Technology overlord starts with new energy vehicles

In the blink of an eye, a month has passed since Kyushu Automobile's new product launch event.

At the Kyushu Automobile Factory, cars are continuously produced from the super factory and then sent to all parts of the country.

Coupled with the newly built second super factory, the vehicles produced by the two factories are sufficient to meet today's market demand.

In addition, after a certain production technology transformation, they are also continuously producing Huaxia cars, which are sold to various regions and cities across the country.

Domestic auto brands across the country are also increasing their demand and purchases for Jinwu Motor and Suzaku Motor.

Although the new products of Kyushu Automobile and the emergence of Huaxia Automobile have had a certain impact on many domestically produced automobiles, the impact is not very great.

Most of the models of Kyushu Automobile and Huaxia Automobile, in terms of pricing, still have a certain distance from today's domestically-produced cars, basically not below 100,000, the main price range of domestically-made cars.

At this time, most of the domestic car companies, until 2014/2015, the rise and popularity of SUV models, domestic car companies, gradually began to hit the models of more than 100,000 yuan.

At present, the most direct competitors of Kyushu Automobile and Huaxia Automobile are those joint venture automobile brands.

In the short term, it may not be able to see much effect. Now the entire Kyushu Automobile brand plus sub-brands, the sales volume of all models is only about 20,000 units a month, which is not enough for those joint venture car companies.

However, the flame has already ignited, and it is only a little time away from burning the entire land of China, and there is also a strong wind from the government, which is constantly fueling the flames of this domestic car company.

As domestic consumers gradually received and began to use Kyushu Automobile and Huaxia Automobile.

On the Internet, discussions about these two models are becoming more and more heated.

In the past, the online marketing department of Kyushu Automobile needed to conduct a certain guiding discussion, so that Kyushu Automobile's cars could attract a certain amount of attention on the Internet.

Even if Kyushu Suzaku won the title of the fastest mass-produced car in New North, and there is a huge gap with the second place, besides Suzaku, Dongting and Taishan also achieved the same results as supercars.

Or the drivers of Kyushu Motors won some excellent results in some car competitions, and only in about half a month, the part of the car circle who is more interested in the performance of the car discussed.

As a real family car, it is still the car of those joint venture car companies with more than ten or two hundred thousand yuan, which attracts more attention.

After all, the name of the car company is not very famous, the production time is short, coupled with the slightly high price of Kyushu Automobile, and the prejudice of most consumers against domestic cars, even if the car is really good, not many people pay attention .

But now, with the new products of Kyushu Automobile and Huaxia Automobile, more car owners have officially touched and used the vehicles of Kyushu Automobile.

There is no need for Kyushu Automobile's network marketing department to guide them anymore, because the number of car owners who have bought cars is a hundred times that of Kyushu Automobile's network marketing department!

At the same time, the voices from everyone are naturally not comparable to the previous Kyushu Automobile network marketing department.

You can see many related posts on major car forums, or portal websites, or Baidu's Kyushu Auto Post Bar and other places.

"Hua Tianshu, use Banyue's experience to talk about the advantages and disadvantages of this car. "

"Opening the box Kyushu Dongting hybrid top version, a perfect car in my mind, high safety, high power performance, high intelligence, high appearance! "

"The era of joint venture cars has come to an end. In the next car era, there is only one company, and that is Kyushu Motors. I am very lucky to be able to experience Kyushu Songshan for the first time, a most cost-effective model!" "

"What BBA, what Japanese German American legal system, compared with Kyushu Automobile, they are all weak! "

"Driving on Kyushu Motors and becoming the most handsome guy on the street, Kyushu Automobiles are the most handsome, multi-picture warning (picture) (picture) (picture)! "

"Since I drove Huaxia Motors, I realized that our domestic car companies can also manufacture such good cars, which are unexpectedly excellent in all aspects. "

"Actually, domestic cars that use the power system of Kyushu Automobile are very good. Brothers with a slightly insufficient budget for car purchases can consider it. The power system is the same as that of Huaxia Automobile. The price is tens of thousands of dollars cheaper, and there is also quality assurance. Of course, if you have money It is best to go to Kyushu or Huaxia Automobile! "

On the Internet, there are all kinds of Kyushu Automobile and Huaxia Automobile experience. Anyone who is a little interested in cars can see it while surfing the Internet.

Even people who have no plans to buy a car in the near future will click into these posts to see the relevant experience, or join the discussion on Kyushu Automobile.

"I'm envious, there are so many local tyrants showing off Kyushu cars, I still like Kyushu cars, and my goal in life from now on is to buy a Kyushu Taishan!"

"Looking around, I like Kyushu Dongting the most. The second-generation Dongting is really luxurious in technology. It is not a bit better than the Passat, and its safety performance is much better. Even the Phaeton It can’t be compared with Dongting, this is really low-key luxury with connotation, and the price is also cheap, anyone who really understands cars will buy Kyushu Automobile!”

"I can't find any reason to buy a joint venture car. In terms of durability, the taxi has run 200,000 to 300,000 kilometers, and Suzaku Motor has never had any problems.

And even if there is a problem with the power system, the warranty will be guaranteed, which ensures that the vehicle will not cause major problems in the long-term use. Isn’t this the reason why many people bought joint venture cars in the past, but today’s Kyushu Automobile is more durable than those joint venture cars. . . . . . "

"I've already taken a fancy to Kyushu Automobile. The only problem now is that my car purchase budget is only 100,000 yuan. Huh, I'll take a look at Huaxia Automobile. How about a down payment for a Kyushu Automobile? Forget it, how much money do I still have?" Do something big."

"Pure electric cars are also good. I think those that use charging are much cheaper than refueling. After driving 200,000 kilometers, you can save a car that costs 100,000 yuan.

I'm going to open a power station soon, and there are plans to build charging stations in cities across the province. I usually charge by myself and change batteries when I go out. The cost of use is really good. "

"The construction of charging and swapping stations across the country is getting faster and faster, and now an average of three cities complete the construction of charging and swapping stations every day.

If it develops at this speed, it will take less than a year to complete the coverage of all cities in the country, which is faster than building gas stations and the like! "

"I think that when Kyushu Automobile first released its car products, everyone was not optimistic about this car company, thinking that the product price was high, and it was still a domestic car company, and the product quality was not known. , Word of mouth will undergo such a huge reversal.

Looking back at the auto show of Kyushu Motors back then, I felt a little bit emotional, it was really not easy for Kyushu Motors to get to where it is today! "

Cars are products that can attract a lot of people's attention. Kyushu Automobile will naturally become popular, and as long as it does not kill itself, or other car companies have vehicle manufacturing technologies, it will last for a long time, and may even become the only one.

This kind of enthusiasm can continue, which is enough for many domestic netizens to remember this brand. At the same time, when buying a car for themselves or family and friends in the future, they will recommend Kyushu Automobile as an excellent product to people around them.

Domestically produced cars are only the choice when everyone buys a car with insufficient budget.

Kyushu Automobile, which has swapped identities with joint venture automobiles, has become the first choice for people to buy cars!

At the same time, not only on the Internet, but also in the life circle of these people, they will also strongly recommend buying Kyushu Automobiles to people around them.

There is no way, the difference between the experience of Kyushu Automobile and ordinary cars is too great, and once the word-of-mouth concept is formed, it is difficult to change it, unless there is a huge technological breakthrough like Kyushu Automobile.

Then, if you have relatives or friends who are interested, if you own a Kyushu Automobile, you can take your relatives and friends to experience it. If you don’t have a car, you can go to a nearby Kyushu Automobile 4S store for a test drive.

As long as you are not particularly stubborn, people who are convinced of the joint venture car can clearly understand the difference between Kyushu Automobile and other vehicles, and it is self-evident which car to buy.

In the first month after the new product launch event, the combined monthly sales of Kyushu Automobile, its sub-brands Huaxia Automobile, and Five Star Motors have reached the 100,000 units that Xu Yifan and other Kyushu Automobile executives expected!

And this sales volume is still expanding!

From the first few days when Kyushu Motors held the product launch conference, it sold nearly 40,000 units in a week, and it decreased slightly in the middle, and it only sold 20,000 units in half a month.

Then at the end of the month, sales exploded again, selling 40,000 units in just one week!

However, some people are happy and others are worried. The sales of the cars manufactured by the major domestic joint venture car companies in China have fallen precipitously!

The market is there. Since consumers choose to buy products from Kyushu Automobile, it is impossible to buy vehicles from other car companies.

In Shanghai, Nissan Motor Huaxia Headquarters, inside a luxuriously decorated office.

Yuta Kawamoto, CEO of Nissan in China, held in his hand the monthly sales volume of Nissan cars collected by dealers across the country in China this month, and frowned.

"Sylphy's monthly sales volume this month is only 19,000 units?!"

"Tiida sold less than 10,000 units?"

"The Teana has only sold more than 8,000 units?"

"Qashqai has only sold more than 6,000 units."

"There are also X-Trail, Patrol, Tuda, Sunshine, Loulan, Liwei, Ma Chi, NV200 and other models. The total sales of the whole series are less than 80,000 units?!"

If this data appears in many domestically produced cars, it will definitely make the president of the car company wake up with a smile.

But among the Japanese Three Musketeers who were very popular with consumers in this country before, it looks very bad!

We must know that compared with last month's sales data, the total sales volume is more than 30,000 units less than last month, which is about one-third, which is a sharp drop in sales.

And this month, Nissan did not have any negative news.

Even Yuta Kawamoto, the CEO of Nissan in China, never thought that such a thing would happen.

"I'm not dreaming. Is this still Huaxia, where the auto industry is weak, or is it the auto consumer market where all the major auto brands in the world have entered to make money and have the largest growth rate?"

"No, the reason for all this is still that company, Kyushu Automobile."

Although he has long expected that the emergence of Kyushu Automobile may have a great impact on their joint venture cars.

It’s just that such a scene would only appear in a few years. The time in between is enough for their company to find a solution, or make a breakthrough in technology to create a product that can compete with Kyushu Motors.

At that time, Kyushu Motors will be hit with its good reputation all the time, and it will still be able to live very comfortably in this country with a very good recognition of Japanese brands.

But now the company's products have not ushered in a huge change in technological updates and breakthroughs. Instead, the Kyushu Automobile Company has continuously developed new technologies to improve their sales of new energy vehicles.

The battery swap station built with battery swapping technology, fast charging technology, and now the technology of hybrid power system, plus this is Huaxia's land, the official is naturally more towards that Huaxia's own domestic car company.

Rubbing the center of his brows with some headaches, Kawamoto Yuta muttered to himself: "Kyushu Automobile, it's very difficult to handle now..."

"This matter must be handled properly, otherwise it is likely to cause a big blow to Nissan."

"Furthermore, Kyushu Automobile's new product has only been on sale for a month, and it has had such a big impact. It will be a devastating blow to Nissan or other joint venture car companies in the future."

"Kyushu Automobile is coming too fast. If there is no restriction, maybe it will compete with us car companies internationally in the future."

"The vehicles of that car company, only in terms of technology, have to admit that they are much more powerful than many car manufacturers in the world today. The key is that they have the full support of Huaxia officials. These methods are also very difficult to succeed.”

After thinking for a long time, Kawamoto Yuta did not come up with any good solution. It is really difficult to do a good job in marketing when the product is not as good as the other party!

"I can only report the incident to the head office first. Next, will Nissan's vehicles be reduced in price?"

"Obviously there was a price increase in the past..."

Such a situation does not only appear in the high-level offices of Nissan Motor.

The same scene was also mentioned in the high-level offices of many joint venture cars, or in meetings.

The strong rise of Kyushu Automobile, which achieved monthly sales of 100,000 in a single month, has attracted the attention of these established car manufacturers!