nodded and agreed, with a little excitement in their expressions.

They have never lived with a strange beauty since they grew up, and they have never even thought about making commercials.

Wang Teng's mind was filled with infinite reverie, and the beauty smiled back, "Woohoo, still living together, woohoo."

When other colleagues around heard that such a good thing was given to Wang Teng and the other two, they felt a little regretful.

Damn, how could such a good thing get these two criticisms in turn.

In order not to provoke public anger, after the big boss left, Wang Teng and Wen Sanhuai, who was at the same table at the same table, approached Minister Huang of the Operation Department to ask for leave and slipped out of the company.

At this time, Gu Qing has already contacted the two project teams at the factory. Zhang Tianhao and Luo Yunjia will naturally be the leaders, and then there are two scientific research girls who usually work hard.

After the personnel are done, the next step is the equipment.

[Xuanwu] I have already shopped around and contacted the equipment.

Gu Qing felt that he was capable of directing, screenwriting, etc., so he didn't need other people to join in.

There is no need for makeup, recording, post-production, stage management, props, etc...

Conditions are limited, everything is kept simple, and [Xuanwu] will do it for me in the later stage.

Moreover, the scene affairs and props are all ready-made.

After all, the commercial film I made is not a 4K blockbuster. Gu Qing's script also contains some homely scenes, and special effects such as "fighting horses" are not used.

But thinking of the script, Writer Gu is still very optimistic.

...

Three o'clock in the afternoon.

Outside the gate of the Kyushu Smart Home Appliance Manufacturing Factory, the film crew successfully assembled for the first time.

Being specially invited to come to Luo Songtang, I was still a little confused.

Although he already knew at this moment what Boss Gu was borrowing his house for.

"Mr. Gu, do you really have to shoot commercials at my house?" Luo Songtang whispered in Gu Qing's ear.

"Yes, Uncle Luo won't disagree... Recently, our company's funds are a little tight, and you know it. If the time can't be missed, then it's not impossible for me to rent a suite for a few days..."