Technology company, I will become the light of China!
Chapter 482: Longguo's auto market is in a mess, and the Hurricane supercar debuts in Germany
With the successive moves of car companies and the demise of capital consortiums, cars have become a new gaming field.
This multi-party game involves the development of global heavy industry.
But what foreign car companies, such as Mercedes-Benz Group, Ford Group, and BMW Group, did not expect was that the consumption stimulated by their price reduction strategies only lasted three days.
Yes!
Only three days left!
There was the Pilot 001 before, and the Tesla Model S later. The competition between the two new energy vehicle companies put the fuel vehicle companies in trouble, and also shattered the brand value that they had been operating for many years.
Starting from the fourth day, the number of user inquiries at BMW 4S stores in Longguo plummeted. Taking the largest BMW 4S store in Shenzhen as an example, less than 10 people came to the store for inquiries a day.
What are 10 customers enough for?
Even if they all bought cars, they still wouldn't be able to support a dozen salespeople, as well as front desk and other store staff.
They cannot sell even if the price is reduced. This is the current dilemma faced by traditional car brands.
Although the price reduction has stimulated a wave of excitement, it is just like taking Viagra. You can only be hard for a while, but not forever. Users are not fools, and not everyone cares about the brand.
However, foreign groups such as Mercedes-Benz, BMW and Audi did not sit still. Faced with the pursuit of Pilot 001 and Tesla Model S, they chose to continue to cut prices and do their best to sell their inventory vehicles.
To put it bluntly, they want to sell it regardless of the cost. They don’t want the car, they just want the money.
Cars are very similar to electronic products. Your 15 models may not be eliminated by 2016, but what if it comes to 2017 or 2018?
Of course, you can drive it in 2017 or 2018, and the car is not that bad at maintaining its value. However, even if it is a new car, the price will be discounted by 30%, or even more, because higher-performance vehicles have replaced the older vehicles.
Now that the concept of new energy vehicles has swept the world, the inventory of fuel vehicles is a hot potato. No one knows whether the market will pay for fuel vehicles, so it is best for users to bear the risk.
The BMW 320Li, which had already received a profit of 250,000, quietly lowered its price again to 240,000, but the effect was not significant, and it was not as intense as the first price cut.
Although price reductions are good and can stimulate the market, frequent price reductions will only make users hesitate and wonder whether the price will be lower if they "wait a moment", giving rise to the "wait-and-wait party" type of people.
Whether it's buying a house, a car, a graphics card, or a mobile phone, as long as you can afford it, the price will drop one day.
The party will eventually win. This sentence has been practiced as truth.
At a time when fuel vehicle brands are offering price cuts and promotions, competition among new energy vehicles has become more intense. Many domestic car companies have made high-profile announcements that they will use "Thor batteries" to design new energy vehicles, including BYD, Changan Automobile Group, and SAIC Motor.
As new car-making forces, Li Auto, Xpeng Motors and NIO Group publicly challenged Tesla on Weibo.
The official account of Li Auto even directly announced the vehicle type and price, which made people all over the Internet call it awesome.
[In this era of rapid technological development, new energy vehicles dominated by lithium batteries are leading the green revolution in travel methods. As an emerging car company, Li Auto’s core concept is family travel, and ideal is home.
At this moment, we will officially announce to all walks of life that within three months, Li Auto Group will launch the first family car equipped with Thor batteries. The guide price is only 149,000. We have everything you want. ]
[Ideal·Set sail immediately! ]
The guide price of Thor Battery's family car is only 149,000. This announcement is no less than dropping a nuclear bomb on the car industry.
Keywords for vehicle information such as 149,000, Thor Battery, and Family Car have excited netizens.
[Cockroach squeals]: "The guide price is 149,000, Thor battery, and it's a family car. It's obvious that I'm going to do Tesla!"
[Car Expert]: "Let me translate it for you. The guide price is 149,000, and the all-inclusive package will not exceed 170,000. It belongs to the sinking market. It will benchmark against Tesla and Thor Batteries. The super battery life of 200 kilowatt hours should be It will also be suitable for fast charging and family cars of Xingshan Longxing Group, which shows that the rear space of the vehicle is large.”
[Super Xiaojie]: "The moment I saw the Thor battery, I knew who was behind it, right? BYD!"
[I am Silly Zhuzhu]: "Just two days after the Tesla press conference, all domestically produced cars are as if they have been given a shot of chicken blood. They are all using PPT to build cars. It is nonsense to say that there is no behind-the-scenes driving force. Let’s first Excluding Longxing Group, because it does not manufacture cars. There are so many car companies in Longxing. If Tesla has harmed anyone’s interests, it must be SAIC Group, which is also a company in Shanghai! "
[I am an honest person]: "Longxing Group: What does the pilot car manufactured by Longxing Heavy Industry have to do with me, Longxing Group?"
This multi-party capital game not only set off a wave of public opinion, but also caused the entire automotive industry to become involved, and also turned users into a "wait-and-wait party."
Why is the “wait-and-wait party” increasing?
It's very simple. Your car company is involved in involution and car prices keep changing every day. Who would be stupid enough to buy a car now?
You just need to wait, maybe you can save tens of thousands, why not?
With the participation of Longguo new energy car companies, the sales of Tesla Model S and even the sales of Navigation 001 have shrunk. Everyone is waiting on the sidelines to see when this involution will end.
And seeing that they could not sell their inventory cars, car brands such as BMW, Mercedes-Benz, Audi, Cadillac, and Volvo hurriedly cut prices to try to stimulate the market again.
However, the results were minimal.
The sluggish sales of vehicles in the Dragon Country market have made car companies around the world anxious.
Those who are familiar with finance know that the world's first economy is the United States, which is a big consumer country, and the second economy is Dragon Country, which is not only a big consumer country, but also a big producer.
The consumption volume of 1.3 billion people, this level of market no one wants to lose, or cannot lose.
If lost, the most obvious thing is the inventory of cars, there will be no way to recover the cost, which is equivalent to the goods being thrown in the hands.
This is why foreign car companies will cut prices crazily.
They can't afford to gamble. At present, the wave of new energy vehicles will not end easily. They can only recover cash as much as possible to avoid the embarrassing situation of having goods in hand but unable to sell them.
But the most anxious one now must be Tesla's Mazda.
At this moment, he was far away in the Tesla factory in Shanghai, and his arms were throbbing with veins, and he wanted to smash the computer in front of him to pieces.
The 149,000 yuan Ideal Auto, the 159,000 yuan Xiaopeng Auto, and the 145,000 yuan Weilai Auto are all equipped with Thor solid-state batteries.
Who is behind this?
"Chen Xing!"
Masike gnashed his teeth and wished he could eat Chen Xing alive.
According to his price calculation, the price of Thor batteries cannot be so cheap. Someone must be secretly paying for it.
Who would pay for a price war?
Who has such a large amount of funds?
Chen Xing!
Masike was extremely angry. The Tesla Model S conference had already been held, and after the price was set, he could not modify it. If he rashly lowered the price, the car owners who placed orders a few days ago would have opinions.
"Damn Chen Xing, he didn't do anything himself, but played a borrowed knife to kill people!"
At this moment, he had no way out, and even said that he felt helpless and desperate.
The "Gambling Agreement" with the Magic City was like a sword of Damocles, hanging over the heads of Tesla and Masike.
If the bet fails, Tesla will face huge compensation, and the automobile factory and related car manufacturing technology invested in Longguo will be taken away, which he cannot accept.
As for what Chen Xing is doing, it is like a sword-wielding man, his arm gradually exerts force, and stabs at Masike fiercely.
What is most troubling Masike now is that he does not know the cost price of Thor batteries, or the supply price.
Can a vehicle with a guide price of 150,000 really be equipped with Thor batteries?
Let alone Masike, Chen Xing, and even the CEOs of car companies such as Wang Fu, Zeng Hong, and Jian Chunhe were stunned.
Isn't the supply price of Thor batteries 150,000?
The lithium battery alone is 150,000, how can your car be sold for 150,000?
Chen Xing also repeatedly confirmed whether it was a Thor battery. At a price of 150,000, it should be a polymer battery, not a Thor solid-state battery!
Lei Jun read the official price announcements of Ideal, Xiaopeng, and Weilai, and called Chen Xing directly, puzzled: "Brother Chen, tell me the truth, Li Xiang, Li Bin, and He Peng are not your illegitimate children, right?"
"What a joke, I'm not even 30 yet, how can I have illegitimate children in their 30s or 40s, forget it."
Chen Xing responded with a complaint.
"If you are not your illegitimate child, how can Leishen Battery's new energy vehicles still be sold at 150,000 yuan?"
"I gave them 140,000 yuan, and then subsidized them an additional 5,000 yuan, which is equivalent to 135,000 yuan. To be honest, I don't know what happened."
"Then the battery is 135,000 yuan. The motor, electronic control, and frame can't be worth only 15,000 yuan. Could it be that they are selling it for zero yuan?"
"What are you thinking? Zero yuan is a feature of the US version. Besides, there is no zero yuan purchase in the automobile factory. The most likely thing now is that they are burning money for subsidies."
"Grab the market?"
"It can only be grabbing the market."
Just as Chen Xing guessed, Li Xiang, He Peng, and Li Bin all thought of burning money to subsidize and seize the automobile market.
Why do they do this?
Da Mi Company, grab the market at a low price.
Longxing Group, grab the market at a low price.
Pinduoduo, grab the market at a low price.
Meituan and Ele.me, still rely on subsidies to burn money and grab the market at a low price.
Looking at the companies that have emerged in recent years, they basically relied on burning money for subsidies in the early stage and quickly seized the market with prices far lower than their peers.
What are the benefits of seizing the market at a low price?
1. Users.
2. Fame.
Let’s talk about users first. With a large number of users, you have the right to speak in today’s Internet era.
For example, after Internet celebrities have a large number of fans, a video can drive the tourism economy of a place. In the Internet era, having a user base is money.
Whether it is Pinduoduo or Douyin, or other software, they all have new activities. If you attract a new user to register, the platform will give you 10-30 yuan in cash or a no-threshold coupon reward.
In other words, in the Internet era, as long as you have enough people, you can realize it according to the number.
As for fame, if you make a name for yourself, there will naturally be countless venture capital institutions willing to invest in you.
Like Longxing Group, Penguin Company, and Alibaba, there are companies dedicated to investment, which often invest hundreds of millions of dollars, and the returns are often very generous, which may be dozens of times, or even hundreds of times.
With so many examples in front of them, such as Longxing Group, Rice Company, Pinduoduo, Meituan, and Ele.me, Li Xiang, He Peng, and Li Bin naturally want to cross the river according to the route left by their predecessors.
One is a road that has been verified by predecessors and has a 95% chance of success, and the other is a road that has a 5% chance of success. Even a fool would choose it.
It is precisely because of the experience that Li Xiang mortgaged the shares of Autohome and scraped together 10 billion yuan, intending to use it to subsidize cars and fight a comeback.
He Peng and Li Bin did the same. They got billions of funds through various channels and thought about seizing the market.
Their internal competition directly led to BYD's internal competition. Wang Fu also announced a family sedan with polymer semi-solid batteries below 100,000 yuan, hoping to dig deep into the bottoming market.
BYD played with money-burning subsidies, and SAIC Group, BAIC Group, and Changan Automobile Group all began to officially announce low-priced vehicles.
It is no exaggeration to say that the subsidies of car companies this time are far more exaggerated than those of Meituan and Ele.me. The amount of subsidies is as high as 20,000 to 30,000 yuan.
In the next half month, as the PPT car manufacturing gradually became a reality, BYD launched the Han series of models, directly reducing the price of new energy vehicles to 99,000 yuan, and Tesla's sales fell into a cold winter overnight.
Not only BYD, but SAIC Group also reformed and took the lead in launching the Feifan car equipped with Thor batteries, which cost 150,000 yuan and received 60,000 orders in one hour, which was a big hit.
Don't think that 60,000 units are too few. You should know that the current market environment is full of a large number of waiting parties. At this time, 60,000 units are basically equivalent to the original 180,000 units of Linghang 001.
Not only BYD and SAIC Group, Changan Automobile Group's Avita, Geely Group's Geometry Automobile, and Great Wall Group's Ora, old car companies are successively launching vehicles for sinking markets and bottoming markets.
Feeling a sense of crisis, CEOs of new car companies such as Li Xiang, He Peng, and Li Bin also urgently learned from Lei Jun and Chen Xing, held a PPT press conference, and went on stage to pre-sell with presentations.
Ideal Auto.
Xiaopeng Auto.
Weilai Auto.
Zeekr Auto.
Leapmotor.
Nezha Auto.
Countless domestic brands have sprung up like mushrooms after rain. As a supplier of lithium batteries, vehicle systems, and vehicle chips, the factories under Longxing Group have been working in three shifts, entering a production state where people can rest but machines cannot stop.
Linghang 001 did not participate in the price war, but everyone knows that this price war can be fought because Chen Xing is behind the scenes, and he is the chess master.
The fierce battle in the Longguo automobile market directly alarmed global capital.
…
Britain on the other side of the ocean.
Rothschild family estate.
Clayton, the clan leader, was stunned when he saw the chaotic Dragon Country auto companies fighting fiercely.
"150,000 Dragon Country currency."
"140,000 Dragon Country currency."
"127,000 Dragon Country currency!"
"These prices can actually buy new energy vehicles with Thor solid-state batteries. What did you do, Chen Xing?"
Although the list of auto companies involved in the price war did not include Pilot Auto, he knew very well that Chen Xing's Longxing Group was the culprit.
Thor batteries, polymer semi-solid batteries, Huaxia chips, Tianxuan operating systems, these Longxing Group's technology patents were used by other Dragon Country auto companies to fight fiercely. If you say that there was no Chen Xing's instruction, that's fucking bullshit!
Why did the Dragon Country market fight?
It's obvious!
It's aimed at Tesla and foreign auto companies!
This is a real field reshuffle, using absolutely low prices to clean up the market, and then replacing foreign brands with domestic ones.
Clayton's eyes were extremely complicated. He had never expected that Chen Xing would abandon his own sales of Linghang 001 and start this unprecedented "chaos".
You say he is the loser, right?
He is the one who improves the technology and can recover the cost at any time.
You say he is the winner, right?
Linghang 001 was also beaten to a low sales volume.
At this moment, Clayton thought of Jin Yong's "The Heaven Sword and Dragon Saber", in which there is a move called the Seven Injury Fist.
Seven injuries when practicing, all seven are injured. It hurts yourself first, then hurts others.
Chen Xing's move this time did hurt himself, but he did hit Tesla, Mercedes-Benz, BMW, Audi and other foreign groups hard, making them accompany him in unsalable sales.
However, it is worth mentioning that Linghang 001 adopts the pre-sale mode, and there is no inventory at all, at most the sales volume has declined.
But Mercedes-Benz, BMW, Audi, Ford, and General Motors are different. They have a large number of inventory cars. If they can't sell them, they will have nothing to do with them. There is also Tesla. Chen Xing has not forgotten the "betting agreement" signed by Masik and Modu.
This move of the Seven Injury Fist hurts himself by seven points, but hurts the opponent by twelve points. This is what Chen Xing likes to see and is what he is most willing to see.
Clayton is a Jewish capital. He is not the one who hates Chen Xing the most now. The Onsa Consortium, which represents the traditional manufacturing industry, is the one who hates Chen Xing the most at this moment. They are now eager to run to Longguo, cut Chen Xing into pieces, and eat his flesh alive!
The phone of Parliament Speaker Renato Marotta has also been blown up. The Onsa Consortium has asked him to increase the tariffs on new energy vehicles again, and he must not let Longguo cars enter the United States!
Not only the capital of the United States, but also the vested interest groups of the automobile industry in Germany, France, and Italy are already trembling.
The price war in the Longguo market makes them scared.
You can buy a new energy vehicle equipped with Thor battery for hundreds of thousands of yuan. Who knows how much these car companies have subsidized.
As an industrial and economic power, Germany's top leaders have held hundreds of meetings after seeing the price war in the Longguo market.
Now they have considered raising the tariff on new energy vehicles to 200% to achieve a complete "closed-door policy".
Not only Germany has this idea, but Italy, France, island countries and peninsulas, and even the United States, which advocates free trade, have been frightened and have also come up with the idea of "closing the country".
Just one month after the launch of the Pilot 001, new energy vehicles have swept Longguo. If left alone, who would still drive a fuel car?
In the field of fuel vehicles, the West is the absolute leader, and Germany is the only one that is far behind.
But in the field of new energy vehicles, Longxing Group's Thor all-solid-state battery has demonstrated its dominant position.
Under various factors, Western countries cannot leave new energy vehicles alone because it will harm the interests of local cars.
…
When the automotive manufacturing industry was in turmoil, the staff of the FIA GT Grand Prix in Germany were carefully checking the list of registered players.
"Zhou Yu, MVP team, is not a club player, which is interesting."
When the female auditor teased, a bald man looked sideways and said, "Longguo people?"
"Yes, a Longguo player."
"The name Zhou Yu is a little familiar, but I can't remember it. Forget it, I don't want to think about it anymore, let's sort out the registration list."
The bald auditor retracted his gaze and continued, "There is no club. By the way, does Longguo have a supercar company?"
"I don't know."
The female auditor shook her head.
In her impression, Longguo has no car company that has appeared in the FIA GT Grand Prix, let alone established a racing club.
"Then his car is..."
The bald man looked at the registration form again.
"Hurricane, hurricane, what brand of vehicle is this?"
He was confused.
This is a brand he has never seen before.
The female auditor was also stunned for half a second, and then asked for his opinion: "Then should we let him pass the list review?"
"We have no right to deprive others of their qualifications, and the FIA GT Grand Prix does not restrict the cars used in the competition, but for the sake of safety, we must do a good job of safety inspection." The bald auditor shrugged and did not take it too seriously.
In recent years, the FIA GT Grand Prix has basically been won by Ferrari, and he thinks this year is no exception.
"Okay then." The female auditor stamped the seal and passed the final review of the list.
On the other side, in a star-rated hotel in Berlin, Zhou Yu, who had clean short hair and was sunny and handsome, jumped out of the bed and said with his mobile phone: "Has the car finally arrived?"
"Okay!"
"Understood!"
"I'll be there right away!"
Zhou Yu did not hesitate for a moment and rushed to the agreed location quickly.
He has been in Germany for a week and is trying to adapt to the environment to avoid problems in the competition three days later.
Because the car needs to be shipped by sea, it did not arrive so quickly, and he still didn't know what the "Hurricane" looks like.
Now it's here.
Zhou Yu also wants to run in with the car.
He arrived at a racetrack in the suburbs of Berlin as agreed, and just saw the transport vehicle arrive.
"Zhou Yu."
"Coach Wang!"
Zhou Yu's eyes lit up. He didn't expect Wang Zhan to come to Berlin. It seems that this is likely to be his team coach.
As expected, Chen Binbin, who was on the phone with Zhou Yu, smiled and said, "Zhou Yu, Coach Wang was specially invited by Mr. Chen of Longxing Group to help you adapt to the vehicle, but according to your foundation, stable performance is actually enough."
F1 racing can be driven, so small sports cars are naturally no problem.
And this coach Wang Zhan is not a fuel-saving lamp. He is one of the few coaches who coach Longguo racing and was once affiliated with the Ferrari Club.
Chen Xing must have given him generous benefits to invite him to play.
"I feel honored, Coach Wang."
Zhou Yu smiled calmly, Wang Zhan nodded slightly, and said: "There are only three days before the start of the competition. You must adapt to the vehicle in these three days. Let's look at the car first. I am very curious about what the hurricane that Mr. Chen mentioned looks like."
"Okay, let's look at the car first."
After the three people communicated with the unloading, the workers opened the container. As the vehicle was slowly driven out, it was perfectly displayed in front of everyone, and they were all stunned.
The streamlined body, like a carefully carved work of art, reveals the ultimate pursuit of speed and beauty in every inch. The overall black color makes it like a ghost in the dark night, and the speed attribute is strengthened again.
In the front face, the large-sized air intake grille is like the open mouth of a beast, and the slender headlights are like sharp eyes, insight into the front, and the 21-inch large-sized tires also show its muscularity all the time.
If you want to use two words to describe this car, it is absolutely perfect! (End of this chapter)
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