Technology company, I will become the light of China!

With the appearance of the "Longxing X3" promotional poster PPT, not only was the online live broadcast room full of sarcasm and disdain, but users who came to the press conference offline couldn't help shaking their heads. They thought it was a big move that had been held back for half a year, but they didn't expect it to be "reheating old food" in the end, which was too disappointing.

What are users looking forward to tonight?

3-nanometer chip.

Top optical shooting lens.

But the positioning and pricing of Longxing, a sub-brand, are not suitable for 3-nanometer chips and the world's top shooting lens module.

The reason is very simple, because the Longxing brand has been deeply bound to the sinking market.

From 1599 yuan for Longxing X1 to 1999 yuan for Longxing X2, its pricing is to serve users in the sinking market, and the price is relatively cheap.

What does cheap mean?

Low-end models!

Is it possible for low-end models to use 3-nanometer chips?

The answer is obvious, it is impossible.

Unless Chen Xing raises the price and breaks through the 1999 yuan mark, allowing the Longxing series of mobile phones to move towards the mid-range range of 2000 yuan, but in this case, what about the Geek series?

You should know that Longxing Group has models in the upper, middle and lower levels, including the bottom market. No matter how the price is raised, it will affect the sales of another brand.

Moreover, it is not appropriate to raise the price now. There is a US dollar interest rate hike outside, a wave of unemployment inside, and no increase in residents' wealth. It is unwise to rashly raise the price of mobile phones.

Let's take a step back. Even if Longxing Group has 3-nanometer chips, when there are Geek series mid-range brand models, how can it be the turn of Longxing series flagships?

Chen Xing seemed to see the dissatisfaction of the audience, but he did not explain. Instead, he chose the speech with the most barrage and continued:

"Longxing series is the foundation of Longxing Group and the first brand model released. I think its story should not end, so we have made a comprehensive upgrade for it, and also wasted a few minutes of everyone's time to see its story."

Halfway through, he silently pressed the remote control in his palm.

The next second.

The PPT page switched.

The LED screen appeared an advertisement screen and started playing a video.

At the beginning of the video, Chen Xing stood on the podium of the press conference in mid-2014 and announced the new flagship of Longxing X1, which was cheered and praised by the audience, which aroused the response of everyone present.

Sitting in the third row, Lin Xiaolong watched the familiar scene flash by, and was stunned for half a second, then looked sideways at his friend in the "computer circle" next to him, and asked in a low voice: "Afa, do you think Mr. Chen will rehash the old things tonight?"

"I think this is just an appetizer, no rush."

Afa responded.

They are all old "Xing fans". Since the official blog of Longxing Group dared to release three world-class products, and Chen Xing dared to hold a press conference, he must have come prepared.

"I think so too."

Lin Xiaolong nodded.

While the two were talking in a low voice and cheering each other up, the video screen on the LED screen turned and switched to Chen Xing's office. On the sofa in the negotiation area, Lu Yu, a reporter from the National Taiwan Television, was interviewing Chen Xing alone with his legs together.

"Lu Yu You Yue" is honored to invite Chen Xing, the chief executive of Longxing Group, to share his story."

After the two people's opening remarks, the video also cut out most of the foreplay speeches and started directly from Lu Yu's low EQ Q\u0026A.

"I heard that Longxing series mobile phones are not profitable. Is this true?"

"It makes money, but not much."

"How much is one?"

"100 yuan."

When Chen Xing's answer in the video ended, Lu Yu couldn't help but be shocked and said in disbelief: "Is it only 100 yuan in total?"

"Yes." Chen Xing nodded and responded sincerely: "At that time, for every Longxing X1 sold, we got a net profit of 100 yuan, that is, our net profit accounted for only 6.3% of the price of the whole machine, which is much lower than the 20%-40% of our peers."

"Why did you set this price?"

Lu Yu asked.

Those familiar with her interview style know that this person is famous for breaking the casserole to get to the bottom of things, and is not afraid of offending people.

Many celebrities interviewed by her, including academicians, have criticized her for having no EQ.

However, Chen Xing dared to accept the interview, so he was naturally prepared. He answered fluently: "We want to open up the market quickly, because at that time we were still a miscellaneous army, a veritable copycat phone."

"The competitors we have to face, that is, the regular brand army, include Apple, Hanxing, Kunpeng, and Xiaomi phones. If we don't break through the market with a low price, it will be too difficult to pry the market, so I set the price to 1,599 yuan."

When the video was played to this point, the business leaders present nodded and gave their approval.

In the situation of "internal and external troubles" at the time, if Chen Xing did not make some big news and did not set the price of the mobile phone low enough, he would not threaten his competitors at all.

Now that fast charging technology is developing rapidly, most manufacturers can achieve 120W, which proves that Chen Xing's original decision was correct.

If he procrastinates and thinks about slow development, he is likely to be suppressed by his competitors, just like the business strategy of Penguin Company. As long as it finds a new game company, there are two ways left for it.

1. Let Penguin Company invest and share the profits equally.

2. Do not let Penguin Company invest.

If you choose the second option, within three months, the core gameplay of your game will be taken away intact and a new game will be created. They will also use Penguin QQ to promote the game, causing your company to suffer devastating blow.

To avoid this situation, we must come up with technology that makes competitors "desperate" and a price that is impossible to snipe.

It is precisely because of this concept and the determination to open up the market that the 120W Xingshan fast charging and Kaitian baseband chip are followed by four 2s at 1599 yuan. Which competitor dares to imitate Chen Xing's crazy behavior?

Let's not talk about technology first. For a smartphone with a price of 1599 yuan, the net profit of the whole machine only accounts for 6.3%. Most manufacturers will be deterred. Even Lei Jun, who officially debuted with 1999 yuan, dare not play like this.

"In the future, will the Longxing series still maintain a net profit of 100 yuan?" In the video, Lu Yu's eyes flashed with appreciation and continued to ask.

"No."

Chen Xing shook his head.

Lu Yu: "Why?"

"Our current profit model for mobile phones also includes the user's full machine insurance, and the net profit is 200-300 yuan, which is my ideal range." Chen Xing responded sincerely.

"What about other sub-brands?"

Lu Yu asked again.

Chen Xing replied: "The net profit of the Geek and Brilliant series can account for more than 20% of the total sales of the whole machine."

"Why did Longxing set it so low? Have you thought about raising the price in the future?"

"No."

"Why?"

Lu Yu's classic "why" question is enough to drive people crazy, but Chen Xing is fully prepared and answered: "Because..."

Before he finished speaking, suddenly, the video being played was directly switched, and Chen Xing's voice was still coming out.

"Technology should not be high above, but should serve the people. This is the meaning of the existence of the Longxing series and the core concept of my operation of this brand..."

"Wow——"

The guests at the scene and the audience in the live broadcast room all exclaimed.

Because of this "million-dollar transition" in the video, Chen Xing, who promoted Longxing A1 at the Longxing Annual Meeting, answered Lu Yu's question.

One stone stirred up a thousand waves, and warm applause rang out at the scene, and the audience barrage kept brushing out, filling the entire live broadcast room.

"Technology should not be high and mighty, but should serve the people. Who can understand this sentence? Mr. Chen has really done it!"

"Hamburgers and fried chicken, which are called junk food, are delicacies that children in poor mountainous areas have never tasted. This world is uneven. Even if there is only Longxing mobile phone at the autumn conference, I will give a thumbs up to Mr. Chen because he really let me use a smart phone."

"That's right, 120W Xingshan fast charging, support for three networks, and give you a 14nm chip. I can't find any black points for such a Longxing mobile phone."

"Don't say 1999 yuan, even 2999 yuan is not excessive. The keyboard warriors who say Mr. Chen is rehashing old things should shut up. Not everyone can spend five or six thousand to buy high-end mobile phones."

The change in the direction of the Internet has made the "black fans" who originally had the advantage be sprayed to pieces. Some people don't believe it and typed: "Isn't this just selling mobile phones based on feelings? Rehashing old things is not allowed?"

The moment this barrage was sent, the black fan's Weibo homepage immediately received hundreds of "C language" private messages.

…

Conference site.

The applause continued.

The users and business leaders who came to the scene were all applauding.

One machine only made 6.3% of the net profit. This strategic vision and pattern courage, Chen Xing has taught them a lesson.

If it were most of them, they would never stir up the market in this way, but would only slowly "seduce" users.

However, Lei Jun, who also came from a grassroots background, understood that Chen Xing could only do this. Only by thoroughly stirring up the market could Longxing Technology be revived and get enough market share to talk to them.

If you don't have capital and chips, who would be willing to bother you?

This is just like an ordinary person who has never seen a county magistrate or a district magistrate in his half-life. If you don't have the value to attract their attention, you can only see their photos and videos on TV or in the news. Want to talk to them?

It's very simple.

Just have enough chips.

For example, if you have a listed company and you want to move back to your hometown county, they will immediately treat you as a guest of honor.

Grassroots have nothing at all, and their chips are quite limited. How to quickly accumulate chips is the top priority, and preserving strength is something that can only be planned in the future.

Why are grassroots entrepreneurs prone to failure?

It's because their thinking is fixed.

To put it bluntly, practice is different from what is written in the book. According to the thinking of those business tycoons, there is no way to complete asset accumulation. You don't even know how they completed the first wealth accumulation, let alone how strong their family or girlfriend's family background is.

Blindly copying other people's entrepreneurial thinking will eventually lead to failure and leaving.

When the applause weakened slightly, Chen Xing pressed his palm to signal silence.

In just a moment, the applause at the press conference died down, and everyone was waiting for the release of Longxing's latest series.

Chen Xing did not keep the secret and continued: "As said in the interview program "Lu Yu You Yue", our Longxing Group will persevere and unswervingly continue to make the Longxing series. Next, let's take a look at the changes in Longxing's new flagship X3."

The voice fell.

The PPT page switched accordingly.

"Wow——"

The words "full blood" SOC God chip, and the chip picture below, made the press conference site exclaim again.

"Full blood God chip???"

"This is still a low-end mobile phone. I feel like the performance is about to explode. They are two 14-nanometer chips. Currently, AnTuTu and Master Lu rank second in the top-tier chips!"

"Geek X1: Shall I leave then?"

“Mr. Chen is awesome!!!”

There were constant cheers at the scene, but this revealed an important signal.

That is, the Longxing series all use the "full blood" version of the SOC God chip. If there is a new flagship phone later, what will it use?

Treat everyone equally?

is it possible?

From a manufacturer's perspective, it's absolutely impossible.

It is common knowledge in the industry that low-end mobile phones can only use inferior chips or chips that have been eliminated from mainstream mobile phones.

If the subsequent new flagships, like the Longxing X3, all use the full-blooded version of the SOC God chip, then why should users buy new flagships from other sub-brands?

There are two possibilities now.

1. There is really a chip with stronger performance.

2. There will be no new flagships to be released in the future.

Now Panko and Mollenkopf are very entangled, and they are already a bit contradictory.

They didn't believe that Chen Xing could take out a 3-nanometer chip, but they also didn't believe that Chen Xing had been preparing for half a year just to sell his feelings. This was completely inconsistent with the character of the man they knew.

"Really?"

Rebus looked at Ren Guofei.

He didn't mention the 3-nanometer chip, but everyone knew what he was asking.

In an instant, the CEO of Domestic Alliance, BYD CEO Wang Fu, and Penguin CEO Xiao Ma all focused on Ren Guofei.

"I said yes, but you may not believe it. You will know later."

Ren Guofei responded calmly.

He learned some inside information.

The last time he visited the Longxing base, he had heard about the scientific research project of "Chinese Chip", but that was limited to what he knew. As for how many nanometers and what performance, he really didn't know anything.

"Based on my understanding of Chen Xing, there is a good chance that he has a trump card." Xiao Ma suddenly said something. After dealing with him for so long, he had already figured out Chen Xing's style of doing things.

"Agree."

"It's certainly possible."

"It's not possible, it's very possible."

The other bosses nodded.

Because it was a process chip that had already been announced, Pocket, Mollenkopf, and Lee Jae-yong did not go on stage to crack down on counterfeiting.

As the cheers at the scene subsided, Chen Xing pressed the remote control again and continued to explain: "We have also upgraded the OLED screen and adopted Jingfang X series OLED screen. Not only the color is more vivid, but it can also benchmark against certain stars. The Group’s M series OLED screen also uses new anti-fall materials. As for how hard it is, I will ask my assistant to put our new Longxing X3 flagship mobile phone on the stage for testing.”

"Pah, pah, pah—"

The scene burst into applause again.

In the area to the left of the podium, a female staff member wearing a cheongsam and holding a tray quickly handed Chen Xing a mobile phone.

On top of the tray, there were not only mobile phones, but also a hammer, a bowl of glass fragments, and even a small electric drill placed on it.

When the camera locked onto the tray, the scene erupted in exclamation again, and barrages were also posted in the live broadcast room.

"No! An electric drill?"

"Don't tell me that this OLED screen can't even be drilled with an electric drill. That's a bit too scary!"

"It can't even be drilled with an electric drill, it's impossible! Absolutely impossible!"

"Mr. Chen, please restrain yourself. Which press conference uses an electric drill to test the hardness of OLED screens? Do you want to drive your friends crazy?"

Just as the audience in the live broadcast room said, the current big bosses of mobile phone manufacturers such as Pou Ke and Li Zaiyong, including Ren Guofei and Rebus, can't help but twitch the corners of their eyes.

Testing an OLED screen with a power drill?

Why are you making such a fuss?

This is a tool that can penetrate walls!

Seemingly sensing the surprise of the guests present, Chen Xing also joked to himself: "Who put the electric drill on the pallet? It must have been an accident, but we can try them one by one to see if they can withstand the violent test."

"Hahaha."

The audience couldn't help but chuckle.

Was it an accident?

Or was it intentional?

No one can say for sure.

While the audience at the press conference laughed heartily, Chen Xing picked up the first mobile phone placed on the tray, which was the newly released iPhone 8 mobile phone by Apple.

Due to the need for a comprehensive comparison between the two, in order to avoid commercial disputes, its brand LOGO has been cleared.

"This is a mobile phone from a friend. It uses an OLED screen specially supplied by Korean Star Group. The supply cost is about 200 yuan. Let's test its scratch resistance first."

After finishing speaking, Chen Xing first turned the front of the iPhone 8 to the camera, and then showed the back to verify that it was intact.

Immediately afterwards, he put the mobile phone into a container containing glass fragments, then picked up the container and shook it slowly: "Under the cutting of thousands of glass fragments, let's see whether the mobile phone of our friend can withstand the damage." live."

One second.

Five seconds.

Ten seconds.

Pan Ke's heart rose to his throat.

Can it withstand the glass cutting test?

He was unsure.

The Korean-star customized screens used in Apple mobile phones are only a little better than the E series, but not as good as the M series at all.

Li Zaiyong suddenly felt bad. He could feel Chen Xing's confidence.

"Is it possible that the local OLED screen supplier in Chengdu can really compete with the Korean Star Group's M series OLED screens?"

He couldn't imagine it.

This is the moat of the Korean Star Group.

Not to mention the M series screen, even the lowest-end E series screen, once Longguo mobile phone manufacturers obtained it, they could promote it as a selling point.

Lee Jae-yong, like Pou Ke, subconsciously held his breath.

Comparing the iPhone 8 mobile phone, it is not only a slap in the face of Apple, but also a slap in the face of Korean Star Group, because they provide OLED screens.

"alright."

After fifteen seconds of shaking, Chen Xing put the container back on the tray, then put on anti-cut gloves to take out the iPhone 8, and showed the phone to the camera again.

The OLED screen has left many scratches due to the cutting of thousands of pieces of glass, but if you don't look carefully, you can't see it.

“Is the Apple screen so fragile?”

"I don't think the OLED screen can handle such a sharp object."

"Not necessarily. If Mr. Chen dares to conduct this test, he must have his intention, otherwise he will be slapping himself in the face."

"Indeed, domestic OLED screens may really rise."

While the audience was whispering, Chen Xing held up the "worn" iPhone 8 and smiled lightly: "As you have seen, the OLED screen of our friend's mobile phone still can't withstand it."

"Then let's test the next one."

Chen Xing picked up another mobile phone from a friend, which was the Galaxy S6 newly released by Korean Star Group. It is equipped with the M9 screen newly developed by Korean Star Group. It is said to be able to withstand vertical drops from a height of five meters.

Same technique.

Pretty much the same intensity.

Another fifteen seconds passed, and Chen Xing once again took out the mobile phone in the glass fragment container and showed the test results to the camera.

"Intact!"

When the words intact were spoken, the audience couldn't help but exclaim.

They have long heard that Korean OLED screens are very powerful. Among them, the M series is only supplied to the group's internal mobile phones. They did not expect that it could be so powerful.

Listening to the praises from the surrounding audience and the surprised eyes of the boss sitting next to him, Lee Jae-yong unconsciously puffed up his chest and raised his head a bit. This is the confidence brought by strength.

"Now, let's test Jingfang's X-series screens."

Chen Xing picked up the Longxing X3 and followed the same steps, but with greater force and a correspondingly greater shaking of the glass. This was to avoid talking about insider testing.

In the same fifteen seconds, Chen Xing took out the Longxing X3 mobile phone, faced the OLED screen to the camera, and solemnly announced: "There are no scratches."

"Pah, pah, pah—"

There was thunderous applause.

Such an intuitive test not only won applause for Chen Xing, but also allowed the audience in the live broadcast room to see clearly what the rise of domestic products means.

Do you think only Longxing Group has risen?

No!

It also drives the entire supply chain!

Before the applause stopped, Chen Xing suddenly raised the phone above his head, with the screen facing down, and then let go of his hand.

"Snapped--"

The OLED screen fell directly to the ground.

"This must be more than two meters high, right?"

"Mr. Chen must be 1.8 meters tall. Including the height of the shoes, 1.83 is no problem. His arm span is above the head, which is roughly the distance from the palm to the elbow joint, which is about 45cm. The height is almost 2.3 meters." ”

"When facing down at 2.3 meters, the average OLED screen will be really broken."

Just as the audience was talking about it, Chen Xing took out the Longxing X3 mobile phone on the ground and pointed it in the direction of the camera again.

"Intact."

Chen Xing announced with a smile.

He has done in-depth testing on Jingdongfang’s X series screens, and this test is basically a minor issue.

The scene was filled with applause again, and some people couldn't help but shout that it was awesome.

Subsequently, it was subjected to violent tests with hammers and electric drills. Although it failed to withstand the test in the end, the M series screen of Korean Star Group also failed to withstand it. The two showed the same effect in terms of resistance to falling.

Lee Jae-yong in the audience gritted his teeth. He couldn't imagine that his first moat would be broken like this. If the camera module was also surpassed, wouldn't it mean that Korean mobile phones would no longer have any advantages?

Although Chen Xing did not have the ability to read minds, he was keenly aware that something was wrong with Lee Jae-yong's expression, which seemed a little solemn.

Not only Lee Jae-yong, but also Ku Ke's face was a little livid.

Because of the OLED screen test, the Apple mobile phone was not even able to withstand drops from high altitudes, and shattered into pieces at a height of more than two meters.

If you go to repair it according to the official price, you will have to pay at least thousands of dollars.

It was clear which OLED screen had good quality, and it was clear at a glance. Chen Xing put the broken mobile phone back on the tray, signaled to the staff to step down, and continued:

"As you can see, this is not only a parts upgrade for Longxing mobile phones, but also a major breakthrough for domestic parts supply chain manufacturers. In the future, we will carry out more in-depth, strategic partnership-style cooperation with Crystal Oriental Enterprises."

When the words fell, the press conference continued with applause. Wang Sheng, the CEO of Crystal Oriental, who was sitting in the second row, also stood up quickly, bowed to thank the corporate CEOs around him, and finally bowed to Chen Xing on the stage to thank him.

The rise of Jingfang X-series OLED screens has also been seen by the whole world. The rise of Longxing Group is not only its rise, but also Longguo’s parts suppliers.

Just when everyone was praising the excellent work of Jingfang OLED screen, Chen Xing on the stage suddenly interrupted the celebration with great anxiety:

"Next, I need to apologize to everyone because I deceived everyone. In fact, at the Longxing A1 launch conference in the first half of the year, we did not develop the Tianxuan operating system ourselves."

"I am very sorry."

Chen Xing bowed.

Everyone present was confused. What was going on?

Fake yourself?

However, when this sentence fell into Ren Guofei's ears, his eyes suddenly lit up, and his tone was a little excited: "Fake yourself, could it be that... Tianxuan operating system is going to be officially announced?"