Technology overlord starts with new energy vehicles

As time passed, the name of Kyushu Motors quickly spread in various venues.

Even the staff of several luxury brands next door, there are many jokes about coming to see Kyushu Automobile when there are fewer people.

It's still the same group of automotive engineers as before, but unlike the exasperated ones before, looking at Kyushu Automobile now is just ridicule.

"It's so funny that even consumers in their own country don't recognize their cars."

"I said it before, this factory is a clown!"

"What kind of identity do you dare to come here to participate in the auto show in the same exhibition hall as us luxury brand car companies."

"The price is quite luxurious. If you can't sell a car, what's the point?"

"Sure enough, this factory is here to make trouble!"

Inside the exhibition area of ​​Kyushu Automobile Works.

The salesmen, the models, and even the car engineers were a little nervous.

A group of sales and automotive engineers from the Kyushu Automobile Factory gathered together to watch the crowd of visitors who came to watch the jokes one after another.

"They all come to see our jokes. There is no customer who really wants to buy a car."

"Our car is so good, so we can't take a closer look. Audis, Mercedes-Benz and BMWs are obviously not as good as our cars. Our cars are so powerful."

"Configuration, comfort, quality, performance, intelligence, none of our cars can compare with hundreds of thousands of cars, and they are obviously very cost-effective!"

"I didn't even give it a try, but I thought we were bragging."

"We are domestically produced, so we really can't have luxury cars..."

A few model ladies, with a hint of embarrassing smile on their faces, let them come to watch and take photos of the vehicles.

"Oh, if I knew it, I wouldn't come to be a model for Kyushu Automobile. The car is very beautiful. Why do those people just think that this car is not good?"

"It has become a background board for jokes, will it appear in newspapers, news media, photos,

"Will my friends laugh at me if they see it?"

"However, Kyushu Automobile has given too much. You can earn tens of thousands of yuan in a few days. For the sake of money, keep smiling."

"You shouldn't be greedy for money!"

Models, salesmen, and automotive engineers all have different ideas.

However, unlike the sales models, Xu Yifan, who was sitting in a corner, and several company executives didn't care about it.

Xu Yifan smiled helplessly, and sighed slightly: "It seems that our car will not be liked by consumers in the near future!"

Deng Yingzhuo, President of Kyushu Motors: "These consumers just don't understand our technology. They don't even know the power of the technology we have spent countless funds on research and development!"

Feng Hao, President of Hengxin Battery: "We only recognize joint ventures and luxury brand cars, and think that those are excellent and durable vehicles.

As everyone knows, our car is better than those luxury cars, and it can accelerate from 100 kilometers in 2.6 seconds. This is the configuration that only million-level sports cars have.

Not only that, our car has both power and comfort that those sports cars can't match.

The space of the B-class sedan is very sufficient no matter it is for home use or business use. "

Deng Yingzhuo nodded: "This is also the inherent thinking of decades. In terms of the automobile industry, we developed too late.

For a long time, the quality of joint venture vehicles has been excellent and has become more popular.

In addition, the domestically-produced vehicles in the past few years have had various problems, so that consumers are no longer willing to believe in our domestically-produced cars. "

Xu Yifan: "The road is long and long!"

Feng Hao: "Although this situation has been expected before, I just didn't expect it to have such an effect."

Deng Yingzhuo: "China-made luxury cars, without any foundation, are destined to have a bleak start."

Since he wanted to make a luxury car, the senior executives of the company had already simulated countless possible problems.

Among them, the situation that is happening now is very likely to happen, so everyone is very calm.

Kyushu Automobile does not have loyal fans of car consumers.

Previously, the main vehicles were low-speed electric vehicles without much technical content. The main consumers were the elderly, although the profits they earned were not bad.

But these two products today, the elderly will not buy them.

If it is an auto show for low-speed electric vehicles, it may attract some elderly people to visit. Unfortunately, most of the people who go to the auto show are young people.

The positioning of Kyushu Motors has changed from the previous low-end low-speed electric vehicles to the main high-end cars.

It is normal for a brand that is not well-known in China to be unacceptable all of a sudden.

In fact, Kyushu Automobile does not want to sell cheap and easy-to-use products, but Kyushu Automobile cannot do it today.

The low-end product price is low, which means that the profit of a single unit will be much lower.

And Kyushu Automobile has invested tens of billions of funds in order to develop these two high-end electric vehicles.

In the case of low profits, a large amount of trading volume is required to ensure sufficient profits to cover costs.

But Kyushu Auto still has a very fatal problem. If it sells for tens of thousands of dollars, Kyushu Auto will be much more attractive, and there may be a lot more car buyers.

Only if this is the case, the production capacity of Kyushu Automobile will not be enough!

For the previous low-speed electric vehicles, Kyushu Automobile can also produce its own batteries, and purchase most of the other components from mature products.

But today's two high-end electric vehicles, Suzaku motor, intelligent electronic control, and even the central control screen and other components, there is no place on the market that can be purchased in large quantities.

Therefore, these parts are all produced in small batches by the Kyushu Automobile Factory in its own factory!

Nowadays, other supporting factories have gradually been unable to keep up with the demand for parts and components of Kyushu Automobile Factory.

Most of the parts of the car are invested and produced by Kyushu Automobile itself, and produced in small batches. Naturally, the production capacity cannot be exploded to satisfy most consumers.

Kyushu Dongting and Kyushu Taishan, these two models, now only have a production capacity of thousands of units per month at most.

And if you want to expand production to the extent that you can make a large amount of money in exchange for profits, you need to invest a lot in the construction of supporting factories.

This will cost a very large sum of money, and at least tens of billions will be spent on investment and expansion to be able to produce a large number of models that are sold!

And tens of billions of investment, based on Kyushu Automobile's current sales of low-speed electric vehicles and two-wheeled electric vehicles, it is not bad profit.

It will take several years to earn enough profits to invest in the construction of production plants and build a huge automobile industrial park.

In addition, there are a large number of pure electric vehicles, and the matching of charging facilities is also a problem. The construction of a large number of charging piles or the construction of power stations also requires a very huge investment to build.

Unlike low-speed electric vehicles that focus on transportation in urban areas, pure electric new energy vehicles will be difficult to popularize on a large scale without complete supporting facilities.

Therefore, the current Kyushu Automobile Factory is not unable to produce low-end electric vehicles, but its production capacity and supporting facilities cannot keep up with the production of large-scale models.

Under the constraints of various conditions, today's Kyushu Automobile Factory can only earn high profits by taking the high-end road.

After that, more profits will be used to promote the gradual expansion of production capacity and the construction of supporting facilities in order to create an ecological soil suitable for the survival of pure electric vehicles.