Technology empire starts from industrial manufacturing
Chapter 133 New Year's Day Mobile Phone War (1)
On December 26, 2002, in Beijing and Tianjin, the popularity of the Peony Science and Technology Museum not only did not cool down, but was even hotter than the first day. As a last resort, police officers came to the scene to maintain order, and the news about the ordinary generation of smart phones , quietly began to spread on the Internet.
On December 27, 2002, the popularity of the Peony Science and Technology Museum on this day also did not cool down, and the popularity even tended to combine the sum of the previous two days.
What is even more exaggerated is that there are many people queuing at the gates of the Peony Science and Technology Museums in the early morning. This phenomenon has completely shocked the news media, and they are frantically reporting the popularity of the ordinary generation of smart phones.
Of course, the help of ordinary communication is indispensable for this, Xiao Lingshan is still very clever.
So these days, the exposure rate of the ordinary generation of smartphones is better than one day. This trend has already spread across the country, and it has planted a curiosity factor in the hearts of Chinese people.
What kind of mobile phone will make people queue up in the early morning?
But it is still understandable, after all, this is not a real sale, but a mobile phone given away in the name of an event.
But this phenomenon is the first time in China.
As for online media, the news about the ordinary generation of smartphones almost dominates the top three most searched every day.
After all, this is not the future, and the Apple mobile phone has not yet been born, so there is no anecdote about waiting in line in the early morning every time a new Apple product is launched on the market.
So like the ordinary generation of smart phones, it is already very novel.
Today is the last day of the event. As it was approaching 17:00, all 50,000 mobile phones for the event in Beijing and Tianjin have been given away. However, those who have been fighting for three consecutive days but failed to participate in the event are finally emotional. It still broke out, and this incident was weird, as if an invisible hand was fiddled with intentionally and fueled the flames.
It was the Peony Science and Technology Museum in Beijing and Tianjin that almost caused the angry crowd to smash up the shop. Finally, under Chen Fan's idea, the matter was barely settled.
Chen Fan's idea is very simple, that is, let each store pre-order the smartphones that will go online on January 1st, New Year's Day. If you book today, you can go to any Peony Science and Technology Museum across the country to buy it on January 1st, New Year's Day. Mobile phones, will enjoy a 15% discount.
When the masses heard it, it was okay. After all, a 15% discount on a mobile phone with an original price of 6,888 yuan could save a thousand yuan.
So far, the free gift campaign of the ordinary generation of smart phones has successfully ended, and the advertising effect has been so good that everyone in the industry is dumbfounded.
In the process, as the New Year's Day approached day by day, mobile phone brands from all over the world who aimed at this day were all ready to go, thinking about participating in the market competition that day.
All over the world, the mobile phone brands confirmed to go online on New Year’s Day include Samsung D700, TCL Q520, Sony Ericsson Z208, Panasonic G70, Torola T750, Nokia N-GAGE, Ph.D. Low-end mobile phones such as Yutong 03 of Yutong Technology mainly rely on price wars to snatch the low-end market.
And the price of the ordinary generation of smartphones is 6,888 yuan, which really can't squeeze into the high-end market, so it's mixed with the mid-range and upper reaches.
In the mobile phone market in 2002, someone once said that there is really gold everywhere, and if you go in and make a fortune, you can live comfortably for a lifetime.
Because in modern times, mobile phones are synonymous with high technology, at least in the eyes of ordinary people, so the price of mobile phones at every step, even in the low-end market, is generally much higher than the current social consumption level.
In fact, this phenomenon is not difficult to understand. In the 1990s, the per capita monthly income was generally around 500 yuan. However, at that time, a pager could be sold for a sky-high price of three or four thousand, and a mobile phone was even sold for two or three. The outrageous price of 10,000.
Don’t forget, it’s not an exaggeration at all that the million-dollar households at that time were comparable to the million-dollar households in later generations.
Therefore, in the field of contemporary mobile phones, they have sprung up one after another like mushrooms after the rain. In the final analysis, it is because of the huge profits in this industry.
However, the phenomenon that followed was the shoddy production of the domestic mobile phone industry, especially after comparing foreign mobile phones, this gap is more intuitively reflected.
Because of this, in China's mobile phone market, local companies can only occupy a measly 10% share. To put it bluntly, at that time, domestic products were synonymous with rough manufacturing.
December 31, 2002, this day is also a small festival for Chinese people, called the New Year's Eve, which is mainly popular among young people.
Qingzhou City, one of the municipalities directly under the Central Government of China.
Shao Xiuping, 28 years old this year, works for a well-known chain hotel in the country, the lobby manager of the Namhwa Street branch in Gyeongju City, with a monthly income of around 6-7K, which is considered good among his peers.
Today is New Year's Eve. I dated my girlfriend who is 6 years younger than me, who is still a college student. I drank red wine and ate steak at a French restaurant. I felt like a winner in life.
"Brother Shao, I have a best friend who bought the latest full-screen mobile phone. I heard that I went to Jingzhou to queue up to buy it. You don't know that the screen is dark and bright, and there are no buttons. It uses a high-tech touch screen. , It looks beautiful, and the most important thing is that the mobile phone takes pictures very clearly, can store photos, and has many functions, it feels like black technology, and it is very dignified in the hand."
The girl looks sweet and pleasant, with a slender figure, coupled with the instinctive coquetry and cuteness, Shao Xiuping can only giggle
"I'll buy one for you sometime later, and I won't be able to go to Jingzhou City recently."
"No! There will be some for sale in Gyeongju City tomorrow, shall we go together then?"
"Ah" was slapped, Shao Xiuping nodded helplessly in response.
"Yes. Do you know how much it costs?" You still need to know the price. Nowadays, a mobile phone with a little bit of dry goods can easily cost tens of thousands. What's more, this kind of camera and mobile phone is integrated, and there is no touch screen. It is estimated to be cheap not going anywhere.
Even with Shao Xiuping's income, it would be very distressing to buy something worth tens of thousands of dollars.
"6888 yuan!"
A phenomenon like Shao Xiuping's is a miniature nationwide. No one would have thought that a free promotional campaign for an ordinary generation of smartphones would be so successful.
At the same time, the smartphone that appeared for the first time in this life was five years earlier than before Chen Fan's rebirth. No one expected its charm, especially in the northern region. With Wu Qian's peony bell The sound layout was a great success, and the word-of-mouth of the initial 50,000 free mobile phones spread like a spark.
Clear call quality without noise, unique freshness of full-screen mobile phones, high-tech touch screen, confidentiality of fingerprint unlocking, full signal even in underground parking lots, rich and pleasant ringtones for incoming calls, and the most popular With the camera function, you can take pictures anytime and anywhere, and it also has a storage function. After all these things, the reputation of the word-of-mouth is not difficult to understand.
And this kind of quietly changing wind direction, not to mention the major mobile phone manufacturers, even Chen Fan did not expect it.
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