Technology company, I will become the light of China!

Silence is Cambridge tonight.

No one expected that Chen Xing was so imaginative that he thought of implanting a brain computer so that disabled people and color-blind people could control cars.

You must know that people with special amputations, such as double amputations, broken hands, etc., need to obtain a special C5 driver's license if they want to drive.

As for arm amputation, you cannot apply for a C5 driver's license.

"Controlling a vehicle with your mind? This is a bit too perverted." Rebus was not calm anymore. He had never thought about this.

"I think it can be realized, but has the market potential been investigated?"

Li Zhenzhen immediately stated that as an excellent entrepreneur, she knew the importance of the four words "profitable".

If you simply want to contribute to society, you might as well set up a poverty fund.

"There is market potential. According to the public information I found, there are 47 million disabled people in our country alone. Even if only 5 million are severely disabled, if the purchase rate is divided by 10, there is still a market potential of 500,000 units. "

As soon as Chen Xing finished speaking, he added: "I plan to maintain capital on this project. Its real function is to enter the Western circle."

"Are you trying to play tricks on vulnerable groups?" Li Zhenzhen suddenly realized.

Western society prides itself on being a gentleman's society and has almost perverted protection for disabled people and some disadvantaged groups with cognitive disabilities.

You can discriminate against gender, you can discriminate against homosexuals, you can also call black people "Brother Ni". At most, you will get beaten up by a fat man, or if you are unlucky, you will be rewarded with two peanuts.

But if you bully people with disabilities and the local protection organization finds out, then you are 100% going to have to eat peanuts.

"If we want to bring cars to the Western market, we need more memorable gimmicks than super high performance, don't we?"

Chen Xing acquiesced directly.

In this era, the fragrance of wine is also afraid of the depth of the alley. How to quickly build a brand is the top priority of Longxing Group.

Compared with household car brands such as BMW, Mercedes-Benz, Audi, General Motors, Ford, Honda and Toyota, Longxing Group gives the impression to the outside world that it is more of a mobile phone company.

How to get rid of stereotypes and make Longxing Group a full-category company is something Chen Xing needs to rack his brains to think about.

Fortunately, brain-computer interfaces have emerged.

Since brain-computer interfaces have huge development value, Chen Xing immediately asked relevant teams to develop programs for car operations.

Of course.

The procedure doesn't need to be complicated.

Because the current Linghang 001 car has achieved L3 level autonomous driving, this is already a relatively mature autonomous driving technology.

Even if you encounter complex road sections, you can still call for remote takeover.

Therefore, driving a vehicle with a brain-computer interface does not mean controlling the vehicle with thoughts, but allows the vehicle to enter an autonomous driving state. In the event of an unexpected accident, an emergency call can be made to remotely take over.

"It's true that we need gimmicks, but why are we allowed to do this? You must know that this may require changing the content of the C5 driver's license test." Ren Guofei expressed his thoughts.

"I have already said hello, and the Shencheng leadership team supports this idea."

Chen Xing responded with a smile.

Due to the dual impact of the US dollar interest rate hike and the withdrawal of foreign capital, Dragon Country is now in a state of high unemployment and economic deflation. As long as you can create jobs and drive economic growth, you will be a well-deserved pillar company of Dragon Country.

"Then that's no problem."

"Indeed, under the current situation, companies that can create jobs are basically given the green light."

"Speaking of jobs." When Ren Guofei and Rebus spoke, Lan Junyi, general manager of Southern Automobile Factory, said: "Should our factory recruit a group of workers in advance? I think there are quite a lot of layoffs at the GAC joint venture factory. "

"I have someone to follow up over there." At this time, Zhang Heting quickly answered: "Because the Chinese New Year is coming soon, I didn't ask anyone to come over. I thought I would make plans after the New Year."

After listening to the two people's stories, Chen Xing thought about it carefully for a while and responded: "You should try your best to arrange the recruitment, and connect with the factory, and make the production positions as detailed as possible. Do you understand what I mean? "

"understandable."

"clear."

Lan Junyi and Zhang Heting nodded in response.

Job refinement, which simply means segmenting jobs, can effectively avoid possible mistakes in the production process.

Don’t underestimate these details. Many times it’s just small mistakes in production that can easily cause immeasurable losses.

"Any more questions you want to ask?"

Chen Xing glanced at everyone.

"I have a question here." Jackma suddenly spoke and then asked: "Intelligent driving needs to store and understand the user's road, driving, habits and other data, which means that a storage center for user data needs to be established, which involves a data center There is no way to avoid the issue of heat dissipation. Mr. Chen, look at the cost of heat dissipation..."

Although Jiuzhou Intelligent Ai Technology Company has shares in Chen Xing, the public belongs to the public and the private belongs to the private. The two cannot be confused.

It is obviously unrealistic to ask Jiuzhou Intelligent Ai Technology Company to bear the cooling costs of the data center, because the joint venture partners Penguin, Alibaba, Baidu, and Qihoo are not included in the list of car-making shareholders of Linghang 001.

This means that the construction of the data center and subsequent cooling costs have to be borne by Longxing Group, Kunpeng Company, and Rice Company.

When Chen Xing heard this, he said without hesitation: "At that time, Mr. Lei and Mr. Ren, I and I will set up a special docking group, so we don't have to worry about the cost of cooling."

"Well, I just mentioned it casually."

Jackma smiled.

It seems like a casual mention, but in fact the purpose has been achieved. If he didn't say it in advance, who knows whether there will be disputes in the future?

Brothers should also settle accounts clearly, that's the truth.

"Any other questions?"

Chen Xing asked again.

No one spoke this time, and everyone in the conference room looked at each other.

Seeing that no one had any questions, Chen Xing looked at Yao Nana and said, "Since there are no questions, let's end the meeting here. Nana, you are ready to announce the car to the outside world. You must use all your marketing methods. This time Our opponents are all car companies.”

He is not alarmist. The opponents of Pilot Auto are all the car companies around the world.

Anyone who has been in the business circle knows that if you are a layman and want to get a share of the pie, then the "old seniors" will be your opponents. Only by defeating them can you gain a foothold in this circle.

For example, if the original rice company wanted to force its way into the industry, it had to do something that would cause a sensation across the country, or even the world.

Rebus has also done it. The 1,999 yuan Mi 1 mobile phone has directly knocked smartphones off the altar. Many brands have to follow suit and cut prices, and some even have their prices cut in half.

Assuming that Rebus had set the price of rice at 2,999 yuan, the rice company might be overwhelmed by the times.

The reason is also very simple, because the new company has no brand heritage, and the price and configuration are not outstanding. Who will buy your "no-brand machine"?

This is just like buying a car. If you have the same configuration and quality as a Mercedes-Benz and BMW, if you price it at 300,000, why don't others add 30,000 to 40,000 and just buy a Mercedes-Benz and BMW?

But if you price it below 200,000, there will be no shortage of car owners to buy it.

Entering the circle will break the circle and make the predecessors uncomfortable. This is what new enterprises should do.

…

Less than ten minutes after the meeting ended, Yao Nana hurried back to the marketing department, clapped her hands and said: "Stop the work at hand. Linghang 001 Automobile is scheduled to hold a brand launch conference at the Longxing Shopping Festival on January 25. We There are still 11 days left to start preparing for the warm-up. ”

"Is the car launch coming soon?"

"It's finally here!"

"I have written more than a dozen promotional manuscripts. Sister Na, look at my plan, it will definitely hit the Internet."

"Sister Na, do you have any inside information? How much is the price of the Pilot 001 car? If it's cheap, I'd like to build one too."

"Wow, Brother Zhang is so rich that he actually wants to buy a car!"

"If a man doesn't have a car, it's like a woman not having black stockings. Buying a car can show your dignity."

The employees in the marketing department were all chattering and discussing with great interest, and some wanted to find out the price insider information.

"I don't know the price either." Yao Nana did not hide it. Chen Xing has not yet told her the final selling price of the vehicle.

"but."

She thought for a while and guessed: "Maybe around 300,000."

"300,000? Comparing with BBA?"

"Then I have to continue saving money. My budget is only 200,000."

"You can't afford a car worth 300,000 yuan."

Employees in the marketing department have expressed their opinions that it is too difficult for ordinary workers to own a car worth around 300,000 yuan.

According to data provided by many car-related institutions, if you own a car worth RMB 300,000, you will spend at least RMB 20,000 every year if it is not used frequently, not counting depreciation.

The cost of using a car of 20,000 yuan is equivalent to more than 1,000 yuan every month. If the monthly salary does not reach 20,000 yuan, I would not dare to consider it.

"Okay, let's stop talking about buying a car and get on with your tasks. This campaign must be huge and thunderous, so that all friends and business colleagues know that our Longxing Group is going to hold a car launch conference!"

Yao Nana's tone was full of excitement. The concept of new energy vehicles has been warming up for half a year, and it's time to detonate it.

“For performance!”

"For the year-end bonus!"

"Marry a wife to make money!"

“Start work, start work!!!”

The employees in the marketing department are very excited. Because there are incentive plans and department performance awards, plus Chen Xing personally received cash at the annual meeting last year, they are looking forward to this year.

In fact, the workers don’t hate drawing cakes, but they hate their bosses for drawing cakes that are unrealistic and unachievable.

While the employees in the marketing department of Longxing Group are excited and working collectively, the car companies jointly with Japanese companies are still cleaning up factory employees and thinking about spending and saving costs.

Guangfu City.

Guangzhou Automobile Group Headquarters Building.

After several days of layoffs and dismissal of employees to comfort them, Zeng Hong finally breathed a sigh of relief and said: "We laid off 1,400 employees at once. Fortunately, nothing went wrong."

Since GAC Group has always relied on joint ventures from Honda and Toyota for blood transfusions, he actually knows that after these two companies leave, GAC's own factories may have technical problems.

Before technical problems are solved, layoffs are the best way to save costs.

We must know that for 1,400 employees, based on a salary of 4,000 yuan, the annual cost is 67.2 million yuan.

The current Guangzhou Automobile Group can only save money when it can. As for fighting with new energy vehicle companies, it can be regarded as being directly eliminated.

Not only Guangzhou Automobile Group, Changan Automobile Group and FAW Group, these two companies also quietly withdrew from the "new energy vehicle company competition."

Zeng Hong breathed a sigh of relief. After calming down his nervous mood for the past few days, he suddenly thought of something. He took out his mobile phone and looked through his address book and said:

"We need to talk to people from Honda and Toyota. The factory can be withdrawn, but if the technical engineers don't leave, there may be something to do."

Longxing Group, BYD, SAIC Group, and Great Wall Group are all planning new energy vehicles, and foreign-funded enterprises such as Tesla are eyeing them. As the CEO of GAC Group, Zeng Hong's vision is not low. He knows very well that new energy vehicles may reshuffle the automotive industry.

His most important task now is to reach a new cooperation with Honda and Toyota and continue to explore new energy vehicles in depth.

Thinking of this, Zeng Hong resolutely called Honda's general manager Long Guo to see if there is any possibility of cooperation.

...

At night, the cold wind raged.

At eight o'clock in the evening, it suddenly rained in the sky of Shenzhen, which made the body temperature drop by several degrees.

Those who have been to eastern Guangdong Province know that low temperatures in winter are not terrible, but it is terrible when it rains and there is a breeze.

Especially the breeze, which can be called a demon wind, it drills into the neck of the collar. Many times, it is not because the clothes are not worn enough, but because the gap between the clothes and the body is too big.

The south is so cold, not to mention the north, basically everyone stays at home to watch TV series, play games, or browse Weibo.

Just when everyone thought that this night would be spent in the gossip of celebrities and actors and the news of laid-off workers' rights protection, Longxing Group suddenly issued a high-profile article.

[Dear future drivers, in this era full of infinite possibilities, we are full of infinite longing for smart driving and green travel, and are about to unveil a mysterious veil of a new era smart car that subverts traditional fuel vehicles! ]

Below the short Weibo article is a 3-minute promotional video.

The moment the video is clicked, the "boom" sound effect of the heavy release immediately appears, and the eight words "new masterpiece, about to start" appear in the middle of the video.

Gradually, the eight words dimmed, replaced by a clip of the pilot 001 car being tested on National Highway 318.

Blue sky and white clouds.

Desolation and freedom.

The sporty and youthful Pilot 001 is driving at high speed in a deep blue color scheme, and the magnetic voice-over of the video appears.

"After countless days and nights of careful research and development and polishing, the Linghang 001 car is about to be launched on the market. It not only represents a leap in lithium battery technology, but also a profound interpretation of the future travel mode."

"From the exterior design to the internal performance, every detail of the Linghang 001 embodies our ultimate pursuit of quality."

"It has a brand-new power system, which can easily cope with both urban commuting and long-distance travel, making every trip of yours full of confidence and peace of mind."

"It has a far-leading intelligent driving system, driving assistance, smart interconnection functions and personalized customization services, which will create unprecedented driving pleasure and convenient experience for you, making every trip of yours an intimate dialogue with the future."

"Now! Let's count down together and welcome the gorgeous debut of this new energy vehicle on January 25. For more exciting details, please pay attention to our official channels. I believe that in the near future, it will start a new journey with you in an extraordinary manner!"

"Boom--"

At the end of the video, the Linghang 001 car made a roar of the engine. As the speed of the car suddenly increased, the video camera was also left behind until the taillights could not be seen.

When the preview blog post was released, tens of millions of fans were reminded of the blog update, which immediately shocked several circles.

About five minutes later, netizens who watched the video went crazy.

The number of likes, reposts, and favorites increased rapidly, and the comments in the comment area were fired like a Gatling machine gun.

[The King's Man]: "No! Linghang 001 car is not kidding? Mr. Chen, you are not really going to reshuffle the car industry, are you?"

[Invincible Meow Meow Meow]: "I have to say that the appearance of Linghang 001 car is very good-looking, fashionable and calm, calm and sporty. Is there any kind-hearted person who can give me one?"

[Lingnan City That Never Sleeps]: "I thought Longxing Group would wait until Tesla released it before releasing it, but I didn't expect it to flip the table directly?"

[Sweater Killer]: "How much is this thing? It doesn't look cheap. I don't know if 300,000 can get it. If it's 400,000, I have to ask my dad for gold coins."

Comments are constantly being refreshed, and the popularity of the blog is constantly increasing. In the blink of an eye, the entry "January 25, Linghang 001 Car Release Conference" topped the hot search list.

After entering the hot search list, a large amount of traffic began to pour in, which also made a large number of traditional fuel car owners click into the entry and began to express their opinions on new energy vehicles.

[Chu Sheng Yao Yang]: "Isn't it a new energy vehicle? Doesn't it need an engine? Why is there an internal combustion engine roar at the end of the video? Just based on this point, new energy vehicles can never replace fuel vehicles!"

[Luo Shui Zhi Shi]: "The appearance of this Linghang 001 is pure plagiarism, Audi's front face, BMW's muscle lines, Mercedes-Benz's interior, and a little bit of Porsche's taste. If it adds a scissor door, I would like to call it an invincible hybrid!"

[Ye Yu Ji Bei]: "I said half a year ago that when I go out and drive a Mercedes-Benz, BMW, or Audi, I don't need to speak, it will speak for me. If I drive a Linghang car, I still have to explain to it. Only leeks buy this car!"

[Struggle Brother Lei]: "The new energy vehicle with lithium battery has successfully restored the few natural advantages of fuel vehicles. In the future, everyone should be careful when they meet the Linghang 001 car on the road, so as not to damage the battery!"

When new things appear, it is often the time when the opposition is the loudest.

This is like the Jenny spinning machine in the first industrial revolution. At that time, a large number of spinning workers were afraid of losing their jobs and spontaneously resisted its popularization.

However, it was the emergence of the Jenny spinning machine that humans gradually used machinery to replace manpower, allowing humans in the agricultural society to enter the industrial age and greatly improve productivity.

Not only the Jenny spinning machine, but also when the internal combustion engine, electricity, computers, and the Internet appeared, there would be people who couldn't wait to jump out to oppose and resist, because this damaged their inherent interests.

Of course.

It's not their fault for being short-sighted.

Because if the fist doesn't hit them, they won't feel pain. These new things and reforms hit them, causing them to lose their existing jobs, and they must resist.

Why are fuel car owners unwilling to accept new energy vehicles?

The reason is similar, that is, they are afraid that the value retention rate of fuel vehicles will decline under the ruthless impact of new energy vehicles.

If it harms one's own interests, then one must speak for oneself.

…

Just when fuel car owners were not optimistic about new energy vehicles and were arguing with those who supported new energy vehicles, friendly car companies were caught off guard by this sudden official announcement.

"Do you want to strike first? Chen Xing." At the BYD headquarters in Shenzhen, CEO Wang Fu muttered to himself while watching the preview video.

He thought Chen Xing would wait for Tesla to release it first, and then make adjustments after seeing the gap between the old and new car companies. Unexpectedly, Chen Xing couldn't hold back and wanted to strike first.

Not only Wang Fu, but also SAIC Group CEO Chen Hong immediately opened Weibo to check the preview video as soon as he learned the news, and said with relief: "You finally can't hold back!"

Since Chen Xing proposed the concept of new energy vehicles in a live broadcast half a year ago and announced his entry into the automotive field, he has not had a good sleep.

Now that he knows the specific date of the press conference, Chen Hong is not only not nervous, but seems to have untied the stone shackles on his body, and the whole person is relieved and his body is a little lighter.

He did not hesitate and immediately called the group's senior management to hold an emergency meeting to discuss the response strategy.

In addition to BYD and SAIC Group, Tesla's Masike also breathed a sigh of relief when he heard the news.

Because he signed a "betting agreement" with Shanghai, he had to pay 2 billion Longguo yuan in taxes to Shanghai in 2016 alone.

If Chen Xing still played a breath-holding game with him, Tesla would have to hold a press conference first, because he didn't have much time left.

"Longxing Group, Kunpeng Company, Rice Company, let me see what you have done." Masike looked at the video clip, and his eyes also revealed a hint of fighting spirit.

As long as he knew the configuration of Linghang 001, he would have the confidence to modify the vehicle in a targeted manner and complete the absolute beating in configuration.

However, Masike was most worried about solid-state batteries. He was not sure whether Chen Xing was bragging, but if there really was a solid-state battery, Tesla could only surpass it in other fields.

Perhaps Chen Xing would not have thought that just a simple preview video would make the car companies in Longguo feel uneasy.

At the same time.

The Longguo managers of foreign-funded enterprises such as Mercedes-Benz, BMW, Audi, Wuling, Honda, and Toyota immediately sent emails to inform the headquarters as soon as they learned the news.

In less than half an hour, the Honda Group in the neighboring island country received the news. The group boss Otaki Ikki instantly became uneasy and stood up and asked: "Are you sure? Are you sure that Longxing Group will hold a car press conference on January 25?"

"The announcement has been issued."

The assistant nodded quickly to confirm.

"Where is the original text? I want to check it myself." Otaki Ikki was a little bit unbelievable, and he suddenly thought of something.

He was not sure that Longguo would let them withdraw from the Longguo market without any retention because of the so-called new energy vehicles.

"Here."

The assistant opened the original text and handed the phone to Otaki Ikki.

After repeated confirmation, Otaki Ikki regretted following the instructions of the island country's FSA Financial Services Agency and withdrawing from the Longguo market.

However, the matter is done, he did not dwell on it too much, and now he can only discuss with other Japanese car companies to deal with it.

At the same time, the CEOs of BMW Group, Mercedes-Benz Group, Audi Group, Ford Motor, General Motors and other world-famous car companies all knew that the Linghang 001 car of Longxing Group, Kunpeng Company and Dami Company was about to hold a press conference.

It is no exaggeration to say that now the Linghang 001 car has not been officially announced, but the earthquake in the car circle has come first.