Technology empire starts from industrial manufacturing

On January 9, 2003, on this day, Peony Communication's push messages were uniformly pushed to every ordinary generation smart phone across the country.

And Chen Fan's career as a mobile communication operator will officially start from this day.

Jingzhou Renxing Electronics Factory is a manufacturer of chargers for electronic products with a medium scale and a domestic private enterprise.

Su Wei works in this factory and is in charge of personnel and general affairs.

Since the last time I went to the ordinary generation smartphone launch conference with Chen Ling, Su Wei also reluctantly bought a silver-white smartphone. After all, it is a product of a good sister and brother company, so I still need to support it.

Of course, she has used it until now, not to mention how good the user experience is, and recently she can't put it down. Whenever she has time, she will study the functions of the mobile phone, or take pictures to record her daily life.

The more he understands the functions of smartphones, the more he admires Chen Fan, until now he has completely become his diehard fan.

Early this morning, Su Wei walked into the factory at 7:30 as usual, and habitually took out her mobile phone to take a picture of her work record, clicked, and confirmed the photo after taking the picture, but at this moment, a push message popped up, the title is ordinary Newsletter invites you to the company's annual meeting on January 19, 2003.

Click to open, the content is as follows.

"Dear ordinary users, hello, Pingfan Communication Technology Co., Ltd. is about to enter the first lunar year since its establishment. So far, in order to thank you for your silent support of Pingfan Communications, our company held a grand annual celebration on January 19, 2003. I would like to invite you to be the user representative of this year's ordinary annual meeting, and come here to experience the enthusiasm of the ordinary family. Due to the limitation of the number of people, this ordinary annual meeting can only invite 5,000 VIP users. Our company deeply regrets this , the following are the application requirements for the annual meeting, please read carefully."

Su Weifang's heart trembled slightly. She wanted to participate very much. If January 19th is next Sunday weekend, there is no need to ask for leave.

Continue to browse.

"Dear VIP users, hello, the ordinary annual meeting has specially invited well-known domestic singers to let you celebrate the new year with the stars. At the same time, there will be a well-prepared performance session. The wonderful performance is not to be missed, and there is even a lottery session carefully prepared by ordinary communication , every courteous, so that you will not return empty-handed, prizes include, limited edition bright gold smart phone of ordinary communication, cash red envelope of 9999 yuan, overseas ten-day trip to Jeju Island for two (round-trip air tickets, star hotel), and various household items Electrical appliances, DVDs, kitchenware sets, fully automatic front-loading washing machines, refrigerators and other large electrical appliances are all available.”

Su Wei's breathing became a little short, there were celebrities, prizes, cash, and a ten-day overseas trip for two.

"To apply for the Ordinary Annual Meeting, you need to upgrade the Ordinary generation smartphone version 1.0 to version 1.5. Users who have successfully upgraded will not only have a chance to get tickets for the Ordinary Annual Meeting, but also can use the latest product of Peony Communications, Peony Sunflower, and use the Peony Sunflower software to print For the phone, unlimited calls are free for the current month, you don’t have to worry about phone charges this month, everything will be paid for by Peony Communications.”

Su Wei did not read the following content carefully, because the mobile phone system version upgrade channel prompt popped up, and she clicked the upgrade option without hesitation.

There is nothing to hesitate, as a diehard fan of Chen Fan, any activities and requests of his company will be satisfied!

This is the consciousness of a diehard fan!

Compared with the more than one million users of the ordinary generation of smartphones, Su Wei is just a microcosm of it, but it represents the majority of ordinary users.

For any technology company, the favorite market is the ordinary generation, the first crab in a new field, because there are often countless diehard fans in this market, and the user stickiness is also very considerable, which can create benefits for the company maximize.

Li Yanran's promotion plan gave Chen Fan a huge surprise, the effect was so remarkable that it exceeded everyone's expectations.

Statistics from the backend of Peony Communications data terminal show that since the system upgrade push message was sent, the conversion rate of the ordinary generation of smart phone users, that is, the number of users who have become Peony Communications virtual number users, has reached 72% in one day. , which is a conservative estimate of 800,000 users.

On the same day, 800,000 users used Peony Sunflower to make calls, accounting for 90% of the users. It can be seen that the invitation plan for the ordinary annual meeting has achieved great success.

And this is only the first day's data, and there are still nine days before the ordinary annual meeting. With the further sales of mobile phones, if the user conversion rate of Peony Communication can continue to maintain this popularity, it will be far away from the tens of millions of users. It could be done by the end of this month.

As for the current communication operators in China, Mobile Communications occupies 56% of the market share, while the remaining 44% is held by Tonglian Group. Therefore, compared with this market, the tens of millions of Peony Communications users are only a few hundred percent. It's less than one-tenth of the market share, but it was bitten off from Mobile Communications or Tonglian Group. As for whether it hurts or not, only the person concerned can say a thing or two.

On the second day and the third day, the data is still rising steadily. Now the average daily sales volume of ordinary generation smartphones is about 180,000 units. These phones are still not equipped with the latest 1.5 version of Peony Smart Operating System. Mobile phone, so can only rely on mandatory information push to upgrade the mobile phone system.

As for the follow-up new mobile phone, it is simple, as long as it is equipped with the latest peony smart operating system version 1.5 during the development process.

However, on the fourth day, the Mudankui communication software quietly became popular.

Brand-new software user interface, common contact settings in the message page, not only text chat, but also 30-second voice chat, and it is also real-time, and the most popular function among users is Peony Kwai Moments, A setting similar to the WeChat circle of friends in later generations.

Sending real-time news, follow the news or leave a text message, this simple and direct novelty setting of Moments captures the user's psychology in an instant, that is, sharing.

For example, a white-collar worker working in a large company took a photo of his office environment and uploaded it to Moments. He originally just wanted to post it casually, but unexpectedly received countless likes and left messages of envy and other words. All of a sudden, the vanity of this white-collar worker was greatly satisfied

Just bought a luxury bag, take a photo and upload all kinds of vanity and flattering messages

Overwhelmed with inspiration, I wrote a modern poem and uploaded it to Moments, which was recognized.

The above-mentioned bits and pieces in life can be shared at any time with your circle of friends. This real-time interactive experience fascinates everyone.

It was like a spark that started a prairie fire, and it was out of control. In just four days, it quietly became popular, and even the sales of ordinary generation smartphones doubled. At the same time, the number of registered users of Mudankui increased linearly.

"This is really an idea that subverts common sense. No matter what kind of product it is, as long as it meets the needs of the market, it will get the most powerful feedback. The strength of Chen Fan is that he can always grasp what the market needs most. That point, and this point, the market itself may not even know that there is such a demand, but it was pointed out by Chen Fan."

"This is a typical case. Chen Fan made us understand what the real mobile Internet era is, so we have to let go of our inherent concepts and break common sense!"

In the large conference room of Fujixun Group, Ma Huateng said.

Too sleepy, there is another update during the day or after get off work.