Technology company, I will become the light of China!
Chapter 489 The car price war is fierce, and Masick is abandoned by the Ansa consortium
The next day, at noon.
As the solar term approaches Jingzhe, the temperature in Shenzhen is getting warmer day by day, and it is accompanied by light rain, which is comfortable and cozy.
Falling asleep to the sound of rain can always make people more comfortable.
This is because during the ape tribe period, people often did not go out hunting when it rained. Men would try their best to ensure that their physical strength was not consumed during this period, so they often took the approach of sleeping. This is why some people like to sleep to the sound of rain.
In addition to "falling asleep to the rain", there are also instinctive reactions such as acrophobia, black phobia, waking up in a dream, etc., which are all engraved in DNA. To put it bluntly, it is the experience of the ancestors' survival, but most of them are not applicable to modern society.
After eight hours of rest, Chen Xing woke up and it was already lunchtime, and his stomach also roared with hunger.
After a simple wash, he went straight to the cafeteria to eat.
Since the cafeteria is not for profit, he only spent 8 yuan to eat four dishes, plus an egg drop soup.
After eating and drinking, Chen Xing did not take a walk, but returned to his office at the frequency of a walk. The distance he walked was just right for digesting the food in his stomach.
After returning to the office, he closed the door, stretched and said: "I am really tired, but I still have to deal with the export of automobiles as soon as possible."
The domestic new energy vehicle market has become a mess. Various car companies have used all means, and the prices are lower than one another. The subsidies are getting bigger and bigger, which has also caused the sales of Linghang Automobile to fall sharply.
However, Chen Xing does not care. Let them compete slowly in the domestic market. After all, the core technology is in the hands of Longxing Group. If the price of Thor battery, Huaxia chip and Tianxuan operating system increases, these car companies will instantly become toothless tigers.
Therefore, Chen Xing, Ren Guofei and Lei Jun all decided not to participate in the domestic new energy vehicle price war.
Thanks to the price war, many users have canceled the order of Linghang 001 and do not need a deposit directly, which has greatly reduced the pressure of delivery.
At present, it only takes about 10 days for the northern and southern factories to deliver all the backlog of order vehicles. At that time, they can transfer from the inside to the outside and do export trade.
After returning to the workstation, Chen Xing opened the mailbox on the office computer, and several important emails replied last night also received replies.
The Philippines, Pakistan, Russia and other countries have successively stated that they want to purchase a batch of pilot 001 cars equipped with Thor solid-state batteries, while Dubai is not taking the usual path. They want to purchase the Hurricane X supercar and offer a sky-high price of 50 million Dragon Country Dollars per unit.
The cost of each Hurricane X is 3 million. Not only does it use carbon fiber throughout the car, but it is also equipped with three 10,000-rpm motors and a 1,000-volt high-voltage platform. The entire car is almost designed for speed, which is why it is called Hurricane.
The cost is 3 million, and Dubai offers 50 million, which is equivalent to a net profit of 47 million for each unit sold.
Even if there is a 20% tariff, it is only 600,000 Dragon Country Dollars. There is definitely money to be made from the mass production of Hurricane X.
[If it is convenient, we will go to Longguo Shencheng on the 8th. I hope your company can prepare a sample car and the specific details of the contract. We will discuss it slowly when the time comes. ]
Clicking on the content of Dubai's email, Chen Xing replied again: "I am in Shencheng, waiting for the arrival of the Dubai delegation."
Email sent.
Chen Xing checked the next email.
In fact, he knew very well what Dubai was thinking.
In the subconscious of many Chinese people, Dubai is a country (emirate) that is not short of money and a country where oil will come out of the land, but the reality is just the opposite. Its underground oil resources are not rich, and the people of Dubai are not all rich.
Because there is no oil, Dubai is spared from war, but it is also because of the lack of oil that Dubai's economy has not been able to develop.
It was not until the rise of the Internet that everyone was live-streaming and everyone could become an Internet celebrity that Dubai found a turning point.
Rich, tycoon, sports cars all over the streets, beggars in Dubai can also earn more than 10,000 yuan a day. Similar propaganda words are almost everywhere on the global Internet, and people all over the world want to go to Dubai to see if it is really so rich.
Gradually, Dubai's tourism industry has been developed naturally.
Yes!
Dubai does not rely on oil, but on tourism.
In order to maintain its rich "national setting", Dubai must be bold in innovation and keep up with the trend. This time, it suddenly ordered Hurricane X. If nothing unexpected happened, it must have seen Hurricane X beat Ferrari, Lamborghini, Maserati and other famous supercars in the FIA GT Grand Prix, and wanted to take advantage of the popularity and make big news.
Both parties have interests in this matter, and Chen Xing could not refuse.
After replying to Dubai, Chen Xing replied to Pakistan's email.
As a country that has dealt with it before, it has offered a special policy of zero tariffs to Linghang Automobile this time, and hopes to build an automobile production factory in Pakistan to drive economic employment.
As for Asian countries such as Cambodia, Laos, Myanmar, and Singapore, they all expressed their willingness to let Longxing Heavy Industry open factories and use their domestic resources to manufacture Linghang Automobile.
Why are they willing to embrace new energy?
It's very simple.
Oil is really too expensive!
If there is a fight in the Middle East, the price of oil in the world will fluctuate, and it is impossible to provide a stable supply.
But electricity is different!
Asia's electricity is guaranteed.
Perhaps many people don't know that the power supply of Longguo is divided into three companies, namely the State Grid, the Southern Grid and the Inner Mongolia Power, in order to avoid exclusive monopoly.
In addition to supplying electricity to some provinces and regions, the State Grid also supplies electricity to other countries, such as Myanmar, Vietnam, Laos, Pakistan, and Singapore. It is no exaggeration to say that as long as the power in Longguo is cut off, half of Asia will be without electricity.
First, there is the big brother supplying electricity.
Second, cars cannot be made.
Third, the price of electricity is cheaper than the price of oil.
In any way, these small Asian countries are beneficiaries.
The most important thing is that now the "big brother" is promoting new energy vehicles, and they have to support it for both emotional and rational reasons. Otherwise, raising electricity prices or reducing import and export trade will be a disaster for small countries.
It is for this reason that Longxing Heavy Industry, as the old man of Longguo's new energy vehicle companies, has become the object of cooperation for small countries.
When the joint venture was first established, Chen Xing also negotiated with Ren Guofei and Lei Jun that the operation of Longxing Heavy Industry would be handed over to Longxing Group, while the supply chain and direct stores would be handled by Kunpeng Company and Rice Company. The three companies each performed their duties, and for this reason, the email address of Longxing Heavy Industry and Longxing Group was the same.
After replying one by one, two hours had passed.
Chen Xing stood up, stretched his muscles, and then came to the reception area and made himself a pot of tea.
During the tea break, he took out his mobile phone from his pocket and checked the news and gossip on the Internet. This is his daily habit.
As a person in power in an enterprise, Chen Xing is very clear about the importance of keeping pace with the times.
Like the boss of the car company this time, it was because he could not keep up with the times and his thinking stayed in the past that he made many stupid moves, allowing Longxing Group to win without doing anything.
Do you want to say they are stupid?
This is definitely not the case.
Their thinking is just stuck in the last century.
But this cannot be blamed on them. After all, you can make money by lying down before, so who would try to accept new things?
If you make millions a day, and all the technology is provided by foreign car companies, and you don't worry about technology upgrades and car sales at all, you will definitely be like them in less than three months.
Why is this so?
No sense of crisis!
If people don't have a sense of crisis, they will become lazy and unwilling to learn. This is the nature engraved in their DNA.
And Longguo-style education will make people feel a great sense of crisis.
After the primary school is promoted to junior high school, the internal volume begins. If you can't get into high school in junior high school, you can only go to technical secondary school. If you can't get into undergraduate school in high school, you can either go to junior college or enter the society. When you get to undergraduate school, there are options such as master's degree, civil service examination, and studying abroad.
Almost every student's teacher will emphasize during school that this is the most important stage in life, creating a sense of crisis for you.
Because of the sense of crisis, the knowledge reserves of senior high school students who face the college entrance examination are at their peak. When they relax in college, their level gradually declines.
Chen Xing knows the importance of learning, so he browses the Internet every afternoon tea time to keep up with the times.
At this time, the Weibo hot search list, "BMW withdraws from price war" is at the top of the list, the second is "Mercedes-Benz withdraws from price war", and the third is "Audi withdraws from price war"...
"Are you giving in?"
Chen Xing smiled faintly.
Since the day he entered the automotive field, he expected that BBA would be the first to fail and be reshuffled by new energy vehicles.
The reason is also very simple, that is, their premium is too serious.
A 350,000 yuan car, after deducting miscellaneous taxes and other expenses, the cost price is about 200,000 yuan.
A car has a premium of 150,000 yuan, plus the rebate for insurance and loans, and can make about 200,000 yuan by selling a car. Can this premium not kill it?
Withdraw from the price war now?
It just can't be sold!
Chen Xing clicked on the entry "BMW withdraws from price war", and what came into his eyes was a long article issued by Longguo BMW Group.
[Dear customers, partners and friends from all walks of life:
Recently, the price fluctuations in the automotive industry have been too unstable, and many brands have used dumping methods such as "subsidizing money" to compete for the market.
As a leader in the automotive industry, the BMW Group has always been customer-centric and committed to providing high-quality products and excellent services.
We are well aware that "dumping" can increase product sales in the short term, but long-term "price wars" will not only fail to continuously enhance brand value, but may also have an adverse impact on product quality and service levels.
Therefore, the BMW Group headquarters decided to adjust its market strategy, shifting its focus from pure price competition to improving business quality, and increasing R\u0026D investment, and continuously innovating technology and products to meet the diverse needs of customers.
Finally, the BMW Group looks forward to working hand in hand with friends from all walks of life to jointly promote the healthy development of the automotive industry. We believe that by focusing on business quality, maintaining brand image and enhancing customer value, BMW will maintain its leading position in future market competition and create more value for customers. ]
In the comment area of the long announcement, the number of likes is 100,000, but the number of comments is as high as 340,000, a seriously unbalanced ratio, indicating that netizens are not buying it.
[Feng Xiaoxixi]: "Hahaha, this is just a way of saving face and suffering. If you can't win, then you can't win. It's not good for the healthy development of the industry. It's too funny!"
[Wu Shang Zhanhen]: "I am a gold medal salesperson at the Guangzhou BMW 4S store. Let's put it this way, no one wants the 200,000 BMW 320Li. Do you think they can stop raising the price? If they lower it further, the value of the BMW brand will be reduced. Anyway, I have resigned, so I'm not afraid to tell everyone."
[Handsome guy is not handsome]: "Don't read the announcement, I will translate it for you. BMW Group is saying that we can't sell it even if we lower the price. The competitor car companies are too ruthless. We can only continue to take the brand value route to cut leeks. Come and buy it. It's so face-saving to drive a BMW!"
[Isn't it better to be a big fool? Buy BMW. Who buys gasoline cars now? "
The price war among competitor car companies has entered a white-hot stage.
After confirming that Chen Xing, Ren Guofei and Lei Jun would not leave, Wang Fu directly spent 10 billion yuan and subsidized 50,000 yuan for each car, allowing BYD to firmly control 60% of the domestic new energy vehicle market share and become a dark horse among domestic car companies.
SAIC Group followed closely behind and got a 10% share, followed by GAC Group, Changan Automobile Group, FAW Group, BAIC Group, and then Ideal, Weilai, Xiaopeng and other new forces.
As for Tesla?
It accounts for less than 1%, and like the Pilot 001, it is the target of impact.
Since Tesla Model S sales are extremely poor, and it is already March. Masike knows that he can't complete the "Gambling Agreement". He has been negotiating these days, hoping to relax the conditions.
But will the Magic City agree?
You can't complete the bet, so you want to modify the content of the bet. How can you modify it?
Almost overnight, Masike's hair turned white. At this moment, he sighed frequently as he looked at the content of the gambling agreement.
The first bet is that Tesla must guarantee to pay 2 billion Dragon Country currency taxes to Magic City every year from 2016.
The second bet is that Tesla must build a Magic City super factory in the next five years, with an investment of no less than 15 billion Dragon Country currency and provide at least 10,000 jobs.
The third bet is that the parts of the Tesla Magic City factory supply chain must be fully localized in 2022.
The last two are easy to say, but the first is basically impossible to complete.
BYD has already taken up 60% of the market share, and there are also car companies such as SAIC Group and GAC Group, which also account for at least 30%, and Tesla Model S can't be sold at all.
Unless there is capital willing to pay money to help him complete the 2 billion bet, otherwise, Masike will have to repurchase 860,000 square meters of land at the market price and pay a fine of 1 billion Dragon Country currency, and the interest rate of the 40 billion loan will be changed to 10%, and the overdue interest rate will need to be paid within three months.
Can't bear it.
He really can't bear it.
Now he has only two ways to go, either surrender and pay compensation to the Magic City, or ask Chen Xing for the supply of Thor solid-state batteries, maybe he can turn defeat into victory.
If he pays the compensation, Masike doesn't have that much money at present, and he needs to ask for help from the Angsa Consortium behind the scenes.
Let's not talk about whether the Angsa Consortium will take action. If they really take action, Masike will not have an easy time returning to the United States. , maybe all the companies under his name will be reinvested and changed.
But if he asks Chen Xing...
He really can't bring himself to do it.
After all, the two had conflicts. At the beginning, he represented the Angsa Military-Industrial Complex to find Chen Xing to discuss things, and blew up the 4G network base station of Pakistan Railway in front of Chen Xing.
It was also that time that forced Longxing Group to launch the signal base station into space, and also completed the layout of 5G high-speed network.
In fact, Masik also knew very well that it was not BYD, SAIC Group, or new energy vehicle companies such as Weilai, Ideal, and Xiaopeng that forced him into a desperate situation, but Longxing Group standing behind them, or in other words, the man behind Longxing Group, Chen Xing.
If he hadn't provided Thor solid-state batteries, Longguo's new energy vehicle market would never have been so fierce.
Linghang 001 was robbed of market share, and there was no opposition at all, which means that Chen Xing wanted to make the price war more intense and let Tesla be completely killed.
Now the situation is indeed as Chen Xingpan said. Tesla is really going to be killed. There are only a dozen users who place orders a day, which is not enough to cover the salary expenses of employees.
A tree needs bark, and a person needs face. Masike was unwilling to beg Chen Xing, so he could only call his master behind the scenes.
"What's the matter?"
The man on the other end of the phone was calm.
"Mr. Sunil, my bet with Longguo Modu may not be completed. Can you give me some money first so that I can leave Longguo first and then make plans?"
"Only three months have passed in 2016. You shouldn't be in a hurry. Negotiate with Modu. They have no right to restrict your freedom."
"But..."
As soon as Masike said this, the man on the other end of the phone said in an unquestionable tone: "There are not so many buts."
"..."
Masike was silent.
He felt abandoned.
But it makes sense if you think about it. He invested about 57 billion in Longguo, and 40 billion was borrowed from Modu. If he wants to redeem himself, he must pay back all 40 billion, and he also has to pay the overdue interest rate, which is almost 4 billion.
Now the US stock market is shaky, and the US economy has also declined. How can the Angsa consortium pay 44 billion to redeem him? At most, they can just replace Masike. There is no need to spend 44 billion.
"That's it. You go and negotiate more. No one can do anything to you before the agreed time of the contract. OK, let's talk later."
"Beep beep beep--"
As soon as the voice fell, the phone was hung up, leaving Masike alone in deep thought.
The big boss behind the scenes abandoned him, and now he only had the option of begging Chen Xing, but how could he be forgiven so easily? Ma Sike was particularly troubled at this time.
"Bang——"
Masik hammered the table hard, gritted his teeth and said viciously: "You are unkind, don't blame me for being unjust."
He never expected that he would be abandoned by the big boss behind the scenes so easily even though he still had the ace card of SpaceX. This feeling instantly cleared his mind.
However, what Masik didn't know was that he made the call at the wrong time. Because of Longguo's "Stock Market Integration Plan", both the Angsa consortium and the Jewish consortium were trying to raise as much money as possible, and there was no money available to "redeem" him. .
…
And at the same time.
other side.
Shencheng Longgang.
Longxing Group’s Bantian base.
Yao Nana really had no choice, so she quickly brought her work notebook to Chen Xing's office and asked for advice: "President, I have a question for you, which is what are the flying cars and low-altitude economy you mentioned?"
Since L4 unmanned autonomous driving will be updated at midnight tonight, Chen Xing also sent the core forward-looking content of the automotive business to Yao Nana and asked her to write a forward-looking guide for the industry layout. However, the low-altitude economy and flying cars confused Yao Nana. She I searched online and found no reference.
"Ask this."
Chen Xing smiled and patiently explained: "Low-altitude economy is an emerging comprehensive economic form, mainly relying on low-altitude airspace with a vertical height of less than 1,000 meters."
"The flying cars we want to build are cars that fly at low altitudes below 1,000 meters. There are also unmanned aircraft. They are mainly used to transport express delivery or takeaway food."
"This economic form covers many aspects such as aircraft R\u0026D and manufacturing, infrastructure construction, and flight service guarantee. Taken together, it is a low-altitude economy."
"I don't understand a bit..."
Yao Nana was a little confused.
Chen Xing thought for a while and translated into vernacular: "In the future, every household will have a car, and the roads will be very crowded. Low altitudes below 1,000 meters have extremely high development value. As for flying cars, they are similar to drones. The difference is that It can carry people.”
"I kind of understand."
Yao Nana suddenly realized.
She came to the sofa in the reception area, put down her laptop and started typing on the keyboard to complete the last part of the manuscript.
About ten minutes later, she took her laptop to the side of Chen Xing's desk, turned the screen towards Chen Xing and asked, "President, can you read this manuscript?"
Chen Xing looked sideways, and after examining it carefully, he nodded and said, "Yes, let's announce it to the public."
"Okay!" Yao Nana responded without stopping and quickly returned to her independent office in the marketing department.
Not a moment.
The announcement was issued by Weibo operations.
[Dear dear owners of Linghang cars, after the day-to-day research and development and testing of Longxing Heavy Industry’s R\u0026D department, the L4 unmanned autonomous driving technology has become more affordable. We have decided to fully launch it at 0:00 tonight. For the time being, all Linghang 001 All cars will be updated simultaneously.
We have never stopped exploring the automotive field, and SUV models, pickup trucks, and large trucks are all on the road.
In order to meet the diverse needs of users, Longxing Heavy Industry will continue to explore the automotive field in depth. In the near future, flying cars in science fiction movies may no longer be a dream, and the emerging comprehensive low-altitude economy may become new wealth. tuyere. ]
In less than half a minute after the announcement was posted, the number of likes exceeded 10,000, and the number of users who commented was as high as thousands.
[Shocking Jiuzhou]: "Damn it! L4 driverless autonomous driving is really here. Doesn't this mean that the car can run on Didi by itself?"
[Tangtang]: "When I go to work, the car picks me up on Didi. When I get off work, the car picks me up and goes home, and then continues on Didi, hahaha!"
[Holding your little hand]: "No, what did I see? Forget about SUVs, pickup trucks, and truck models, Mr. Chen, you actually still want to research flying cars?"
[Xiao Mei from Class Three]: "Look, look, BMW Group, come and take a look. This is called technological innovation, this is called brand upgrade. Who would have thought that Longxing Group, Kunpeng Company and Rice Company were just a few years ago?" Selling mobile phones? It’s a technology giant that’s flourishing in many fields now!”
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