Technology company, I will become the light of China!

"Mr. Chen, I have admired you for a long time."

"Although this is our first meeting, Mr. Chen, your reputation is as loud as a thunder in my ears. When I meet you today, you are truly a hero from a young age!"

"Hello, Mr. Chen, my name is Jian Chunhe, and I am the new director of Changan Automobile Group. Please forgive me if I have acted inappropriately in the past."

"I've heard about Mr. Chen's reputation for a long time. To be able to achieve this level of achievement at this age is truly a young and promising person, unprecedented and unprecedented!"

Longxing top floor conference room.

The CEO of a friendly car company smiled and greeted Chen Xing warmly. When shaking hands, he bowed slightly to show respect.

Chen Xing also responded one by one without putting on any airs.

"You're all too polite. Let's let the past things drift away. We need to look forward. Bosses, please take a seat. I hope this meeting can bring us a win-win situation."

"Thank you, Mr. Chen, for putting aside the past grudges."

"Mr. Chen is so magnanimous. I deeply admire you and feel ashamed of myself."

"Mr. Chen is indeed extraordinary!"

The CEOs of all the car companies took their seats with fists clasped in their hands. On the surface they looked grateful, but in their hearts they were already thinking about how to take advantage of Chen Xing.

As the saying goes, don't hit the smiling person, Chen Xing didn't bring up the old things again.

Moreover, when Jian Chunhe entered the conference room, he had already quietly stated that he was the newly appointed director and that the previous decisions made by Changan Automobile Group had nothing to do with him.

Talking about business is not about scolding, there is no need to hold on to it.

As the car company bosses sat down one after another, Chen Xing also winked at Yao Nana at the door, indicating that the meeting was about to begin.

Yao Nana understood instantly and quickly closed the conference room door.

"Ahem."

Seeing the door of the conference room closed, Chen Xing cleared his throat and said, "Since everyone is here, I won't talk nonsense and talk directly to the bosses."

As the words fell, the bosses of the friends and businessmen were very alert and did not dare to miss any details.

This is because business negotiation is not like attending lectures in school. If you attend lectures, if you miss out on details, you will not learn them. You can make up for them afterwards and learn them again slowly.

However, business negotiations do not include the option of doing it again, especially if you are asking for help from others. They may give you just this opportunity. If you fail to seize it, you can only blame yourself for not seizing the opportunity.

"Both of our two car factories at Linghang Auto are operating at full capacity, but the gap in production capacity continues to expand. I have called everyone here today to ask you to lend me some production capacity. I won't ask for it in vain. We can talk about Linghang Auto's patented technology."

Production capacity?

Is production capacity a prerequisite for negotiation?

All the bosses looked at each other. No one expected that Chen Xing would be so direct. This was clearly saying that he could only continue the discussion if he had the production capacity to be loaned out. This made the bosses of the new car company give up immediately. They could only stare at each other, and no one could do anything about it.

"I dare to ask, Mr. Chen, do you want a production line, or do you want us to manufacture it as an OEM?" BYD CEO Wang Fu asked.

There is a huge gap between the production line and OEM.

If Chen Xing wants the production line, it means that other car manufacturers will have to cede some equipment and ship it to Longxing Group's car factory. However, if it is just OEM, the equipment will still be under their control.

"An old fox is an old fox, he caught the key point so quickly." Chen Xing looked at Wang Fu and murmured to himself.

As a model of starting from scratch and breaking through the walls of the family, Wang Fu can be ranked high in the circle of entrepreneurs in the Dragon Kingdom, but this kind of people are often the most scheming and the most difficult to deal with.

Chen Xing did not dare to underestimate Wang Fu, and responded to him: "Of course it is the production line. If it is OEM, transportation back and forth will be too troublesome, and the quality cannot be guaranteed."

Although BYD is in Shenzhen and Guangzhou Automobile Group is also in Guangfu, close to Longxing Group's Southern Automobile Factory, the automobile production plants of other car groups are not in eastern Guangdong Province.

For example, SAIC Group's automobile factory is in Magic City, and BAIC Group's automobile factory is in Imperial City. The automobile parts produced in these places have to be transported to the Longxing Group automobile factory. Not only is the distance long, but the cost is also large, even for the whole vehicle. Car OEM, which will involve quality control issues.

After careful consideration, Chen Xing chose to borrow production equipment to support one, and when the batch of 10,000-ton die-casting machines from Germany arrived and had a surplus of production capacity, he would slowly return the equipment to friendly car companies.

"I can understand Mr. Chen's concerns."

Wang Fu nodded slightly.

He also understands why Chen Xing wants equipment instead of OEM. Only by producing things himself can the quality be guaranteed.

This is similar to ordering takeout. If you order takeout, you need to bear the risk of the store's dirty kitchen, the ingredients may be expired, and the various bacterial flora will exceed the standard.

But if you cook by yourself, even if you eat your hair, it doesn't hurt. After all, you are cooking by yourself, and the quality can be seen.

"I heard that Linghang Auto is integrated die-casting, but I don't have a die-casting machine here at all. Mr. Chen, what do you think we should do about this?" Zeng Hong, CEO of GAC Group, said helplessly.

At this stage, the only car companies that use integrated die-casting seem to be Tesla, BYD, Changan Automobile, FAW Group, BAIC Group, and the leading automobile company Longxing Heavy Industry Group.

"We don't have a die-casting machine. We can use other equipment to replace it. I also hope that you can give up part of your production capacity to help me."

Chen Xing smiled.

Although Chen Xing spoke softly, the car company CEOs present felt that it was extremely important because they could not see a trace of concession.

"Mr. Chen, our new car company does not have a die-casting machine or a car factory. Does this mean that we are not qualified to continue the negotiation?" Li Xiang said what he was thinking.

As a new car company, wherever he has the money to build a car factory, he always gives orders to established car companies for OEM, and the car company he is looking for is the domestic enterprise Jianghuai Automobile Group.

"The new car company will have other conditions, we will discuss them later."

Chen Xing calmly stated.

Wang Fu, Jian Chunhe, and Zeng Hong all heard something intriguing. The new car company has new conditions. This is definitely not as simple as a die-casting machine. It is very likely that it requires equity.

As it turns out, they were right.

New car companies cannot provide equipment production capacity. If you want to keep up with the trend of new energy vehicles, you must pay something. Otherwise, why would others help you make money?

This is just like a female secretary who wants to continue to climb up the corporate ladder, she must first be able to do arithmetic orally, or a female salesperson who wants to sell houses and cars, and if she wants to achieve particularly good results, then you have to do something extra, otherwise why would people place an order?

Li Xiang is not stupid, and the other new car company bosses agree that they are not stupid. They all thought about what Chen Xingtu was trying to do.

He had also heard that Chen Xing liked to invest, and that every investment was accurate. Now it seems that it is not that every investment is accurate, but because of his investment, these enterprises can take off.

"Let's get back to the topic. Now there is an obvious production capacity gap in Pilot Auto. I would like to borrow some production capacity from you. If possible, you can express your position now. As for new car companies that do not have their own car factories, we will discuss it privately later."

Chen Xing glanced at the entire audience, and every word was sonorous and powerful.

He is now playing a straight game. It depends on whether the boss of the friend's business can accept it. Failure to accept it means that the negotiation will collapse.

"I have two die-casting machines here, but they are not up to the 10,000-ton level, only 6,000 tons. Mr. Chen can take them if necessary. It is also an honor for me to contribute to the development of Longguo Automobile." Wang Fu suddenly expressed his stance.

He not only expressed his attitude, but also mentioned "contributing to the development of Longguo Automobile". In just a few words, he brought Longxing Group and BYD Group into the same camp.

With the leader taking a stand, other bosses also spoke up.

"I also have a die-casting machine here, which is 10,000 tons. I originally wanted to try integrated die-casting. Since Mr. Chen needs to make up for the production capacity gap, let's take it."

"As the pioneer of our Longguo new energy vehicles, Linghang Automobile will provide support from all directions if there are difficulties. Although I do not have a die-casting machine, I do have other production equipment, and they are imported from Germany and are brand new and unopened."

"FAW Group is willing to provide two 7,000-ton die-casting machines and hopes that Pilot Automobile can fill the gap in production capacity and reach a higher level."

"I can also provide two here..."

Integrated die-casting machines are not uncommon because they are used in a wide range of applications, such as aircraft in aerospace engineering, satellites, rockets in the aerospace field, and warships at sea, all of which have integrated die-casting parts.

However, in the automotive field, integrated die-casting is still a niche track.

Seeing the bosses expressing their opinions one after another, Chen Xing also struck a chord while the iron was hot: "Now that the problem of the die-casting machine has been solved, the supporting equipment such as welding equipment, spraying equipment, and inspection equipment..."

Chen Xing didn't finish his words, but he already expressed what he meant.

"Of course there is. When I put out two die-casting machines, they will be equipped with corresponding production equipment. Please rest assured, Mr. Chen." Wang Fu expressed his position again.

Thor's all-solid-state lithium battery is too important. It is related to whether BYD can survive in this new energy vehicle competition.

Not to mention equipment, he is willing to give even if he wants people or money.

"They are all matching, don't worry, Mr. Chen."

"Yes, yes, Mr. Wang and Mr. Jian are right. Since there is a die-casting machine, there must be other supporting equipment. Otherwise, how can it be called a production line, right?"

"It's all matching. Mr. Chen, give me an address and I'll ship it to you tomorrow."

As long as you are the leader in any field, if others want to drink the soup, they have to curry favor with you. Chen Xing is not surprised by this.

The main reason why he held this meeting was to achieve a win-win situation.

Because Longxing Group, Kunpeng Company and Rice Company have always aimed their guns at the West, Ren Guofei, Rebus and Chen Xing have never thought about killing all domestic car companies. At most, they can just take some share and redistribute the benefits.

"Since everyone is so happy, I can't say anything. Let's do this. For the car factories of northern car companies, you will transport the equipment to Fengtian, and the southern car companies will transport it to Shencheng. This is the detailed address. You You can take a photo and go back to arrange it.”

As soon as Chen Xing finished speaking, Yao Nana silently turned on the screen projection, and two addresses appeared on the curtain opposite Chen Xing.

Wang Fu, Zeng Hong, Jian Chunhe and others looked sideways and followed Chen Xing's wishes, picking up their mobile phones to take pictures and record them.

After everyone took pictures, Chen Xing continued: "Let's get back to the point. I know your purpose here very well. This is the quotation of Thor's all-solid-state batteries and polymer semi-solid-state batteries. You can take pictures of the prices with your mobile phone."

The projection page switched, and quotes also appeared on the white curtain.

Polymer semi-solid battery: 90,000 yuan.

Thor all-solid-state battery: 160,000 yuan.

"90,000 or 160,000 is only half of the total price of the pilot car. Chen Xing's offer is indeed very sincere."

Wang Fu thought carefully in his heart.

The most important parts of new energy vehicles are definitely lithium batteries, motors and electronic controls, which account for about 70% of the total cost of auto parts. The remaining 30% are auto structures, in-vehicle equipment, power transmission systems and other parts.

"The Book of Songs, Da Ya, Yi, once recorded that if you give me a peach, I will give you a plum in return. I am not afraid to tell the truth. The cost price of these two lithium batteries is 80,000 and 150,000. I only make 10,000 yuan from you, which is considered as wages for workers. You are willing to lend me equipment and increase production capacity, but I don’t intend to make money from you."

Chen Xing narrated calmly.

At this stage, he really didn’t think about making money from car manufacturers, but wanted to increase production capacity as soon as possible to make the heavy industry of Longguo develop rapidly.

As for Thor Battery 2.0, Longxing Group has already successfully developed it, and he is not worried about his dominant position.

"Thank you, Mr. Chen!"

"Thank you, Mr. Chen!"

The CEOs in the conference room gave thumbs up. They really didn’t expect that Chen Xing would provide them with batteries at a low price.

Zeng Hong, who had always been hostile to Chen Xing and tried every means to prevent Longxing Group from entering the automotive field, also let go of his grudges and gave Chen Xing a thumbs up, saying: "No wonder Longxing Group can achieve such success today. Mr. Chen, I admire you."

In the past, he could not understand why Lei Jun, Duan Yongping, Ren Guofei and other CEOs whose interests were damaged were still so good with Chen Xing when Longxing Group had caused chaos in the mobile phone field. Now he understands that there are hidden interests.

Chen Xing reshuffled fuel vehicles, but did not reshuffle Longguo car companies. Instead, he secretly opened a small kitchen to let them regain market competitiveness.

This is not a disaster, but a blessing!

Originally, Longguo Automobile was a synonym for not being in the mainstream, but now it is Linghang Automobile. Who dares to say that Longguo Automobile is not good?

"How does that sentence go? Everyone for me, I for everyone, helping each other can make the company go further and let the world see the competitiveness of our Longguo brand."

Chen Xing smiled indifferently.

For the current Longxing Group, the focus is no longer on the market.

Its leading position in the mobile phone field has already made it out of the scope of ordinary enterprises. To put it bluntly, it is not short of money.

Now Chen Xing only wants to completely destroy the US dollar hegemony system, let more and more excellent enterprises emerge from Longguo, and let Longguo currency become the world's universal currency.

Chen Xing has a hunch that he is getting closer and closer to this goal.

"Mr. Chen is righteous!"

"No wonder it is called Longxing Group. Mr. Chen is a well-deserved entrepreneur. We are indeed small-minded. Shame on us!"

"This is the vision. This is a down-to-earth entrepreneur!"

"Thank you, Mr. Chen. If there is anything I can help you with in the future, you can contact me directly. This is my personal business card."

The conference room was full of praise. Chen Xing did not lose himself. Instead, he smiled and replied: "Bosses, please stop flattering me. If this price is okay, then we will draft a contract and sign it. What do you think?"

"No problem."

"Of course."

"Then I'll call the lawyer up."

...

When Chen Xing and a group of car company bosses had reached an agreement and were ready to sign the contract, the BMW Group's official website quietly updated an announcement and synchronized it to major online platforms.

[Dear customers, partners and media friends:

In order to give back to the love and support of consumers and further enhance market competitiveness, the BMW Group has decided to adjust the prices of some models sold in the mainland market of Longguo from now on, so that more consumers can enjoy the excellent quality and driving pleasure of the BMW brand at a more affordable price.

Models and range of price reduction:

BMW 8 Series: As the flagship model of the BMW family, the BMW 8 Series has won wide acclaim in the market for its elegant and dynamic appearance design and excellent performance.

In this price reduction event, many models of the BMW 8 Series will enjoy high discounts, with the maximum discount amount reaching 441,000 yuan.

Other popular models, such as BMW X3, BMW 3 Series, BMW X5, etc., will have their prices adjusted, with the maximum discount amount reaching 300,000 yuan. The specific price reduction will vary depending on the model and configuration. For details, please consult the local BMW authorized dealer. Thank you for your support. ]

The moment the announcement was issued, the Weibo platform exploded directly, and countless prospective car owners waiting to buy a car went crazy, and they all made a detailed account in the comments.

[Superman Can't Fly]: "BMW 3 Series has a maximum discount of 300,000? Isn't the full price only 360,000? Can you buy a BMW for 60,000?"

[Little Good Boy]: "Crazy, crazy, the price war among car companies has started!"

[Ming Jing Jiuzhou]: "Although it is impossible for the 3 Series to have a direct discount of 300,000, I think it is possible to have a discount of 100,000. I can only say that the wait-and-see party will never lose, brothers, go for it!"

[Guangfu Dad]: "I just placed an order for the Pilot 001, but if BMW really offers a big discount, I don't mind buying another gasoline car to play with."

Just when netizens were still amazed that the BMW Group fired the first shot of price cuts, Mercedes-Benz Group, Audi Group, General Motors Group, Volvo Group, and almost all foreign-funded cars issued price cut announcements, and the subsidy intensity was the same as that of the BMW Group, which was unprecedentedly large.

Take the Audi A6 as an example. In the past, the landing price of vehicles that measured the well-off and middle-class needed to be close to 470,000.

A family that can spend 470,000 yuan to buy a car is definitely not considered well-off, but if they grit their teeth, they can still afford it. However, most of the families who buy Audi A6 are middle-class families, which is why it is said that it is a vehicle that measures the well-off and the middle class.

However, with the announcement of the Audi Group, it is clear that the popular Audi A6 model will be reduced by at least 30%, which means that it can be landed with an all-inclusive package at 330,000 yuan, which makes countless car owners excited. It is undeniable that many people buy cars, not to buy cars, but to buy a business card.

If you drive a 1 million yuan car to a hotel, the doorman will rush to park for you.

But if you drive a 150,000 yuan car to a high-end hotel, people will think you affect the appearance of the store, let alone park in front of the hotel. They will not even bother you. This is the business card of the vehicle.

Rather than saying that they buy a car, it is better to say that they buy a business card.

Many car companies announced price cuts, which also caused related entries to appear on the Weibo hot search list. The hot search entry of "Car Company Price War" topped the list, and the popularity has exceeded 100 million!

Regardless of whether the price cuts by foreign car companies this time pose a threat to Linghang Automobile, it is certain that second-hand car dealers are crying and shouting.

"Fuck you, a 30% price cut makes it cheaper to buy a new car than my second-hand car. I have lost millions!"

"It's so unfair. Why are we the ones who are hurt when these car companies are fighting?"

"Is there still humanity? Is there still morality? Is there still a trace of law? It's really unfair. Who have we offended? Why do we feel that we, the second-hand car dealers, are being targeted?"

When second-hand car dealers were crying and shouting, lamenting the impermanence of the world, the BMW, Mercedes-Benz, and Audi 4S stores in Shenzhen were crowded with people, all asking for prices.

In terms of vehicle configuration, Linghang 001 may completely crush BBA, but in terms of brand influence, it is still a long way behind.

This is a bit like luxury goods. If you wholesale 30 snakeskin bags, it's only ten yuan, but if you put them on the catwalk of luxury goods, snakeskin bags can actually be sold at a sky-high price of several thousand yuan.

Yes!

Snakeskin bags, thousands of yuan!

Not only snakeskin bags, but also steel stud earrings, steel ball bracelets, there are only products you can't think of, and there are no products that luxury goods can't make.

It's always weird, but there are people who really pay for it.

You say they are stupid, they have money to buy it, you say they are not stupid, they can spend thousands of yuan to buy a snakeskin bag.

But their mentality is also very simple, that is, mindlessly chasing big brands, this is the income brought by the brand.

Although BBA's configuration is not as good as that of the pilot car, their brand influence is there. Girls are easily excited when they see Mercedes-Benz, BMW and Audi, which is one of the reasons for buying them.

When a large number of prospective car owners went to inquire about the bottom price and thought about buying at the bottom, Masick finally couldn't bear it.

Tesla's Longguo official website also updated a press conference announcement and synchronized it to the Weibo platform, Douyin short video platform, and large and small online platforms.

[Tesla Group, a pioneer in Silicon Valley innovation and a global leader in electric vehicles, will officially hold the Model S launch conference on February 18, 2016. This model not only incorporates more futuristic elements in design, but also achieves a qualitative leap in performance, endurance and intelligence, aiming to bring unprecedented and technologically innovative driving experience to consumers in Longguo.

Faced with increasingly fierce market competition, Tesla CEO Masick will reveal its latest strategic layout and expansion plan for the global market at the launch conference, which will include capacity expansion, sales channel optimization, and customized strategies for different countries and regions to meet the diversified needs of global consumers.

We sincerely invite global media, partners, investors and consumers to pay attention to and participate in this new product launch conference.

Tesla, together with you, will open a new era of future travel! ]

The amount of information in Tesla's announcement has made netizens keenly smell the gunpowder.

Because the announcement clearly mentioned market competition and indicated that Masick would reveal the latest strategic layout and expansion plan for the global market at the launch conference, it is self-evident who this is aimed at.

The netizens who were watching the fun did not mind the big deal and ran to Chen Xing's personal Weibo to leave messages.

[Pujie Qijing Ershixiong]: "Mercedes-Benz, BMW and Audi have reduced their prices, and Tesla has also held a press conference. This time, Mr. Chen is really in big trouble. The war has been reignited again and again!"

[Society You Tiaoge]: "The fight has started. The car industry has completely started a fight. I feel that buying a BMW for 60,000 yuan may not be a dream anymore!"

[Yueying Xiaoli]: "I have to say that Mr. Chen is really a shit-stirring stick. Which industry he goes to, that industry will be turned upside down. I just don't know when he will enter the real estate industry. I want to buy a 300-square-meter villa for 100,000 yuan."

[Xiaotang is happy]: "What a shit-stirring stick, you are insulting Mr. Chen. Our Mr. Chen is obviously the light of righteousness!"